RestorationMaster Helps Increase Internet Marketing Campaign for ServiceMaster 24 Hour by ...

RestorationMaster has just added two new micro-sites on RestorationMasterFinder.com for New Port Richey, FL and Wesley Chapel, FL to help boost the digital marketing outreach of ServiceMaster 24 Hour to cover more of their service area.

new port richey, FL (PRWEB) December 11, 2015

ServiceMaster 24 Hour is a trusted provider of disaster restoration and cleaning services in the Tampa, FL area and RestorationMaster has just built two new micro-sites to help increase their online visibility in New Port Richey, FL and Wesley Chapel, FL. RestorationMasterFinder.com is a lead generating website that helps get quality, cost-effective leads for professionals in the restoration and cleaning industry to increase the amount of calls and overall conversion rate in their main service areas.

The purpose of the new micro-sites for New Port Richey, FL and Wesley Chapel, FL is to attract more local internet traffic to these service pages so that people within ServiceMaster 24 Hour’s service area will reach this information. This should lead to more calls from potential clients within these service areas which will result in more sales conversions. Each of these micro-sites is highly optimized for maximum online visibility in their respective service areas to appear in local searches for the services included. The specific services that are included in the New Port Richey, FL and Wesley Chapel, FL micro-sites are water damage restoration, fire damage restoration, mold remediation, content cleaning and pack-out, construction services, and CE classes.

About RestorationMasterFinder.com

RestorationMasterFinder.com, or RMF, is a website that was built by Proceed Innovative to generate quality, cost-effective leads for companies that provide restoration and cleaning services. This website is search engine powered and optimized for maximum visibility on major search engines such as Google, Bing, and Yahoo as well as over 100 local, vertical, and social media web portals. The businesses listed on RMF get more search traffic and calls due the visibility of RMF across so many search engines and this website was also developed to adapt to new trends and technologies so that it is always fully functional.

About ServiceMaster 24 Hour

Since 2003, ServiceMaster 24 Hour has been a leading provider of disaster restoration and cleaning services to New Port Richey, FL and Wesley Chapel, FL as well as the surrounding communities in the Tampa Bay area. The current owners started the business because they realized that Tampa, FL was an underserved market for disaster restoration and throughout their time in business, they have added more services to assist the homes and businesses of the Tampa, FL area. Their technicians are highly trained and IICRC certified to provide quality services and they have been awarded for their outstanding work with the 2008 Business of the Year Award Greater Brandon Chamber and the 2012 Large Business of the Year Southshore Chamber Award.

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RestorationMaster Helps Increase Internet Marketing Campaign for ServiceMaster 24 Hour by ...

Wix ShoutOut Helps SMBs Create Facebook Ads

Small and medium-sized business owners are eager to use social media for marketing targeting their local customer bases, but still face substantial obstacles in terms of expertise and resources. Last year I wrote about a survey of small business owners by Endurance, which found that 72% of business owners said that “we don’t have a plan, we just publish when we feel like it,” and 76% said they “post to social media when we have the time.” Just 30% were using social media to post promotions, coupons, and special offers frequently, while 29% did so occasionally.

Social media marketing for SMBs is getting a little easier thanks to Wix, whose ShoutOut service already assists with Web and email marketing. Wix is expanding ShoutOut’s capabilities to include Facebook advertising campaigns and promotions, using the same creative elements as the Web and email products. Wix developed the new capabilities in partnership with Facebook.

According to Wix founder Avishai Abrahami, the company developed the new Facebook component after it became clear that many of the most popular “ShoutOuts,” as the marketing messages are called, were generating a lot of their traffic and engagement from social networks through sharing.

When it comes to online marketing content, Abrahami noted, “Small businesses create something beautiful but then they say now what?  This just takes it another step forward by streamlining the process.”  To do this, “The content of the ad itself is automatically generated, and a lot of the targeting that needs to be done we do behind the scenes for the users; they can choose targets based on location, gender, and age.”

Users select the budget and reach they desire and can preview the ad before it appears. The paid ads are distributed in Facebook feeds with an image, title, and sponsored post label.

Before the new Facebook component came online ShoutOut already had over a million users around the world for its email and Web marketing service, according to the company. It also supplies e-commerce services, including inventory management, product profiles, storefront, and various backend functions.

Wix ShoutOut Helps SMBs Create Facebook Ads

How Spredfast helps boost your social media marketing efforts

Spredfast launches Intelligence tool

Social media has become an integral part of our daily lives and learning to market yourself and your brand effectively across these platforms has become more important than ever before. There are a plethora of analytical tools available, but learning to use them can be just as complicated as learning to market yourself.

Austin-based brand, Spredfast, a Facebook Marketing Partner, just announced the launch of Intelligence. Intelligence is a new tool aimed at providing insight into marketing strategies by measuring performance and providing competitive analysis, making it easier to uncover the context and relevancy of your next social media marketing campaign.

How Intelligence unveils trends in real time

Intelligence indexes the overwhelming stream of social media data from Twitter, Tumblr, and Facebook and provides real time trends. This enables you to discover and predict trends, as well as, helping you find the optimal times to quickly and effectively engage with your audience.

According to Spredfast’s case study, Hyatt used the platform to enable the hotel concierge to respond to growing demand on Twitter more effectively. The average response time from brands on social media is more than eleven hours, but the best in class brands are aiming to respond in thirty minutes (according to this analysis). Hyatt set their sights even higher, aiming to respond to Twitter followers in ten minutes or less.

According to the Spredfast case study, Hyatt reduced their response time by nearly 50 percent, as well as, increasing the total number of answers to social media queries, and boosted productivity related to responding to customers on social media by 180 percent. Intelligence enables companies to identify influencers and see who is sharing links, or driving the current trend on brand or campaign hashtags.

How Intelligence is more than just a listening tool

Here is how Intelligence is different: it goes beyond being a “listening” tool, it is an active searching tool as well. You can receive alerts about the trending topics mentioned above, but you can also scan conversations, influencers, images, and videos in real time. You can also look retroactively (up to thirteen months) by using “social recall.”

This tool allows you to track specific topics and engagement over a longer period of time. Users receive alerts about trending topics, and can now scan conversations, influencers, images and videos in real time (or historically), using a “social recall” interface which can be set to track specific topics and engagement by specific audiences (read: demographics).

Basically, Intelligence can tell you what happened, what’s happening, and what’s going to happen in the future, on one simplified platform. Perfect for tracking trends, influencers, and brands without the hassle of searching them out on your own.

#SpredfastIntelligence

How Spredfast helps boost your social media marketing efforts

YC-Backed Answerbook Helps Retailers Automate Personalized Email Campaigns

A team of e-commerce vets is today launching a new service aimed at online retailers called Answerbook which allows companies to better target shoppers with highly personalized emails based on those customers’ website and email interactions as well as their purchase history. The solution today is largely aimed at smaller retailers, like those hosting their sites on e-commerce platforms like Shopify, where they have somewhere between half a million to a million in sales.

However, the company is already talking to larger businesses in an effort to develop an enterprise tier to its service, we’re told.

Answerbook was founded last year by Chris Nguyen and Lee Liu, both of whom have backgrounds in e-commerce and using data for targeting purposes. The two had previously built and sold their recruiting site JobLoft to onTargetjobs in 2007, and then sold dating site Cupid.com to EasyDate. They also founded a social commerce site called TeamSave in 2010.

While in all their prior efforts, the founders had learned the value of leveraging data in order to attract and re-engage users, it was with TeamSave that they began building an internal personalized marketing solution, using things like website preferences, clicks and purchase history to better reach their customers.

Explains Nguyen, smaller companies don’t have the tools to do advanced targeting the way that the bigger guys, like Amazon, eBay and Walmart do. And the solutions for email personalization that are out there today often only look at customer purchase history, not other factors.

“We started talking to e-commerce companies, and they said, ‘we have this problem – we’re sending blast emails everyday but we don’t know how to personalize this information,’” says Nguyen. The companies have internal teams who could pull data to personalize their emails, but by the time they did, it would be too late for that data to still be actionable. “Can you help us automate that?,” these businesses said.

“I love the fact that companies like Shopify allow you to make a fast and efficient online store in days, but they lack the resources to truly understand the marketing aspects,” Nguyen adds, explaining the hole in the market he hopes Answerbook can fill.

To use Answerbook, retailers place a single line of JavaScript code on their website, similar to setting up something like Google Analytics. Afterwards, they’re then able to track things like what pages and products a customer is viewing, what they’re placing in their cart, their purchase history and more. Combined with email interaction behavior, this data can then be used to create a series of personalized emails for each customer.

Included in Answerbook’s service are a half-dozen “triggers” a retailer can kick off, which help them to configure emails related to things like price drops, cart abandonment, items that have returned to stock, website abandonment, or they can send emails that simply recommend products or showcase what’s new and trending this week on the retailer’s site. Businesses can also choose to create their own custom triggers, or combine the ones provided to more narrowly target their customers. And Answerbook today works with other email services the company may already be using, like MailChimp, for example.

The company has been in private testing with a small handful of retailers ahead of its public launch. One online phone case company saw a 40% lift in sales after setting up Answerbook to email reminders to customers which included a 15% promotion to complete their orders. However, because of each business’s potential needs, and because of the newness of the service itself, a sales lift of that much may not be typical. Nguyen admits that the lift can range anywhere form 15% to 40%, depending on the given situation.

Answerbook is currently priced beginning at $50 per month for 500 customers analyzed and then increases in tiers that go from $150/month to $199/month, with an enterprise option in the works.

The company has also raised $700,000 in seed funding from Y Combinator, Kima Ventures, Tamares (a Palantir backer), and a group of San Francisco Bay area angels.

Longer-term, Nguyen says that Answerbook’s goal is to do more than personalize emails, but to personalize the targeted messages customers receive elsewhere, too. In the future, the service will include support for mobile commerce as well, allowing retailers to personalize their in-app push notifications and even SMS texts.

Featured Image: Shutterstock

YC-Backed Answerbook Helps Retailers Automate Personalized Email Campaigns