Websites remain centerpiece of small-business marketing plans

Q: It has been about a year since our website was established. It seemed to work well at first; not so well recently. Is SCORE Hagerstown able to offer us any help with this concern?

A: The Jan. 21 SCORE Business Roundtable could be just right for you.

Liesl Groman Lukacs, owner/operator of Vine Buzz LLC and a SCORE Hagerstown chapter member, will present “Small Business Websites and Social Media — Getting Your Website Up Quickly and Keeping It Running Effectively.”

The event is from noon to 1:30 p.m. at Hoffman’s All American Grill at 18203 Mason Dixon Road near Hagerstown. There will be an opportunity to meet other area business owners and to participate in a question-and-answer session.

The event is free, and no registration is required. For information, call 301-991-3126.

Blogs, tweets and other types of social media might be the hottest tools for reaching customers today, but the website remains the centerpiece of every small business’ online marketing strategy.

Not only do many of today’s customers expect businesses to have websites, they have certain expectations about what those sites provide. The sites should be well-designed, informative, easy to navigate and highly functional.

The website should also convey a sense of trust and reliability about the business, providing visitors with a positive impression that you are someone with whom they want to do business.

Otherwise, they simply surf over to someplace else.

One of the most common errors small businesses make with their websites is neglecting them. Outdated or incomplete information might leave some visitors wondering if you’re still in business.

If your products, services, prices, location, hours, contact information and marketing messages change, make the updates immediately.

Regularly review the site from a customer’s perspective to see if your content needs “freshening up,” if there are new issues you should be addressing or if there are new links that might be of interest to visitors.

Don’t simply assume that your website is performing as you hope. Simple and inexpensive Web analytics will identify from where visitors are coming (search engines, links on other sites, etc.), what pages they visit and where they go next.

Google Analytics is one of the most widely used tools — and it is free. Other options to consider include yahoo.com’s web analytics, piwik.org, webtrends.com and sitecatalyst.com.

The National SCORE organization provides online workshops and seminars on website basics and website design aids at www.score.org/onlineworkshops/websites.

SCORE Hagerstown provides free and confidential small-business mentoring for those thinking of going into their own business, as well as for existing businesses. Visit www.score.org or call 301-991-3126.

Robert A. “Bob” Poor is a local small-business owner/operator. He is a small-business mentor and a regular contributor to the Ask SCORE column. Questions may be emailed to him at r.poor@myactv.net or sent by mail in care of The Herald-Mail, P.O. Box 439, Hagers-town, MD 21741, ATTN: Ask SCORE column.

Websites remain centerpiece of small-business marketing plans

Promodo Google Certified Online Marketing Company Redesigns a Site

The renewed website of Promodo, internet marketing Google Certified company, has a flat and user-friendly design, includes new sections and features and tells about the team and the everyday life of the company.

United Kingdom, Lincoln (PRWEB) November 06, 2015

International Team of Promodo company, a Google and Yandex certified multichannel internet marketing solutions provider, announced the launch of the renewed website. The new flat design makes the site more user-friendly, fast and easy to navigate. Moreover, it lifts the curtain on the inner life of the company, displaying the corporate life of 130+ employees with their personal peculiarities and common professional interest in internet marketing and ecommerce business.

The platform aims to make information regarding services, solutions and trends of the firm as easily accessible as possible for the current and prospective clients. The new website also promotes several new services by Promodo, including Digital Marketing Planning and Start-Up Consulting.

Because of a large amount of ecommerce and content-rich projects in the team’s portfolio, there are separate landing pages for these types of businesses. Apart from them, Promodo also possesses a solid experience in multiply B2B/B2C niches, such a booking website, real estate website, law company website, software products, Forex-related website, etc.

Nick Usatiy (Head of International Department):

“This product is the result of a great amount of work done by our management and developers teams over the past 6 months. We make it a point to provide our clients with the most accurate, up-to-date information and share our knowledge and expertise in the field of digital marketing. We believe this platform will be used as a marketing solutions tool for our existing and future clients.”

About Promodo:

Promodo is a European digital marketing company that specializes in providing businesses with a full range of quality search engine marketing services, including PPC management, (SEO) search engine optimization, conversion rates optimization, UX/UI consulting and audit, social media marketing, etc.. It has more than 130 professionals in 5 offices worldwide (including the Great Britain (Lincoln) and Kazakhstan (Almaty)).

Promodo is a certified by Google for Google AdWords and Google Analytics, certified by Yandex for Yandex Statuses, Certified by DoubleClick for Advertisers (DCA) and accredited by Bing for Bing Ads. The team members are contributors to top internet marketing sources like SEMrush, Search Engine Journal, CrazyEgg and speakers at international events including Pubcon and Conversion Conference.

Visit Promodo at https://www.promodo.com/ to explore the new website and meet the team of marketers working for the company.

For the original version on PRWeb visit: http://www.prweb.com/releases/2015/09/prweb12985282.htm

Promodo Google Certified Online Marketing Company Redesigns a Site

Home Based Business And Opportunities

Summary:

Our website is dedicated to researching home business ideas and opportunities that can help yor start a new home business or grow the one you already have. With FREE complete package of ecommerce

Angelrice : http://www.firstchoiceaffiliate.com

This article from The Online Master is about: home based business, home business opportunity,home based business opportunity, internet home based, start home based business, home business idea

Our website is dedicated to researching home business ideas and opportunities that can help yor start a new home business or grow the one you already have. With FREE complete package of ecommerce

Angelrice : http://www.firstchoiceaffiliate.com

Home Based Business And Opportunities

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Can Creative Execution Ever Catch Up To Facebook Targeting?

With the emergence of Facebook as a leading direct response venue, and as the new “Target Marketing Data” behemoth, it seems likely that the upper hand in the “merry war” between the data wonks and the creative teams may have gone to the wonks for good.

Here’s the deal: the data riches for targeting based on information shared on Facebook and (especially) from behaviors tracked throughout the web, now stretch outward from Facebook’s Targeting Basics, into infinity and beyond. As long as people keep “liking” things, viewing videos and taking surveys about which member of ABBA they are, the data wonks will never run out of new options for creatives to try.

But the availability of a Fort Knox of targeting data isn’t the only new source of demand for creatives. There’s also the rapid ascent of the world’s (vastly) preferred medium: video.

Video… And Carousels, Connected Video & Retargeting

Think about it: when you first signed up for Facebook (or Instagram) you probably weren’t thinking of either as a platform designed for or dominated by video. The same could be said for mobile as a whole. But everyone’s experience online in the past two years has increasingly been shaped by video. In fact, Cisco predicts that 80 percent of the world’s Internet data traffic will be video by 2019.

And if they haven’t already, your creative team will tell you that video is significantly harder to produce in multiple variations than copy and design elements, but are increasingly in demand. Carousel video ads, and sequential and retargeting video options, are adding to the demand. These methods will become increasingly popular over the next several months as brands experimenting with them continue to succeed.

How Can Advertisers Keep Up?

With the explosion of demand ushered in by this vast growth in both technical capability and customer appetite, we wouldn’t blame creatives for retiring early. But creative directors and CMOs are already seeing that the current methods for sourcing creative can’t possibly keep up with future (or even current) demands for creative variation and nuance. Programmatic placement and re-targeting may be a reality, but robotic creation of video isn’t.

Here are some ideas that can help you think more critically about just how much variation you might practically need, what kinds and how you can up your output levels to meet new demand as it inevitably ladders up:

6 Keys For Meeting The New Demands for Targeted Video

Master Narratives: One of the ways to reduce overall strain on the creative team is to focus on creating and sustaining narratives that have depth and broad application. Do the digging – the best work comes from deep foundations.

One-to-One? If you read the advertising and marketing press, you’ll come across someone who is declaring the one-to-one future for advertising. That said, until targeting and production become free, marketing is always going to be a game of getting a max return on the combination of these two investments.

Story Based Variation: When you’re considering what kinds of variations in execution really do have significance, let the variations on your themes proceed from the story you’re trying to tell, and the audience(s) with whom you’re sharing it, rather than “external” attributes like product color options. Think primarily in terms of people, and develop variations that extend the story naturally – then let the data folks get their tests on to find out how you can further refine either your story or target. Think of that master theme as a living thing that needs to breathe and grow.

Mindset and Process: A big part of being prepared for greater volume and breadth of creative output – especially for video – is simply knowing that’s the game you’re playing. Today’s discipline is very different from the time when brands only had to worry about making a few ads per year for network television. Now you have to make the most of every shoot, work with agility and speed, delegating across a broader population of individuals and production teams. You have to dedicate more time to creating visual and verbal standards that can be readily understood and applied in a variety of contexts and situations.

Augment Your Creative Team: The great thing about making changes in mindset and process is that it puts you in position to successfully augment your creative team. You’ll want to make your brand essence, creative constraints and project specifics something you can “export” efficiently – even when you’re not there. Make your standards clear, concise, and portable, and your creative team can be anywhere.

Inclusive Storytelling: The ultimate way to augment your creative team is to invite your customers to become part of it. That’s not merely a matter of working with a crowdsourcing platform – though that can certainly help. The real key is designing your master narratives and stories for inclusion.

The other great thing about your customers helping you to develop your stories? It may be the only sure way to stay one step ahead of the data wonks.

James DeJulio is the co-founder, president and chief creative officer at Tongal. His mission is creative populism — empowering people from all over the world to pursue their creative passions, and helping them to earn a living with their talent.

Can Creative Execution Ever Catch Up To Facebook Targeting?

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All posts by Chris Kramer

By Chris Kramer on 8 January, 2016

If your affiliate marketing programmes have taken off domestically, chances are you’re considering international expansion as a natural next step. After all, a global presence provides an additional source of revenue, the opportunity for diversification among affiliates, more profitable customers (if your product offerings are viewed as premiums in overseas markets), and the opportunity to learn from other international companies. However, while global expansion seems like a logical — and profitable — next phase, it’s important to understand how affiliate marketing differs on an international level before you dive in. Keep these five ideas in mind before launching your programme: 1. Your…

All posts by Chris Kramer

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LeBron James' marketing group cuts ties with Johnny Manziel

By

Associated Press

Published:

04:19 GMT, 7 January 2016


|
Updated:

04:20 GMT, 7 January 2016

CLEVELAND (AP) — LeBron James has dropped Johnny Manziel as a business client.

A spokesman for James said the NBA star and has ended his marketing agreement with Manziel, the embattled Browns quarterback whose behavior has him on very shaky ground with his team and Cleveland fans.

James and his associates at LRMR — long-time friends Maverick Carter, Rich Paul and Randy Mims — will no longer be working with Manziel after mutually agreeing to end their partnership. LRMR has been handling endorsement deals for Manziel since he got drafted into the NFL.

FILE – In this Dec. 27, 2015, file photo, Cleveland Browns quarterback Johnny Manziel (2) throws during the first half of an NFL football game against the Kansas City Chiefs in Kansas City, Mo. LeBron James and his business partners will no longer work with Browns quarterback Johnny Manziel, Wednesday, Jan. 6, 2016. (AP Photo/Ed Zurga, File)

Cleveland.com first reported the end of James’ ties to Manziel, who missed Cleveland’s season finale Sunday after he was spotted partying in Las Vegas over the weekend. Browns owner Jimmy Haslam said the 23-year-old Manziel missed a medical treatment as part of a mandatory concussion protocol he’s following. Manziel was back at the team’s facility Monday for exit meetings, but he did not speak with the media.

Carter told Cleveland.com that the decision to end the business relationship was due partly so Manziel could focus on his personal life.

“I will continue to support and advise him as a friend,” Carter said. “However, because Johnny needs to focus on personal growth, the next phase of his career and because LRMR continues to expand beyond marketing, we made the mutual decision that it was best to terminate our business relationship.”

Earlier on Wednesday in Washington, D.C., James expressed concern “individually” for Manziel, who spent 10 weeks during the offseason in a Pennsylvania rehab facility specializing in alcohol and substance abuse.

James didn’t know the details of Manziel’s latest escapades, but believes the QB would be better served focusing on other things.

“I’ve heard a little bit of it and it’s just a distraction for not only himself but for everyone that’s around him, including family, people that represent him, the people around him,” James said. “He’ll figure it out at some point — we all hope.”

James has referred to Manziel as “family” in the past. When Manziel was a rookie, James brought his sons to one of Cleveland’s training camp practices.

Manziel has attended numerous Cavaliers home games in Cleveland, often sitting courtside next to Carter or Paul.

Cleveland Cavaliers forward LeBron James (23) shoots over Washington Wizards center Marcin Gortat, left, during the first half of an NBA basketball game Wednesday, Jan. 6, 2016, in Washington. (AP Photo/Alex Brandon)

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LeBron James" marketing group cuts ties with Johnny Manziel

Email Marketing Experts “OfficialEmailMarketing.com” Announced Adding Multiple Countries To ...

Premiere online email marketing service provider “OfficialEmailMarketing.com” has announced the addition of multiple countries to their database for Bulk Email Marketing in order to give their clients a much wider range of International market to reach and explore for their businesses.

With the Internet getting rapidly popularized as the new marketplace, all the businesses as well as the clients are getting online. With this, approaching a wider range of customers has become easier but the competition has toughened up. Web marketing is the approach with which the businesses try to reach out to the customers and Email marketing is one of the most effective forms of web marketing that allows reaching out to local, national as well as International markets. “OfficialEmailMarketing.com” is one of the premiere Online Email Marketing Service Providers who have been successfully rendering their services since 2010 and has made a big name for themselves. With them getting more and more successful, they have recently announced the addition of multiple countries to their database of Bulk Marketing. This has been done in order to provide their clients with a reach to much wider International markets for their businesses.

While making the announcement, company officials said that they always have worked keeping the end client in mind. Since Email marketing allows keeping the marketing tools and building a growing customer database, their company has focused on this form of web marketing and has been working to let their clients get the maximum out of their services. Since Email marketing cuts down a lot of cost when compared with the traditional advertising media, the company further works on providing the best and most effective and high quality Bulk Email lists at much more affordable prices.

Explaining about the addition of multiple countries to their International Bulk Email marketing database, they said that there is a huge scope in International markets for the businesses. The varied approach of customers, their cultures and thought process provides businesses with a diverse customer base, using their products in many different ways as per their requirements. Thus, getting complete information about every small detail becomes necessary as every single aspect may affect the business in a huge way. “OfficialEmailMarketing.com” provides a large amount of such high quality Email Lists so that the businesses can reach out to their targeted clients and get to know more what they like and how their markets respond to their products. So in order to provide them with wider International options, “OfficialEmailMarketing.com” has added multiple countries to their database for their clients to choose from a wide selection.

Reportedly, they keep updating their lists continuously in order to provide their clients with the most effective Email lists for their businesses. Their services have always reaped great results for their clients as they have focused on the fact that if done properly, Email marketing helps most in customer acquisition. So they worked on it specifically and thus their clients get the highest quality of Bulk Email list within USA and internationally, that boosted their businesses. “OfficialEmailMarketing.com” has been getting rave feedbacks for their work. “I’ve been sitting on a large company email list for over a year now. I just sent my first campaign last night and the results were excellent, just as promised”, said one of their clients in his reviews.   There are a huge number of such clients who have benefitted from the high end services of “OfficialEmailMarketing.com”. Since they know how much important is the market research for a product to get success, their bulk email lists is the most effective form of communication to reach the specifically targeted customer base.

About Company: “OfficialEmailMarketing.com” was established back in 2010, focused specifically on Email marketing. Over the years, they have provided a high quality services to their clients and became the most reliable firm in the niche. Within USA or internationally, the firm has assisted their clients hugely in providing them the well targeted client lists to reach out for. This has certainly helped them in enhancing their businesses in the wide market sections. Working successfully over the years, keeping positive relationships with their customers and retaining long-term clients successfully, today they have become one of the Premiere Online Companies for Email Marketing Services.

Working continuously on bettering themselves to provide the best services to their clients, their announcement of the addition of multiple countries to their database is being seen as one more positive step.                                                                 

MEDIA CONTACT:

Company: OfficialEmailMarketing.com

Address: 29104 OKM Kelowna BC Canada, VIW 4A7

Phone: (888) 669-5399

Website: http://www.officialemailmarketing.com

 

###

Contact IFFT:

Marcus Florence
216 76 942 192
MarcusFlorence@armyspy.com
84 Rue Talleyrand 2111 EL KSAR

Email Marketing Experts “OfficialEmailMarketing.com” Announced Adding Multiple Countries To ...

Email Mistakes that Destroy Click Through Rates

The entire idea behind an email list is simple. You want to sell something. Yes, you want to add value, build your brand, and increase use engagement. But you’re in business and that means you have something to sell.

Derek Halpern, from Social Triggers, says email marketing trumps social media every time. To prove this claim, Halpern sent a sales link to his Twitter followers and the click through rate was 300. Conversely, the same message was sent to his email followers and he received 4200 clicks to his website. Writer Jeff Goins says “email is still the most powerful way to communicate online.”

People check their inbox several times per day, not only on their computers at work but also on their smart phones. If email is so powerful, building a large email list seems to be the answer. Yet what happens when no one is reading your emails or clicking through to your offer?

If you want to increase your sales using the most powerful online communication tool, create a new email strategy and avoid these simple mistakes.

You forgot to ask

Getting someone to click through to your sales offer means they have to read your email. And if you’re not giving them something they want, they won’t even bother reading past the first line.

Danny Ivy, from Mirasee (formerly Firepole Marketing) says that businesses who are serious about engaging with their subscribers take the time to ask what they want to hear. They use surveys to determine what their readers want, then tailor emails to showcase their businesses value. You not only build brand value when you show you’re committed to helping them, but you increase your sales potential as well.  

Recommended for YouWebcast: Sales Hacks to Close the Deal

Unless your subscriber signed up for a specific offer, you have to remember to build a relationship with the people on your list. It’s simply not enough to be friendly and offer them a discount to your latest offer. Remember that your list is made up of actual people, not just numbers. Ask, engage, and share what your unique list wants to hear. Take the guesswork out of the equation and give the people what they want.

You’re not using the right platform

According to a GetResponse study, 41% of all emails are read on a smartphone. And 42% of those readers delete emails that don’t display correctly on their smart phones.

Creating mobile responsive emails seems like a no-brainer. However, only 25% of marketers optimize their email for mobile devices! If you’re not writing mobile responsive emails you’re basically throwing away half of your email list.

Check with your email provider to see if every single email you write is mobile responsive. They will never click through to your offer if they can’t read your email on the device in their hands.

You’re not in the right folder

Everyone loves Gmail. In fact, there are over 900 million Gmail users in the world. With numbers like that, you can bet that many subscribers on your email list use Gmail.

Google created an email system that is supposed to be user friendly. They created primary, social, and promotions tabs and Gmail’s system sorts your email into whatever category they think is best. And you may end up in the promotions tab next to a million spammy emails that your subscriber will never read.

This Gmail system may be great for users, but it’s been called a “legitimate business nightmare” for email marketers. However, there is something you can do to ensure that your subscribers receive your emails as “primary”. Author James Altucher sends the following message to his new subscribers:

If our emails aren’t getting through to you, you will miss these important updates and you won’t receive the full benefit of being a subscriber. So please follow this quick one-step guide to make sure nothing slips through the cracks:

1) If you are a Gmail user or you use any other web-based email that filters broadcasts away from your main inbox, be sure to “drag” any emails from “James Altucher” into your Priority Inbox. (Again, you don’t want to miss something.)

That message helps highlight the Gmail situation in an easy and friendly way. And don’t send blatant sales pitches if you want your existing Gmail subscribers to see your emails.

Read. Click. Buy.

We all know the percentages. More clicks equals more sales. The key is to write exactly what your subscriber wants to hear on a device they are already reading. And they certainly won’t click on your offer if they never see your email.

If email is the communication powerhouse of the internet, you need to create a marketing strategy tailored to ensure you get the most out of every email you send. None of these tips are difficult to implement. Just remember your goal is to get your subscribers to actually read your offer. Give them what they want and watch your click through rates skyrocket.

Email Mistakes that Destroy Click Through Rates

Shutterstock Receives $65.63 Consensus PT from Brokerages (NYSE:SSTK)

Shutterstock (NYSE:SSTK) has been given an average rating of “Hold” by the eleven brokerages that are presently covering the stock, Market Beat Ratings reports. One investment analyst has rated the stock with a sell recommendation, six have assigned a hold recommendation and four have issued a buy recommendation on the company. The average 12-month price target among brokerages that have issued ratings on the stock in the last year is $65.63.

A number of equities research analysts have recently commented on the stock. Cantor Fitzgerald reissued a “buy” rating and set a $72.00 target price on shares of Shutterstock in a research note on Friday, September 25th. Zacks raised shares of Shutterstock from a “sell” rating to a “hold” rating in a research note on Monday, August 24th. Morgan Stanley started coverage on shares of Shutterstock in a report on Tuesday, July 14th. They issued an “underweight” rating and a $40.00 target price for the company. Finally, TheStreet downgraded shares of Shutterstock from a “hold” rating to a “sell” rating in a report on Friday, August 7th.

In other Shutterstock news, CEO Jonathan Oringer purchased 100,000 shares of the firm’s stock in a transaction on Thursday, August 27th. The shares were purchased at an average cost of $32.56 per share, with a total value of $3,256,000.00. Following the completion of the purchase, the chief executive officer now owns 16,156,327 shares of the company’s stock, valued at approximately $526,050,007.12. The purchase was disclosed in a legal filing with the SEC, which can be accessed through this link.

Shares of Shutterstock (NYSE:SSTK) traded up 1.09% during trading on Friday, hitting $28.71. 854,683 shares of the stock were exchanged. The stock has a market cap of $1.03 billion and a P/E ratio of 49.59. Shutterstock has a 52 week low of $27.50 and a 52 week high of $84.06. The firm’s 50 day moving average price is $30.93 and its 200-day moving average price is $47.35.

Shutterstock (NYSE:SSTK) last posted its quarterly earnings data on Thursday, August 6th. The company reported $0.31 EPS for the quarter, beating the Zacks’ consensus estimate of $0.30 by $0.01. The firm earned $104.40 million during the quarter, compared to the consensus estimate of $105.36 million. During the same period in the prior year, the company posted $0.25 earnings per share. The company’s revenue for the quarter was up 30.1% compared to the same quarter last year. On average, analysts predict that Shutterstock will post $1.16 EPS for the current year.

Shutterstock, Inc. (NYSE:SSTK) manages a world-wide marketplace for commercial digital content, including images, video and music. The Company’s commercial digital imagery includes video clips and authorized photos, illustrations that companies use in their own visual communications, including corporate communications, digital and print marketing materials, Websites, books, publications and video content while commercial music contains music tracks. The demand for commercial digital imagery and music comes from businesses, advertising services and media organizations. It reaches new customers via a set of marketing channels, including direct mail, print advertising, tradeshows, email marketing, on-line display advertising, affiliate marketing online, public relations, social media and ventures. The Company’s internet market provides a searchable number of commercial digital imagery and music that download, its users can pay to license and incorporate in their work.

Receive News & Ratings for Shutterstock Daily – Enter your email address below to receive a concise daily summary of the latest news and analysts’ ratings for Shutterstock and related companies with MarketBeat.com’s FREE daily email newsletter.

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Shutterstock Receives $65.63 Consensus PT from Brokerages (NYSE:SSTK)

High Performance Affiliate Marketing

Summary:

Learn the secrets of the million dollar affiliate, Jeremy Palmer, and how he pulled it off. Jeremy’s book will help existing affiliate marketer’s increase their income, and also this book can guide anyone who wants to make an honest living online.

This article from The Online Master is about: affiliate marketing, affiliate business, increase commissions, make money online, home business

Most of you have never heard of Jeremy Palmer, but he is the million dollar affiliate, and they don’t call him that just for his health! Jeremy makes a million dollars every year in affiliate commissions, not AdSense ads like so many others are trying to do. He has become a top performer for commission junction, and is known throughout the affiliate community on the internet as a leader in his field. So how does he do it you ask?

Like so many others Jeremy came online one day, when he was sitting at work, seeking a way to make an extra income online. What he found was a full time job that has made him a millionaire, all on his own! His secrets our not uncommon though, but it is all about how you implement them. So few people know how to correctly make a website, write a sales letter, get site visitors and lots of other little things that can make or break your success online.

Jeremy knows these little secrets and so can you when you get his book, “High Performance Affiliate Marketing”, which is being hailed as a must get for any affiliate marketer, old or new, successful or not. What exactly will you learn from his book that others won’t teach you?

– Learn how to find the most profitable products and services to promote

– Find undiscovered niche markets with little or no competition

– Multiply the size of your keyword list using my advanced strategies

– Discover the hottest converting keywords

– Create killer landing pages that convert

– Achieve top search engine rankings

– Pay less money for more traffic

– Get a professional web site designed for little or no money

– Find out where to get free content for your website

– Find undiscovered niche markets with little or no competition

– Discover the hottest converting keywords

– Negotiate better payouts with your merchants

– Plus much more

High Performance Affiliate Marketing

Facebook Inc (FB) Q3 2015 Earnings Preview: Video Ads, Instagram Could Drive Revenue To ...

Facebook Inc. has been talking about video since 2013. Most recently, Chief Operating Officer Sheryl Sandberg referred to the Facebook app as a daily Super Bowl on mobile phones. Now, as the global social network gets ready to report third-quarter results, analysts say they’ll be looking for TV advertising dollars to start boosting its bottom line.

Facebook, which will report after markets close Wednesday, will no doubt try to focus minds on two big numbers: 4 billion (the number of video views each day) and 1 billion (daily unique users). And while Sandberg recently said Facebook prioritizes results, not clicks, it’s Facebook’s massive audience, and all of its data, that is expected to supercharge revenue growth for the company.

Facebook revenue is expected to reach $4.37 billion, up by 36 percent year over year, this quarter, according to analysts’ estimates collected by Yahoo Finance. Earnings per share are estimated to hit 52 cents, up 21 percent year over year.

Over this year, Facebook’s stock price has risen up to about 33 percent, propelling the company to join Apple, Alphabet (Google) and Microsoft in the “$300 billion tech club.” That quick rise, however, has some analysts worried about risk — notably in the company’s spending.

“We all know it’s mobile, it’s video, Facebook is king of the world,” said Tom Taulli, an analyst for InvestorPlace.com. “Where are they at in terms of spending? Things aren’t getting any cheaper in Silicon Valley. We’ve already seen Google take a step back. I think the stock has gotten ahead of itself. That’s a big risk.”

Finding The Money

Facebook’s growth has been fueled by mobile ad revenue, and it’s only increasing. Just as for Facebook’s second-quarter earnings report in July, Nanigans, an ad software company, found that the ads are drawing more clicks than ever before. Facebook’s click-through-rate was up 69 percent year over year, growing from 0.56 percent to 0.96 percent, Nanigans reports.

Not only is Facebook touting improved targeting, such as a new measurement tool called “advertiser outcome score,” the company has also added more advertising options. Facebook’s photo-sharing app Instagram opened advertising to all marketers in September and introduced 30-second video ads.

“For Facebook, there’s been a heavy emphasis on new ad types. They are taking all these steps on how we can drive more from the news feed,” said Tom Edwards, chief digital officer of agency business for marketing company Epsilon.

The expansion is working, for now. Ad spending from the same advertisers analyzed by Nanigans has increased 16 percent since last quarter, and mobile advertising spending is up by 10 percent from July’s report. Advertisers are also increasingly moving money to markets outside of the United States, up by 5 percent, according to Nanigans.

The growth of advertising abroad follows Facebook’s greater push to move into international markets, most notably emerging markets, as growth in the United States has plateaued. The company announced in September, three months after opening an office in Johannesburg, that Facebook’s total user base in Africa is about 120 million monthly active users. Facebook also introduced a lightweight video ad product, specialized for areas with slower wireless connections.

Facebook may also find new dollars in e-commerce. Business’s Pages are now being mobile-optimized, and the site added a “shopping” tab to the mobile app. Yet, some analysts are skeptical of Facebook becoming a destination shopping site.

“Google is a no-brainer as to what they give their customers. People are likely searching for a product, price or recommendation. Facebook isn’t used as much — if at all in certain segments — for getting advice on buying things,” wrote Kim Forrest, VP and senior equity analyst at Fort Pitt Capital Group, in an email.

Search has become more open on Facebook. Earlier this month, the company released all 2 trillion public posts for users’ to access through the search tab on the site and mobile app. 

The Big Expense

With Facebook spreading into new markets and industries comes concern about what it could means for expenses. Indeed, in the last quarter, analysts’ inquired about Facebook’s $2.8 billion spending, up by 82 percent year over year. In July, Facebook’s Chief Financial Officer Dave Wehner pointed to the acquisition of WhatsApp as a major contribution. The startup cost Facebook $19 billion, and the company has yet to enact a major money-making strategy for it.

Meanwhile, the team’s been retooling Messenger as the go-to messaging app — with GIFs, payments and artificial intelligence. “They’re turning Messenger into a mobile hub similar to what WeChat does in China. WhatsApp remains as the simple messaging app. The audience size is so big, yet the experience is so simple,” Edwards said.

Another big expense for Facebook — the $2 billion acquisition of Oculus — is also nearing its market debut. The consumer version of the virtual reality headset is expected to ship in the first quarter of 2016. As for content on the product, Facebook announced partnerships with 21st Century Fox, Lions Gate Entertainment, Netflix and Hulu in September.

“While some investors have expressed concern about the CY16 expenses guide as it relates to Oculus hardware, we are more focused on the health and trajectory of the core advertising business, where we continue to see significant runway,” Goldman Sachs wrote in a research note, according to Silicon Valley Business Journal.

Facebook Inc. (FB) | FindTheCompany

Facebook Inc (FB) Q3 2015 Earnings Preview: Video Ads, Instagram Could Drive Revenue To ...

As publishers' growth rates stall, PopSugar boosted its Facebook video views

Dive Brief:

• Digital publishers are hitting growth walls, but some tactics are proving effective.


• Online lifestyle publisher PopSugar made video the key element of its Facebook strategy last year, and was able to increase its 30-second Facebook video views by making a couple of “eye catching” changes. For example, PopSugar added on-screen text for silent viewing.


• The publisher increased its fashion videos from 21% “real view” counted as 30 seconds or longer to 42%.

Dive Insight:

Even though PopSugar’s experimenting has been effective, digital publishers overall are realizing that early stage rapid growth in viewership isn’t sustainable. Business Insider’s traffic grew 10% in 2015, compared to 80% in 2014, and Gawker Media actually had a 16% year-over-year decrease in unique visitors.

Growth can become an issue for digital publishers looking for additional funding. Ken Doctor, principal analyst at Outsell told Digiday, “There’s that sense that not all of these digital news startups will see continuing hockey stick-like growth. Fall behind in growth, and the current value of these companies may plummet; it’s a momentum game, win or lose.”

For digital publishers, and really publishers overall, seeing stalling growth rates there are new ways to get content out there such as through Facebook’s Instant Articles, and for a select few, Snapchat’s Discover portal. And coming soon they will be able to get mobile traffic from Google’s open source Accelerated Mobile Pages project.

That being said, with Instant Articles Facebook comes out ahead since those readers remain within the Facebook ecosystem instead of on publishers’ websites, even if the publishers get ad revenue from the app. And the sputtered growth rates for publishers comes just as social platforms have slowed their referral traffic. The answer for these publishers, in the ever expanded field of online publishers, will be to build deeper partnerships with social platforms.

“You don’t want to be a second- or third-tier partner. It’s going to get harder and harder to break through unless you bring something differentiated, innovative and attention-grabbing. The marginal players going to have a challenge,” Digitas LBI Chief Content Officer Scott Donaton told Digiday.

Recommended Reading

Digiday: How PopSugar gets people to watch its Facebook videos for 30 seconds
Digiday: Digital publishers face a winter of discontent

As publishers" growth rates stall, PopSugar boosted its Facebook video views

Media Moms & Digital Dads: A Fact-Not-Fear Approach to Parenting in the Digital Age

A new media was unleashed upon the world and children took to it like ducks to water. Young people everywhere devoured its content, spending hours upon end immersed in it, while simultaneously ignoring the adults in their lives. Parents were understandably alarmed and worried that this new media was ruining young minds. It may surprise you to know that this new media was not the Internet, radio, or television but rather the 19th-century novel. Yes, parents were concerned that reading too much Jane Austin was going to ruin their children.

Fast forward to today and we are still having the same conversation. Will digital media, in its various forms, ruin our children? In Media Moms & Digital Dads, former film producer turned child psychologist Yalda Uhls cautions parents not to be afraid of the changing state of media but to deal with the realities of how our kids engage with it. The truth is children today spend more time with media than they do with parents or in schools. And as parents, many of us did not have early exposure to the Internet, mobile phones, and gaming, making the world of our children somewhat foreign to us. The key, says Uhls, is to understand the pros and cons of media so that parents can make informed decisions about cause and effect, boundaries and exposure.

Uhls debunks the myths around media by delving into the extensive body of social science research, proving that our kids are all right, and that parents can and must adapt to help their children thrive in the digital age.

The author explores critical questions:

Do kids learn better from paper versus screens?

Do children really learn from video games?

Is the era of the selfie creating self-obsessed children?

Does the endless stream of information and multitasking lead to distraction?

Do kids learn the same things about the world when they look at faces on screens versus in real life?

Is the brain changing?

This ground-breaking book will draw back the curtain and reveal the truth – often surprising and counterintuitive, and other times reassuring – in order to help guide the conversation about our digital age and the future of childhood.

check out For More Information

Media Moms & Digital Dads: A Fact-Not-Fear Approach to Parenting in the Digital Age

Brafton's at Affiliate Summit West, Jan 10-11: What we're looking forward to

Here at Brafton, we’re excited to be kicking off the new year in Las Vegas for Affiliate Summit West. The three-day conference features back-to-back sessions on the latest in digital marketing, and our team will be there to answer your top content questions.

The quick details:

Affiliate Summit West

• 
  
  

  Join Brafton at the Paris Las Vegas Hotel for Affiliate Summit.

  
  
  
  

  Jan. 11-12, 2016



• Paris Las Vegas Hotel


• Las Vegas, NV

Brafton’s Booth: #5019

Expo Hours:

• Monday Jan. 11, 10 a.m. – 5 p.m.


• Tuesday Jan. 12, 10 a.m. – 4 p.m.

Meet the Brafton team heading to Affiliate Summit West:

Jordan Acevedo
Brafton Business Development Exec.

• Is this your first time attending Affiliate Summit? Yes


• What sets this conference apart from others? I appreciate the fact that Affiliate really goes above and beyond to provide a unique and smooth experience for their attendees. It’s nice to network in a setting that makes you feel like you are more than just another marketer and/or sponsor.


• What speakers and/or sessions are you most looking forward to? “A Human’s Guide to the Insane World of SEO” is a session where I’m hoping to gain some actionable takeaways. 


• What are you most excited to share with attendees about Brafton? I’m excited to talk about the diversity in our SEO strategies. Since partnering with SearchMetrics last year, our offerings in that area are more dynamic than ever. 

Max Christopoulos
Brafton Senior Business Development Exec.

• Is this your first time attending Affiliate Summit? Third time!


• What sets this conference apart from others? There always seems to be a little bit more energy with the show being in Vegas, and the people I’ve met in the past have all had a great entrepreneurial spirit.  In addition, one year I did get to meet Hulk Hogan! 


• What speakers and/or sessions are you most looking forward to? Brand awareness is a top goal for a lot of marketers I speak with, so I’m looking forward to Hellen Fang and Jackie Bates’ session on humanizing marketing through social listening and strategic content. 


• What are you most excited to share with attendees about Brafton? I look forward to speaking with affiliate marketers about our Arch platform. Having a content archive is great, but having the means to seamlessly integrate it onto your website is something a lot of marketers struggle with. 

Serge Pisarevskiy
Brafton Senior Business Development Exec.

• Is this your first time attending Affiliate Summit? Yes


• What sets this conference apart from others? Aside from great keynote speakers like Kerri Pollard and Greg Gifford, I’m looking forward to meeting new brands that have been thriving in this market. The Affiliate Summit shows are known for having the largest variety of businesses, so I’m excited to make some new connections. This is also my first time visiting Las Vegas, so this venue should be especially fun!

• What speakers and/or sessions are you most looking forward to? Since I came from the SMB online marketing field, I’m looking forward to hearing Greg Gifford Speak. He’s got over 16 years of online marketing and web design experience, and he speaks internationally at both automotive and SEO conferences, teaching thousands of small business owners and marketers how to get their sites to show up higher in local search rankings. I’m looking forward to hearing about various ways to improve UX, specifically in the auto market, since a lot of our clients have a focus on this industry.


• What are you most excited to share with attendees about Brafton?

Interested in scheduling time to meet with the Brafton team in Las Vegas? Click here to contact us.

Molly Buccini is Brafton’s community manager. She joined the team with a background in digital journalism and social media. She’s a theatre nerd, pop culture junkie and lover of summertime.

Brafton"s at Affiliate Summit West, Jan 10-11: What we"re looking forward to

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Lemon Grass Restaurant and Sake Bar Gift Card ($75)