11 Free Tools You Should Use for Effective Online Market Research

Now with digital marketing, effective market research is no longer limited to big companies with big budgets. Small and medium-sized companies can also perform extensive market research using free or affordable digital tools.

To help small businesses conduct market research using effective digital tools, here are 11 tools you should use:

1. LinkedIn: Use this professional social networking website to learn about the corporate backgrounds of prospects and find shared connections who might help make an introduction. Search LinkedIn profiles of competing brands and their staff to find connections to important clients and suppliers. You can also find employees who are about to leave their companies – they’re generally very active in updating their profiles or seeking recommendations.


2. Job Posting Sites: See which kind of job postings a company has. You can often figure out their business strategy or plans based on the positions they hire and which locations are hiring.


3. Wayback Machine: This tool shows historical snapshots of websites so you can determine how their brand or marketing strategy has evolved over time.


4. Data.com: Data.com is a crowd-sourced online business directory with information for more than 29 million contacts from over 4 million companies. You can find the contact information for key people you want to connect with by trading with other members.


5. Google Trends: Use Google trends to estimate product demand for a particular market and to assess brand awareness of competitive products or services.


6. Google Alerts: Set up Google Alerts to notify you whenever competitor names or keywords related to your industry come up on social media.


7. SEC Edgar’s Database and SEDAR: This website lets you find financial information and filings for public companies.


8. PRNewswire and PRWeb: Use PRNewswire and PRWeb to go through online press releases for news regarding your customers and competitors. You can even expand the list to do research on their customers and vendors.


9. WhoIS: Use WhoIS to find the contact information of the people behind microsites and content sites. Sometimes you may discover that a review site is actually another form of content marketing performed by a digital agency.


10. Quora: Check what kind of questions a company’s staff have answered or asked – on Q &A site Quora. This is a site where users are required to to register with their real names and user profiles.


11. Slideshare: Find corporate and individual sales presentations that staff members from your competitors have uploaded to share online.

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Author: Ray Wang

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11 Free Tools You Should Use for Effective Online Market Research

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Finding the right platform mix to maximise market reach: 5 things you should know

By David Graham on 16 February, 2016

Experienced digital marketers who have used social media marketing, email marketing and employee advocacy platforms know the pros and cons of each environment. They understand what works well and what doesn’t and how one environment’s shortcoming can be countered by another to maximise the benefits from their digital marketing efforts. In this context, I have provided five reasons how the above-mentioned platforms complement one another.

1. Your target clients’ preferences

You can have the best marketing plan in history and share the best content but you cannot force your target clients to use specific platforms. There are individuals who love Twitter but steer clear of LinkedIn and vice versa. There are those who are not interested in subscribing to your email newsletter, however they are more than happy to receive content from a known person through your employee advocacy platform. Find out where most of your clients and prospects are and engage and interact with them accordingly.

2. Who owns your content?

Imaging this scenario. A company decides to only use LinkedIn. Their thought leaders connect with clients and prospects and publish blog posts from the LinkedIn publishing platform on a regular basis. Overnight, the LinkedIn share price plunges, the company closes its doors, together with your staff member’s networks and your company’s collective thought leadership. It is best to keep all your content on your company website and/or blog.

3. Nurturing prospects

Social media platforms are great to make connections and get followers, share content and convert communities. They are not, however, good at enabling you to share and interact with targetted audiences in a private, personal manner. If you are attempting to nurture a few thousand prospects in a personalised manner, you have to do this individually on social media (direct messages on Twitter and messages on LinkedIn). An opted-in email channel, with categorised subscribers which can be filtered, can manage this easily.

4. Democratising to staff members

There are numerous case studies that bear testament to the fact that a well implemented and managed employee advocacy platform is highly beneficial for business-to-business and business-to-consumer companies. 1000 staff members each with an average of 100 social media connections represents a potential reach of 100 000 people. Daily posts on an employee advocacy platform results in millions of social media shares, likes, comments and impressions and results in increased brand awareness, offline engagement and revenue.

5. Open rates and social media feeds

All marketers know that irrespective of the channel used, only a percentage of your email subscribers, social media connections and staff member’s individual contacts will view your content. There are many factors that affect this. Even though an email reached an inbox, it does not mean it will be read. Global email open rates are around 24%. Social media followers and connections do not monitor their social media feeds on a continual basis either. A mix of your corporate social media posts, personalised email and shares by staff members with their personal networks will ensure maximum exposure of your company’s thought leadership.

Do you have anything to add? Do you have any comments? I welcome your feedback.

David Graham’s passion is business-to-business digital marketing with a specific focus on value networking and inbound marketing. He consults on business-to-business digital marketing strategy and execution, with an emphasis on building sales pipelines and generating new prospects More

Finding the right platform mix to maximise market reach: 5 things you should know

Facebook Marketing Workbook 2016: How to Market Your Business on Facebook (Black and White)

Facebook Marketing Workbook 2016

Learn how to market your business on Facebook for free

A best-selling Facebook marketing book from a best-selling author on Internet marketing: Jason McDonald

Facebook is the world’s largest social media, with over one billion users and climbing. Your customers are on Facebook, your competitors are on Facebook, and even more important your potential customers are on Facebook. Small businesses and large businesses alike can leverage Facebook for amazing free marketing opportunities

If you know how… you can market on Facebook effectively

With up-to-date information on how to market via Facebook, the Facebook Marketing Workbook includes

• SOCIAL MEDIA MARKETING – an easy explanation of what social media marketing really is, and how to “think” about social media marketing.
  
• FACEBOOK MARKETING STEP-BY-STEP – an explanation of how Facebook works as a marketing tool, how to research your competition on Facebook, how to set up and optimize your business Facebook page, and more.
  
• POSTING STRATEGY – creating great content is the first step, and knowing how to post it is the second. The FACEBOOK MARKETING WORKBOOK explains how to find other people’s content to share and how to create your own content.
  
• FREE FACEBOOK TOOLS – as part of Jason’s SOCIAL MEDIA TOOLBOOK, you get complete access to not only FREE Facebook tools but hundreds of FREE social media tools as well – a $29.99 value!

Facebook Marketing Worksheets

This isn’t a fancy book. This isn’t a pie-in-the-sky book. This is a practical hands-on book, with links not only to free tools but to step-by-step worksheets. By the end of the book, you’ll have a Facebook marketing plan ready for your business.

Got questions? Just Google Jason McDonald and send him an email – he’s happy to help.

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The new niches in China's ecommerce market

Alibaba’s sales is only 5 percent of total retail in China and JD.com’s sales of electronics products represent about 2 percent to 5 percent of total electronics retail as well, according to Dangdang.com’s CEO Li Guoqing.

If you only looking at the Chinese ecommerce giants’ recent financial report, most of people would agree that the competition has settled because Alibaba alone has accounted for about 80 percent of the market share in online shopping sales. The combined sales from Alibaba and JD.com have close to about 90 percent of the Chinese online retail market.

However, at least one executive of a Chinese e-retailer thinks the position of those leaders is not secure. “The size of the business is not equal to competitive advantage and competitive threshold.  The market will be settled only if the marketing leaders have some unique edges and generate difficult barriers to entry,” says Li Guoqing, cofounder and CEO of Dangdang.com, in a speech in One Thousand Ecommerce Professionals Seminar in China:

Alibaba’s sales only account for about 5% of retail sales of China and that is not a enough barrier to entry. At same time, JD.com’s electronics sales only represent 2% to 5% sales of electronics products in China. If some companies get a right new business model, there are still plenty of chances to beat those current leaders.

Li says people seldom know Vipshop, the number 4 internet retailer China 500, and Yhd.com, the number 7 internet retailer China 500, three years ago, but now they have become ecommerce leaders in their categories in China.

In other words, new horizons may be coming for niches within China’s ecommerce market in the same way that we see companies like Warby Parker and Zappos coming up in the USA. Keep on a lookout for these small well-branded niche companies in China, while you look past the big guys like Alibaba and JD.

The new niches in China"s ecommerce market

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Health Care Social Media Marketing Market Segment and Forecast up to 2023

Social media is a virtual platform in which people interact, create and share content, information, ideas and views using online tools and related networks. Social media marketing is a process of achieving network attention with the help of social media platforms. Social media is building connections between end users and service providers by providing relatively simple, easy to access and unbiased platforms for sharing feedback.  Social media interactions are integral part of marketing and customer service relations in any industry, hence social media in healthcare industry is no exception. Heath care organizations and health care personnel have started considering social media as an important tool for connecting with the end-users and keeping the consumers updated about the product development. The increasing number of consumers using social media for accessing and seeking information related to health care issues is acting as the driving force towards the progress of the health care social media marketing market. As well as, healthcare professionals and service providers are seeking global social media websites such as Facebook, Twitter, Google plus and others as a networking platform. This would enable them to gain end users trust with easily accessible healthcare information and ultimately assisting the market growth. Increased expenditure on web advertisement by health care companies is also a factor propelling the market growth. However, there is an inherent risk correlated to social media marketing in healthcare making its usage a debatable subject. All the information available on internet is not authentic, making it vulnerable for creating mistrust among the users. Similarly, privacy is also susceptible factor while associating and engaging with patients via social media. These factors act as a challenging aspect for the health care social media marketing market.

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Today’s generation is extremely tech oriented and health conscious as well as the concerned for the health of their family. As a result, people are seeking for information and interacting with the health care industry by the means of web forum like never before. On the other hand, social media is providing a cost-effective and reasonable platform for the health care industry to reach out to the prospective consumers, making it as the best suited forum for the transparent communication. The participation of regulatory authorities in the issues related to drafting the guidelines for the health care organization regarding the use of interactive media for the biologics and drugs has proven to be contributory factor for the use of social media marketing for healthcare. As per U.S. Food and Drug Administration (FDA), the pharma companies can promote their product and on the third party sites such as Facebook, Twitter, LinkedIn, etc. and the firm is responsible for the product promotional activities on the sites. While getting feedbacks from the customers is important, the organization shall also incorporate these feedbacks into their business and business strategies in a meaningful manner is equally important. While some organizations have taken the lead in this area, many others are struggling to understand this new medium of opportunity. Novartis has enhanced the sales of their over the counter products by promoting it on social media forum. Similarly, Johnson and Johnson have utilized social media for idea generation and in crises management.

Geographically, North America has the largest market for the health care social media marketing market, followed by Europe, due to large pool of tech savvy consumers. According to a study, Almost 72 % of patients searched for online information before or after a doctor visit. Moreover, the pharma giants taking up social media for the interaction are majorly based in this region. Asia Pacific is the most attractive market for the health care social media marketing market due to increasing number of internet users and developing technological interface in the countries such as Japan, China, India and Australia. Rest of the world has a potential for the growth as there are untapped opportunities in the health care social media marketing market.

Developing a social media platform is no more an option today, it is a necessity. Some of the major players engaging in the health care social media marketing are Bayer AG, Johnson & Johnson, Inc., Novartis AG, Novo Nordisk AS, and Pfizer, Inc.

This research report analyzes this market on the basis of its market segments, major geographies, and current market trends. Geographies analyzed under this research report include
North America
Asia Pacific
Europe
Middle East and Africa
Latin America

This report provides comprehensive analysis of
Market growth drivers
Factors limiting market growth
Current market trends
Market structure
Market projections for upcoming years

This report is a complete study of current trends in the market, industry growth drivers, and restraints. It provides market projections for the coming years. It includes analysis of recent developments in technology, Porter’s five force model analysis and detailed profiles of top industry players. The report also includes a review of micro and macro factors essential for the existing market players and new entrants along with detailed value chain analysis.

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Health Care Social Media Marketing Market Segment and Forecast up to 2023

New PM boss learns lessons: start small and market hard

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A rookie principal has established a strong Facebook following and also focused on building his new agency’s rent roll to offset a soft sales market.

Celebrating his company’s first anniversary, Raine & Horne Muswellbrook director Grant Jupe said he’s fulfilling a dream by running his own business despite tough market conditions.

“We’ve had to learn to hit the ground running, market hard and come into a difficult market and get our market share during tough times,” Mr Jupe told RPM.

He said the slow sales market was caused by reduced mining activity near Muswellbrook, which is 180 kilometres north of Sydney.

“We’ve worked on building our rent roll, which has gotten very strong over the past 12 months, so we’ve really put our focus on that while sales have been a bit quieter.”

According to Mr Jupe, the company has run several marketing campaigns at a local level to help establish the brand, particularly within the digital space.

“We actually have the most highly followed and interacted Facebook page of all the agents in town,” he said.

“We’re also using the original method of print media and letterbox dropping, so we try to cover all bases.”

In setting up his own company, Mr Jupe has emphasised the importance of doing adequate research and setting realistic goals.

“We’ve exceeded our goals and expectations in the early months, as it’s always better to aim for a smaller scale when starting a new business,” he said.

“You can then reach those goals and even use those achievements in your marketing, like we did.”

Mr Jupe said setting up a franchise business was the right way for him, since it offered instant brand recognition in the local area.

“I always had my heart set on going with a franchise rather than going independent, because of the support, training and network that comes with a franchise,” he said.

One key thing that helped Mr Jupe in establishing his business is familiarity with the area and the market.

“I’d already been working in real estate in this area, so I had ongoing knowledge as an active agent and I was fairly familiar with the market and the other agents in town.”

[Related: Starting a rent roll from scratch]

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New PM boss learns lessons: start small and market hard

Facebook: Twitter: YouTube: The Ultimate Social Media Trilogy: 3 in 1 Box Set: How To Market & Make Money With Facebook, Twitter & YouTube (Facebook ... Marketing, YouTube Marketing, Social Media)

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The most popular products on Romania's e-commerce market

Fashion and IT&C products, as well as books and teaching materials, were the most popular items on Romania’s e-commerce market in the first half of the year. Romanians also purchased home & deco products and cosmetics, according to an analysis of Romanian affiliate marketing network 2Parale.

Compared to the same period in 2014, Romanians spent more online on IT&C products in the first six months of 2015.

Between January and June, Romanians spent an average of RON 1,000 (EUR 225) on a tourism package, RON 630 (EUR 141) on an IT&C product, RON 220 (EUR 50) on a product from the home & deco sector, and RON 215 (EUR 48) for baby items.

Books and teaching materials, fashion, and insurance industries performed best in terms of number of online sales recorded within the platform.

In the first half of 2015, the largest acquisition made by a Romanian on the 2Parale platform amounted to some RON 33,000 (over EUR 7,400), almost double compared to the RON 17,000 ( some EUR 3,800) registered in the same period in 2014.

On average, a Romanian spent RON 160 (EUR 36) online, similar to the previous year.

Romanians like to make online purchases in the morning, between 7:00 and 12:00, according to 2Parale. They also make online shopping between 13:00 and 18:00.

In terms of days, most of the online purchases were made on Thursdays, followed closely by Wednesdays and Tuesdays.

Romanian mainly searched for dresses and smartphones in the first half of the year, according to Google Trends data. Compared to 2014, Romanians searched more products based on brands.

Performance marketing company 2Performant Network S.A. registered a turnover of some RON 3.68 million (EUR 828,000) in the first half of 2015, up 25% year-on-year. 2Performant Network owns 2Parale brand in Romania.

The 2parale platform had 450 clients in the first half of the year, 100 more than in the same period the previous year. Earlier this year, the company announced its expansion in Central and Eastern Europe, through the launch of the 2Performant platform in Bulgaria.

Irina Popescu, irina.popescu@romania-insider.com

The most popular products on Romania"s e-commerce market

Facebook Marketing Workbook 2016: How to Market Your Business on Facebook

Facebook Marketing Workbook 2016

Learn how to market your business on Facebook for free

A best-selling Facebook marketing book from a best-selling author on Internet marketing: Jason McDonald

Facebook is the world’s largest social media, with over one billion users and climbing. Your customers are on Facebook, your competitors are on Facebook, and even more important your potential customers are on Facebook. Small businesses and large businesses alike can leverage Facebook for amazing free marketing opportunities

If you know how… you can market on Facebook effectively

With up-to-date information on how to market via Facebook, the Facebook Marketing Workbook includes

• SOCIAL MEDIA MARKETING – an easy explanation of what social media marketing really is, and how to “think” about social media marketing.
  
• FACEBOOK MARKETING STEP-BY-STEP – an explanation of how Facebook works as a marketing tool, how to research your competition on Facebook, how to set up and optimize your business Facebook page, and more.
  
• POSTING STRATEGY – creating great content is the first step, and knowing how to post it is the second. The FACEBOOK MARKETING WORKBOOK explains how to find other people’s content to share and how to create your own content.
  
• FREE FACEBOOK TOOLS – as part of Jason’s SOCIAL MEDIA TOOLBOOK, you get complete access to not only FREE Facebook tools but hundreds of FREE social media tools as well – a $29.99 value!

Facebook Marketing Worksheets

This isn’t a fancy book. This isn’t a pie-in-the-sky book. This is a practical hands-on book, with links not only to free tools but to step-by-step worksheets. By the end of the book, you’ll have a Facebook marketing plan ready for your business.

Got questions? Just Google Jason McDonald and send him an email – he’s happy to help.

Keywords: Facebook Marketing, Facebook marketing books, Facebook for business

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Facebook Marketing Workbook 2016: How to Market Your Business on Facebook

The Power of Visual Storytelling: How to Use Visuals, Videos, and Social Media to Market Your Brand

Attention is the new commodity. Visual Storytelling is the new currency.

• Human brain processes visuals 60,000x faster than text.
  
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Filled with full-color images and thought-provoking examples from leading companies, The Power of Visual Storytelling explains how to grow your business and strengthen your brand by leveraging photos, videos, infographics, presentations, and other rich media. The book delivers a powerful road map for getting started, while inspiring new levels of creativity within organizations of all types and sizes.

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Pneumatic Components Market 2019-2021 Forecasts in New Research Reports

DALLAS, July 3, 2015 /PRNewswire/ —

Global Pneumatic Components Industry Report 2015 is a new market research that provides historic data from 2010-2015 for pneumatic components market along with information analysis and forecasts to 2021.

Complete report on pneumatic components market spread across 152 pages, talking about 15 major companies and supported with 194 tables and figures is now available at http://www.reportsnreports.com/reports/403440-global-pneumatic-components-industry-report-2015.html .

The worldwide pneumatic components market report 2015 is a professional and in-depth study on the current state of the pneumatic components industry. The report provides a basic overview of the industry including definitions, classifications, applications and industry chain structure. The pneumatic components market analysis is provided for the international markets including development trends, competitive landscape analysis, and key regions development status.

Development policies and plans of pneumatic components market are discussed and manufacturing processes and cost structures analyzed. Pneumatic Components industry import/export consumption, supply and demand figures and cost price and production value gross margins are also provided. The report focuses on global major leading industry players providing information such as company profiles, product picture and specification, capacity production, price, cost, production value and contact information. Upstream raw materials and equipment and downstream demand analysis is also carried out. The pneumatic components market development trends and marketing channels are analyzed. Finally the feasibility of new investment projects are assessed and overall research conclusions offered.

With data tables and figures to support the pneumatic components market analysis, this research provides key statistics on the state of the industry and is a valuable source of guidance and direction for companies and individuals interested in the market. Companies profiled in this research include SMC, Festo, Parker, Norgren, Bosch Rexroth, Camozzl, CKD, AirTAC, EASUN, Fangda, Wuxi Huatong, JELPC, Dongsheng, CNSNS and Yaguang. Order a copy of this 2015 pneumatic components market research with forecasts to 2021 at http://www.reportsnreports.com/Purchase.aspx?name=403440 .

Partial list of data tables and figures provided in the pneumatic components market report includes:

Table Price of Different Pneumatic Components Product Types (USD/Unit) 116

Table Production of Different Pneumatic Components Product Types (M Units) 117

Table Revenue of Different Pneumatic Components Product Types (M USD) 117

Figure Marketing Channels Status of Pneumatic Components 118

Figure Global Capacity (Million Units), Production (Million Units) and Growth Rate of Pneumatic Components 2016-2021 120

Figure China Capacity (Million Units), Production (Million Units) and Growth Rate of Pneumatic Components 2016-2021 121

Figure Global Production Market Share of Major Pneumatic Components Manufacturers in 2016 122

Figure Global Production Market Share of Major Pneumatic Components Manufacturers in 2021 123

Figure Production Market Share of China Major Pneumatic Components Manufacturers in 2016 124

Figure Production Market Share of China Major Pneumatic Components Manufacturers in 2021 125

Figure Global Sales (Million Units) and Growth Rate of Pneumatic Components 2016-2021 126

Figure China Sales (Million Units) and Growth Rate of Pneumatic Components 2016-2021 126

Table Global Supply, Sales and Shortage of Pneumatic Components 2016-2021 (Million Units) 127

Table China Supply, Sales and Shortage of Pneumatic Components 2016-2021 (Million Units) 127

Table China Production, Import, Export and Consumption of Pneumatic Components 2016-2021 (Million Units) 127

Table Global Production (Million Units), Price (USD/Unit), Cost (USD/Unit), Revenue (M USD) and Gross Margin of Pneumatic Components 2016-2021 128

Table China Production (Million Units), Price (USD/Unit), Cost (USD/Unit), Revenue (M USD) and Gross Margin of Pneumatic Components 2016-2021 128

Figure Supply Chain Relationship Analysis of Pneumatic Components 133

New Project SWOT Analysis of Pneumatic Components 134

Table New Project Investment Feasibility Analysis of Pneumatic Components in China 135

On a related note, another research report titled China hydraulic and pneumatic power machinery and component manufacturing industry, 2015 is valuable for anyone who wants to invest in the hydraulic and pneumatic power machinery and component manufacturing industry, to get Chinese investments; to import into China or export from China, to build factories and take advantage of lower costs in China, to partner with one of the key Chinese corporations, to get market shares as China is boosting its domestic needs; to forecast the future of the world economy as China is leading the way; or to compete in the segment. The report provides the whole set of the industry data, in-depth analysis and detailed insight into the hydraulic and pneumatic power machinery and component manufacturing industry, market drivers, key enterprises and their strategies, as well as technologies and investment status, risks and trends. Data sources for this report include governmental statistics organizations, market research (monitoring) centers, industry associations and institutions, import and export statistics organizations, and others. On order, this report will take 5 business days to deliver. Complete report on China hydraulic and pneumatic power machinery and component manufacturing industry, 2015 is available at http://www.reportsnreports.com/reports/329211-china-hydraulic-and-pneumatic-power-machinery-and-component-manufacturing-industry-2015.html .

A third research titled Global Pneumatic Power Engine Motor Market to 2019 – Market Size, Growth, and Forecasts in 60 Countries is a report that provides information including the total market size for pneumatic power engines and motors as well as the market size and trends for products like linear acting pneumatic power engines and motors as well as other pneumatic power engines and motors. The publication is designed for companies who want to gain a comprehensive perspective on the global pneumatic power engine and motor market. This publication makes it easy to compare across different countries and product groups to be able to find new market opportunities and make more profitable business decisions. The market information is given at the global level as well as country level for Argentina, Armenia, Australia, Austria, Azerbaijan, Belgium, Bulgaria, Canada, Chile, China, Colombia, Czech Republic, Denmark, Ecuador, Egypt, Estonia, Ethiopia, Finland, France, Germany, Greece, India, Indonesia, Iran, Ireland, Italy, Japan, Kazakhstan, Kyrgyzstan, Latvia, Lebanon, Lithuania, Macedonia, Malaysia, Mexico, Moldova, Morocco, Nepal, Netherlands, Norway, Oman, Pakistan, Peru, Philippines, Poland, Portugal, Romania, Singapore, Slovakia, South Africa, South Korea, Spain, Sudan, Sweden, Thailand, Turkey, Ukraine, United Kingdom, United States and Vietnam. Read more at http://www.reportsnreports.com/reports/400642-global-pneumatic-power-engine-motor-market-to-2019-market-size-growth-and-forecasts-in-60-countries.html .

Explore more reports on the manufacturing and construction markets at http://www.reportsnreports.com/market-research/manufacturing/ .

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Pneumatic Components Market 2019-2021 Forecasts in New Research Reports

CashKaro may rope in 50 global retailers to India market

NEW DELHI: Online cashback and coupon site CashKaro.com is planning to list about 50 global retailers over the next six months, according to one of its founders, as the company seeks to strengthen its position in the Indian market.

About two months ago, CashKaro had signed a collaboration deal with Alibaba.com Wholesale one of the largest online market places. Among the retailers likely to feature on CashKaro are US-headquartered Macy’s, Banana Republic, Bloomingdale’s, Victoria’s Secret and Gap.

The UK sites could include River Island, Lookfantastic. com, BeautyExpert.com and House of Fraser, said Swati Bhargava, CashKaro’s co-founder. CashKaro, set up in mid 2013 by Swati and Rohan Bhargava, offers cashback and free coupons for more than 500 online shopping sites, including Amazon.in, Snapdeal, Paytm, Flipkart, Groupon, Jabong, Homeshop18, LensKart and FabFurnish.

The company, which competes with Pennyful and Cazbak, has been clocking average sales of Rs 45 crore every month for these shopping sites, Bhargava said. Till date, it has credited aboutRs 10 crore as cashback to users.

The company has registered a month-on-month growth of 30-40% in revenue, Bhargava said. “We want to be Fanli.com of China. Today, we see that e-commerce is one of the popular ways for global brands to test the India market,” said Bhargava.

Fanli.com is China’s largest discount site with about 70 million registered users. In April, Fanli had raised over $1 billion from Japanese ecommerce titan Rakuten. CashKaro has 500,000 registered members.

In an email interaction earlier, David Jaffe, affiliate marketing manager at The Hut Group UK’s leading multi-website online retailer which is in talks with CashKaro, had said, “We generally have good experiences with cashback sites as it’s a performance based model with a high RoI ratio. We tend to offer higher than base commission rates in order to secure newsletter, homepage and banner space, since cashback sites are targeted and have a high conversion rate.”

The online UK retailer has been associated with Pouring Pounds, the UK-based cashback and vouchers site run by CashKaro, for more than three years, and thus CashKaro was the obvious choice as affiliate partner for the Indian market.

CashKaro may rope in 50 global retailers to India market

Global Marketing Automation Software Market 2015-2019

NEW YORK, June 1, 2015 /PRNewswire/ — About Marketing Automation Software
Marketing automation is a part of digital marketing software, which focuses on streamlining, scheduling, segmentation, and tracking of marketing campaigns. It helps to reduce repetitive tasks associated with the process. It also provides better user experience and help customers make better purchase decisions. Marketing automation software has features such as email marketing, campaign creation and management, data collection and storage, data analysis, and reporting. Marketing automation connects various marketing channels such as social media, email, and content marketing to collect data and analyze them.
Technavio’s analysts forecast the global marketing automation software market to grow at a CAGR of 9.29% over the period 2014-2019.

Covered in this Report
This report covers the present scenario and the growth prospects of the global marketing automation software market for the period 2015-2019. To calculate the market size, the report considers revenue generated from marketing automation software, solutions, tools, applications, services, support, and maintenance.
Technavio’s report, Global Marketing Automation Software Market 2015-2019, has been prepared based on an in-depth market analysis with inputs from industry experts. It covers market landscape and its growth prospects in the coming years. The report also includes profile of key vendors operating in this market.

Key Regions
– Americas
– APAC
– EMEA

Key Vendors
– Adobe Systems
– IBM
– Oracle
– Salesforce
– SAP
– SAS Institute

Other Prominent Vendors

– Act-On Software
– Cognizant Technology Solutions
– eTrigue
– GreenRope
– Hatchbuck
– HubSpot
– inBoundio
– Infusionsoft
– Marketo
– Peaberry Software
– SharpSpring
– SilverPop Systems
– Teradata

Market Driver
– Increased Adoption of Digital Media
– For a full, detailed list, view our report

Market Challenge
– Selection of Appropriate Solution
– For a full, detailed list, view our report

Market Trend
– Cloud-based Solutions
– For a full, detailed list, view our report

Key Questions Answered in this Report
– What will the market size be in 2019 and what will the growth rate be?
– What are the key market trends?
– What is driving this market?
– What are the challenges to market growth?
– Who are the key vendors in this market space?
– What are the market opportunities and threats faced by the key vendors?
– What are the strengths and weaknesses of the key vendors?
Read the full report: http://www.reportlinker.com/p02015360-summary/view-report.html

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ReportLinker is an award-winning market research solution that finds, filters and organizes the latest industry data so you get all the market research you need – instantly, in one place.

http://www.reportlinker.com

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Global Marketing Automation Software Market 2015-2019

How to Market Your Business While Traveling the World

The saying goes, “The world is my oyster.” In this case, it’s also the billboard for marketing your business while you are city or country hopping. Keep in mind that effective marketing doesn’t just happen in one place and rarely emerges from a cubicle.

I was recently on an amazing cruise with my wife in the Caribbean. During this time, I was forced to work on cruise Wi-Fi as well as internet hotspots. I was able to live the life I wanted while traveling the world… all while marketing my company online. It actually grew ten percent while I was gone.

Marketing that works comes from keeping your finger on the pulse of the consumer or business you are trying to attract. To stay with the market trends means getting out of the office and into the trenches, in my case, onto the beaches for a while. You have to know what your business really needs, potentially see it from a different perspective.

These tools have allowed me to market wherever I happen to be in the world:

1. SMM-ile and Your Audience Returns the Favor: Social Media Marketing (SMM) platforms like LinkedIn, Google+, Twitter, Facebook and YouTube are always on and available and ready to accept relevant content and engaging responses to your target audience. Somewhere in the world, someone is awake and tuned in, searching for fresh information that can help them solve a problem or just to provide them with a different way of looking at information for their business or life.


2. Blog City Journaling: Even in longer forms, content can be created and shared no matter where you are in the world. It can be written or it can be video, but either way it’s one of the best ways to reach your audience and no one has to know where you are when it was created. Then again, the idea that the marketing messages are coming from new experiences and even exotic locales can enrich your marketing campaigns and keep people tuning in to see where you will be next, and what you’re up to. Using a location to create custom marketing messages sends a bigger message about the product or service’s relevance and connection to the global community while also serving as the basis for an interesting video or content blog.


3. The Email Marketing Stepchild Deserves Love, Too: E-mail marketing does not have to become the stepchild of today’s online marketing capability. Platforms like Constant Contact and ExactTarget serve as an important and meaningful way to communicate with an audience plus it is a tool that works anywhere in the world.


4. Many Marketing Birds and One Stone: You can only do so many things in the day and posting marketing content on multiple platforms may not be possible or necessarily efficient. That’s why there are marketing tools — like HootSuite and TweetDeck — that do the legwork for you so your billboard is flashing at all hours — even if you are in-flight or between Wi-Fi connections. For every one marketing message created, these solutions launch it across the social media sea to create the desired ripple effect.


5. Face-to-Face Networking: With technology running the show, it’s easy to forget those traditional marketing methods, such as face-to-face marketing, which actually worked quite well in terms of building trust and rapport with your target audience. Traveling allows you to meet with many people you would not otherwise see and even if you don’t directly talk about your product or service, the meaningful conversation you have and how you interact with those you meet are still marketing tools at work. Take advantage of this opportunity by planning time in your schedule for in-person networking to build authentic relationships.

Just because your business keeps you on the road doesn’t mean you can’t successfully promote your business. Do you travel a lot? What other strategies do you use to network and market on the go?

How to Market Your Business While Traveling the World

New farmers market begins June 3

The Chaska Downtown Farmers Market kicks off 3-7 p.m. Wednesday, June 3, and runs every Wednesday through Oct. 14 in City Square Park.

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New farmers market begins June 3

New player in gourmet coffee market, The Flying Squirrel targets serious coffee drinkers

In The Flying Squirrel plantations in Coorg, long rows of coffee bushes poke out their branches with red swinging cherries. Founder Ashish Dabreo defines their cultivation “a combination of science and art.” In the fields,  vanilla, citrus, banana, spice, and cardamom patches nourish the coffee with their aroma. Machines wash and pulp cherries; big pools collect them at various stages of fermentation to create different textures and characters; and billion of beans are poured on vast brick yards for drying, raked in multiple cycles.

Experimenting is one of the magic ingredients of the company, which produces and sells high quality coffee. The passion that grows coffee and fuel the company has its roots in a childhood spent in Mangalore, where friends and relatives use to gift coffee beans from their estates. “Drives up to the estates every few months for holidays or weddings were all contributors to our early coffee indoctrination,” says Ashish.

After innumerable cups of coffee, Ashish decided to start up a company in 2011 because good quality coffee in India was hard to find. “When we began R&D on cultivation and blending there were not many significant online players in the market selling non mass-packaged freshly roasted and ground coffee,” says Ashish. Since they started, the team has been very particular about the consumers they want to target: not those who look for their ‘caffeine fix’ or their ‘morning jolt’, but those who are ‘serious coffee drinkers’.

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Read more about coffee entrepreneurs: Aromas of Coorg, Bonhomia

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Two years later, The Flying Squirrel sold its first batch of coffee. “In the two years that we took for product development a few brands began retailing online. In the last six months there has been a surge in online coffee brands,” remarks Ashish.

“Unlike a lot of our competitors, we grow our own coffee as we have been doing so for generations,” he adds. Ashish’s college friend Tej, who is now a farmer, takes care of coffee from its growth till its drying in Coorg before the beans are sent for roasting and packaging to Bangalore. He continues, “Tej works on the farm and is one of the most passionate growers one would have the privilege of talking to. He has an in-depth knowledge of coffee cultivation  and a very contemporary approach to technology. This and our innovative methods to get exciting bean profiles, makes us unique.” The rest of the team has expertise in branding, design, digital marketing and advertising which matches with and completes the farming skills.

Ashish tells us that “the market potential is immense, as palates of consumers get more sophisticated. Coffee is soon becoming a lifestyle drink and The Flying Squirrel is here to help in this transition. We are about the hundreds of nuances that good coffee has to offer and today we create these nuances for a discerning drinker.”

Most of the company’s sales happen online,“as that’s the quickest way to get freshly roasted and ground coffee delivered to our customers,” explains Ashish, “We don’t intend to be present in large format supermarket chains, except for a few smaller ones who stock limited but well curated gourmet products and where we can maintain smaller inventory. Institutional sale is also a big revenue stream for us as offices, airport lounges, and hotels see value in offering luxury beverages such as ours to their clientele / visitors as opposed to the currently available one-size-fits-all products.”

The team argues they learnt “way too much” throughout their journey. “Everyday we learn something. Consumer behavior, market realities, the impact of weather on crops, interpreting Google analytics, the subtle differences between drying on brick yards or elevated frames, leveraging social media, the importance of timely collections, making the shift towards mobile-heavy e-commerce, the immense red tape that we have to cut through to get any one of the million prescribed license.” He continues, “The list is literally endless, but if we were to absolutely pin it down, I think our biggest learning would have to be the art of patience.”

The Flying Squirrel is now facing two main challenges. The first is to cope with the fast growing competition, but Ashish adds that this has its advantages because “it helps us  remain constantly innovative and on our toes and enables an expansion in the market.” The other point is that the company wants to remain niche, but not elite and penetration is quite an issue. “Since we don’t have – and don’t want to have – large marketing budgets, expanding our customer base will always be an issue. The cost of acquisition per customer in the digital space for this kind of a product is quite high too. So far, word of mouth through genuine customer appreciation has been our biggest marketing tool.”

To learn more about The Flying Squirrel and order some of their different types of coffee click here.

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Francesca Ferrario

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Francesca has graduated at the School Of Oriental and African Studies with a degree in History. She collaborated with Ngeriv environment & community development in Tanzania and is now a writer at YourStory.

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New player in gourmet coffee market, The Flying Squirrel targets serious coffee drinkers