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Affiliate Marketing Program Network Making Money Online Internet Business Concept Affiliates ...

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Affiliate Marketing Program Network Making Money Online Internet Business Concept Affiliates ...

Out With the Old Email Marketing and In With the New Marketing Automation

Sending an email blast to your entire database, failing to target your audience, or emailing without permission are just a few examples of email marketing tactics that are not only dated but also unwanted, and likely to get your company blacklisted.

The days of sending out mass emails to reach potential buyers and expecting a return on investment are over. Simply put, if your marketing automation strategy is characterized by an email service provider (ESP) alone, the industry has left you behind. Today marketers must bring value in exchange for mindshare. In this new economy based on attention and engagement, marketing automation tools have advanced beyond the functionality of common email marketing solutions, such as sending mass emails and tracking opens and clicks, to offer a much broader data analytics infrastructure, aligning target marketing tactics to reach the right person at the right time with the right message.

An advanced marketing automation tool can ensure marketing strategies stay efficient, consumer-focused and competitive in a crowded digital marketplace. In fact, 75 percent of all businesses that use a valid marketing automation system see positive return on investment the first year.

Here are four reasons why this approach is superior to traditional email marketing:

Buyers want and expect personal engagement

Consumers are becoming much savvier. In fact, industry statistics suggest that 57 percent of the buyer’s journey is completed before they engage a sales representative, and 78 percent expect personalized interaction based on their interests. These trends underscore the need for tactics to reach potential prospects earlier in the discovery process as well as provide relevant information based on where they are in the journey.

Recommended for YouWebcast: TRACTION: How to Achieve Explosive Customer Growth

Traditional email marketing tactics that have existed since the late 1990s have reached their limits in terms of targeting potential buyers in a meaningful, value-added way. Without a method for identifying a prospect’s demographics or level of interest, marketing professionals are limited in their ability to personalize outreach.

Advanced tracking features provided through marketing automation solutions offer the functionality needed to track leads and group them according to predetermined parameters. Audiences can be sorted by demographics, high-priority leads, cold leads or for targeted campaigns based on where they are in the sales cycle. Emails can be automatically triggered based on customer behavior and engagement, ensuring that content is timely and relevant and improving interaction that leads to customer wins.

Wrap it up and put a bow on it with integrated communications

Marketing automation is a major time-saver. In fact, 36 percent of marketers state that marketing automation systems help them get more out of their efforts by taking repetitive tasks out of their hands. When email marketing, content management, social media marketing and lead management are integrated into one platform of analytics, the efficiencies created are impressive.

Leads come from variety of sources, and marketing professionals must be able to tie all this information together to garner a clear picture of where a lead is in the buying process. Without a consolidated platform, marketing professionals are left to sifting through a variety of reports from such sources as Google Analytics, Hootsuite or Salesforce to determine the status of a lead.

Marketing automation solutions bring these tools together and equip marketing professionals with critical knowledge of how each is performing and how efforts to drive inbound leads across channels needs to be tweaked or enhanced. The end result is greater efficiency to focus on higher-level lead generation initiatives and better decision making.

A few good leads beat a bunch of tirekickers any day of the week

Traditional email marketing efforts provide no way to qualify leads. Marketing professionals are stuck making critical decisions based on the limited information produced by open rates and clicks data.

By contrast, a marketing automation platform with a foundation of analytics enables leads to be scored and graded based on key identifiers. Information is tracked based on how a prospect is engaging with online content, and demographics data is graded based on a pre-defined customer profile. By blending lead score and grade, marketing professionals can pass on the most qualified leads to sales, streamlining the sales lifecycle.

Marketing automation improves revenue tracking

Across industry verticals, marketing professionals must do more with less by leveraging lean strategies to make the most of investment dollars. Marketing automation enables professionals to shift the focus from metrics that have limited meaning to more weighty statistics that reveal cost per lead and cost per opportunity.

Automation helps organizations of all sizes monitor and manage truly integrated marketing campaigns. Equipped with more powerful data that ties the value of campaigns back to closed deals, marketing professionals can make better decisions about resource allocation. They can also more effectively present the business case for high-value campaigns and initiatives back to the C-suite for future consideration.

Say goodbye to email marketing and its one-size-fits-all approach for good. Marketing automation’s powerful combination of features can extend the value of digital marketing efforts well beyond what is offered through email marketing tools, helping organizations of all sizes manage truly integrated marketing campaigns.

Author: Nicole Wojno

Wojno oversees all marketing automation and content marketing services for Dodge and the agency’s clients, serving as the lead strategist for these accounts. In this role, she works with clients to understand their goals and develop a custom plan to nurture prospects, convert them to customers and deliver measurable ROI…. View full profile ›

Out With the Old Email Marketing and In With the New Marketing Automation

7 tips for stepping up your business' Facebook event marketing

Chances are you’ve received Facebook event invites for concerts, parties or public gatherings. How often do you click accept to an event invite but have no idea what it is and have no intention of going? Or if you’re bombarded with events, maybe you’re someone who automatically hits “decline” whenever you get an invite. How often do you miss events that you’re actually interested in?

While the Events function has come a long way since it was debuted on Facebook back in 2005, then called “My Parties”, the interface and functionality still confuses users and often turns people away. 450 million people use Facebook’s event service, but even Facebook admits there’s room for improvement, as it’s been in “maintenance mode” for almost its entire existence.

Facebook recently released its end-of-year update to Events, which make it easier for people to find something that interests them and is in their area. The update is designed with a specific focus on helping users meet up with friends or colleagues, and even find people with similar interests.

What’s changed?

Many users are unsure if they can attend a business’ event, and worry that saying “No” would be harsh, “Yes” might be a lie, and “Maybe” might be misleading (or read as “No”). Facebook has eased this social struggle by rolling out a replacement for “Maybe” with “Interested,” which can be interpreted as a soft yes. Interested users can stay in the loop with updates and notifications from the event admin.

Other changes include:

Related event cards now appear after a user clicks on an event, just as related news cards materialize after clicking on a news link.

Events plugin for websites, which auto-sync with the content that is in the event, and allows users browsing the website to see who is going to an event.

After the party or event ends, Facebook wants to add features to help you look back fondly on your experience. Lily Jolly, a product manager at Facebook focussing on events, said that Facebook “wanted to help bring those good feelings back more often” and implied that soon we can expect to see new features that will.

Perhaps most importantly, Facebook is tweaking its algorithm that determines if and when it will show you information about a public event that might be appealing to you. The algorithm considers your interests, previously attended events and location and weighs them against the event’s popularity, time and place.

According to Aditya Koolwal, a product manager at Facebook, “We have a good sense of how people look for things to do,” Facebook product manager Aditya Koolwal said. “The social signals we have, the friends who are interested in going, the friends you can potentially go with… so we’re going to try and take advantage of that as much as we possibly can as we roll out more discovery features.”

Take advantage of event marketing for your business

With the new features for the often overlooked Facebook Events comes new opportunity to market your business’ events, fundraisers, galas, parties and gatherings. Here’s how to make the most out of Events:

1. Keep your event updates rolling, even when all the admins have finished inviting everyone. Anyone who isn’t sure about attending (marked as interested) will receive updates. The more useful information you publish to the event, the better you are able to engage and include those who are on the fence.

2. Invite non-network friends with an email address. This isn’t a new update to events, but it is little known – You can invite friends who aren’t on Facebook just by inputting their email address. While their experience without an account is more limited, they can still RSVP and view updates.

3. Read and analyze receipts. Similarly to Messages, Events gives you the option to see who has received an invitation and seen updates from the event’s admins. Keep track to help inform you how to tweak your marketing strategies and language. location

4. Include all location and timing information, so users can take advantage of the new feature to see nearby events. The more details that you include, the more accurately Facebook will be able to catalogue your event and suggest it to interested users.

5. Limit the length of your event name. Push notifications have a character limit. Be sure your title is able to communicate everything it needs to in the size of one single notification.

6. Use CTAs like ticket-purchasing buttons to shorten the funnel and make it easier for viewers to become event-going customers.

The above, from Facebook’s Developer Conference’s website, features their event plugin, which embeds the event page on their website.

7. Take advantage of the event plugin for your website. The event plugin updates in real time on your website as you make changes in Facebook, and people can subscribe directly from your site. Embedding the event on your site will help to increase the social value for your web viewers, and bring in traffic that might not have been connected to you on Facebook.

For a look at other updates to Facebook Events, you can read about their added metrics from last year here. For information on how Brafton can help improve your social media marketing, take a look here.

7 tips for stepping up your business" Facebook event marketing

Facebook offers marketing tips for businesses

FRANKLIN – Facebook hosted a seminar for female small business owners Monday.

The Boost Your Business event is one of several sessions Facebook is hosting in cities across the United States in celebration of Women’s History Month.

The event featured a presentation from Facebook Community Engagement Coordinator Meghna Mahadevan, who showed the attendees advertising features and strategies. There was also a question-and- answer session with local entrepreneurs and marketers.

Make your business personal

Mahadevan pulled up a personal Facebook page and business Facebook page and said there shouldn’t be much difference between the two.

“The way you’re interacting with your customers should be human and authentic — the same way that you’re connecting with your friends and family,” she said.

She said advertisers should remember that ads on Facebook go between posts on a user’s timeline.

“This is a really personal, intimate space, so you want to make sure you’re really interacting with your audience,” Mahadevan said. “You want to make them respond, feel something, emote.”

Kim Leggett of City Farmhouse in Franklin said the natural tone of her advertising helped her gain customers.

“I tried not to make my content sound like ads. I just talked in my own voice,” she said.

Get attention quickly

Mahadevan said she recommended video and photo posts over text posts, and advertisers should remember how content is delivered on the site.

“You may not have noticed this, but they actually autoplay without sound,” Mahadevan said about Facebook videos. “That means that when you’re creating a video, you want to make sure that the first three to five seconds are captivating without any sound.”

“I’m a big believer in quality over quantity,” Julie Walton of Walton’s Jewelry said. “Take the time to take a really great photograph and keep it in your arsenal.”

Tailor ad content to audiences

Facebook tailors ads based on interests, demographics, behavior and location, Mahadevan said. Business owners can create custom audiences by uploading customer or mailing lists.

With custom audiences, users can expand their reach. Mahadevan said Facebook creates lookalike audiences based on the existing populations business owners already contact.

“You’re able to target a group with similar interests based on people you already know,” she said.

Take advantage of Facebook’s technology

Facebook Pixel is a code that tracks visitors to a business’ website.

“Every time someone new visits your website, the pixel fires and creates a list of people you can now connect with on Facebook,” Mahadevan said.

Business owners can track people who visited specific pages, people who only visited once or other options, and then tailor advertisements accordingly.

“You can optimize that delivery by targeting people who have already taken the action you wanted them to take,” Mahadevan said.

Ad Manager can be accessed on Facebook’s site and downloaded as a mobile application. It gives an overview of how ads are performing, with reports, breakdowns and an overall relevance score from one to 10.

“This is a great way to understand what’s really working,” Mahadevan said.

Another Facebook feature that can be used as an app is Page Insights, which tracks demographics of visitors to a page. Mahadevan said she recommends business owners use the tools Facebook provides to figure out which ads are most effective.

“It’s really important that you’re repeating your successes and learning from the things that didn’t work so well,” she said.

Facebook offers marketing tips for businesses

Email Marketing Consultant / Email Marketing Specialist

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Router Device Plug & Play WiFi Marketing System SB

Wise Market offers you how to turn your free WiFi service into a powerful Marketing tool for your business from US$ 44.95/Month, without advertising, user, or connection limits. The System adapts to the Hardware and installed Infrastructure in your business, just connect our Plug & Play device to your ADSL Modem or Router and immediately start getting new Likes on your Facebook Page and relevant Data from your customers. The system works in the cloud (Amazon Web Services), once our device is connected to your modem or hardware, you can access your Admin Panel from any location with Internet access to manage your WiFi Marketing Network.

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Router Device Plug & Play WiFi Marketing System SB

Why affiliate marketing is a growing opportunity for advertisers

A report finds over 80% of advertisers are devoting at least 10% of their marketing budgets to the strategy

Affiliate marketing is a growing opportunity for advertisers, but is it right for you?

A new report finds that the perception around affiliate marketing is shifting — and advertisers and publishers alike are seeing new value in the strategy.

To better understand the state of affiliate marketing, Rakuten Marketing commissioned Forrester Consulting to conduct research on Networks Help Drive Affiliate Marketing Into the Mainstream” report, which found that the market for affiliate marketing is expected to increase from $4.2 billion in 2015 to $6.8 billion in 2020.

The report found:

A high level of interest in affiliate programs: More than 80% of advertisers and 84% of publishers surveyed ran an affiliate program, and more than 80% of advertisers devoted 10% of their marketing budget to affiliate marketing.

Affiliate marketing was part of the entire buying process: 83% of surveyed marketers targeted consumer during the discovery and awareness phase, 79% during conversion or purchase, and 79% used affiliate marketing to create ongoing customer engagement.

Marketers are measuring the success of affiliate programs: 80% of surveyed marketers tracked desktop and mobile sales, 66% tracked catalog-driven sales, and 57% tracked brick-and-mortar sales.

Advertisers use affiliate marketing to develop relationships: 83% use affiliate network dashboards to recruit partners and 79% attend event hosted by affiliate networks. More than half of publishers use network-provided platforms to manage affiliate efforts.

“The way consumers discover and take in information has shifted drastically over the years, while their level of sophistication and expectation toward advertisements has increased,” Adam Weiss, general manager and senior vice president of Rakuten Affiliate Network, told Marketing Dive in an interview. “Presenting content that drives real value in a trustworthy way can be a significant challenge for brands and content creators, but this challenge can be solved with a smart affiliate marketing strategy.”

Affiliate programs are becoming part of content marketing

Content marketing is a key component of any digital marketing strategy, and affiliate programs are one way marketers are meeting the challenge of creating content that drives real value for customers and delivering it in a trustworthy way. A large part of this is the perception of affiliate programs getting away from direct response and couponing, and being seen more as a way that advertisers can get information out to consumers in a relevant environment.

In the report, an unnamed vice president of sales at a U.S. online publisher explained the new mindset toward affiliate programs: “The biggest positive change I’ve seen has been the change of perception around affiliate, from spammy, bottom-feeder sites to ones like ours, where we’re focused on a great user experience. Two years ago, a CMO wouldn’t go to his board and say, ‘We’re doing great in affiliate!’ but now they see [it delivering].”

Illustrating the value of the programs, almost 90% of marketers surveyed in the report said that affiliate marketing was important or very important to their overall marketing strategy.

One aspect of affiliate programs that can be attractive for advertisers is that most costs associated with affiliate marketing are paid out on a performance basis, including placement, commissions, network fees, and paid bonuses.

Conclusions

The Rakuten and Forrester report came away with three takeaways about the state of affiliate marketing:

Affiliate marketing is an important tool for both advertisers and publishers. A key reason for this is the rise of content marketing as a major aspect of digital marketing. The value of affiliate programs can be seen in the data point that more than 80% of advertisers and publishers alike are tapping into affiliate marketing. Marketers do so in order to find differentiated marketing content, and publishers to drive ad revenue on their websites.

Affiliate networks play an important role in affiliate marketing programs. Affiliate marketing has become more sophisticated and complex, and because of that advertisers and publishers are turning to affiliate networks to manage their programs. Networks help advertisers find new affiliate partners as well as help plan, execute and measure affiliate programs.

Improving measurement is important to unlocking affiliate program potential. Although advertisers are using forecasting and marketing mix tools to analyze and optimize affiliate programs, the study found fewer are making use of advanced attribution tools that provide a multi-channel view into the impact of their affiliate programs.

The report offered marketers a final thought on the state of affiliate marketing: “Affiliate marketing, once regarded more as a tool to drive consumers to the purchase event, is now viewed as a powerful channel for consumer discovery that leads to brand engagement and incremental sales at compelling ROIs. Advertisers are increasingly relying on the affiliate channel to broaden their brand exposure with relevant context. More publishers are taking the opportunity to complement their revenue with advertiser support that delights their readers.”

Top Image Credit: Fotolia

Why affiliate marketing is a growing opportunity for advertisers

Seo and affiliate Marketing written on a signpost

Seo and affiliate Marketing written on a signpost – Stock Photo from the largest library of royalty-free images, only at Shutterstock.

Seo and affiliate Marketing written on a signpost

8 Important and Fun Digital Marketing Stats From the Past Week

The last several days were full of highlights from the realm of online marketing data. Here are eight stats that really stood out:

1. One year from now, digital will officially be king
Total digital ad spending will surpass TV for the first time in 2017, according to eMarketer’s quarterly forecast. Next year, the New York researcher said, spending on television spots will total a little more than $72 billion, or roughly 36 percent of total media budgets in the U.S. Meanwhile, online ad spending in 2017 will be about $77.4 billion, or approximately 38 percent of total ad spending, per eMarketer.

2. Pinterest opens up ads to all marketers
The social platform this week revealed that small and medium-sized businesses can now run ads on it like big brands have been doing for some time. Pinterest also reported that marketers that have spent at least $1 per day on advertising on the social platform see a 20 percent increase in clicks on their posts.

3. People want robot friends, evidently
If you think robots are “so next decade,” guess again. Jibo, maker of a companion robot, said it has presold $4 million worth of its household bionic helper on its website—even though the product won’t be available until the end of the year.

4. The Jetsons age is finally upon us
There are Jibo competitors hitting the market as well—Asia’s PaPeRo and Pepper, for instance, and Paris-based Buddy. Check out our SXSW-themed cover story about how robots are soon coming to a home near you. What’s more, ABI analysts project that companion robots will grow from a relatively miniscule sector in 2015 to a $46 million industry by the end of the decade and a $2.5 billion industry by 2025.

5. IHOP gets personal about social targeting
The Glendale, Calif.-based company used personalized Promoted Tweets that included GIFs and users’ names in Twitter ads it ran through March 8, National Pancake Day. IHOP used the platform’s Tailored Audiences feature, targeting approximately 7.3 million users with such personalization, according to a rep for the company. To zero in on groups in such a personal way, the brand and agency MRM//McCann set up 37 custom audiences based on 20 popular names and their derivatives (e.g., Christopher or Chris).

Christopher, celebrate #NATLPancakeDay w/ a FREE short stack & an invite for a friend! https://t.co/PABtlkznck pic.twitter.com/1fFQdOYTaz

— IHOP (@IHOP) March 1, 2016

6. KLM is flying high on Facebook Atlas
Facebook released new measurement tools for its Atlas ad server, including a path-to-digital-sales feature, which helped airline KLM uncover 24 percent more converted bookings.

7. Hey, handy person, need a tape measure? There’s an app for that
Speaking of measurement, Hover quietly released a military-inspired app last year that’s designed to be a sort of digital tape measure (just to name one of its chief capabilities). The digital offering must work pretty well because word has gotten around—15,000 folks have downloaded the Hover 3-D Building Visualization and Measurements app in the last several months. Hover told Adweek it’s getting set to debut its first ad campaign in the coming weeks.

8. Ball cap mocking the Donald is a hit
The New York Times spelled “Drumpf” in his family’s native Germany.) All the credit goes to the cable channel’s John Oliver, who lambasted Trump on his show Last Week Tonight in late February in a bit that’s garnered 17 million YouTube views.

8 Important and Fun Digital Marketing Stats From the Past Week

Osmond Marketing Is Having a Holiday Giveaway

Osmond Marketing is hosting a Facebook raffle to give away a free website design to a lucky individual, as well as to a non-profit organization.

(PRWEB) December 19, 2015

It’s the season of giving, and Osmond Marketing is full of holiday spirit. From December 14 to 24, a raffle will be going on at the Osmond Marketing Facebook Page, where a free website design will be given to a lucky individual, as well as to a nonprofit organization.

The prize includes a five-page website selected from one of five options. (Additional customizations and pages available upon request.) Anyone over the age of thirteen is eligible to win. This giveaway prize can also be gifted. The raffle closes at noon on Dec 24.

“Everyone needs a website, whether it’s for yourself, your company, or your non-profit,” says Amy Cook, founder and CEO of Osmond Marketing. “This is our way of saying ‘Merry Christmas’ to a few hardworking Americans who deserve a little boost this year.”

For more information visit the Osmond Marketing Facebook Page, contact Jason Osmond at Jasono(at)osmondmarketing(dot), or visit the Osmond Marketing Website.

About Osmond Marketing
Osmond Marketing is a full-service content marketing organization. Founded by Dr. Amy Osmond Cook, Osmond Marketing creates and manages premium-quality content for healthcare, entertainment, sports, legal, nonprofit, and other companies and professionals.

For the original version on PRWeb visit: http://www.prweb.com/releases/2015/12/prweb13133396.htm

Osmond Marketing Is Having a Holiday Giveaway

Wal-Mart looks to China for new US marketing chief

NEW YORK — Wal-Mart is turning to its marketing chief in China to shape how it relays its message to shoppers in the U.S.

The world’s largest retailer named Tony Rogers as chief marketing officer for the U.S. on Friday. He will report to Greg Foran, president and CEO of Wal-Mart’s U.S. division starting in mid-January. Tony, a 10-year veteran at the company, has been the head of marketing and social media in China for two years.

Rogers succeeds longtime marketing chief Stephen Quinn, who retires next month.

Wal-Mart has also hired former Target marketing executive Michael Francis as consultant. Francis is best known for his nearly 30-year career at Target, where he helped create the discounter’s cheap-chic image through whimsical advertising.

Before moving to China,Rogers worked for eight years in the Wal-Mart’s marketing division. Before joining Wal-Mart, Rogers spent several years with Pepsi-Co’s Frito-Lay division.

*CORRECTION: A previous version of this story misstated Tony Rogers’ last name. The error has been corrected.

Wal-Mart looks to China for new US marketing chief

Social Media Marketing Workbook: How to Use Social Media for Business

Social Media Marketing Workbook 2016

Learn how to market your business on Social Media for free!

A best-selling social media marketing book from a best-selling author on Internet marketing: Jason McDonald

Social media is big – really big. Facebook has over 1 billion users, and LinkedIn has over 350 million. Today’s customers go online to review sites like Yelp and Google+ to check out businesses before they engage. Whether it’s on Twitter, on Instagram, on YouTube, or even Pinterest, your customers are “on” social media and they are talking about businesses, products, and services just like yours. Small businesses and large businesses alike can leverage social media for amazing free marketing opportunities.

If you know how… you can market on social media effectively.

But do you know how?

Or are you confused, befuddled, lost, or just spinning your wheels while your competitors blast ahead on Facebook or Twitter, LinkedIn or Pinterest, YouTube or Yelp?

Enter the Social Media Marketing Workbook, your step-by-step guide on how to market your business on social media.

With up-to-date information on how to market on all of the major social media platforms, the Social Media Marketing Workbook includes

SOCIAL MEDIA MARKETING – an easy explanation of what social media marketing really is, and how to “think” about social media marketing.
PLATFORM MARKETING STEP-BY-STEP – an explanation of:
- Facebook Marketing – Facebook for Business
- LinkedIn Marketing – LinkedIn for Business
- Twitter Marketing – Twitter for Business
- YouTube Marketing – YouTube for Business
- Pinterest Marketing – Pinterest for Business
- Yelp / Local – Marketing via Yelp, Google+ and other local review sites
- Epilogue – the “new” kids on the block of Snapchat and Instagram
POSTING STRATEGY – creating great content is the first step, and knowing how to post it is the second. The SOCIAL MEDIA MARKETING WORKBOOK explains how to find other people’s content to share and how to create your own content as well as how to OPTIMIZE and PROMOTE your social media efforts.
FREE SOCIAL MEDIA MARKETING TOOLS – as part of Jason’s SOCIAL MEDIA TOOLBOOK, you get complete access to hundreds of FREE social media tools as well – a $29.99 value!

Social Media Marketing Worksheets

This isn’t a fancy book. This isn’t a pie-in-the-sky book. This is a practical hands-on book, with links not only to free tools but to step-by-step worksheets. By the end of the book, you’ll have a social media marketing plan ready for your business AND specific plans for each medium that makes sense for you (e.g., Facebook, Yelp, Twitter, etc.).

Got questions? Just Google Jason McDonald and send him an email – he’s happy to help.

About the Author

Author Jason McDonald has been active on the Internet since 1994 and has taught SEO, AdWords, and Social Media since 2009 – online, at Stanford University Continuing Studies, at both AcademyX and the Bay Area Video Coalition in San Francisco, at workshops, and in corporate trainings across these United States. His passion is to take complex marketing topics such as social media marketing and make them easy-to-understand for small business owners and marketers. His style is practical, hands-on, and fun. He received his Ph.D. in 1992 from the University of California, Berkeley, and his B.A. from Harvard University in 1985. When he’s not surfing the Internet, Jason can be found being trained by his black Lab, Buddy, across the highways and byways of the San Francisco Bay Area.

Compare with: Social Media for Dummies, Social Media Marketing in a Day, Social Media Marketing for Dummies

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Social Media Marketing Workbook: How to Use Social Media for Business

Marketing Guru Ashok Lalla Talks About The Past, Present And Future Of Digital Marketing !

Ashok Lalla

Ashok Lalla has been in the field of marketing for the past 16 years. After driving digital marketing strategy for brands such as Infosys and Taj Hotel Resorts and Places, Mr Lalla is now an Independent Digital and Marketing Advisor and continues to work with some of the top brands in the country. In this interview with Techstory, Mr Lalla talks about how digital marketing has evolved over the past 16 years and how brands can mix online and offline marketing strategies to design a winning campaign.

You have been in the field of marketing since the time internet was not in widespread use. How do you think the way companies look at customers has changed from then to now?

Back in 2000, when I started out in Digital Marketing (called Internet Marketing back then), brands in India were just beginning to discover the Internet. Most focused on building websites (mousetraps they believed the world would beat a path to). Soon they discovered that traffic did not come naturally and then focused on spending on Search to drive their brand’s Internet visibility. Ecommerce wasn’t really a focus for most.

16 years on, the Internet has evolved enormously and not surprisingly, the way brands look at it has evolved too. Today, most brands look to drive their presence beyond just websites and look for more than just traffic to their websites. They seek everything from driving brand visibility to creating brand preference to driving direct and indirect sales to using digital as an important means of delivering customer service and getting consumer insights and feedback.

Marketing has evolved from a common message to all consumers to different messages to different groups of consumers to personalized messages to every consumer. Do you believe that marketing is more and more becoming a function of technology and the company with the best technology will win the branding game?

In theory, digital allows brands to deliver unique messages to their customers. In reality, there is still a lot of push of conventional messages delivered through various digital channels and content formats.

Technology is just an enabler and a means to an end. The development of appropriate brand messages to various audiences is still the task of brand custodians. Technology merely helps connect brands to consumers faster, further and in newer ways.

In times when marketing is becoming more and more personalized, what according to you is the future of mass marketing techniques such as television and print advertising?

Television and print has a role to play in the marketing mix and is unlikely to go away anytime soon. The crores of rupees routinely spent by ecommerce brands in India on print, TV and outdoor advertising to drive traffic to their online stores is testiment to this.

That said, we are seeing more integration of TV and social media and even with print and social though to a smaller extent.

What is changing is how the digital footprints of print and TV channels is growing and evolving beyond just being an online version of offline content. This change is seeing brands seek to build better integrated communications strategies, and also accepting the reality that conventional linear narrative is passé. Over the next couple of years we will see this integrated space evolve further and it’s use get more sophisticated too.

Do you think review sites that allow customers to provide feedback about brands is putting a lot of pressure on companies? Do you think customer becoming the king can affect companies in a negative way? How do you think companies can best handle this situation?

Customer online reviews and their using digital to express displeasure or demand service is growing. Brands are gearing up to recognise that digital (and more so social media) is becoming the default channel for customer expression. Several have already adopted means of listening and responding to feedback in realtime. More evolved brands have even integrated their social channels with their CRM systems so they can respond appropriately to their customers.

Outraging and overly demanding customers is something brands are learning to deal with online, as outrage can spread quickly. At the same time, consumers are also learning to accept that while acknowledgement of their feedback online maybe quick, the actual resolution may take longer, and often require offline intervention and interactions.

What are some of the latest techniques that companies are using in the field of digital marketing?

Taking an integrated approach to digital marketing as part of the larger marketing and business approach is the best way for brands to leverage the true potential of digital. Unfortunately, we still see many brands take a siloed approach to digital and even treat channels and platforms within digital and social independently.

There is a huge lack of clarity about ROI of digital marketing. What do you think this is still the case? What according to you is the solution to this problem?

Most brands still look at lower order metrics from digital such as views, likes, shares, visits… As brands evolve to understand digital better and take a more integrated approach to it, they are seeking to go beyond these relatively trivial metrics to more meaningful marketing and business metrics. Achieving this requires a better integration of digital marketing with the rest of marketing, as well as investing in systems that integrate metrics across channels and roll them up into marketing metrics.

What are some of the biggest challenges that digital marketers are facing today?

The top 3 challenges for marketers in India today would include:
– Cracking the integration game effectively. This is true both at the marketeer end and the agency end. Everyone is talking integration but most are still struggling with its effective implementation.
– Understanding the real digital opportunity in India where English continues to be the major language of the Internet and data speeds and access creates challenges in reaching and influencing consumers.
– Going beyond the mindset of giving discounts and freebies as the only way of acquiring customers. This has become almost endemic in the ecommerce space with most brands unable to think beyond discounting as a marketing strategy.

(Image Credits: Freepik)

Marketing Guru Ashok Lalla Talks About The Past, Present And Future Of Digital Marketing !

Personalized Marketing Lacks The Correct Tools

Less than 10% of marketers say they have the correct tools to deliver personalized one-to-one marketing, according to a white paper commissioned and released Thursday by Kahuna Mobile.

Personalization has been proven to radically increase the ROI of email marketing and segmented campaigns increase open rates by as much as 760%, according to the Direct Marketing Association.

Consumers are looking for relevant experiences from the brands they shop at. Consumers are more than four times more likely to respond to a personalized email than a generic one, and 72% of consumers are frustrated when they receive irrelevant emails per a recent Autopilot study that surveyed 1200 consumers.

Yet, the higher quality data tools required for authentic and individualized personalization still remains troublesome for many marketers, according to the Kahuna Mobile report.

Marketers need to rethink their efforts to deliver one-to-one marketing, not just to keep up but stay ahead of the trends, per Julie Ginches, CMO of Kahuna.

The study surveyed top marketing professionals at Ascendant, an invite-only professional networking group, to pinpoint any issues marketers are facing when incorporating personalization into their marketing campaigns. Some 59% of respondents state they hold the title of vice president of marketing or above, and 88% market directly to consumers.

Every marketer surveyed expressed that omnichannel marketing was important, but only 6% believe they have a mature omnichannel marketing program.

Some 78% of companies surveyed responded that they were restricted in investing in omnichannel personalization by resources and inadequate time, while 91% of marketers expressed that they either did not have or did not fully utilize the tools they need for individualized marketing.

A further 72% of marketers responded that inconsistent data across technologies were a major challenge in implementing better marketing tools.

Personalized Marketing Lacks The Correct Tools

[WATCH] Marketing Land Live Show #3: Search As Personal Assistant, Facebook Vs. Periscope ...

ML-live-logo

Are search engines turning into personal assistants? Are you searching more with your voice than typing text? That’s one of the topics that we covered today during the third episode of our live video chat show, Marketing Land Live.

Marketing Land’s Amy Gesenhues, Barry Levine and Greg Finn joined me for an almost hour-long discussion that also covered Twitter ads, the use of live video on Periscope vs. Facebook, Snapchat geofilters and much more. If you missed it, the video is embedded below, and we’ve added some links to the topics that we talked about in the Show Notes below the video. (Note: We had occasional internet connectivity issues during the show; apologies for that.)

Our plan is to record new episodes of Marketing Land Live every Friday at 12:00 p.m. ET / 9:00 a.m. PT on Blab, so we hope you’ll make plans to join us live in the future. You can send in questions/comments/ideas at any time during the week by tweeting with the #HeyML (as in “Hey, Marketing Land!”) hashtag.

Show Notes

SMX West 2016

Google Would Like You To Buy Products Using Voice Search

Amazon Expands Echo Family With Mini Version & Mobile Speaker

Twitter’s User Growth Stalled And Advertisers Don’t Care (Yet)

Facebook Uses News Feed Algorithm To Rival Twitter, Periscope In Live Video

Live Streaming Video Survey Finds 44% Of Brands Have Produced Live Video & 20% Plan To

Facebook Plans To Open Messenger To Publishers At F8 In April

DiCaprio’s Oscar Win Sets New Twitter Record

How Much A Snapchat Geofilter Costs At The Oscars & 5 Other Big Events

With The Physical Web, You Become The Search Engine

Thanks to all who watched the live show today — we hope to see you and lots of new viewers next week and beyond!

About The Author

Matt McGee is the Editor-In-Chief of Marketing Land and Search Engine Land. His news career includes time spent in TV, radio, and print journalism. After leaving traditional media in the mid-1990s, he began developing and marketing websites and continued to provide consulting services for more than 15 years. His SEO and social media clients ranged from mom-and-pop small businesses to one of the Top 5 online retailers. Matt is a longtime speaker at marketing events around the U.S., including keynote and panelist roles. He can be found on Twitter at @MattMcGee. You can Contact page.

(Some images used under license from Shutterstock.com.)

[WATCH] Marketing Land Live Show #3: Search As Personal Assistant, Facebook Vs. Periscope ...

Shoogloo Launches New Performance Marketing Program Leveraging CAKE by Accelerize

By PR Newswire	Article Rating:
March 3, 2016 09:01 AM EST

NEW DELHI, March 3, 2016 /PRNewswire/ —

Accelerize (OTCQB: ACLZ) (OTCBB: ACLZ) and its digital marketing software division CAKE, today announced Shoogloo Media, a performance marketing company, implemented CAKE’s SaaS solution to power its new international performance marketing network. Launched in 2015, Shoogloo’s online affiliate marketing program offers a combination of strategy, technology and execution services for engaging with new and existing customers. With CAKE, the Shoogloo online affiliate marketplace provides high-converting offers, comprehensive reporting, as well as an effective way to mange a growing network of advertisers, publishers, agencies and developers to support its clients’ digital marketing strategies.

As a full-service digital and performance marketing group, Shoogloo offers services for advertisers and affiliates in more than 23 countries, through its three subsidiary companies – Shoogloo Mobile, Shoogloo Media and Shoogloo Digital. Shoogloo Media caters to performance marketing needs in the emerging markets of the Middle East and Africa, and focuses on delivering performance-driven ROI with affiliate marketing, lead generation, mobile and search marketing programs.

When looking to create a new affiliate network, Shoogloo Media considered building an in-house tracking platform and evaluated other third-party tracking systems. Shoogloo selected CAKE for its robust set of capabilities that help manage affiliates, allocate tiered payouts, implement product feeds and provide additional parameters for tracking pixels.

“Shoogloo was seeking a solution that would efficiently track and report on all affiliate operations to maximize ROI,” said Bhupinder Tomar, Group CEO of Shoogloo. “CAKE’s tracking infrastructure simplifies our daily operations and acts as an extension of our own team in providing exceptional customer service and strengthening our affiliate and publisher relationships. Additionally, CAKE enables Shoogloo Media to create customized affiliate marketing programs designed to increase our clients’ audience reach, acquire new customers, sell more to existing buyers and maximize digital marketing spend.”

Driven by improved Internet penetration, rising ownership of mobile devices and payment cards, online retail in the Middle East and Africa region is set to boom in the near future. The region’s online B2C e-commerce industry has grown 92% from $20.6 billion in 2012 to $39.6 billion in 2015, and is estimated to reach $51.4 billion by 2017, according to a MENA B2C E-commerce Market report.

“CAKE is revolutionizing performance-based marketing by empowering organizations worldwide to measure the impact of their marketing efforts and digital spend with real-time analytics,” said Santi Pierini, CAKE President and Chief Operating Officer of Accelerize. “We are thrilled to enable Shoogloo Media with a powerful tracking platform to streamline its affiliate marketing efforts through a centralized hub, and to help them achieve its vision of becoming a world leader in digital marketing on a global scale.”

CAKE is exhibiting at ad:tech New Delhi on March 3 – 4, booths #33 and #34 at The Leela Ambience Gurgaon Hotel & Residences. With more than 5,000 attendees, ad:tech New Delhi is a leading digital marketing and advertising conference in India for brands, agencies and media owners.

About Shoogloo

Established in the year 2007, Shoogloo is a Digital Marketing Group, which was originally launched in Gurgaon, India. Owing to its international appeal, the company base was later shifted to Singapore. At present, Shoogloo has offices in Singapore, UK and India with two main offices in India – one in Gurgaon and a backend office in Dehradun. It is owned by i-Spire PLC and Sirmouri Partners Pte. Ltd, the holding companies of the founding members of Shoogloo, John Porter (i-Spire), LD Sharma (Sirmouri) and Bhupinder Tomar (Sirmouri).

About CAKE by Accelerize

CAKE, a division of Accelerize Inc., provides a cloud-based solution to track and analyze the performance of digital marketing return on investment, in real-time. Bringing clarity to multi-channel marketing campaigns, we empower advertisers, agencies, publishers and networks from more than 30 countries worldwide with the insight to make intelligent marketing decisions. CAKE by Accelerize is headquartered in Newport Beach, Calif. with operations in London and New Delhi. For more information, visit http://www.getCAKE.com.

About Accelerize

Accelerize Inc. (OTCQB: ACLZ) (OTCBB: ACLZ) offers marketing technology solutions that revolutionize the way advertisers leverage their digital advertising data. For more information, visit http://www.accelerize.com.

Use of Forward-looking Statements

This press release may contain forward-looking statements from Accelerize Inc. within the meaning of the “safe harbor” provisions of the Private Securities Litigation Reform Act of 1995 and federal securities laws. For example, when Accelerize describes the growth of online retail and the online B2C e-commerce industry in the Middle East and Africa, and uses other statements containing the words “believes,” “anticipates,” “plans,” “expects,” “will” and similar expressions, Accelerize is using forward-looking statements. These forward-looking statements are based on the current expectations of the management of Accelerize only, and are subject to a number of factors and uncertainties that could cause actual results to differ materially from those described in the forward-looking statements. The following factors, among others, could cause actual results to differ materially from those described in the forward-looking statements: changes in technology and market requirements; our technology may not be validated as we progress further; we may be unable to retain or attract key employees whose knowledge is essential to the development of our products and services; unforeseen market and technological difficulties may develop with our products and services; inability to timely develop and introduce new technologies, products and applications; or, loss of market share and pressure on pricing resulting from competition, which could cause the actual results or performance of Accelerize to differ materially from those contemplated in such forward-looking statements. Except as otherwise required by law, Accelerize undertakes no obligation to publicly release any revisions to these forward-looking statements to reflect events or circumstances after the date hereof or to reflect the occurrence of unanticipated events. For a more detailed description of the risk and uncertainties affecting Accelerize, reference is made to Accelerize’s reports filed from time to time with the Securities and Exchange Commission.

# # #

Media Contact
Jill Hara
[email protected]
+1-949-548-2253 x 257

Investor Contact
Ascendant Partners, LLC
Fred Sommer
[email protected]
+1-732-410-9810

SOURCE Accelerize Inc.

Copyright © 2007 PR Newswire. All rights reserved. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

facebook marketing | Facebook Business Search

Facebook has been stepping up its outreach to small businesses, adding features to make it easier for these
businesses that maintain “pages” on Facebook to get noticed by and respond to consumers, especially on
mobile devices.
You’ll want to pick a profile picture that will be easy for your potential fans to recognize. This could be
anything from a company logo for a big brand to a headshot of yourself if you’re a solopreneur or
consultant.

Summary facebook marketing | Facebook Business Search , Facebook has been stepping up its outreach to small businesses, adding features to make it easier for these businesses that maintain “pages” on Facebook to get noticed by and respond to consumers, especially on mobile devices.

Description facebook marketing | Facebook Business Search , Facebook has been stepping up its outreach to small businesses, adding features to make it easier for these businesses that maintain “pages” on Facebook to get noticed by and respond to consumers, especially on mobile devices.

You’ll want to pick a profile picture that will be easy for your potential fans to recognize. This could be anything from a company logo for a big brand to a headshot of yourself if you’re a solopreneur or consultant. watch video now : https://www.youtube.com/watch?v=OB4zVjdA5GM

website : http://thenewtimes.info/news/facebook-marketing-facebook-business-search/

facebook marketing | Facebook Business Search

Bill filed to protect students from online marketing

A state senator has filed legislation to protect Florida’s K-12 students from websites that mine personal information online.

Tallahassee Democrat Bill Montford, a former county schools superintendent, filed his bill (SB 1146) Wednesday.

The “Student Online Personal Information Protection Act” says websites and applications aimed at students can’t “target” their advertising, create marketing profiles or sell any “personally identifiable information” they may glean.

It allows exceptions as long as the purpose is not “in the furtherance of advertising or to amass a profile about a student for purposes other than K–12 school purposes.”

The bill, however, does not contain an enforcement or penalty section.

Retailers routinely gather information on customers to focus their pitches, mostly by analyzing recent purchases.

According to a 2012 New York Times story, Target, for instance, assigns shoppers a “pregnancy prediction” score so the big-box chain can “send coupons timed to very specific stages of pregnancy.”

“What Target discovered fairly quickly,” a Forbes story added, “is that it creeped people out that the company knew about their pregnancies in advance.”

The NYT story used an anecdote – “so good that it sounds made up,” the Forbes writer adds – of the father of a teen girl who complained to his local Target when his daughter started receiving “coupons for baby clothes and cribs.”

“Are you trying to encourage her to get pregnant?” he said.

Later, the father called to apologize: “It turns out there’s been some activities in my house I haven’t been completely aware of. She’s due in August.”

Interest in protecting student privacy has grown in recent years. Last year, lawmakers passed a measure banning Florida public schools from collecting biometric data, which include things like a “fingerprint or hand scan, a retina or iris scan, a voice print, or a facial geometry scan.”

It also protects students from being contacted by marketers and news reporters.

The law meant that Pinellas County schools had to discontinue using palm scanners for payment in school lunch lines.

Bill filed to protect students from online marketing

Social Media: Marketing Strategies for Twitter, Facebook, Snapchat, LinkedIn and Instagram

Learn How to Build Your Social Media Brand How do brands incorporate social media into their marketing strategy? How do they best take advantage of interacting with this massive audience? How does this influence the voice of the brand? This is what this guide will help you with. It will provide some marketing strategies to help your brand have a social media presence that complements your brands work and shows your brand in a creative and interesting light to existing customers as well as the target group. I would like to thank you for choosing to purchase this book, and hope it helps you in your attempts to find the perfect social media strategy for your brand. Want to Learn More? Easy! Just Scroll up and click the “Buy” Button and you can have your own copy of Social Media: Marketing Strategies for Twitter, Facebook, Snapchat, LinkedIn and Instagram

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Social Media: Marketing Strategies for Twitter, Facebook, Snapchat, LinkedIn and Instagram

Conductor and MoreVisibility "Jumpstart" Clients' Marketing Strategies With New Services Packages

NEW YORK, NY–(Marketwired – Feb 29, 2016) – Conductor, the leading provider of content intelligence technology, has teamed up with full service interactive advertising agency MoreVisibility to deliver a unique line of digital marketing services.

The new “Jumpstart Packages” are four-month sprints of work focused on discovery, strategy, and the implementation of critical digital marketing campaigns specifically designed for clients without the people resources or talent within their in-house teams.

“We’ve seen so many companies that delay the execution of their organic digital strategy due to in-house resource constraints that we were compelled to offer a new solution to the market. The Jumpstart Packages allow companies to reap the benefits of investing in the organic channel, while removing the barriers of time, resources, and significant funds,” said Seth Besmertnik, CEO Conductor. “For Conductor making the decision to Partner with MoreVisibility to execute on these packages was a no brainer. They have been a trusted agency partner for over three years, and their work across numerous marketing disciplines speaks for itself.”

Conductor and MoreVisibility worked closely together to create packages for the most common digital needs: content creation, blogging, technical optimization, social media campaigns, and link building, all leveraging the Conductor platform.

“MoreVisibility has been working with Conductor for the past few years (and named their 2015 Agency Partner of the Year) and we are extremely impressed with their organization. It was only natural to form this partnership, given the mutual desire by both companies to help advertisers maximize results for SEO and Content Marketing within the digital landscape. We are excited to bring together the power of the Conductor Searchlight platform with our talented, experienced team,” said Danielle Leitch, Executive Vice President at MoreVisibility.

Get more information on this program by contacting Conductor directly.

About Conductor

The Conductor Searchlight platform generates customer intent insights that lead to compelling content, increased traffic, and higher organic marketing ROI. Conductor enables marketers to understand their prospective customers’ intent by revealing the trends and topics they are searching for at every phase of purchase process. Customizable dashboards and workflows guide marketers through the content creation process, empowering them to continuously measure, refine, and demonstrate the effectiveness of their SEO and content marketing efforts. Conductor’s forward-thinking customers include global brands like Citibank and FedEx, emerging leaders like Birchbox and Munchkin.

Conductor was ranked #38 by Inc. Magazine in its Fastest Growing Private Companies list, and has been recognized by Crain’s Best Places to Work in America for six years running.

About MoreVisibility

Founded in 1999 and based in Boca Raton, FL, MoreVisibility is one of the nation’s leading interactive marketing agencies specializing in Search Engine Optimization, Search Engine Marketing, Google Analytics, Design, and Social Media. For over 16 years, MoreVisibility has helped hundreds of businesses with their online marketing needs. From 2005 to 2010, the agency was named in the Inc. 500 / Inc. 5000 list of the nation’s fastest-growing, privately-owned firms. MoreVisibility is also a Google Analytics Certified Partner, Google Analytics Premium Authorized Reseller, Google Tag Manager Certified Partner, and Microsoft Advertising Accredited Professional.

MoreVisibility boasts high client retention through a team of 45 senior professionals who deliver superior performance and measurable results. Notable clients served include: The Metropolitan Museum of Art, Memorial Healthcare System, Miami Dolphins, Direct Marketing Association (DMA), and Boise State University. MoreVisibility can be found on the web at www.MoreVisibility.com.

Conductor and MoreVisibility "Jumpstart" Clients" Marketing Strategies With New Services Packages