Integrated mobile marketing services company Mogae Media is going to partner Rimoto, an Israel-based technology firm, for affiliate marketing and deep-linking on mobile and other wire-free data-driven devices.
Mogae will take a minority equity stake in Rimoto. Deep-linking will allow its customers to link to app content even if it is not installed.
“Today, 60-70 per cent of the traffic of top e-commerce players in India is coming from mobile apps. But, the apps are not deep-linked. And, the technology for attribution of mobile traffic is still nascent here. Through this partnership with Rimoto, we are hoping to build an early leadership in this space,” said Mogae Media Chairman Sandeep Goyal.
Monetisation of customer transaction on mobile phones is difficult because of the absence of cookies. Rimoto, led by Yehuda Elmaliach, is working on client cloud technology platforms that enable mobile affiliate marketing and highly targeted advertising. In affiliate marketing, a business rewards one or more affiliates for each visitor or customer brought by the affiliate’s own marketing efforts.
“Our recent JV with Germany’s Zeotap for programmatic advertising also has synergies with the affiliate marketing plans that we have in the pipeline,” Goyal said.
Rimoto is the second Israeli firm with which Mogae is partnering. Earlier this month, it announced an exclusive partnership with that country’s Idomoo for personalised videos on mobile.
Mogae Media to partner with Israel"s Rimoto
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