How to Utilize Real-Time Data in Your Marketing Efforts

In this digital world, marketing is a profound way to increase sales and … and wants of customers in real-time is a basic online marketing technique.

How to Utilize Real-Time Data in Your Marketing Efforts

Social Media ROI: Managing and Measuring Social Media Efforts in Your Organization (Que Biz-Tech)

“Blanchard is demanding. He won’t allow you to flip through this book, nod your head, and leave. If you’re in, you’re going to have to invest to get your rewards.”

–Chris Brogan, president of Human Business Works

 

“Social media isn’t inexpensive; it’s different expensive. The human effort required to do it right is significant, and not knowing precisely how social media helps your business and how to gauge that progress is a dereliction of duty. In Social Media ROI, Blanchard provides the missing playbook for sensible, sustainable, profitable social communication. It’s about time.”

—Jay Baer, coauthor of The NOW Revolution: 7 Shifts to Make Your Business Faster, Smarter, and More Social

 

“Social Media ROI gets down to the heart of the matter: How will social communications positively impact my organizational goals? Olivier takes us through a journey starting from the start, creating a strategy to achieve objectives, and in turn, the means to measure return on investment. If you want to get serious about online communications, you can’t go wrong with Social Media ROI.”

—Geoff Livingston, author of Welcome to the Fifth Estate and Now Is Gone

 

“Olivier explains the intricacies of building a social media-influenced company for every layman to understand. It is important to understand reach, attention, and influence for social media ROI. This is the book to help with that understanding.”

—Kyle Lacy, principal at MindFrame (yourmindframe.com) and author of Branding Yourself

 

“Ladies and gentlemen, the social media code has officially been cracked. In Social Media ROI, Blanchard reveals how companies can apply the massive power of social media to achieve equally massive results. Incredibly practical, yet supremely enjoyable, this book offers a clear roadmap to growing your revenue in the dizzying world of tweets and retweets, likes and shares, connections and comments.”

—Sally Hogshead, author of Fascinate: Your 7 Triggers to Persuasion and Captivation

 

“If you know Olivier, you know he goes beyond the bullshit. He ‘gets it.’ This book will put you in the mindset to successfully plan and achieve real business objectives with social media. It’s a hard fact that good business decisions depend on real results. Olivier avoids the fluff with clear-cut ideas that will help you produce results.”

–Brandon Prebynski, social media strategist

 

Use Social and Viral Technologies to Supercharge Your Customer Service!

 

Use this book to bring true business discipline to your social media program and align with your organization’s goals. Top branding and marketing expert Olivier Blanchard brings together new best practices for strategy, planning, execution, measurement, analysis, and optimization. You will learn how to define the financial and nonfinancial business impacts you are aiming for–and achieve them. Social Media ROI delivers practical solutions for everything from structuring programs to attracting followers, defining metrics to managing crises. Whether you are in a startup or a global enterprise, this book will help you gain more value from every dime you invest in social media.

 

You’ll learn how to:

• Align social communications with broader business goals and functions
• Plan for effective performance measurement
• Establish clarity of vision, purpose, and execution
• Implement guidelines and operations for effectively managing social media
• Get started by “listening before talking”
• Integrate social media into long-term marketing programs, short-term campaigns, and brand initiatives
• Use social media to deliver real-time, optimized customer support
• Leverage mobility and the “on-the-fly” social media culture
• Measure FRY (Frequency, Reach, and Yield)

Includes a foreword by Brian Solis.

check out For More Information

Social Media ROI: Managing and Measuring Social Media Efforts in Your Organization (Que Biz-Tech)

400000 Real Estate Agents Now Using Facebook Directory for Marketing Efforts

JACKSONVILLE, Fla., May 15, 2015 /PRNewswire/ — N-Play, the leading provider of real estate apps on Facebook, is pleased to announce that 400,000 agents have now joined the Real Estate Agent Directory.  Directory members use the platform to promote their services, feature their listings, and grow their business on Facebook.

Traditional websites and web marketing services are becoming less important in the modern market. These tools are being displaced by more cost-effective Facebook business pages and real estate applications that give agents the ability to promote their services and listings, collaborate with customers, and connect with new prospects directly on social media.  The Real Estate Agent Directory also provides consumers the ability to search for and connect with real estate professionals who have joined the Directory by location, expertise, and credentials.  The app allows Facebook users to be able to take part in a more social and interactive real estate experience.  Users are able to discover the information they want without losing the social functionality they are already familiar with on Facebook.

“Attaining the 400,000 member threshold marks another significant milestone in the company’s rapid growth as a leading provider of technology tools and marketing services to real estate professionals on Facebook,” comments John Marshall, COO/CFO of N-Play RE, LLC.  “We continue to see accelerating adoption of social media as the next new platform for agents to connect and engage with their customers.”

About N-Play

N-Play is the leading provider of marketing solutions on Facebook for real estate professionals.  A broad portfolio of integrated applications and services help connect homebuyers and sellers with real estate professionals.  N-Play’s flagship service, the Real Estate Agent Directory^tm features over 400,000 agents located in more than 15,000 U.S. cities nationwide. 

Learn more about the Real Estate Agent Directory at: https://www.facebook.com/realestateagentdirectory

Media Contact:

James Sparkman
Director of Marketing 
Email
904-800-1813

SOURCE N-Play

400000 Real Estate Agents Now Using Facebook Directory for Marketing Efforts

How Spredfast helps boost your social media marketing efforts

Spredfast launches Intelligence tool

Social media has become an integral part of our daily lives and learning to market yourself and your brand effectively across these platforms has become more important than ever before. There are a plethora of analytical tools available, but learning to use them can be just as complicated as learning to market yourself.

Austin-based brand, Spredfast, a Facebook Marketing Partner, just announced the launch of Intelligence. Intelligence is a new tool aimed at providing insight into marketing strategies by measuring performance and providing competitive analysis, making it easier to uncover the context and relevancy of your next social media marketing campaign.

How Intelligence unveils trends in real time

Intelligence indexes the overwhelming stream of social media data from Twitter, Tumblr, and Facebook and provides real time trends. This enables you to discover and predict trends, as well as, helping you find the optimal times to quickly and effectively engage with your audience.

According to Spredfast’s case study, Hyatt used the platform to enable the hotel concierge to respond to growing demand on Twitter more effectively. The average response time from brands on social media is more than eleven hours, but the best in class brands are aiming to respond in thirty minutes (according to this analysis). Hyatt set their sights even higher, aiming to respond to Twitter followers in ten minutes or less.

According to the Spredfast case study, Hyatt reduced their response time by nearly 50 percent, as well as, increasing the total number of answers to social media queries, and boosted productivity related to responding to customers on social media by 180 percent. Intelligence enables companies to identify influencers and see who is sharing links, or driving the current trend on brand or campaign hashtags.

How Intelligence is more than just a listening tool

Here is how Intelligence is different: it goes beyond being a “listening” tool, it is an active searching tool as well. You can receive alerts about the trending topics mentioned above, but you can also scan conversations, influencers, images, and videos in real time. You can also look retroactively (up to thirteen months) by using “social recall.”

This tool allows you to track specific topics and engagement over a longer period of time. Users receive alerts about trending topics, and can now scan conversations, influencers, images and videos in real time (or historically), using a “social recall” interface which can be set to track specific topics and engagement by specific audiences (read: demographics).

Basically, Intelligence can tell you what happened, what’s happening, and what’s going to happen in the future, on one simplified platform. Perfect for tracking trends, influencers, and brands without the hassle of searching them out on your own.

#SpredfastIntelligence

How Spredfast helps boost your social media marketing efforts