Summary:
“Don’t pay a dime for any ebook, marketing course, software program or anyting elsa until you’ve read this groundbreaking document
Dotcomology - The Science of Making Money Online
Dotcomology - The Science of Making Money Online
Dotcomology - The Science of Making Money Online
Social Media: A Critical Introduction
Showing the reader how to ask the right kinds of questions about social media, Christian Fuchs takes us on a journey across social media, delving deep into case studies on Google, Facebook, Twitter, WikiLeaks and Wikipedia. The result lays bare the structures and power relations at the heart of our media landscape.
This book is the essential, critical guide for all students of media studies and sociology. Readers will never look at social media the same way again.
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Social Media: A Critical Introduction
Recognised as 'Best Broker – Eastern Asia, including China' & 'Best Affiliate Programme'
The Program uses a pioneering social posting facility which makes affiliate marketing on social media simpler than ever before, and boasts one of the …
Recognised as "Best Broker – Eastern Asia, including China" & "Best Affiliate Programme"
Rockin Technology Expands Web Marketing to Dental Offices -- LOS ANGELES, July 20, 2015 ...
LOS ANGELES, July 20, 2015 /PRNewswire/ — Rockin Technology LLC announced that it is expanding its expert web marketing to help dental offices excel through web marketing. Over the last three years, Rockin Technology has developed expertise in dental web marketing through its existing clients in Orange County and Riverside.
Logo – http://photos.prnewswire.com/prnh/20150717/237895LOGO
Photo – http://photos.prnewswire.com/prnh/20150717/237896
Rockin Technology is ready to help dental offices throughout Southern California in Ventura County, San Fernando Valley, West Los Angeles, South Bay, San Gabriel Valley, San Bernardino, Carlsbad, Oceanside, San Diego, La Jolla and Del Mar. Rockin Technology keeps one dental web marketing client per city or coverage area so there is no conflict of interest in getting top positions in search engines through SEO or PPC campaigns.
“Rockin Technology is a results driven company. We strive to be agile to change instantly with new updates from Google, Bing/Yahoo. That helps us bring the best lead conversion rate possible for any Dental office in any market,” commented Varun Tandon, CEO, Rockin Technology LLC.
Dental Office Pay Per Click case study
Boasting a robust current conversion rate of over 12% with existing clients, dentists get an above-average return on investment for Pay Per Click campaigns. Rockin Technology differentiates itself from others by focusing on accurately tracking phone calls, live chat and contact forms. This extensive Google Analytics tracking helps determine an exact “value” for the dental office’s website. See a case study for Dentist Pay Per Click Campaign.
Website design with a marketing perspective
Rockin Technology’s motto is to design websites from a marketing perspective. This motto helps them focus on creating websites that help dental offices’ branding as well as bringing traffic to their website. On-site Search Engine Optimization comes standard with their website design packages.
Dentist’s Online Reputation & more
Rockin Technology has done a lot of research in developing unique methods for local marketing for dentists. They clean up various online profiles to make sure that information on all websites are synced properly.
They help dental offices better manage their online reputation. Experts at Rockin Technology guide dental office front desk staff in effectively collecting patient emails and make use of their patient management system to communicate for favorable reviews online. They look forward to helping dental offices generate new patient leads through online marketing.
About Rockin Technology
With years of Internet Marketing expertise, Rockin Technology continues to help small businesses gain new leads quickly and gain exposure with a professional web presence.
Successful results are attributed to customer relationships, dedication to learning the intricacies of their customers’ businesses and a multitude of services: Pay Per Click, Search Engine Optimization, Local Marketing, Website Design and Google Analytics.
For more information, please visit https://DentalMarketing.RockinTech.com.
PUBLIC RELATIONS CONTACT:
Varun Tandon
Rockin Technology LLC
(877) 805 3053
Rockin Technology Expands Web Marketing to Dental Offices -- LOS ANGELES, July 20, 2015 ...
Tourism's global Facebook campaign 'world class'
27 July, 2015
Tourism’s global Facebook campaign ‘world class’
Tourism New Zealand is yet again leading the field in destination marketing entering a global partnership with Facebook to attract visitors to New Zealand.
The Kombi Diaries, a series of five short films following a couple’s trip around New Zealand is the result of a direct collaboration between Tourism New Zealand and Facebook’s in house creative team, developing integrated creative to work across their platforms of Instagram and Facebook. The global digital campaign featuring The Kombi Diaries will feature across nine markets.
The creative collaboration brought together people who traditionally would never work together to build story-driven content and Facebook describes the result as ‘world class’.
Tourism New Zealand’s Director of Marketing, Andrew Fraser said it was increasingly important to be able to work effectively across all digital platforms and working directly with Facebook was a great opportunity to ensure the campaign used the most effective best practice techniques.
“Essentially what we did was go to Facebook and ask them to create a content idea that addressed some of the barriers faced by people who are actively considering coming to New Zealand. Our research showed that while this audience understands the epic landscapes, there are gaps in their knowledge regarding their perceptions of our infrastructure, ease of travelling around New Zealand and the variety of things to do and see.
“These are the people Tourism New Zealand wanted to target. They are not the fly and flop type of visitor. They are the type of visitors looking for real experiences and appreciate authenticity and that is what The Kombi Diaries is about,” says Andrew.
Tourism New Zealand established a collaboration between production company, Symphony, and the Facebook creative shop to bring the idea to life. The result is an engaging, natural story of two American tourists missing the train to Wellington from Britomart and embarking on a Kombi road trip where they meet the locals and see the country.
“The Facebook Creative Shop was on the road trip, collaborated with the production crew and shot their own content. The Facebook team provided two strong insights. The first was a technique to start each of the films in reverse to grab attention in the opening seconds and keep people watching to the end. The second was around length, to not be restricted by 30 or 60 seconds, and make the films as long as was necessary to tell the story and remain interesting.”
The Facebook-produced content includes films, stills and cinemagraphs. In addition, www.newzealand.com/kombidiaries has been established to encourage sharing of stories.
Facebook Creative Shop’s Gavin Carver says: “This was a pure creative collaboration among people who, traditionally, would never have worked together. It’s paving the way for how we grow clients’ business, build story-driven content and creatively inspire each another. Symphony really understood the opportunity to tell brand stories on our platforms and the result is world-class.
“Tourism New Zealand is redefining marketing for this category. They have married art and science to create content that is relevant and engaging for a global audience on Facebook and Instagram.”
Symphony’s Client Liaison Peter Moore says: ” To be able to target stories into the Facebook medium and have them integrated into a global promotion is not the near future, but the now reality of brand storytelling. It’s fantastic to see Tourism New Zealand embracing this.”
The Kombi Diaries
www.facebook.com/purenewzealand
www.newzealand.com/kombidiaries
ENDS
Tourism"s global Facebook campaign "world class"
Amazon Gift Card - Facebook - Happy Mother"s Day (Flowers)
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- Amazon.com Gift Cards never expire and carry no fees.
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Amazon Gift Card - Facebook - Happy Mother"s Day (Flowers)
Social Media: Dominating Strategies for Social Media Marketing with Twitter, Facebook, Youtube, LinkedIn, and Instagram
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Social Media: Dominating Strategies for Social Media Marketing with Twitter, Facebook, Youtube, LinkedIn, and Instagram
Facebook Marketing Workbook 2016: How to Market Your Business on Facebook
Facebook Marketing Workbook 2016
Learn how to market your business on Facebook for free
A best-selling Facebook marketing book from a best-selling author on Internet marketing: Jason McDonald
Facebook is the world’s largest social media, with over one billion users and climbing. Your customers are on Facebook, your competitors are on Facebook, and even more important your potential customers are on Facebook. Small businesses and large businesses alike can leverage Facebook for amazing free marketing opportunities
If you know how… you can market on Facebook effectively
With up-to-date information on how to market via Facebook, the Facebook Marketing Workbook includes
- SOCIAL MEDIA MARKETING – an easy explanation of what social media marketing really is, and how to “think” about social media marketing.
- FACEBOOK MARKETING STEP-BY-STEP – an explanation of how Facebook works as a marketing tool, how to research your competition on Facebook, how to set up and optimize your business Facebook page, and more.
- POSTING STRATEGY – creating great content is the first step, and knowing how to post it is the second. The FACEBOOK MARKETING WORKBOOK explains how to find other people’s content to share and how to create your own content.
- FREE FACEBOOK TOOLS – as part of Jason’s SOCIAL MEDIA TOOLBOOK, you get complete access to not only FREE Facebook tools but hundreds of FREE social media tools as well – a $29.99 value!
Facebook Marketing Worksheets
This isn’t a fancy book. This isn’t a pie-in-the-sky book. This is a practical hands-on book, with links not only to free tools but to step-by-step worksheets. By the end of the book, you’ll have a Facebook marketing plan ready for your business.
Got questions? Just Google Jason McDonald and send him an email – he’s happy to help.
Keywords: Facebook Marketing, Facebook marketing books, Facebook for business
Click Here For More Information
Facebook Marketing Workbook 2016: How to Market Your Business on Facebook
Ultimate Guide to Facebook Advertising: How to Access 1 Billion Potential Customers in 10 Minutes (Ultimate Series)
GET BRAND NEW CUSTOMERS FROM FACEBOOK TODAY
Perry Marshall, author of the #1 selling book on Google AdWords, joined by Facebook Advertising specialists Keith Krance and Thomas Meloche, lift the curtain to the more than a billion potential customers on Facebook. You’ll discover how to pinpoint your most profitable audiences–then, how to reach them, convert them, and keep them as your fan, friend, and customer for life.
Introducing game-changing strategies, valuable tools and reports, Marshall and team breakdown the magic of Facebook Paid Advertising, including mobile and local. You’ll see how to gain dramatically on your investment–in clicks, customers, and profits.
Perry Marshall, author of the #1 selling book on Google AdWords, joined by Facebook Advertising specialists Keith Krance and Thomas Meloche, lift the curtain to the more than a billion potential customers on Facebook. You’ll discover how to pinpoint your most profitable audiences–then, how to reach them, convert them, and keep them as your fan, friend, and customer for life.
Introducing game-changing strategies, valuable tools and reports, Marshall and team breakdown the magic of Facebook Paid Advertising, including mobile and local. You’ll see how to gain dramatically on your investment–in clicks, customers, and profits.
Discover how to:
-Create a campaign and find new customers in minutes
-Get local customers to visit your store or event
-Profile your audience using Facebook Graph Search and Ad Manager
-Create the perfect bidding strategy for your objectives and budget
-Hyper-target your audience with segment-specific ads
-Track and follow leads and customers
-Achieve measurable profits while you inform and entertain your fans
-Avoid ad fatigue with the perfect Newsfeed Ad
Click Here For More Information
Ultimate Guide to Facebook Advertising: How to Access 1 Billion Potential Customers in 10 Minutes (Ultimate Series)
New social media marketing certificate offered
Pierce College student Jason Forgey already has his bachelor’s degree, but chose to go back to school to learn new skills to make himself even more competitive in the job market. His goal is to one day own his own business, and he knew that in order to be successful, he would need to gain an understanding of online and social media marketing.
“Social media plays such a huge role in marketing a business today,” he said. “When I decided to go back to school, I realized that some of the most relevant classes in business are being taught at Pierce College.”
Forgey is on his way to earning an associate degree in business entrepreneurship, and a certificate in social media marketing. “I have learned so much about how social media can help bring in new audiences and customers,” Forgey said.
This fully online, comprehensive training program is designed to help students gain the knowledge, skills and abilities employers are looking for in online marketing professionals.
The program can be completed in approximately one year, allowing students to gain an overall understanding of online marketing and using social media to sell or promote a product or service.
According to Professor Taryn Givenchy, each course requires that students complete a project that can one day be included in a portfolio to demonstrate their skills to potential employers.
Students will also learn how to develop social media marketing plans and learn ways to set their business apart from the competition.
“A big part of being able to be successful in social media marketing is to be able to ‘sell without selling’,” Givenchy said. “We also briefly cover topics such as how to design an ad, write copy and make videos. Our students learn how to create a variety of digital content, which is so important in this field.”
For more information about the social media marketing certificate program at Pierce College, please visit http://bit.ly/1CaFhQD.
Story reprinted, with permission, from Pierce News website.
New social media marketing certificate offered
The Power of Visual Storytelling: How to Use Visuals, Videos, and Social Media to Market Your Brand
Attention is the new commodity. Visual Storytelling is the new currency.
- Human brain processes visuals 60,000x faster than text.
- Web posts with visuals drive up to 180% more engagement than those without.
- Viewers spend 100% more time on web pages with videos.
Filled with full-color images and thought-provoking examples from leading companies, The Power of Visual Storytelling explains how to grow your business and strengthen your brand by leveraging photos, videos, infographics, presentations, and other rich media. The book delivers a powerful road map for getting started, while inspiring new levels of creativity within organizations of all types and sizes.
“This book is not only a complete overview of [visual storytelling] but, most importantly, the key to doing it right, a total Right Hook!”
―Gary Vaynerchuk, New York Times bestselling author of Crush It! and Jab, Jab, Jab, Right Hook
“A valuable guide to understanding how to develop powerful marketing programs using the art of visual storytelling.”
―Guy Kawasaki, author of APE: Author, Publisher, Entrepreneur and former chief evangelist of Apple
“The Power of Visual Storytelling is the new marketing bible!”
―Nancy Bhagat, Vice President, Global Marketing Strategy and Campaigns, Intel
“If a picture is worth a thousand words, The Power of Visual Storytelling is worth a million.”
―Scott Monty, Global Digital & Multimedia Communications for Ford Motor Company
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The Power of Visual Storytelling: How to Use Visuals, Videos, and Social Media to Market Your Brand
Digital Marketing: Amazon pitch-slapped over marketing fail
The idea of authentic marketing was developed on the premise that digital consumers are too savvy, and have too many resources available to them, to be fooled by dishonest, self-serving marketing messages. When attempted, sophisticated consumers will flee, but not before inflicting a little pain of their own.
In a recent example, Amazon felt the sting of a good pitch-slapping from disappointed customers who felt duped by the retailer’s self-proclaimed Christmas in July sale.
The blatantly overhyped “bigger than Black Friday” sale on July 15 had all the earmarks of another Amazon marketing blockbuster. The promotion of the Prime Day event was textbook perfect by any standard.
An integrated marketing and PR campaign included gorgeous creative, campaigns on all the major social media sites, email marketing, targeted display ads and even TV commercials. And of course, it had its own hashtag, #PrimeDay.
Amazon threw the party, everyone showed up, and that’s when the wheels came off the authenticity train.
Train wreck
Instead of delivering the kinds of deals that made Cyber Monday a thing of marketing legend, Amazon failed to deliver. The deals were ho-hum, the inventory was low, the website was glitchy and the staggered release of the “lightning deals” required consumers to devote too much time to monitoring the website to find something, anything they might want to buy.
Intended to bolster sagging summer sales and grow the Amazon Prime loyalty program, the event failed to deliver the merchandise Amazon’s holiday sales were known for. The social media firestorm was immediate and brutal.
Millions of tweets and messages filled social media sites with sentiments such as “#PrimeDay is a bigger disappointment than I am to my parents” and “LOL at Amazon getting everybody excited about Prime Day & then showing up like that clearance table at TJ Maxx.”
My personal favorite, “When I die I want whoever’s responsible for #PrimeDay to lower me into my grave so they can let me down one last time.”
Brand Damage
Probably the greatest risk to Amazon was downgrading its reputation for delivering an awesome customer experience. Let’s face it: Promising the consumer an awesome sale and then attempting to pass off granny panties and a family pack of brass knuckles as “lightning deals” is not a great customer experience.
Amazon claims it fulfilled a record number of orders on Prime Day and registered a record number of new Amazon Prime members. How many of those newly minted Prime members will stick around after the 30-day free trial membership expires remains to be seen, particularly if they were disappointed by their initial Prime Day experience.
Thanks, Amazon
Walmart.com went head-to-head with Amazon on Prime Day, and Bloomberg reports it experienced a surge in its online sales, along with traffic to its stores. Many other businesses reported record online sales on July 15 as well.
This is perhaps an indicator that consumers, primed to shop by the #PrimeDay promotions but disappointed by Amazon, clicked away to find better deals elsewhere.
A hallmark of authentic marketing is to understand and live your own brand. Until now, the Amazon brand focused on convenience, selection and trust, not competing with the deep-discount retailers. The almost primal disappointment expressed over Prime Day proves once again how deeply consumers identify with their favorite brands and how quickly those relationships can be severed.
People expected better.
• Regina Gilloon-Meyer, is a content marketing specialist for Fusionfarm, a division of The Gazette Company. (319) 368-8530, regina@fusionfarm.com, @Regiimary
Digital Marketing: Amazon pitch-slapped over marketing fail
Subject Line Testing: 5 Things To Keep In Mind - Business 2 Community
Kinda Fairly Extremely recently, we’ve talked some about A/B testing and the wonders it’ll do for your email marketing program. And while you can do A/B testing for a boatload of creative and design concepts with your emails, let’s focus more on perhaps the most important part of the email: the subject line.
Why is this at the top of the list? Because it’s the first thing your subscribers will see. And if the subject line doesn’t tickle their fancy right off the bat, you’re already treading in perilous waters. The kind with sharks or piranhas (the James Cameron kind).
We’ve got what we call a white paper in our ‘hood on the subject of testing, and we highly suggest you check it out …
… and, hey, it costs you nothing! Go buy an ice coffee with that money or a slice of ‘za.
Recommended for YouWebcast: Successful Customer Experiences Are Identity-Centric
5. Use Action-Oriented Vernacular
Lisa “Left Eye” Lopes, may she ever rest in peace, once advised that you “check your vernacular” (after which she’d get back to ya, but we’re just focusing on the “vernacular” part). If your email is for some sort of sale or product launch or anything that involves a transaction of cool, cool dollars — try using subject lines that create a sense of urgency for what you’re selling.
Notice the trigger words we used here. We told you what you were getting, the rarity of it, and that it doesn’t last long. This formula can be mixed and matched and moved around to serve whatever you’re selling.
There’s just one thing wrong with it. (Okay — there are a ton of things wrong with it, but let’s not stop the ball once it’s rolling.)
4. Shorter Is Better
You can only have so many characters in your subject line and, even then, it’s silly to feel like you need to use the entire space. In fact, we advise against doing so.
Because we live in an age where information hits us faster than even ludicrous speed, it’s important to grab your subscribers’ attention immediately and in a concise fashion. So while the above cry was very descriptive, it was far too long.
So take some time when it comes to writing your subject lines. We advise keeping a 50 character limit. Rewrite and edit and cut until you feel comfortable with the length and copy. And remember: We’re testing here, so come up with multiple variations, or even completely different lines. The goal is to find the one that gets your subscribers to open what you’re sending.
3. Review Past Successes
So now you have the basics down, but you’ve hit a creative or strategic block when it comes to crafting your subject line. Don’t worry about it: Look at what’s worked for you in the past.
Check the analytics you have hanging around on open-rates, conversions, and click throughs on campaigns that have straight killed it in the past. Heck, take it a step further: Look at campaigns that didn’t do so spectacularly; check for things like unsubscribes and opt outs.
Use this treasure trove of knowledge to zero in on subject lines that seemed to do pretty well. Even look for commonalities like specific words, or punctuation. They may seem tiny, but you never know when a single word could be the difference between a successful campaign and one that’s going nowhere fast.
2. Be Aware Of Spam Filters
Our Director of Deliverability gave a pretty good breakdown on avoiding spam filters. It’s a good quick read and we recommend you giving it a look.
But we’ll give you a quick crash course anyway because, hey, you’re already here. In a nutshell there are two big factors that determine if you’re heading for a subscriber’s spam box or not. The first one, perhaps obviously, is word choice. Because of the nature of today’s spam filters, it’s not exactly easy to nail down a comprehensive vocab list. This is in part due to the fact that that list is ever-changing. Still, some style choices like ALL CAPS AND EXCESSIVE EXCLAMATION POINTS CAN FILTER OUT YOUR EMAILS!!!!!!!! If you want some good examples of what will get you tossed in the spam jail, you have a great resource easily at your disposal: Your own spam box. Just perusing the first page of that can get you cued in on what isn’t passing for normal subject lines these days.
The second factor to keep in mind is that today’s spam filters take engagement into consideration. If you’re sending crisp, fresh-to-death emails that people are opening and clicking on, then you’ll be square. If your subscribers aren’t opening or are immediately reporting your sends as spam, then your email market program is in huge trouble.
1. First Impressions Are Important
You’ve been hearing this your entire life. Appear knowledgeable and confident in job interviews. Don’t annoy your teacher on the first day of class. Don’t order chicken fingers and macaroni and cheese on a first date.
Why? Because the first impression someone gets of you is going to be a deciding figure in whether you’re worth their time or not. The same holds true with for your subscribers. When people subscribe to your email list, your welcome email’s subject line should make a splash, not miss the pool. Make sure you grab their attention right off the bat. If a subscriber has filled out some preferences, go ahead and send them something relevant. Is there a call-to-action involved? Make sure they know, and don’t be annoying about it.
Subject Line Testing: 5 Things To Keep In Mind - Business 2 Community
Don"t Make These Common 4 Online Affiliate Mistakes!
Summary:
Myths concerning affiliate marketing are appealing and attractive. People who do not know the entire system the wrong way round are prone to believing that it is something capable of giving them great fortune overnight. Stories concerning affiliates who earn tremendous amounts of money swim in their heads, and while these stories are as true as they can be, there are those who believe that they are going to have the same fortune once they indulge in this particular business.
This article from The Online Master is about: affiliate marketer,online traffic,traffic,affiliate,affiliate marketing websites,affiliate marketing,mutiple streams of affiliate marketing,affiliate
Myths concerning affiliate marketing are appealing and attractive. People who do not know the entire system the wrong way round are prone to believing that it is something capable of giving them great fortune overnight. Stories concerning affiliates who earn tremendous amounts of money swim in their heads, and while these stories are as true as they can be, there are those who believe that they are going to have the same fortune once they indulge in this particular business.
It is true enough that affiliate marketing is financially rewarding. People who have gone through everything to be able to succeed in this business are reaping the seeds that they untiringly sowed. Many of them enjoy the kind of existence that was not possible for them to have had under ordinary circumstances. Having gone through the A-Z of affiliate marketing, however, these people are the ones who know that while such business is lucrative, there is absolutely no easy money in it.
Ignorance of this fact is one of the main reasons why there are people who fail miserably in the internet business. There are those who believe in myths concerning the easy money involved in systems such as affiliate marketing. They do not know that there are those who have wasted time, effort and too many resources in trying to pursue the life of ease that they believe this business will give them. And so they go into affiliate marketing armed with nothing but myths and fantastical notions of wealth swimming in their consciousness, never realizing that they bound to make mistakes that would prove to be their downfall.
What may be the reason why in businesses such as affiliate marketing, many are called but few are chosen? Perhaps the answer lies on the fact that many affiliates make mistakes that result from their ignorance of facts concerning how the entire business runs. Affiliate marketing is not as simple as an affiliate promoting a merchant’s wares through his website and getting paid for it. It is also about knowing the market and the customers at hand.
Discovering what the most common mistakes affiliates make can perhaps dispel the gloom about myths surrounding affiliate marketing by correcting some wrong notions about it. It might also be able to make those concerned understand that like any other business, there are dos and donts involved in this one if they want to make each of their steps count. The first common mistake affiliates make is their lack of knowledge concerning principles involved in their business. This refers to the affiliate’s knowledge of search engines in particular.
Affiliate marketing involves advertising, and advertising through the internet could not have been better without the existence of search engines. What every affiliate has to do is to make these search engines his best friend through studying search engine optimization closely. This way, he is able to know what to do in connection with building a better website to ultimately use for his business.
The second is that affiliates make the mistake of stuffing their sites with banners that do not provide enough information about the product at hand. The best way to battle this mistake is to provide good content hand-in-hand with such banners. It is important for customers to know and understand the features of a product, and good content will be able to help them realize this goal.
The third is that there are affiliates who make the mistake of promoting only one product. Consequently, customers are not given enough options to choose from. There is also the risk of generating fewer sales as compared to having more options for customers ponder about. It is always better to give them a few better alternatives than to give them only one.
The fourth is that there are affiliates who make the mistake of promoting too many products. As a result, customers are confused and end up beyond making a choice. It is perhaps good to give them only the best choices. This is because it is ultimately up to them to judge which one is the best for them to patronize.
All in all, affiliates that are doomed to fail in this business are those who do not exert enough effort to understand everything involved in the industry that they are in. Knowing their path step by careful step will prove to be beneficial to them, as there is no other way to succeed than to go through any path slowly but surely.
Don"t Make These Common 4 Online Affiliate Mistakes!
Advertising Vs. Public Relations
In some instances Web advertising campaigns have proven to be simpler than some conventional forms of advertising as a result of potential clients are able to carry out their research and dig deeper as a way to find out all of the information they require concerning the services and products that your organization has to supply. At worst, it might be that you must go back to sq. one, if the preliminary what is seo advertising is gone.
Advertising is all about reaching out to your shoppers and getting the message throughout as successfully as doable. The primary and the foremost thing that you could do before you get right down to brainstorm in your marketing strategy is to identify which segment of inhabitants will the product or service cater to. For example, in case you are a sports activities items manufacturer, it’s extremely possible that your clientele can have a overwhelming majority of people within the 16-35 age-bracket. When you already know who your target-audience goes to be, you get then resolve which course your advertising and marketing strategy ought to take.
From that niche market, they will earn extra by adding affiliate links from Affiliate or strategically inserting Google AdSense advertisements to their weblog posts. Before incomes large chunks of money on-line by creating your area of interest market website, you may should be taught the fundamentals of Web Advertising and marketing strategies. On-Web page Optimization, within the easiest phrases possible, is to make use of optimized, strategically chosen, keywords to weblog posts, descriptions and Meta data.
With all this said, it’s worthwhile to select a course that tackles areas of internet affiliate marketing that it is advisable focus on. For example, you already have primary information on constructing websites, due to this fact, you need a course that covers web site constructing in accordance with the requirements of affiliate marketing greater than something that tackles the basics of constructing a web site in relation to affiliate marketing online.
Internet advertising and marketing services embody SEARCH ENGINE OPTIMISATION, PPC, link building service, web advertising and marketing, viral media marketing and way more. By choosing the right activities for Internet advertising and marketing companies, you’d be capable to reap the maximum benefits and get good earnings within a short span of time. It is important to plan an effective Internet advertising and marketing technique for your business. It doesn’t matter what your corporation objectives may be, it’s best to look for the perfect firm for link constructing services.
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Advertising Vs. Public Relations
Finnish / Norwegian speaking Affiliate Manager
Our international client is looking for a passionate Affiliate Manager to jump onboard! Do you have a network in one or more of the following countries: Sweden, Norway or Finland? If so, this might be the right position for you!
- You will be responsible for identifying potential new affiliate partners and driving player ac-quisition through creative marketing strategies.
- You will be are service minded and have a positive and can do attitude
- You are able to track and monitor data trends, to multitask and have an eye for detail
- You will have strong social skills with a keen interest in affiliate sales.
Responsibilities:
- Responsible for Affiliated sales results in your region
- Monitor and analyse affiliate performance to measure effectiveness and profitability
- Acquire affiliate marketing partners
- Create promotions and communications to affiliate partners
- Collaborate with the internal creative teams to continuously improve landing pages and overall marketing and merchandising campaigns through the affiliate network
- Identify and cultivate top performers and develop incentive programs to reward key part-ners
- Develop affiliate recruitment and affiliate program marketing campaigns
Requirements
- 3+ years of experience in Marketing, with at least 1 year of affiliate marketing experience
- An established affiliate network in the iGaming industry
- Strong negotiation, analytical and implementation skills
- High comfort with data analysis and using data to make informed decisions
- Knowledge of affiliate and direct marketing best practices
- Strong analytics and Excel skills
- Professional communication skills for phone, emails and chats with clients
- Eagerness to learn and contribute with ideas to make continuous improvements
Finnish / Norwegian speaking Affiliate Manager
Facebook Testing Buy Buttons and Storefronts on Pages
By Sara Angeles, BusinessNewsDaily Staff Writer July 17, 2015 07:00 am EST
Credit: FacebookOnce upon a time, Facebook was just another way to create an online presence and market a business on social media. But the company is quickly claiming its stake on social media e-commerce.
Facebook is currently testing new tools that let merchants sell directly on their Facebook Pages, a report by BuzzFeed revealed. The company has been building online storefronts right on Facebook Pages, with some of the pages even featuring new buy buttons to sell directly to customers.
This new shops feature is just the latest of Facebook’s e-commerce initiatives. Just last year, the company launched buy buttons on sponsored posts, then unveiled Messenger payments shortly after. It’s only fitting that businesses will soon be able to use the social network as an all-in-one e-commerce solution. [Facebook for Business: Everything You Need to Know]
“With the shop section on the page, we’re now providing businesses with the ability to showcase their products directly on the page,” Emma Rodgers, product marketing manager at Facebook, said in a statement.
The new Facebook Page shops essentially allow businesses to use their Facebook Pages as online storefronts and the entire Facebook platform as an e-commerce solution. The platform will be complete with social media marketing, all the way down the sales funnel from product discovery to customer service and a checkout system.
Facebook Page shops won’t be limited to desktop, either. With most Facebook users accessing the social network on mobile phones, shops will also penetrate mobile commerce via the Facebook app. Shops will be displayed very visibly beneath the About section, making products for sale very hard to miss.
The Facebook Page shops platform is still very much in its early stages, however. For instance, there is still no search function for either products being sold or stores that currently have a shop on their Facebook Pages. BuzzFeed suggests that search would work similar to the current graph search feature; users could search by typing “shops with sales” or “stores that sell T-shirts” in the search bar.
Nonetheless, the new e-commerce tool promises to focus on the customer experience, with Facebook adding new “incremental features and capabilities,” Rodgers said.
The Facebook Page shops feature is currently being piloted by a number of undisclosed brands. Facebook has yet to announce when it will start rolling out the new service or how it will charge businesses, so that could mean anything from commissions to payment processing and transaction fees, or even a pricing model similar to that used for Facebook Ads.
Facebook Testing Buy Buttons and Storefronts on Pages
A Friendly Giant: How Facebook is Using Instant Articles to Woo Publishers - Business 2 Community
Facebook, always known to be a giant, is appearing increasingly friendly as of late.
To publishers (and advertisers), that is.
Whether the discussion is about social media, media in general, new avenues for publishing content, or anything else vaguely media-related – Facebook is likely to come up at some point. With a fifth of the world’s population logged on as active users, this is inevitable. These truths represent both great challenges and great opportunities for publishers and marketers.
To wit, Facebook has tinkered with the way they approach their relationships with large publishers of digital content. Seeking to improve their own user experience (we all prefer experiencing a platform when the content we’re scrolling through is high quality and interesting, after all) while deepening their lucrative ties with publishers, they have announced one of the most important of these changes: Instant Articles.
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Facebook Met Publishers on Their Terms
Basically, Instant Articles are News Feed-based spaces where publishers can post highly interactive multimedia “articles.” I use quotations because the tools Facebook is offering for building this type of content are indicative of far more stimulating experiences than merely reading a traditional newspaper article. Some of these features include colorful cinemagraph covers, autoplay videos, intensely colorful and easily zoomable photographs, and even interactive maps to give stories a geographic context. Clearly, these are meant to be engaged with on a deep level, something that both publishers and advertisers can get behind.
Facebook sees these as a momentous new development in the field of online publishing:
“Powerful new creative tools bring your stories to life. Instantly zoom into high-resolution photos and tilt to explore in detail. Watch autoplay video come alive as you scroll through the article. See where it all happened with interactive maps. Hear the author’s voice with embedded audio captions.”
The language is both bold and provocative, as are the digital tools they are describing. With Instant Articles, publishers can create a user experience that is equal parts evocative, informative, and unique to their brand. While some publishing giants were wary of going full bore into the new publishing platform, Facebook was able to entice nine major American and British publishing outlets: The New York Times, National Geographic, and BuzzFeed being the most often discussed of the bunch.
Facebook knew from the start that publishers would have concerns about the new strategy, largely stemming from directing their user experience away from their own websites and on to the Facebook News Feed. According to The New York Times (who, coincidentally are one of the publishers now on board), employees from The Guardian were the most hesitant, suggesting to peers at other outlets that “publishers should band together to negotiate deals that work for the whole industry, and should retain control of their own advertising.” It’s unclear whether such collusion was necessary, but one thing is clear: Facebook understood the concerns and went all out in alleviating them. In order to create a program that was too good for the publishers to pass up, Facebook took a number of measures.
- Ad Revenue: Facebook is allowing publishers to keep 100% of the ad revenue if they sell their own ad space, and 70% of the ad revenues if they leave it up to Facebook to sell the ad space through their own network.
- Final Cut: Facebook is also allowing publishers to have total control over what content is created and how it is displayed. As Contently puts it, “In essence, publishers can use Facebook Instant Articles as an alternative platform to deliver a superior experience for their readers coming from Facebook – all without sacrificing ad revenue.”
- Front and Center: Facebook is still running the show, of course, and thus will be in control of how visible these ads remain. Once again, though, the motivating factor for them is an improved user experience. Therefore, they’ll likely be doing everything in their power to make the content publishers create appear early and often in users’ News Feeds, so as to satisfy the promises made in those agreements and also give users easy access to quality, visually stimulating content.
BuzzFeed is the publishing outlet widely deemed to be the most primed to succeed with the new format. Because their brand is built around engaging with content in shorter intervals with unique formats (quizzes, lists, etc.), the Instant Article platform will suit them well. Facebook has already assured them that Instant Articles will be a suitable platform for their varied approach to displaying and sharing content.
Publishers shouldn’t be the only group excited about this development, though. Advertisers should be making very careful note of how ad space will function with these tools. Whether buying ad space from the publishers directly or from Facebook (which, once again, would mean Facebook would get to keep 30% of those ad revenues), marketers and ad agencies should be salivating at the thought of these highly engaging and visible plots of digital real estate.
As Marketing Land points out, it’s becoming less and less common for publishers (no matter how large) to have large sales teams. Because of this, we may see publishers opt for the indirect advertising method, in which Facebook would be in control of the ad inventory. The 30% decrease in revenue collection could be potentially made up for by the ability to take advantage of Facebook’s advanced targeting methods. Also, marketers will be able to benefit from a new, “no-nonsense means of serving more trackable, targeted ads across high-value media properties.” In other words, marketers will benefit immensely from yet another innovative and highly specific method of targeting audiences through Facebook.
Formatting
In terms of formatting, the ads will have certain restrictions. Facebook has posted the following specifications for Instant Article ad units:
- 1 large banner ad, sized 320×250 or 300×250 pixels – or – 2 small banners sized 320×50 or 300×50 pixels for every 500 words of content
- A maximum of 4 total ads per article, and a maximum of 2 small banners per article.
- All articles are allowed to have at least one ad, regardless of the length.
- Publishers may include no more than one house ad per article.
- No ads may be placed “above the fold” on the first view of the article.
- Publishers may not include ads in autoplay videos embedded in their articles, although ads in third-party video players are allowed
It’s interesting to see these specifications as a window into the way Facebook sees themselves benefiting from these instant articles. It all comes down to user experience. So, when users are scrolling down their News Feeds and are confronted with an Instant Article, Facebook ensures that the ads included won’t be the first visible element. Also, they ensure that the ads will be useful, not merely a way for publishers to shill their content, at least not more than once per article. As consistency is part of the foundation on which UX is built, Facebook is making sure that videos aren’t preceded by ads. Since it’s asking more of a user to sit through a video than it is to simply see a written blurb, Facebook knows that this last specification will make the user more willing to engage with the high-quality video content.
Recap
Because it’s still such a new advertising platform, it will take some time to develop useful results metrics and best practices guidelines. Already though, ad space on Instant Articles is signaling a dramatic change in the way publishers and advertisers digitally interact. Ultimately, if Facebook doesn’t go back on the concessions made to publishers so far, (this is possible, of course, as Facebook can essentially do whatever it wants) the ability to advertise on Instant Articles represents huge brand building opportunities. Users will be met with Instant Articles in a highly visible (the format is exclusively mobile) and high quality (the examples so far are visually rich, easy to engage with, and varied in subject matter) content. How this changes in the future remains to be seen, but marketers, advertisers, and business alike should all be taking careful note of how it all shakes out.
A Friendly Giant: How Facebook is Using Instant Articles to Woo Publishers - Business 2 Community
The Culture of Connectivity: A Critical History of Social Media
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The Culture of Connectivity: A Critical History of Social Media
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