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Infor Updates Email Marketing Product; Allows Social Media Integration

Infor, a business cloud company, today unveiled Infor Omni-Channel Campaign Management, a new suite of marketing solutions for data-driven email marketers.


The new solution is an updated and rebranded version of the former Infor Epiphany Outbound Marketing product, which stemmed from Infor’s acquisition of SSA Global Technologies in 2006.


Infor Omni-Channel Campaign Management helps marketers plan, execute and monitor marketing campaigns across multiple channels, including social media, SMS and email. It’s omnichannel and integrated approach allows marketers flexibility in how they reach out to customers, and through what channels.


The case for email and social media integration “is a strong one,” states Luke Brynley-Jones, CEO of Our Social Times and author of Constant Contact’s 2014 white paper, Integrating Social Media and Email Marketing. “Social media creates awareness, deepens relationships and builds trust while email converts prospects into buyers and increases customer retention.”


Yet, only 56% of marketers currently integrate social media with their email marketing programs, according to a recent study by ReachMail.


Less than 10% of email marketers plan to focus on social media integration in 2015, via Econsultancy.


Besides social-media integration, Infor’s new release contains several substantial product updates for traditional email marketers that include real-time analytics and segmentation capabilities. Version 10.1 includes new automated campaign workflows, one-click segmentation filters based on demographic and transactional data, and A/B testing and inbox previews.


Infor says its email marketing campaigns are permission-based and therefore compliant with anti-spam rules and regulations. It has also updated its campaign management solution with real-time statistics to track a marketing campaign’s success.


“Marketers are overwhelmed with data,” states Jason Rushforth, vice president, Infor Customer Experience. Infor helps marketers “streamline tasks to keep their campaigns as robust and direct as possible in the marketplace


The company suggests the updated analytics tool adds flexibility to a marketing campaign by allowing email marketers to monitor changing market dynamics and to quickly change strategy to maximize customer engagement with more personalized content.



Infor Updates Email Marketing Product; Allows Social Media Integration

CAKE by Accelerize Announces Partnership and Integration with Payability

AFFILIATE SUMMIT EAST, NEW YORK, Aug. 3, 2015 /PRNewswire/ —Accelerize (OTCQB: ACLZ) (OTCBB: ACLZ) and its digital marketing software division CAKE, today announced a technology and marketing partnership with Payability, a payment acceleration company that provides both the capital and technology to enable digital marketplaces and networks to accelerate payments to their affiliates and publishers in more than 100 countries. Bringing together CAKE’s SaaS marketing software and Payability’s early-payment programs, the new integration enables CAKE’s clients to pay their affiliates faster increasing cash flow, in order to fund user acquisition and help business growth. In addition, the alliance with Payability further extends CAKE’s rapidly expanding ecosystem of industry-leading partners via CAKE Connect.


“CAKE and Payability share a common goal of enabling marketers with best-of-breed tools and support to advance in today’s increasingly competitive landscape,” said Mitch Gordon, Vice President of Business Development. “By leveraging our solutions together, clients can improve cash flow plus stimulate more traffic and conversions in a powerful, scalable enterprise environment. We are looking forward to the continued growth of our CAKE ecosystem with industry-leading providers such as Payability.”


Payability partners with marketplaces to enable early-payment programs for their suppliers, including app developers, publishers and content creators. Offering the capital and the platform to marketplaces, Payability offers daily and weekly payments to their suppliers. These suppliers are able to immediately invest, growing their business often through user acquisition, app development, and hiring. Publishers, networks and other affiliate program managers leveraging CAKE are now able to offer their affiliates advanced payments through Payability.


“At a time when publishers serve up ad impressions in 60 milliseconds, they are often forced to wait up to 60 days to get paid for serving up those impressions,” said Keith Smith, Co-founder and CEO of Payability. “This imbalance exists with many marketplace/supplier relationships including networks and other affiliate program managers. With the integration of Payability and CAKE, affiliates can be paid weekly, allowing our joint customers to have a significant competitive advantage.”


Stop by the Meet Market Tables #521 and #522 during Affiliate Summit East to meet the CAKE and Payability teams.


About Payability


Payability provides both the capital and technology to enable digital marketplaces to accelerate payments to their suppliers. Our patent-pending platform provides accelerated, automated cash flow that helps suppliers grow their businesses faster. Founded in 2013, we now have exclusive partnerships with marketplaces paying in excess of $300 million monthly to their suppliers. Learn more at http://payability.com.


About CAKE by Accelerize


CAKE, a division of Accelerize Inc., provides a SaaS-based solution to track, attribute and optimize the performance of digital marketing spend, in real-time. Bringing clarity to multi-channel marketing campaigns, we empower advertisers, agencies, publishers and networks from more than 30 countries worldwide with the insight to make intelligent marketing decisions. CAKE by Accelerize is headquartered in Newport Beach, Calif. with operations in New York, London, India and Sydney, Australia. For more information, visit www.getCAKE.com.


About Accelerize


Accelerize Inc. (OTCQB: ACLZ) (OTCBB: ACLZ) offers marketing technology solutions that revolutionize the way advertisers leverage their digital advertising data. For more information, visit www.accelerize.com.


Use of Forward-looking Statements


This press release may contain forward-looking statements from Accelerize Inc. within the meaning of the “safe harbor” provisions of the Private Securities Litigation Reform Act of 1995 and federal securities laws. For example, when Accelerize describes the continued growth of CAKE’s ecosystem, and uses other statements containing the words “believes,” “anticipates,” “plans,” “expects,” “will” and similar expressions, Accelerize is using forward-looking statements. These forward-looking statements are based on the current expectations of the management of Accelerize only, and are subject to a number of factors and uncertainties that could cause actual results to differ materially from those described in the forward-looking statements. The following factors, among others, could cause actual results to differ materially from those described in the forward-looking statements: changes in technology and market requirements; our technology may not be validated as we progress further; we may be unable to retain or attract key employees whose knowledge is essential to the development of our products and services; unforeseen market and technological difficulties may develop with our products and services; inability to timely develop and introduce new technologies, products and applications; or, loss of market share and pressure on pricing resulting from competition, which could cause the actual results or performance of Accelerize to differ materially from those contemplated in such forward-looking statements. Except as otherwise required by law, Accelerize undertakes no obligation to publicly release any revisions to these forward-looking statements to reflect events or circumstances after the date hereof or to reflect the occurrence of unanticipated events. For a more detailed description of the risk and uncertainties affecting Accelerize, reference is made to Accelerize’s reports filed from time to time with the Securities and Exchange Commission.


Media Contact
Jill Hara
PR@getCAKE.com
+1-(949)548-2253 x 257


Investor Contact
Ascendant Partners, LLC
Fred Sommer
fred@ascendantpartnersllc.com
+1-(732)410-9810



CAKE by Accelerize Announces Partnership and Integration with Payability

salesforce.com: LiveIntent Integration Is Another Content Marketing Value-Add


Summary


  • Email marketing hybrid LiveIntent is out with news of an integration with salesforce.com and its Marketing Cloud Active Audiences Platform.

  • LiveIntent, for those unfamiliar, is a private company that offers what is most easily described as a real-time bidding platform for email marketing.

  • This helps salesforce.com customers avoid banner blindness for prop advertisements, position content with core-content strengthening value-add items, and helps the email itself become more visible in general.

  • Because of the uniqueness of the LiveIntent integration this is now another hurdle a salesforce.com customer has to jump to exit the ecosystem.


Email marketing hybrid LiveIntent is out with news of an integration with salesforce.com (NYSE:CRM) and its Marketing Cloud Active Audiences Platform; this is an integration that I think could be much more meaningful to salesforce.com than many are probably viewing it as currently.


LiveIntent, for those unfamiliar, is a private company that offers what is most easily described as a real-time bidding platform for email marketing – think The Rubicon Project (NYSE:RUBI)/Criteo (NASDAQ:CRTO) but strictly for emails. LiveIntent offers a fascinating (highly polarizing for those determining its value to housing platforms – salesforce.com in this case) platform that uses end-user specific identifiers and data to dial-in email proximity marketing at the time the email is opened, not when the email is sent.


Those are two big differentiators to be clear on, that we’re talking about intent based advertisements and advertising that are not interruption based. I think the salesforce.com integration is big in that the proximity marketing is intent based AND I think that’s the sole reason salesforce.com chose to integrate at all. I’ll clarify.


To be perfectly clear, LiveIntent advertisements come in the form of email skins or whitespace fillers – the advertisements are not disruptive or directly distracting, at least according to feedback data that LiveIntent has gathered. LiveIntent also offers a programmatic delivery of customer owned (in this case salesforce.com’s customers) advertising inventory as well. This means that the customer (again, salesforce.com’s customers) can choose to use LiveIntent to programmatically deliver its own ads or it can choose to create revenue via delivery of outside party ads. In either case, so far LiveIntent has shown metrics that are impressive and that should benefit salesforce.com customers (at least those metrics that have been made public).


salesforce.com doesn’t need help from anybody. I think its market cap and its dominant positioning in the CRM space speaks to that pretty clearly. That said, it still chose to integrate with LiveIntent which means it desired the integration. Again, I think the sole reason for this is that the email proximity marketing offered by LiveIntent isn’t simply guess work marketing. It’s relevant marketing that has higher click through rates, “10X engagement” when skins are deployed, and “28 seconds” of view time (data sourced from a LiveIntent presentation at LiveIntent.com – data gathered by LiveIntent via salesforce.com, HubSpot, Marketo, etc.).


As LiveIntent CEO Matt Keiser phrases it, “it practically rivals television”. That might be a bit of hyperbole but LiveIntent is clearly on to something if salesforce.com is taking notice.


So how does this benefit salesforce.com customers?


Well, the ability to use data and analytics to advertise is never a bad thing. LiveIntent allows salesforce.com customers to not deploy pre-set advertisements but to advertise using all the tools of modern technology in real-time. This helps them avoid banner blindness for prop advertisements, position content with core-content strengthening value-add items (think Microsoft sending an email about the new Xbox while wrapping the email in a new sporting-game skin to a user that has data gathered that says he or she likes sports), and helps the email itself become more visible in general. All are good things.


Then there’s also the fact that salesforce.com customers can recoup costs that are normally sunk in email deployment. With email typically being a loss leader from an advertisement and engagement standpoint the ability to in-email advertise can incrementally contribute back to the breakeven of the effort. Potentially allowing the customer to do more or to simply not have a negative contribution margin from the initiative.


But without a doubt the single largest value-add of the integration is the “integration” of new tech to the old tech emailing. Using those CRM notes, using that collected data, and using the entirety of the customer’s journey to better target and make more effective the actual touch point. The ability for the programmatic, RTB platform from LiveIntent to increase efficacy levels is only as good as the data inputs its pulling from – inputs that are all within the salesforce.com platform. This should do well to strengthen the already strong value-prop of the CRM offered and make even stickier the CRM.


That’s a good thing for salesforce.com and those invested.


So while this might have seemed like just another incremental integration, because of the uniqueness of the LiveIntent offering, it certainly isn’t. This is now another hurdle a salesforce.com customer has to jump to exit the ecosystem.


Continue to be long CRM.


Good luck everybody.


Source: salesforce.com: LiveIntent Integration Is Another Content Marketing Value-Add



salesforce.com: LiveIntent Integration Is Another Content Marketing Value-Add

Konnektive CRM and Lodestar Have Completed their Complete Integration to the Midigator ...

The coupling of the most powerful CRM technology, with the most advanced chargeback management system gives marketers an edge they have never had before.


Roswell, Georgia (PRWEB) June 14, 2015


Konnektive CRM (Roswell, GA), and Lodestar have completed their complete integration to the Midigator Chargeback Management platform.


Konnektive is a complete CRM/OMS (customer relationship management and order management system) platform that converges the best in technology and user interface for product and campaign management for trial/continuity, straight sale, and multi-pay; a landing page builder, a shopping cart technology, an online sales tracking system, a sales scripting and order entry software that can integrated to telephony platform’s, an easy to use customer service interface, a billing system that completely integrates with any accounting system, and a complete fulfillment management system, all combined into one unique product that is completely web-accessible, and completely secure.


Midigator is a chargeback reporting and management solution designed to keep your business protected. Midigator provides real-time merchant account monitoring and fights chargebacks to win your revenue back. Its analytics enable you to take preemptive action against chargebacks to keep your MIDs alive and profitable. Midigator’s unparalleled reporting and patented management technology saves valuable time allowing you to focus on what’s important.


Midigator uses patented technology to display your chargeback counts and ratios in real-time. Advanced algorithms forecast your month-end results and let you trace problem customers back to a particular affiliate, traffic source, country, card type, reason code, BIN number or any other metric that is important to your business.


The integration between the most powerful CRM technology in the affiliate marketing industry through Konnektive and the most advanced chargeback management system in the industry through Midigator, gives every marketer a distinct advantage that cannot be found anywhere else.


Maintaining your merchant accounts should be your number one priority, because without them there’s no revenue.


Contact us today for your demonstration:


Matthew Martorano
CEO/Founder
o: 800.270.8701 x 700
e: matt(dot)m(at)konnektive(dot)com
w: http://www.konnektive.com


Corey Baggett
CEO
o.    800.960.2184
e.    corey(at)lodestarerp(dot)com
w.    http://www.lodestarerp.com


For the original version on PRWeb visit: http://www.prweb.com/releases/2015/06/prweb12785480.htm



Konnektive CRM and Lodestar Have Completed their Complete Integration to the Midigator ...

Vizury and adjust Announce Their Integration to Power-up Measurements for Vizury's App User ...

BANGALORE, May 12, 2015 (PR Newswire Europe via COMTEX) — BANGALORE, May 12, 2015 /PRNewswire/ —


Vizury and adjust today announced their integration enabling performance measurement and attributions for Vizury’s app user retargeting campaigns. Vizury, a premier performance marketing and retargeting firm, helps over 200 brands worldwide realize their mobile marketing ROI. adjust is a leading business intelligence platform for mobile app marketers, combining attribution for advertising sources with advanced analytics and store statistics.


“Online purchases today are moving rapidly towards the mobile app channel and hence app user retargeting is a powerful approach for brands to boost their mobile ROI [http://web.vizury.com/website/in/casestudy/mobile-retargeting-for-a-japanese-ecommerce-customer ] . adjust’s mobile measurement platform enables advanced measurement and attribution mechanisms for our mobile app retargeting campaigns providing superior business intelligence to our clients. Additionally, brands that have integrated with adjust will be able to opt for our SDK-less retargeting solution,” said Shiju Mathew, Head of Product – Mobile at Vizury.


“We believe that user-centric attribution is the key to accurate measurement and analytics which are crucial for businesses today. We’re pleased to provide Vizury with additional mobile measurement and analytics capacity, and look forward to delivering valuable app measurements and statistics for Vizury’s campaigns,” said Simon Kendall, Head of Communications at adjust.


Vizury’s mobile retargeting solution helps brands reach users who have dropped off their mobile website and apps with personalized ads on other mobile websites and apps including Facebook.


About Vizury:


Vizury, a premier performance marketing and retargeting firm, helps marketers secure customers using personalized marketing solutions across channels. Established in 2008, we work with some of the best known brands in 40+ countries across industries like travel & hospitality, ecommerce, healthcare, automobile and classifieds. Listed on Deloitte APAC Tech Fast500 for two consecutive years (2013 & 2014), Vizury is among the first companies in Asia to be badged a Facebook Marketing Partner with an FBX specialty and a Twitter Retargeting Platform Partner.


For more information, please visit http://www. vizury.com [http://www.vizury.com ].


Follow Vizury on LinkedIn [https://www.linkedin.com/company/vizury-interactive ] or on Twitter @vizuryonetoone [https://twitter.com/VizuryOneToOne ] .


About Adjust:


adjust is a mobile attribution and analytics company from Berlin with offices in San Francisco, Istanbul, Tokyo, and Shanghai. Their business intelligence platform lets app marketers identify the sources of their most valuable users. An official Facebook Mobile Measurement Partner, adjust is integrated with over 500 networks. Clients include Uber, Spotify and Viacom.



Media Contact: Namrutha Ramanathan +91-9663323583 namrutha.ramanathan@vizury.com


Photo: http://photos.prnewswire.com/prnh/20140612/10100042-a

Copyright (C) 2015 PR Newswire Europe




Vizury and adjust Announce Their Integration to Power-up Measurements for Vizury"s App User ...

5th Dimension Logistics Completes Integration with Multisoft

5th Dimension Logistics (5thDL) finds extraordinary value in a newly developed integration to Multisoft Software.


Scottsdale, AZ (PRWEB) January 31, 2015


Affiliate marketing, or multi-level marketing (MLM) is the process of making commissions by selling and promoting the products of another person’s company. Affiliate marketing companies often require a very intricate reporting, commission and inventory system. Multisoft is one of the most adaptable and easy to use, all-in-one solutions available for affiliate marketing business owners on the market currently. 5th DL’s integration to this software has given the company an opportunity to serve another complex business type, proving the true versatility of its software. Through completing integration to Multisoft, 5th Dimension Logistics has expanded its library of merchant types to include not only travel, airlines and ecommerce, but also high risk types such as affiliate marketing companies.


5th Dimension Logistics’ payment gateway was designed with the needs of high risk merchants in mind. Modules such as Fraud Based Intelligence (FBI) Tools, Customer Scoring, Automatic Recurring Billing and Interchange Optimization allow merchants in travel, e-commerce and air travel to run their businesses in a consolidated manner, while reducing interchange cost. The newly completed integration to Multisoft has created the opportunity for 5thDL to better cater to a complex vertical. 5thDL and Multisoft work together includes advanced reporting, inventory management, distribution (for thousands of affiliates) through 5thDL’s Echo Data Exchange, and commission pay outs; all of which help multi-level marketing merchants achieve a higher level of efficiency.


Multisoft has successfully provided MLM software to the affiliate marketing and direct sales industries for over two decades. Multisoft provides software systems, distributor training, MLM consulting and support to thousands of businesses globally. “This integration will expand 5th Dimension’s reach within the high risk sector, providing innovative software to an endless number of merchants who seek a payment processing solution,” stated CEO of 5th Dimension Logistics, Matanda Doss.


5th Dimension provides a Level 1 PCI Compliant system that is a secure, cost effective gateway service to Multisofts’ clients. By choosing to work with 5thDL and Multisoft, MLM merchants and partners will reduce the cost to process credit cards, gain access to advanced analytics and streamline business processes freeing up more time to focus on products, customers, and the distributors needed to ensure the success of their business.


5th Dimension Logistics


5th Dimension Logistics, a leader in the payments industry, is dedicated to developing innovative payment technology to simplify the payment process and empowering merchants. The ARB system is a vital portion of 5thDL’s all-in-one solution, especially for enterprise-level clients. In combination with the Titan Data Vault, Fraud Based Intelligence Tools and various other functionalities, merchants can decrease the size of their cost centers by allowing their individual customers access to the payment system.


For the original version on PRWeb visit: http://www.prweb.com/releases/5thDimensionLogistics/Multisoft/prweb12486315.htm




5th Dimension Logistics Completes Integration with Multisoft