RestorationMaster Helps Increase Internet Marketing Campaign for ServiceMaster 24 Hour by ...

RestorationMaster has just added two new micro-sites on RestorationMasterFinder.com for New Port Richey, FL and Wesley Chapel, FL to help boost the digital marketing outreach of ServiceMaster 24 Hour to cover more of their service area.

new port richey, FL (PRWEB) December 11, 2015

ServiceMaster 24 Hour is a trusted provider of disaster restoration and cleaning services in the Tampa, FL area and RestorationMaster has just built two new micro-sites to help increase their online visibility in New Port Richey, FL and Wesley Chapel, FL. RestorationMasterFinder.com is a lead generating website that helps get quality, cost-effective leads for professionals in the restoration and cleaning industry to increase the amount of calls and overall conversion rate in their main service areas.

The purpose of the new micro-sites for New Port Richey, FL and Wesley Chapel, FL is to attract more local internet traffic to these service pages so that people within ServiceMaster 24 Hour’s service area will reach this information. This should lead to more calls from potential clients within these service areas which will result in more sales conversions. Each of these micro-sites is highly optimized for maximum online visibility in their respective service areas to appear in local searches for the services included. The specific services that are included in the New Port Richey, FL and Wesley Chapel, FL micro-sites are water damage restoration, fire damage restoration, mold remediation, content cleaning and pack-out, construction services, and CE classes.

About RestorationMasterFinder.com

RestorationMasterFinder.com, or RMF, is a website that was built by Proceed Innovative to generate quality, cost-effective leads for companies that provide restoration and cleaning services. This website is search engine powered and optimized for maximum visibility on major search engines such as Google, Bing, and Yahoo as well as over 100 local, vertical, and social media web portals. The businesses listed on RMF get more search traffic and calls due the visibility of RMF across so many search engines and this website was also developed to adapt to new trends and technologies so that it is always fully functional.

About ServiceMaster 24 Hour

Since 2003, ServiceMaster 24 Hour has been a leading provider of disaster restoration and cleaning services to New Port Richey, FL and Wesley Chapel, FL as well as the surrounding communities in the Tampa Bay area. The current owners started the business because they realized that Tampa, FL was an underserved market for disaster restoration and throughout their time in business, they have added more services to assist the homes and businesses of the Tampa, FL area. Their technicians are highly trained and IICRC certified to provide quality services and they have been awarded for their outstanding work with the 2008 Business of the Year Award Greater Brandon Chamber and the 2012 Large Business of the Year Southshore Chamber Award.

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RestorationMaster Helps Increase Internet Marketing Campaign for ServiceMaster 24 Hour by ...

UnsubCentral Launches New Preference Center to Increase Email Marketing ROI, Decrease ...

AUSTIN, TX – UnsubCentral, a PostUp company and performance-marketing veteran, launched a new Preference Center, enabling all brands to proactively allow users to establish their own cadence with email frequency and topic, with the goal of reducing the number of email subscriber opt-outs.

UnsubCentral offers the industry’s leading solution for email compliance and opt-out list management. It provides advertisers, agencies, and networks with the necessary tools to comply with the CAN-SPAM Act by allowing them to securely manage opt-out and customer lists across third party partners.

Currently affiliate email advertising typically only allows users to unsubscribe at a master global level, which negatively impacts both the business and customer experience.

According to Smarter Insights, 0.27% of all email recipients per send opt out of further email from the brand. When you factor in an industry average 0.4% conversion rate and an average order value of $182.92, revenue lost due to opt-outs can quickly add up. For instance, a brand mailing weekly to a list size of only 10 million would be losing $1,000,000 in annual revenue. 

Available on the completely re-architected UnsubCentral platform, the new Preference Center will allow email consumers to choose when and what they receive to their inbox, increasing overall engagement. This will allow advertisers to retain subscribers by giving them the option of opting down, rather than unsubscribing altogether, thus preventing the loss of significant annual revenue. In addition, advertisers will gain valuable new insights about audience preferences.

“This is just the latest feature in the new UnsubCentral, as we continue to roll out new ways to help Fortune 2000 companies leverage the proven, effective email channel to engage with their target consumers,” said Todd Boullion, GM of UnsubCentral. “We are looking forward to seeing the positive impact the new Preference Center will have on decreasing email opt-out rates and increasing subscriber retention.”

UnsubCentral Launches New Preference Center to Increase Email Marketing ROI, Decrease ...

Email Marketing: Increase CTR up to 50% Using Trigger Emails!

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In this email marketing course, I will be showing you exactly how to use trigger emails to increase open rates and click through rates while running your campaign. Trigger emails are email sequences that reach your prospect’s inbox after they have performed a certain action (like opening your previous email), and is a feature that’s available with most big autoresponders. Enroll now… Read More

Howard Lynch, Business Owner

Call me if you have any questions! Skype: HowardEdwardLynch or send me a PM here on Skillshare. Hello everyone! I am an experienced internet marketer. I specialize in selling ebooks and producing videos. I wish to share what I have learned and connec… Read More

Email Marketing: Increase CTR up to 50% Using Trigger Emails!

The Zen of Social Media Marketing: An Easier Way to Build Credibility, Generate Buzz, and Increase Revenue

The Ultimate Primer and How-To Guide for Social Media Marketing

In the two years since the first edition became a global bestseller, the world of social media has grown and changed enough to require an updated guide.

Whether you use social media now or not, people are already talking about your company online. By becoming part of the conversation in a more meaningful way, you can start connecting directly to your customers and clients and finding new ones right away with ease and efficiency.

Social media marketing isn’t like traditional marketing—and treating it that way only leads to frustration and failure. In The Zen of Social Media Marketing, Shama Kabani, social media expert and president of The Marketing Zen Group (MarketingZen.com), teaches you the “Zen” of using social media tools to find your own marketing nirvana.

With a foreword by New York Times bestselling author Chris Brogan and updated content on Google+, online advertising, SEO, and more, the newest edition of The Zen of Social Media Marketing gives you:

• A comprehensive overview of why social media works and how to use it to drive traffic to your website and fan page
• A proven process to attract followers and fans and convert them into customers and clients
• The latest updates and step-by-step guidelines for Facebook, Twitter, LinkedIn, Google+, and group-buying sites such as Groupon and LivingSocial
• Tips on why, when, and how to use online advertising
• Essential advice on content marketing and targeted tactics to enhance your SEO
• New information on why self-expression is the true driver of social media use and how to leverage it for your business
• Insights from dozens of leading online marketers and entrepreneurs, with strategies for success

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The Zen of Social Media Marketing: An Easier Way to Build Credibility, Generate Buzz, and Increase Revenue

7 Infographics to Increase Landing Page Conversions

In the world of online marketing, landing pages are king! Sure…everyone says “Content is King”, but if you were going to ask anyone in affiliate marketing that is pushing five figures per day in earnings, they are going to say “landing pages” all the way!

So what is a landing page and why are they so important anyway?

A landing page is the page a user sees before they are sent to your actual registration or sales page. A great way to explain this would be to think of movie trailers: they highlight all the good stuff, they get you hooked in and the call to action is to bring you back to the movies where you can spend money once again. Landing pages are the same concept, except it all happens in one seamless motion.

However, not all landing pages are created equal.

To find success with online marketing and running ad campaigns, you need to know how to make killer landing pages that grab the attention of your audience and gets them to take immediate action. While that sounds easy enough, it’s really only the beginning.

To create successful and long-term ad campaigns, you need to create landing pages that zone in on a specific demographic audience, while also split testing and tweaking your ad copy along the way.

At the end of the day, to find success with affiliate/online marketing and landing pages you need to eat, sleep and breathe this stuff!

How to Create Killer Landing Pages

To simply say you need to “split test” and “target the right audience” to find success, it would be a huge understatement. There are many components to creating a successful landing pages and ad campaigns, especially if you want to create and scale ones that stand the test of time.

Just like landing pages, visuals are everything. To stress the importance of putting more effort into your landing pages and tweaking them for maximum conversions and profits, I’ve taken the liberty of compiling seven of the best landing page infographics on the internet today.

Read them over. Devour and implement their tips. Make your landing pages more profitable than ever before!

8 Ways to Improve Landing Page Conversions

The best way to see increased conversions and higher earnings through your landing page is to continually make changes and split test the results. From the most basic changes of switching color, to using different headlines and call to action buttons, these changes, no matter how big or small, can result in huge conversion swings.

Not only does this infographic from AdsBridge break down the importance of landing page optimization, but it also provides you with eight different ways to improve your landing page conversions right away.

The Psychology of Conversions on Landing Page

Generating leads is all about psychology and triggering emotions from your end user. The more relevant an individual is to your landing page, the more likely they are to follow through and complete the task at hand. On landing pages, everything from social proof, scarcity, discounts, and authority play a huge part in the psychological aspect of how someone is going to feel when they get to your page. Pardot has done the research for you, now it’s time for you to implement these triggers on your landing pages to see improved results.

How Users are Really Viewing Your Site and Landing Page

All site owners and online marketers have a good idea of how many people are clicking on their call to action when they get to their landing page, but not many of them understand what a person is doing when they get there. How a visitor scrolls and reads through your content can play a huge impact in your overall conversions. Hotjar created an excellent infographic that highlights how heatmaps, visitor records, and feedback forms can all be used to increase conversions, while also learning how to better understand your audience in the process.

How Colors Affect Conversions on Landing Pages

The colors on your landing page shouldn’t simply match the colors of your existing site or brand or just ones you like. Instead, the color theme of your landing page should be inline with the emotions you want to trigger from your audience. This infographic from KissMetrics is packed with data points on color usage, as well as case studies and the different colors that should be used when targeting men or women.

The Anatomy of a Perfect Landing Page

The basic structure of your landing page means a lot. From simply removing distractions from your page, to making it easy for someone to clearly see your call to action, having the perfect landing page anatomy is key. When creating your landing page, it’s best to start with the basics. Follow this simple, yet extremely effective landing page anatomy infographic from Formstack, and split test your way to improved conversions. In addition to their awesome landing page infographic, they also have detailed videos to explain each data point along the way.

18 Mind-Blowing Stats on Landing Pages

We already know how well landing pages work to increase conversions, but now it’s time to bring that knowledge to a whole new level with these 18 mind-blowing stats from IonInteractive. Want an excited stat to get you started? Did you know Dell currently has over 1,000 landing pages and has seen increased conversions of up to 300% versus sending traffic to their main page? Check out the full infographic for more stats and case study figures to get you inspired.

5 Ways to Fix Your Low Converting Landing Page Copy

Creating a landing page is easy. Figuring out why it’s not converting isn’t as easy. In this infographic from Leadpages, they break down five different ways to find out why a landing page isn’t necessarily converting well, and also how to fix it. Methods include asking your customer why they didn’t take action in the first place, appealing to user emotions, being controversial, and more. This infographic is loaded with actionable ideas and quick tips that anyone can implement into their landing page right away.

Now that you’ve seen what the top online marketers and brands are preaching when it comes to landing pages and increasing conversions, it’s time to put these recommendations to work on your own landing pages. This is your “call to action” — do it now!

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7 Infographics to Increase Landing Page Conversions

Three strategies to increase email marketing engagement

Powerful email campaigns remain the bedrock of digital strategy. But you’re facing stiff competition out there with an estimated 144.8 billion emails sent and received across the globe daily.

The question in everybody’s inbox is, how do we get customers to not only read our emails, and more importantly, how do we use email to increase conversions?

Here are some strategies that will get your customers clicking.

Be brief

When you’re struggling to stand out, keeping it short and sharp is critical.

Crafting well-written, personalised and actionable emails will keep your readers engaged and enticed. Think of your EDM’s as a taste tester. The aim is to give away enough information to encourage a click through. This is not the forum for a thesis.

An EDM is essentially a small window of opportunity to get your point across. Getting creative with your message and call to action will help you get noticed.

Madewell.com do a great job at putting together short, snappy and campaign relevant EDMs.

 

 

To personalise or not to personalise?

 

There’s two camps on personalisation. Those in the ‘for’ camp, believe that taking the time to humanise your emails can increase conversions by 20%. Those against believe that it’s insincere and errs on the side of lame.

Personally, I see value in both sides of the argument. I often receive personalised emails from companies I have never bought from. Personalisation in the absence of a relationship is borderline spam and will do more damage than good.

If you are going to get personal, do it well. If you’re using placeholders, make sure that all the fields are matched correctly. There is nothing personal about a receiving an email that opens with “Dear <name>”.

Bringing personality to your EDMs is another gentle and sincere way to breed digital connection. Try sending campaigns from different staff members, i.e., a thank you message from our founder or a follow up email from your actual customer service team.

In reality, people relate to people. This is no different in the digital sphere.

Personalisation is about more than sending emails addressed to the recipient. It can be about adding personal touches.

This email from J.Crew includes actual email addresses of personal stylists. This is a creative and intelligent way of increasing conversions through personalisation.

 

Sorting out segments

 

With over 144.8 billion emails exchanged daily, relevancy is king.

Segmentation allows us to get to the crux of relevance and helps us preach directly to the converted.

Most CMS platforms will break down your database into various segments of activity like demographics, purchase history, location and area of interest.

Sending Mr John Citizen the latest range of ladies size 8 stilettos is not going to win you any points for accuracy.

There is a direct link between relevancy and results. Spend some time working out who your segments are and whether the contact point is useful.

Email campaigns can be as much art as they are science. At the heart of every business are its customers. Emerging technology, data and information analytics give us the unprecedented opportunity to get to know our customers in a factual and predictive way. The more instinctively you understand your customers and their buying habits, the better your email marketing and conversions will be.

Nicole Kersh runs The Content Folk and consults in the area of e-commerce strategies.

Three strategies to increase email marketing engagement