With new social networks popping up practically every day, it is more important than ever for business leaders and marketing professionals to understand how to leverage these channels to achieve their goals. Thanks to Pierce College’s new social media marketing certificate, students can learn the ins and outs of the most popular social networks and how to help build brand awareness.
Pierce College student Jason Forgey already has his bachelor’s degree, but chose to go back to school to learn new skills to make himself even more competitive in the job market. His goal is to one day own his own business, and he knew that in order to be successful, he would need to gain an understanding of online and social media marketing.
“Social media plays such a huge role in marketing a business today,” he said. “When I decided to go back to school, I realized that some of the most relevant classes in business are being taught at Pierce College.”
Forgey is on his way to earning an associate degree in business entrepreneurship, and a certificate in social media marketing. “I have learned so much about how social media can help bring in new audiences and customers,” Forgey said.
This fully online, comprehensive training program is designed to help students gain the knowledge, skills and abilities employers are looking for in online marketing professionals.
The program can be completed in approximately one year, allowing students to gain an overall understanding of online marketing and using social media to sell or promote a product or service.
According to Professor Taryn Givenchy, each course requires that students complete a project that can one day be included in a portfolio to demonstrate their skills to potential employers.
Students will also learn how to develop social media marketing plans and learn ways to set their business apart from the competition.
“A big part of being able to be successful in social media marketing is to be able to ‘sell without selling’,” Givenchy said. “We also briefly cover topics such as how to design an ad, write copy and make videos. Our students learn how to create a variety of digital content, which is so important in this field.”
For more information about the social media marketing certificate program at Pierce College, please visit http://bit.ly/1CaFhQD.
Story reprinted, with permission, from Pierce News website.
New social media marketing certificate offered
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