The newly combined company will offer comprehensive technology for omnichannel and email marketing.
Selligent, Europe’s rapidly growing marketing automation and data management solutions provider, announced that it will merge with StrongView, a U.S. company dealing with contextual marketing solutions. Combining Selligent’s omnichannel campaign management and targeting expertise with the enterprise email marketing capabilities of StrongView creates a global leader in B2C digital marketing technology. Selligent, which is headquartered in Brussels, and StrongView, based in Redwood City, CA, are both owned by HGGC, a middle market private equity firm with deep investment experience in enterprise and marketing services technology.
“We are excited to bring our investments in Selligent and StrongView together to create a global marketing technology powerhouse,” said Rich Lawson, CEO and Managing Partner of HGGC (pictured top left), who will serve as Chairman of the combined business. “With its broad roster of US-based enterprise and mid-market clients and its best-in-class email technology, StrongView is the perfect complement to Selligent’s omnichannel marketing platform, which is currently deployed mostly in Europe. As a result of this merger, marketers will benefit from an innovative global technology platform that enables brands to recognize and act on consumers’ fast-changing circumstances before, during, and after each moment of engagement.”
The merged company will carry the Selligent name. Selligent CEO Andre Lejeune (pictured left) will lead the combined company’s management team as CEO and StrongView CEO Bill Wagner will move into an Operating Partner role at HGGC.
Recognized by Forrester Research, Inc. as a leading provider of email marketing solutions, StrongView’s powerful enterprise-grade technology will significantly deepen and broaden Selligent’s existing omnichannel campaign management capabilities. Together, the Selligent and StrongView technologies give current and future customers access to a broad and robust suite of digital marketing solutions from a single global provider.
“We are thrilled to further enhance our software solutions with the addition of StrongView’s powerful email marketing capabilities. As one company, we will be very well positioned to provide brands in Europe and the U.S. with efficient and effective always-on consumer-first marketing,” said Lejeune. “Most important, our combined offering will enable brands to create rich experiences across channels and grow meaningful customer relationships over time.”
Selligent was acquired by HGGC in July 2015, and StrongView was acquired in September 2015. The merger of these businesses is the latest example of a key HGGC strategic advantage – employing its extensive network and capital resources to help middle market businesses bolster their growth platforms through geographic expansion and complementary combinations. HGGC previously combined iCongo, an eCommerce software and services provider, with hybris, a larger multi-channel commerce business, to create the world’s largest independent eCommerce software company, which was later sold to SAP.
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Selligent and Strongview Join Forces to Create Global Marketing Tech Company
