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Facebook Reportedly Nearing Deal With Publishers On “Instant Articles”
Facebook is apparently willing to give up advertising revenue to bring news to readers faster.
According to a report in the Wall Street Journal today, the social network is offering to allow publishers to keep all the revenue from certain ads in exchange for posting their content on Facebook.
Facebook has been negotiating with major publishers to host their content for at least the last several months, with the expressed motive of improving the news reading experience for users, especially those frustrated by slow-loadings on mobile devices.
Content hosted directly on Facebook would load faster, but the cost to publishers in lost ad revenue and data could be significant.
So Facebook, according to the Journal citing people familiar with the matter, is offering to let publishers keep all of the proceeds from ads they sell against Facebook hosted content. Facebook would keep about 30% of ads it sells.
The Facebook hosted news content, called “Instant Articles,” could launch as early as this month with content from BuzzFeed, the New York Times, National Geographic and other publishers.
Read more at the Wall Street Journal (paywall).
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About The Author
Martin Beck is Third Door Media’s Social Media Reporter, covering the latest news for Marketing Land and Search Engine Land. He spent 24 years with the Los Angeles Times, serving as social media and reader engagement editor from 2010-2014. A graduate of UC Irvine and the University of Missouri journalism school, Beck started started his career at the Times as a sportswriter and copy editor. Follow Martin on Twitter (@MartinBeck), Facebook and/or Google+.
(Some images used under license from Shutterstock.com.)
Kick off each Monday with the best news and ideas in social media.
Facebook Reportedly Nearing Deal With Publishers On “Instant Articles”
Facebook Brings Live Events to Small Business
There are now more than 40 million active small business Pages on Facebook. As the number continues to grow, the social media giant has been launching several initiatives to better support these companies.
Facebook has announced two new resources to help small businesses grow on the social network: the 2015 Boost Your Business Program and live support on the Facebook for Business website.
Here’s what the new programs have to offer and how they can help your business. [Facebook for Business: Everything You Need to Know]
Earlier this year, Facebook launched the Ads Manager iOS app, the Creative Shop and the Blueprint marketing training program to help advertisers better create, manage and strategize their marketing efforts.
The new 2015 Boost Your Business program takes this to the next level by holding events throughout the nation, while the new live support makes it easier to reach an Ad Specialist to personally help small businesses with their campaigns.
Boost Your Business program
The 2015 Boost Your Business program is designed to help small businesses improve their marketing and reach more customers on the platform through live events in four U.S. cities: San Diego, Minneapolis, Nashville and Boston.
It consists of half-day and two-hour pop-up events where Facebook and its partners will be speaking to small businesses about social media marketing best practices and how they can grow their businesses on Facebook. The representatives will also be discussing new marketing strategies and tools that are now available to small businesses.
The Boost Your Business program is launched in partnership with Visa, email marketing provider MailChimp, e-commerce solution Shopify, human resources service provider Zenefits and Facebook marketing expert Mari Smith.
To attend these events, you can either register for the main program or find a two-hour event near you.
Facebook for Business live support
Users of Facebook for Business now have an easier way to get the help they need when they need it. Just click on the Get Help button to instantly connect to an Ad Specialist using the new live-chat feature.
Live chat will be rolled out in several countries, starting with the United States, United Kingdom and Ireland. Facebook says it also plans to launch live mobile chat and phone support.
Facebook Brings Live Events to Small Business
Affiliate Mission Launches Affiliate Program with eHungry.com
A small team of entrepreneurial minded individuals founded eHungry.com in 2003. Since then, eHungry.com has expanded in growth and revenue proportionately. Furthermore, this unconventional merchant has yielded convenience and efficiency to both restaurants and consumers alike through:
• Year-round, 24-hour service;
• A secure online payment platform/medium;
• Online technical support and customer service;
• Unlimited orders to alleviate per order fees;
• Customized account/restaurant options and beyond.
• In addition, eHungry.com incorporates the humanitarian mission to “Feed America.” Hence, eHungry donates 1% of its sales to: Feeding America and Food banks by Canada “to help in the fight to end hunger.”
Affiliate Mission is a client-centered business entity dedicated to promoting social responsibility and charity among an array of other specialties, and is unquestionably privileged to have joined forces with fellow visionary, eHungry.com. Let our team at AffiliateMission.com effectively manage your affiliate program! We are a professional affiliate program management service provider and can help you get new customers and grow your revenue! Visit our website to know more.
Affiliate Mission is a premier affiliate marketing and management agency dedicated to your needs and the needs of your business. We realize that your time is valuable and your success is crucial and offer one of the most comprehensive arrays of affiliate management services in the industry, designed to maximize your profits and ensure your continued success in the affiliate marketing world.
Affiliate Mission Launches Affiliate Program with eHungry.com
Casino Affiliate Program: Make Money From Your Site
Summary:
If you are a website owner and have not yet signed up to an affiliate program, then you are missing perhaps the greatest opportunity to make money online. Depending on the aspirations of you or your team and your site is dependent on how much money you can make. Affiliate marketing is the easy way to make your website work for you, without any of the hassle of selling products or buyer contact. All that is required is that you insert a few advertisements on your site, way for…
This article from The Online Master is about: Casino Affiliate Program: Make Money From Your Site
If you are a website owner and have not yet signed up to an affiliate program, then you are missing perhaps the greatest opportunity to make money online. Depending on the aspirations of you or your team and your site is dependent on how much money you can make. Affiliate marketing is the easy way to make your website work for you, without any of the hassle of selling products or buyer contact. All that is required is that you insert a few advertisements on your site, way for the clicks and your away.
For the inexperienced website owner, the choice of affiliate programs may seem a little baffling at first. You can choose to house shopping adverts, auction sites even adult sites if you really wanted. However the key is choosing an industry with boundless opportunities and a huge current client base as well as the opportunities to expand further. Bearing in mind these criteria one of the greatest profitable industries to join as an affiliate is the online gaming industry, or more particularly casinos.
The idea of representing a casino may not appeal to everybody for various ethical or personal reasons, but for those looking to make big money from a huge industry you can’t do much better than casinos. Each year the online casino industry generates billions of dollars worth of revenue, much like their real-life counterparts. Also like the real-life incarnations are the online casinos willingness to share some of their wealth in an effort to gain advertising and eventually customers. The industry is made up of huge titans and small fish trying to make their way to the top. No matter at which point a company is on the ladder to success, they need to advertise in order to stay on top or get there in the first place. Therefore through affiliate marketing they can gain what is basically free advertising space. It remains free until the affiliate lures in a new customer for the casino site. When this happens the casinos are more than willing to richly reward their allies, offering between 20 and 35% of the players lifetime cash generated. Depending on the player this can be a huge amount or even a negative amount. The important thing for an affiliate to do is make sure that they don’t get stung by negative balances. Most affiliate schemes clearly state that they will never charge an affiliate when a player wins money, so make sure that your scheme stipulates likewise.
So without the risk of casino gaming a website owner can make a tidy sum to subsidise their site or primary income. All this is available just for the acquisition of a small space on a website for an advert and a few people clicking on them and joining up to a casino site. It sounds simple because it is simple, all the website owner needs to do is sit and wait for the clicks to come. Of course they can help by marketing their own site on search engines and other popular online forums. The more people that can be attracted to your site the more likely you are to get a few lucky clicks. Meaning any website owner can make some serious money from online gaming without ever risking a penny.
Casino Affiliate Program: Make Money From Your Site
Web.com Reports First Quarter 2015 Financial Results
First quarter revenue and profitability exceeded high end of guidance
3.3 million subscribers with 19,000 net additions
Operating cash flow grew year-over-year by 72% to $31.9 million
Repurchased 904,000 shares for $15.8 million and reduced debt by $17.5 million
JACKSONVILLE, Fla., April 30, 2015 (GLOBE NEWSWIRE) — Web.com Group, Inc. (Nasdaq:WWWW), a leading provider of Internet services and online marketing solutions for small businesses, today announced results for the first quarter ended March 31, 2015.
“Web.com began 2015 with first quarter results that exceeded expectations from both a financial and operational perspective. We are beginning to see the positive impact of the changes we have made in recent quarters, and we believe we are well positioned to deliver sequential revenue growth throughout 2015,” said David L. Brown, chairman, chief executive officer and president of Web.com.
Brown added, “From an operational perspective, we generated improvements that have resulted in better product retention rates for our DIY products. We also continue to expand our distribution channels for our DIFM solutions, a highly differentiated suite of technologies and services that help small businesses generate real business value from their online presence. We are focused on building upon our success in the first quarter in order to deliver improved growth, profitability and shareholder value over the long-term.”
Summary of First Quarter 2015 Financial Results:
Total revenue, calculated in accordance with U.S. generally accepted accounting principles (GAAP), was $132.6 million for the first quarter of 2015, compared to $133.8 million for the first quarter of 2014. Non-GAAP revenue was $137.7 million for the first quarter of 2015, compared to $141.2 million in the year-ago quarter, and above the high end of the Company’s guidance range of $134.5 million to $136.5 million.
GAAP operating income was $11.1 million for the first quarter of 2015, compared to $9.5 million for the first quarter of 2014. Non-GAAP operating income was $32.2 million for the first quarter of 2015, representing a 23% non-GAAP operating margin, compared to $38.0 million for the first quarter of 2014, representing a 27% non-GAAP operating margin.
GAAP net income was $2.3 million, or $0.04 per diluted share, for the first quarter of 2015. GAAP net income was $0.5 million, or $0.01 per diluted share, for the first quarter of 2014. Non-GAAP net income was $29.5 million for the first quarter of 2015, or $0.56 per diluted share, exceeding the high end of the Company’s guidance of $27.6 million to $28.6 million, or $0.53 to $0.55 per diluted share. The Company had non-GAAP net income of $33.1 million, or $0.61 per diluted share, for the first quarter of 2014.
Adjusted EBITDA was $36.1 million for the first quarter of 2015, compared to $41.0 million for the first quarter of 2014, representing a 26% and 29% adjusted EBITDA margin during three months ended March 31, 2015 and 2014, respectively.
The Company generated cash from operations of $31.9 million for the first quarter of 2015, compared to $18.6 million of cash flow from operations for the first quarter of 2014.
First Quarter and Recent Business Highlights:
Web.com’s total net subscribers were approximately 3,295,000 at the end of the first quarter of 2015, up approximately 19,000 from the end of the fourth quarter of 2014.
Web.com’s average revenue per user (ARPU) was $13.75 for the first quarter of 2015, compared to $14.07 for the fourth quarter of 2014.
Customer churn was approximately 1% for the first quarter of 2015, consistent with recent low levels.
Web.com used $17.5 million in cash to reduce debt during the first quarter of 2015.
Repurchased 904,000 shares for $15.8 million in the first quarter of 2015.
Announced a partnership agreement with Sam’s Club, Walmart’s wholesale club, to be the preferred small business online marketing solution provider for their members.
Conference Call Information
Management will host a conference call today, April 30, 2015, at 5:00 p.m. ET, to discuss Web.com’s first quarter financial results and current business outlook. There will be an accompanying slide presentation which will be available on the Investor Relations page of Web.com’s website (http://ir.web.com), along with a live webcast and replay of the call. To access the call, dial 877-407-0789 (domestic) or 201-689-8562 (international). A replay of this conference call will be available until May 7, 2015, at 877-870-5176 (domestic) or 858-384-5517 (international). The replay conference ID is 13605403.
About Web.com
facebook.com/web.com.
Note to Editors: Web.com is a registered trademark of Web.com Group, Inc.
Use of Non-GAAP Financial Measures
Some of the measures in this press release are non-GAAP financial measures within the meaning of the SEC Regulation G. Web.com believes presenting non-GAAP measures is useful to investors, because it describes the operating performance of the company, excluding some recurring charges that are included in the most directly comparable measures calculated and presented in accordance with GAAP. Web.com’s management uses these non-GAAP measures as important indicators of the Company’s past performance and in planning and forecasting performance in future periods. The non-GAAP financial information Web.com presents may not be comparable to similarly-titled financial measures used by other companies, and investors should not consider non-GAAP financial measures in isolation from, or in substitution for, financial information presented in compliance with GAAP.
You are encouraged to review the reconciliation of non-GAAP financial measures to GAAP financial measures included elsewhere in this press release.
Relative to each of the non-GAAP measures Web.com presents, management further sets forth its rationale as follows:
Non-GAAP Revenue. Web.com excludes from non-GAAP revenue the impact of the fair value adjustment to amortized deferred revenue because we believe that excluding such measures helps management and investors better understand our revenue trends.
Non-GAAP Operating Income and Non-GAAP Operating Margin. Web.com excludes from non-GAAP operating income and non-GAAP operating margin, amortization of intangibles, fair value adjustment to deferred revenue and deferred expense, restructuring expenses, corporate development expenses, and stock-based compensation charges. Management believes that excluding these items assists management and investors in evaluating period-over-period changes in Web.com’s operating income without the impact of items that are not a result of the Company’s day-to-day business and operations.
Non-GAAP Net Income and Non-GAAP Net Income Per Diluted Share. Web.com excludes from non-GAAP net income and non-GAAP net income per diluted share amortization of intangibles, income tax provision, fair value adjustment to deferred revenue and deferred expense, restructuring expenses, corporate development expenses, amortization of debt discounts and fees, and stock-based compensation, and includes estimated cash income tax payments, because management believes that adjusting for such measures helps management and investors better understand the Company’s operating activities.
Adjusted EBITDA. Web.com excludes from adjusted EBITDA depreciation expense, amortization of intangibles, income tax provision, interest expense, interest income, stock-based compensation, fair value adjustments to deferred revenue and deferred expense, corporate development expenses and restructuring expenses, because management believes that excluding such items helps investors better understand the Company’s operating activities.
Free Cash Flow. Free cash flow is a non-GAAP financial measure that Web.com uses and defines as net cash provided by operating activities less capital expenditures. The Company considers free cash flow to be a liquidity measure which provides useful information to management and investors about the amount of cash generated by the business after the acquisition of property and equipment, which can then be used for investment opportunities.
In respect of the foregoing, Web.com provides the following supplemental information to provide additional context for the use and consideration of the non-GAAP financial measures used elsewhere in this press release:
Stock-based compensation. These expenses consist of expenses for employee stock options and employee awards under Accounting Standards Codification (“ASC”) 718-10. While stock-based compensation expense calculated in accordance with ASC 718-10 constitutes an ongoing and recurring expense, such expense is excluded from non-GAAP results because such expense is not used by management to assess the core profitability of the Company’s business operations. Web.com further believes these measures are useful to investors in that they allow for greater transparency to certain line items in our financial statements. In addition, when management performs internal comparisons to Web.com’s historical operating results and compares the Company’s operating results to the Company’s competitors, management excludes this item from various non-GAAP measures.
Amortization of intangibles. Web.com incurs amortization of acquired intangibles under ASC 805-10-65. Acquired intangibles primarily consist of customer relationships, customer lists, non-compete agreements, trade names, and developed technology. Web.com expects to amortize for accounting purposes the fair value of the acquired intangibles based on the pattern in which the economic benefits of the intangible assets will be consumed as revenue is generated. Although the intangible assets generate revenue, the Company believes the non-GAAP financial measures excluding this item provide meaningful supplemental information regarding the Company’s operational performance. In addition, when management performs internal comparisons to Web.com’s historical operating results and compares the Company’s operating results to the Company’s competitors, management excludes this item from various non-GAAP measures.
Depreciation expense. Web.com records depreciation expense associated with its fixed assets. Although its fixed assets generate revenue for Web.com, the item is excluded because management believes certain non-GAAP financial measures excluding this item provide meaningful supplemental information regarding the Company’s operational performance. In addition, when management performs internal comparisons to Web.com’s historical operating results and compares the Company’s operating results to the Company’s competitors, management excludes this item from various non-GAAP measures.
Amortization of debt discounts and fees. Web.com incurs amortization expense related to debt discounts and deferred financing fees. The difference between the effective interest expense and the coupon interest expense (i.e. debt discount), as well as, amortized deferred financing fees are excluded because Web.com believes the non-GAAP measures excluding these items provide meaningful supplemental information regarding the Company’s operational performance. In addition, when management performs internal comparisons to Web.com’s historical operating results and compares the Company’s operating results to the Company’s competitors, management excludes this item from various non-GAAP measures.
Restructuring expense. Web.com has recorded restructuring expenses and excludes the impact of these expenses from its non-GAAP measures, because such expense is not used by management to assess the core profitability of the Company’s business operations.
Income tax expense. Due to the magnitude of Web.com’s historical net operating losses and related deferred tax asset, the Company excludes income tax from its non-GAAP measures primarily because it is not indicative of the actual tax to be paid by the Company and therefore is not reflective of ongoing operating results. The Company believes that excluding this item provides meaningful supplemental information regarding the Company’s operational performance and facilitates management’s internal comparisons to the Company’s historical operating results and comparisons to the Company’s competitors’ operating results. The Company includes the estimated tax that the Company expects to pay for operations during the periods presented.
Fair value adjustment to deferred revenue and deferred expense. Web.com has recorded a fair value adjustment to acquired deferred revenue and deferred expense in accordance with ASC 805-10-65. Web.com excludes the impact of these adjustments from its non-GAAP measures, because doing so results in non-GAAP revenue and non-GAAP net income which are reflective of ongoing operating results and more comparable to historical operating results, since the majority of the Company’s revenue is recurring subscription revenue. Excluding the fair value adjustment to deferred revenue and deferred expense therefore facilitates management’s internal comparisons to Web.com’s historical operating results.
Corporate development expenses. Web.com incurred expenses relating to the acquisitions and successful integration of acquisitions. Web.com excludes the impact of these expenses from its non-GAAP measures, because such expense is not used by management to assess the core profitability of the Company’s business operations.
Forward-Looking Statements
This press release includes certain “forward-looking statements” including, without limitation, statements regarding the size of the market opportunity in offerings to small businesses, that are subject to risks, uncertainties and other factors that could cause actual results or outcomes to differ materially from those contemplated by the forward-looking statements. These forward-looking statements include, but are not limited to, plans, objectives, expectations and intentions and other statements contained in this presentation that are not historical facts. These statements are sometimes identified by words such as “believe,” “opportunities,” or words of similar meaning. As a result of the ultimate outcome of such risks and uncertainties, Web.com’s actual results could differ materially from those anticipated in these forward-looking statements. These statements are based on Web.com’s current beliefs or expectations, and there are a number of important factors that could cause the actual results or outcomes to differ materially from those indicated by these forward-looking statements, including, without limitation, risks related to the successful offering of the products and services of Web.com; and other risks that may impact Web.com’s business. Other risk factors are set forth under the caption, “Risk Factors,” in Web.com’s Annual Report on Form 10-K for the year ended December 31, 2014 as filed with the Securities and Exchange Commission, which is available on a website maintained by the Securities and Exchange Commission at www.sec.gov. Web.com expressly disclaims any obligation or undertaking to release publicly any updates or revisions to any forward-looking statements contained herein as a result of new information, future events or otherwise.
Web.com Group, Inc. | ||
Consolidated Statements of Comprehensive Income | ||
(in thousands, except for per share data) | ||
(unaudited) | ||
Three months ended March 31, | ||
2015 | 2014 | |
Revenue | $ 132,600 | $ 133,843 |
Cost of Revenue | 48,702 | 46,586 |
Gross profit | 83,898 | 87,257 |
Operating expenses: | ||
Sales and marketing | 35,679 | 37,533 |
Technology and development | 5,802 | 7,198 |
General and administrative | 17,211 | 13,742 |
Restructuring expense | 313 | — |
Depreciation and amortization | 13,744 | 19,239 |
Total operating expenses | 72,749 | 77,712 |
Income from operations | 11,149 | 9,545 |
Interest expense, net | (5,249) | (7,492) |
Income tax expense | (3,561) | (1,563) |
Net income | $ 2,339 | $ 490 |
Other comprehensive (loss) income: | ||
Foreign currency translation adjustments | ||
Foreign currency translation adjustments | (708) | — |
Unrealized gain (loss) on investments, net of tax | 5 | (2) |
Total comprehensive income | $ 1,636 | $ 488 |
Basic earnings per share: | ||
Net income per common share | $ 0.05 | $ 0.01 |
Diluted earnings per share: | ||
Net income per common share | $ 0.04 | $ 0.01 |
Web.com Group, Inc. | ||
Consolidated Balance Sheets | ||
(in thousands, except share amounts) | ||
March 31, 2015 | December 31, 2014 | |
(unaudited) | ||
Assets | ||
Current assets: | ||
Cash and cash equivalents | $ 16,726 | $ 22,485 |
Accounts receivable, net of allowance of $1,802 and $1,705, respectively | 17,157 | 16,932 |
Prepaid expenses | 11,061 | 10,550 |
Deferred expenses | 65,902 | 62,818 |
Deferred taxes | 23,210 | 23,750 |
Other current assets | 4,897 | 5,012 |
Total current assets | 138,953 | 141,547 |
Property and equipment, net | 43,639 | 44,000 |
Deferred expenses | 52,098 | 50,901 |
Goodwill | 639,188 | 639,564 |
Intangible assets, net | 347,567 | 357,819 |
Other assets | 4,741 | 4,575 |
Total assets | $ 1,226,186 | $ 1,238,406 |
Liabilities and stockholders’ equity | ||
Current liabilities: | ||
Accounts payable | $ 7,157 | $ 9,940 |
Accrued expenses | 15,932 | 14,937 |
Accrued compensation and benefits | 5,756 | 5,997 |
Deferred revenue | 223,699 | 217,394 |
Current portion of debt | 7,440 | 6,197 |
Other liabilities | 5,332 | 5,069 |
Total current liabilities | 265,316 | 259,534 |
Deferred revenue | 189,747 | 185,338 |
Long-term debt | 485,092 | 501,085 |
Deferred tax liabilities | 114,228 | 111,503 |
Other long-term liabilities | 7,128 | 6,856 |
Total liabilities | 1,061,511 | 1,064,316 |
Stockholders’ equity: | ||
Common stock, $0.001 par value per share: 150,000,000 shares authorized, 51,686,088 and 52,108,719 shares issued and outstanding at March 31, 2015 and December 31, 2014, respectively | 52 | 52 |
Additional paid-in capital | 554,095 | 552,991 |
Treasury stock at cost, 1,088,447 shares as of March 31, 2015, and 395,395 shares as of December 31, 2014 | (19,131) | (6,975) |
Accumulated other comprehensive loss | (2,095) | (1,393) |
Accumulated deficit | (368,246) | (370,585) |
Total stockholders’ equity | 164,675 | 174,090 |
Total liabilities and stockholders’ equity | $ 1,226,186 | $ 1,238,406 |
Web.com Group, Inc. | ||
Reconciliations of GAAP to Non-GAAP Results | ||
(in thousands, except for per share data) | ||
(unaudited) | ||
Three months ended March 31, | ||
2015 | 2014 | |
Reconciliation of GAAP revenue to non-GAAP revenue | ||
GAAP revenue | $ 132,600 | $ 133,843 |
Fair value adjustment to deferred revenue | 5,093 | 7,391 |
Non-GAAP revenue | $ 137,693 | $ 141,234 |
Reconciliation of GAAP net income to non-GAAP net income | ||
GAAP net income | $ 2,339 | $ 490 |
Amortization of intangibles | 9,816 | 16,184 |
Stock based compensation | 5,047 | 4,504 |
Income tax expense | 3,561 | 1,563 |
Restructuring expense | 313 | — |
Corporate development | 597 | 40 |
Amortization of debt discounts and fees | 2,798 | 2,718 |
Cash income tax expense | (267) | (132) |
Fair value adjustment to deferred revenue | 5,093 | 7,391 |
Fair value adjustment to deferred expense | 191 | 301 |
Non-GAAP net income | $ 29,488 | $ 33,059 |
Reconciliation of GAAP basic net income per share to non-GAAP basic net income per share | ||
Basic GAAP net income per share | $ 0.05 | $ 0.01 |
Amortization of intangibles | 0.19 | 0.32 |
Stock based compensation | 0.10 | 0.09 |
Income tax expense | 0.07 | 0.03 |
Restructuring expense | 0.01 | — |
Corporate development | 0.01 | — |
Amortization of debt discounts and fees | 0.06 | 0.05 |
Cash income tax expense | (0.01) | — |
Fair value adjustment to deferred revenue | 0.10 | 0.15 |
Fair value adjustment to deferred expense | — | 0.01 |
Basic Non-GAAP net income per share | $ 0.58 | $ 0.66 |
Reconciliation of GAAP diluted net income per share to non-GAAP diluted net income per share | ||
Diluted shares: | ||
Basic weighted average common shares | 50,872 | 50,334 |
Diluted stock options | 1,354 | 3,546 |
Diluted restricted stock | 266 | 703 |
Total diluted weighted average common shares | 52,492 | 54,583 |
Diluted GAAP net income per share | $ 0.04 | $ 0.01 |
Amortization of intangibles | 0.19 | 0.29 |
Stock based compensation | 0.10 | 0.08 |
Income tax expense | 0.07 | 0.03 |
Restructuring expense | 0.01 | — |
Corporate development | 0.01 | — |
Amortization of debt discounts and fees | 0.05 | 0.05 |
Cash income tax expense | (0.01) | — |
Fair value adjustment to deferred revenue | 0.10 | 0.14 |
Fair value adjustment to deferred expense | — | 0.01 |
Diluted Non-GAAP net income per share | $ 0.56 | $ 0.61 |
Reconciliation of GAAP operating income to non-GAAP operating income | ||
GAAP operating income | $ 11,149 | $ 9,545 |
Amortization of intangibles | 9,816 | 16,184 |
Stock based compensation | 5,047 | 4,504 |
Restructuring expense | 313 | — |
Corporate development | 597 | 40 |
Fair value adjustment to deferred revenue | 5,093 | 7,391 |
Fair value adjustment to deferred expense | 191 | 301 |
Non-GAAP operating income | $ 32,206 | $ 37,965 |
Reconciliation of GAAP operating margin to non-GAAP operating margin | ||
GAAP operating margin | 8% | 7% |
Amortization of intangibles | 7 | 11 |
Stock based compensation | 4 | 3 |
Restructuring expense | — | — |
Corporate development | — | — |
Fair value adjustment to deferred revenue | 4 | 6 |
Fair value adjustment to deferred expense | — | — |
Non-GAAP operating margin | 23% | 27% |
Reconciliation of GAAP operating income to adjusted EBITDA | ||
GAAP operating income | $ 11,149 | $ 9,545 |
Depreciation and amortization | 13,744 | 19,239 |
Stock based compensation | 5,047 | 4,504 |
Restructuring expense | 313 | — |
Corporate development | 597 | 40 |
Fair value adjustment to deferred revenue | 5,093 | 7,391 |
Fair value adjustment to deferred expense | 191 | 301 |
Adjusted EBITDA | $ 36,134 | $ 41,020 |
Reconciliation of GAAP operating margin to adjusted EBITDA margin | ||
GAAP operating margin | 8% | 7% |
Depreciation and amortization | 10 | 13 |
Stock based compensation | 4 | 3 |
Restructuring expense | — | — |
Corporate development | — | — |
Fair value adjustment to deferred revenue | 4 | 6 |
Fair value adjustment to deferred expense | — | — |
Adjusted EBITDA margin | 26% | 29% |
Reconciliation of net cash provided by operating activities to free cash flow | ||
Net cash provided by operating activities | $ 31,923 | $ 18,606 |
Capital expenditures | (3,604) | (2,921) |
Free cash flow | $ 28,319 | $ 15,685 |
Revenue | ||
Subscription | $ 130,461 | $ 131,784 |
Professional services and other | 2,139 | 2,059 |
Total | $ 132,600 | $ 133,843 |
Stock based compensation | ||
Cost of revenue | $ 509 | $ 488 |
Sales and marketing | 1,235 | 1,148 |
Technology and development | 763 | 737 |
General and administrative | 2,540 | 2,131 |
Total | $ 5,047 | $ 4,504 |
Web.com Group, Inc. | ||
Consolidated Statements of Cash Flows | ||
(in thousands) | ||
(unaudited) | ||
Three months ended March 31, | ||
2015 | 2014 | |
Cash flows from operating activities | ||
Net income | $ 2,339 | $ 490 |
Adjustments to reconcile net income to net cash provided by operating activities: | ||
Depreciation and amortization | 13,744 | 19,239 |
Stock based compensation | 5,047 | 4,504 |
Deferred income taxes | 3,280 | 1,411 |
Amortization of debt issuance costs and other | 2,796 | 2,719 |
Changes in operating assets and liabilities: | ||
Accounts receivable, net | (255) | (3,173) |
Prepaid expenses and other assets | (615) | (4,085) |
Deferred expenses | (4,281) | (941) |
Accounts payable | (2,882) | (3,706) |
Accrued expenses and other liabilities | 2,015 | (795) |
Accrued compensation and benefits | (66) | (8,243) |
Accrued restructuring costs and other reserves | — | (1,139) |
Deferred revenue | 10,801 | 12,325 |
Net cash provided by operating activities | 31,923 | 18,606 |
Cash flows from investing activities | ||
Business acquisitions, net of cash acquired | (475) | (7,437) |
Capital expenditures | (3,604) | (2,921) |
Net cash used in investing activities | (4,079) | (10,358) |
Cash flows from financing activities | ||
Stock issuance costs | (24) | (24) |
Common stock repurchased | (2,261) | (4,956) |
Payments of long-term debt | (17,500) | (15,000) |
Proceeds from exercise of stock options | 1,971 | 4,154 |
Proceeds from borrowings on revolving credit facility | — | 9,000 |
Common stock purchases under stock repurchase plan | (15,786) | — |
Net cash used in financing activities | (33,600) | (6,826) |
Effect of exchange rate changes on cash | (3) | — |
Net (decrease) increase in cash and cash equivalents | (5,759) | 1,422 |
Cash and cash equivalents, beginning of period | 22,485 | 13,806 |
Cash and cash equivalents, end of period | $ 16,726 | $ 15,228 |
Supplemental cash flow information | ||
Interest paid | $ 3,108 | $ 5,526 |
Income tax paid | $ 478 | $ 191 |
CONTACT: Investors:
Brian Denyeau
646-277-1251
Brian.Denyeau@icrinc.com
Media:
John Herbkersman
904-251-6297
jherbkersman@web.com
Web.com Reports First Quarter 2015 Financial Results
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Understanding Email Metrics
In the world of digital marketing, it seems that every week presents a new tool which marketers can use to engage with their audience. But in all of the excitement surrounding innovation, it is also important to remember your trusted tools which deliver consistently strong results. For a lot of businesses, this is email marketing.
But how do you know if your email marketing is working well? You need to have a good knowledge of email analytics, or how you measure your email marketing performance. Here is a guide to the key metrics and how to improve them.
Delivered Rate:
- What is it? If you send your email to 100 people, it is unlikely that all 100 people will receive it. There are all sorts of reasons for this, but the key one is likely to be your email getting caught in a spam filter. Not getting very strong deliverability means that your campaign has fallen at the first hurdle.
- How to improve it? You should avoid obviously spammy words (“f r e e”, “cheap”, using all capitals, etc.), not send your email to too many recipients at the same time (send in smaller batches instead), and avoid poor quality HTML – these not exhaustive, but a good starting point.
Open Rate:
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- What is it? Once your email gets delivered, the next stage for the email to go through is to be opened. Getting your email opened is important, but it doesn’t tell you how long the recipient spent looking at the email or other measures.
- How to improve it? There are a couple of factors which influence open rate. The first is the name of the sender of the email, normally the first thing that the recipient sees. If this is recognised or welcomed, chances are that the email will be opened. The next factor is the subject line – the format will depend on your business, market and audience, but it should be short, punchy and enticing enough to encourage opening.
Click Through Rate:
- What is it? The point of sending most marketing communications is to encourage the recipient to take some sort of action. This action may well be to click through to a landing page. This is a good indicator at the level of engagement in your email, although other measures such as forward rate (the number of people who sent your email onto a contact of theirs) may apply.
- How to improve it? This is all about the content of your email, which is dependent on your business and audience. Ad a general rule, the content should be relevant, personalised where possible, have a clear call to action and be optimised for mobile.
Opt Out Rate:
- What is it? This is the rate at which your audience have taken the step to not receive your emails anymore. This is often a demoralising experience for email marketers, but there are lots of reasons why it could happen: the important question is why.
- How to improve it? To find out why someone has unsubscribed from your email marketing, you should ask them! When they unsubscribe, take them to a page which confirms the action has taken place and ask them to select an option which applies best to the reason for opting out. Not everyone will answer, but those that do will offer an insight.
In addition to this, you should also measure your on-page analytics: when someone clicks on a link in your email, how do they behave, do they bounce out of the site, etc. Doing this is a blog post in itself, but spend some time in your analytics package to find out more.
You should also find a means of benchmarking your campaign. You may be lucky enough to find some research on the web which shows your industry benchmark, but in the absence of that, you should start benchmarking your own campaigns against each other – do bear in mind that the audience group should be similar to have a fair comparison.
Image via verticalresponse.com
Understanding Email Metrics
Right to reply: Pinterest marketing API gets brands onboard early
This week, Pinterest has launched a marketing developer programme, with 10 social publishing providers. Gideon Lask, CEO at Buyapowa argues why providing access to its API early in the life cycle of Pinterest ads is a smart move to boost advertiser confidence.
Following fast on the never-ending stream of announcements of enhancements to advertising options on social networks, Pinterest has just announced the Marketer Development Program, allowing selected partner companies access to its API. This is a logical move, as encouraging companies such as Shoutlet, Buffer and Sprinklr to build enterprise level tools for the creation and scheduling of ads, should help provide brands with the scalability and accountability needed to invest large sums on the platform.
This is similar to the manner in which companies like Adknowledge, TBG and Marin provide the tools to scale Facebook ad spend. Without these kind of tools it is doubtful that brands would be confident in spending the large sums Pinterest is banking on earning from monetising its audience.
This is further proof that a digital technology is only really capable of achieving its potential when marketers have the right tools available. We have seen a similar pattern of adoption across all forms of digital advertising including paid search, email and affiliate marketing. Also, ‘refer-a-friend marketing’, where finally the right tools are becoming available to allow social customer-get-customer to explode.
Pinterest is making a smart move by providing access to its API early in the life cycle of the development of Pinterest ads to try and accelerate the development of the tools brands need. In addition, by offering access to a fairly diverse selection of hand picked partners, it is not putting all its eggs in one basket as well as letting its partners find the right format for advertisers.
By Gideon Lask
CEO
Buyapowa
http://www.buyapowa.com/
Right to reply: Pinterest marketing API gets brands onboard early
Pinterest Launches Marketing Developer Partners Program
Similar to Facebook’s Marketing Partners, Pinterest this week announced the Marketing Developer Partners program, a way to help businesses partner with marketing companies for greater success on the platform.
The launch partners are: Ahalogy, Buffer, Curalate, Expion, Newscred, Percolate, Shoutlet, Spredfast, Sprinklr and Tailwind. These companies have access to Pinterest’s Content Publishing Application Programming Interface (API). Pinterest is also opening up its Ads API in the U.S., and there are a limited amount of groups in beta for this.
Pinterest’s Jyri Kidwell blogged about the Marketing Developer Partners program:
People use Pinterest to plan their future, which is why content from businesses is essential in helping people discover the creative things they want to do next. With the right Pin, you can inspire someone to take action, whether that’s saving an idea for later or making a purchase from your website.
To help businesses establish a more valuable presence on Pinterest, we’ve launched Marketing Developer Partners (MDP), a program that helps businesses optimize and scale their Pinterest marketing and improves Pinterest for Pinners.
The MDP is made up of a limited, carefully selected group of developer partners who meet the needs of existing businesses on Pinterest and align with our core value of putting Pinners first. We’re committed to helping these developers build custom tools and services on our APIs so businesses can use Pinterest more effectively.
Readers: What do you think of Pinterest’s MDP program?
Pinterest Launches Marketing Developer Partners Program
How Spredfast helps boost your social media marketing efforts
Spredfast launches Intelligence tool
Social media has become an integral part of our daily lives and learning to market yourself and your brand effectively across these platforms has become more important than ever before. There are a plethora of analytical tools available, but learning to use them can be just as complicated as learning to market yourself.
Austin-based brand, Spredfast, a Facebook Marketing Partner, just announced the launch of Intelligence. Intelligence is a new tool aimed at providing insight into marketing strategies by measuring performance and providing competitive analysis, making it easier to uncover the context and relevancy of your next social media marketing campaign.
How Intelligence unveils trends in real time
Intelligence indexes the overwhelming stream of social media data from Twitter, Tumblr, and Facebook and provides real time trends. This enables you to discover and predict trends, as well as, helping you find the optimal times to quickly and effectively engage with your audience.
According to Spredfast’s case study, Hyatt used the platform to enable the hotel concierge to respond to growing demand on Twitter more effectively. The average response time from brands on social media is more than eleven hours, but the best in class brands are aiming to respond in thirty minutes (according to this analysis). Hyatt set their sights even higher, aiming to respond to Twitter followers in ten minutes or less.
According to the Spredfast case study, Hyatt reduced their response time by nearly 50 percent, as well as, increasing the total number of answers to social media queries, and boosted productivity related to responding to customers on social media by 180 percent. Intelligence enables companies to identify influencers and see who is sharing links, or driving the current trend on brand or campaign hashtags.
How Intelligence is more than just a listening tool
Here is how Intelligence is different: it goes beyond being a “listening” tool, it is an active searching tool as well. You can receive alerts about the trending topics mentioned above, but you can also scan conversations, influencers, images, and videos in real time. You can also look retroactively (up to thirteen months) by using “social recall.”
This tool allows you to track specific topics and engagement over a longer period of time. Users receive alerts about trending topics, and can now scan conversations, influencers, images and videos in real time (or historically), using a “social recall” interface which can be set to track specific topics and engagement by specific audiences (read: demographics).
Basically, Intelligence can tell you what happened, what’s happening, and what’s going to happen in the future, on one simplified platform. Perfect for tracking trends, influencers, and brands without the hassle of searching them out on your own.
#SpredfastIntelligence
How Spredfast helps boost your social media marketing efforts
Markit Media Launches New Social Media Network Marketing Strategies
Markit Media grows social media marketing online presence for clients in the Phoenix Valley and Nation-Wide using new social media network marketing strategies that incorporates a diverse set of tools and websites which include social media websites and directories.
Scottsdale, Arizona (PRWEB) April 28, 2015
The growing popularity of social media networking and its effective results has led to social media marketing to become a key component of companies marketing strategies. Markit Media, a full service marketing and web design company in Old Town Scottsdale, builds and manages client social networks around the internet, utilizing many different social media strategies catered to each client.
Markit Media’s social media strategies are monitored and managed to ensure complete customer satisfaction. Each social media strategy offered by Markit Media is designed to engage new and existing customers to grow the business and build an online social media presence. Working closely with each client, the Markit Media social media team creates a strategy unique that speaks to the business identity and brand.
Presently, a website is not enough to fully grow an online presence alone. Social media provides new avenues to connect with consumers and build an ever growing reputation. Markit Media utilizes many social media websites and directories which includes Facebook, Twitter, YouTube, Google+, Linkedin, Pinterest, Flicker, Vimeo, Yelp, Merchant Circle, Tumblr, Blogger, Digg, Reddit, Quora, Talkbiznow, Slideshare, Foursquare, StumbleUpon, and MySpace.
A professional social media online presence impresses customers and yields better results with lasting impressions amongst consumers. The Markit Media Social Media team proudly services the valley cities of Scottsdale, Tempe, Chandler, Mesa, Gilbert, Glendale, and all surrounding cities including other major cities and surrounding areas around the country. Hire Markit Media to deliver the best in social media solutions.
Markit Media, a full service marketing and web design firm located in the heart of Old Town Scottsdale, provides social media solutions that incorporates a vast array of social media marketing strategies. Markit Media’s social media solutions monitor and manage online reputation with up to date information of each client’s social media footprint.
For the original version on PRWeb visit: http://www.prweb.com/releases/2015/04/prweb12684876.htm
Markit Media Launches New Social Media Network Marketing Strategies
10 Flexible Side Gigs to Bring in Extra Income
Nobody complains about having a little extra cash to spend, and this piece from DailyWorth gives you the easy side gigs you never even knew you wanted. Who said making money couldn’t be easy?
Making extra money is always a bonus. No contest.
Even better? When you can do it in your pajamas or while binge-watching Broad City. Whether it’s because you can’t currently expect to make more at your day job or need an extra few thousand to pay off debt (or make a splurge or invest!), there are some surprisingly easy ways to get paid.
Here are 10 simple side gigs to get you started.
Be a “Middleman” on eBay
“When people think of making money on eBay, they usually think about selling the junk in their garage and basement, which of course offer limited products,” says Nisa Schmitz, media relations manager at Doubledot Media, which offers drop-shipping on eBay.
The genius behind drop-shipping: You never actually ship anything — or handle the product. Instead, as Schmitz explains, “After you make a sale, the company ships the product directly to your customer for you.” And you get a percentage of the sale.
SaleHoo, an online wholesale directory of more than 8,000 prescreened suppliers (such as Gap and Playskool), offers a marketplace for those interested in serving as the “middleman” on eBay, meaning you act as the storefront selling wholesale products. The site explains all the details.
Capitalize on Your Car
If you own a car, you could be making money with it. As the concept of the sharing economy grows, more people are looking to rent other people’s cars rather than purchase their own. Sites like Relay Rides and GetAround can connect you with people who may be interested in renting your vehicle by the hour, day, week, or month.
If you’d rather keep your own keys, consider offering rides to others for a fee. Drivers for Lyft earn up to $35 per hour and set their own hours, according to the company’s website. Lyft currently operates in about 20 cities throughout the United States.
Become a Mystery Shopper
Sue De La Bruere started working as a mystery shopper with Jancyn to make extra money on a flexible schedule without committing to a regular job. Mystery shoppers frequent retail stores, restaurants, and other places of business and report on their experiences to help companies measure their customer service.
“Shoppers make their own schedules and take as many or as few assignments as they would like,” De La Bruere says. “Some shoppers take just a few assignments per week and make perhaps $100. Others consider this their full-time job and make closer to $500 per week.” For De La Bruere, the side project turned into a full-time commitment. She now serves as a project manager for the mystery shopping firm.
Start Affiliate Marketing
“Businesses are always looking for new customers, and some are happy to pay you for them,” says Jennifer Martin, a business coach and owner of Zest Business Consulting in San Francisco. “All kinds of companies, from Amazon to Starbucks to Weight Watchers, are looking for affiliates to help them reach out to new paying customers.” Many of these businesses will provide you with a unique URL (which includes a personal code) to share with potential customers. When a new customer uses that link to make a purchase, you make money.
For instance, Martin serves as an affiliate marketer for a Web hosting company. When people use her link and sign up for the company’s services, she earns a commission. You can find out about affiliate marketing opportunities through specific companies’ websites or affiliate consolidators such as Rakuten Affiliate Network. To learn more about affiliate marketing, visit Affilorama, an affiliate marketing training portal.
Read the full article on DailyWorth‘s site.
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10 Flexible Side Gigs to Bring in Extra Income
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