Marketing Manager - Adelaide Health Club & Online Sales Retailer

At Blackwood Fitness our Departments include Health & Fitness, Gym, Kids Swim School, Personal Training, Supplement Shop, Swim Shop, Health Centre which includes Physiotherapy, Psychologist, Podiatrist, Dietician, Exercise Physiologist and soon to be built a 30 seat cafe. That’s where you come in. We are looking for a full time Marketing Manager at Blackwood Fitness who can bring all these departments together and provide direction, expertise & develop the marketing strategy whilst leveraging the common benefits for each department.

We are not just a fitness centre or gym we are a lifestyle and a way of life for over 6,000 current members and over 1,000 individual visits on a daily basis. You will have at your disposal a full time graphics person, a full time web developer and a part time content editor and data entry person along with all the required resources to fulfil the role. You will also have at your disposal a well-established marketing department that has expertise in both online and offline advertising mediums.

The ideal candidate for this role must have solid experience and a true passion for online direct response marketing and is constantly learning and utilising new innovations, along with the following:

• You must have excellent written and verbal communication skills; impeccable organisation and project management skills and a willingness to be hands-on and deeply involved in multiple projects;


• Ideally you will be degree qualified in marketing, business or commerce with at least 2 years’ experience in marketing or brand management within Australia with a proven track record of success;


• A track record leading a creative team to design, project plan and implement innovative online marketing strategies to prospects and current members;


• Ownership of the online marketing budget and outcomes with responsibility for lead generation targets, budget allocation, internal forecasts and analytics in both online & off line sales channels;


• Understanding & Experience of online marketing funnels and building a high-converting direct sales funnel;


• Extensive experience in all aspects of online marketing including blog articles, web site review and upgrades, design and implementation of new web sites, landing pages, split tests, digital newsletters;


• Management and understanding of SEO (Search Engine Optimization), Facebook advertising and PCC (Pay Per Click) strategies, Instagram, Twitter & Tumbler;


• The ability to design, implement, test and measure both offline & online marketing campaigns, that convert leads into sales;


• The ability to manage the social media strategy, to ensure the development, management and implementation of YouTube channel marketing, blog articles, writing PR releases, and social media strategies


• The ability to develop offline and online affiliate programs and joint ventures;


• Experience in the management & the development of content and copywriting for web sites;


• Previous experience within the fitness industry is not a prerequisite or not essential

Remuneration

• A very competitive salary package is on offer commensurate with your relevant experience.


• A rewarding role with opportunity for growth


• Display a stable career history


• Immediate Start


• The salary is between $70 – $120K salary package, depending on experience and history. Only experienced people apply.

Apply

• Please include a cover letter addressing the selection criteria with your resume & a portfolio examples of your work.


• All applicants will be contacted for further information as part of the assessment process prior to interview.


• Please apply by sending your resume to john@blackwoodfitness.com.au  Applications close Friday, 18 December 2015

Please apply by sending your resume to john@blackwoodfitness.com.au Applications close Friday, 18 December 2015.

Marketing Manager - Adelaide Health Club & Online Sales Retailer

Health Care Social Media Marketing Market Segment and Forecast up to 2023

Social media is a virtual platform in which people interact, create and share content, information, ideas and views using online tools and related networks. Social media marketing is a process of achieving network attention with the help of social media platforms. Social media is building connections between end users and service providers by providing relatively simple, easy to access and unbiased platforms for sharing feedback.  Social media interactions are integral part of marketing and customer service relations in any industry, hence social media in healthcare industry is no exception. Heath care organizations and health care personnel have started considering social media as an important tool for connecting with the end-users and keeping the consumers updated about the product development. The increasing number of consumers using social media for accessing and seeking information related to health care issues is acting as the driving force towards the progress of the health care social media marketing market. As well as, healthcare professionals and service providers are seeking global social media websites such as Facebook, Twitter, Google plus and others as a networking platform. This would enable them to gain end users trust with easily accessible healthcare information and ultimately assisting the market growth. Increased expenditure on web advertisement by health care companies is also a factor propelling the market growth. However, there is an inherent risk correlated to social media marketing in healthcare making its usage a debatable subject. All the information available on internet is not authentic, making it vulnerable for creating mistrust among the users. Similarly, privacy is also susceptible factor while associating and engaging with patients via social media. These factors act as a challenging aspect for the health care social media marketing market.

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Today’s generation is extremely tech oriented and health conscious as well as the concerned for the health of their family. As a result, people are seeking for information and interacting with the health care industry by the means of web forum like never before. On the other hand, social media is providing a cost-effective and reasonable platform for the health care industry to reach out to the prospective consumers, making it as the best suited forum for the transparent communication. The participation of regulatory authorities in the issues related to drafting the guidelines for the health care organization regarding the use of interactive media for the biologics and drugs has proven to be contributory factor for the use of social media marketing for healthcare. As per U.S. Food and Drug Administration (FDA), the pharma companies can promote their product and on the third party sites such as Facebook, Twitter, LinkedIn, etc. and the firm is responsible for the product promotional activities on the sites. While getting feedbacks from the customers is important, the organization shall also incorporate these feedbacks into their business and business strategies in a meaningful manner is equally important. While some organizations have taken the lead in this area, many others are struggling to understand this new medium of opportunity. Novartis has enhanced the sales of their over the counter products by promoting it on social media forum. Similarly, Johnson and Johnson have utilized social media for idea generation and in crises management.

Geographically, North America has the largest market for the health care social media marketing market, followed by Europe, due to large pool of tech savvy consumers. According to a study, Almost 72 % of patients searched for online information before or after a doctor visit. Moreover, the pharma giants taking up social media for the interaction are majorly based in this region. Asia Pacific is the most attractive market for the health care social media marketing market due to increasing number of internet users and developing technological interface in the countries such as Japan, China, India and Australia. Rest of the world has a potential for the growth as there are untapped opportunities in the health care social media marketing market.

Developing a social media platform is no more an option today, it is a necessity. Some of the major players engaging in the health care social media marketing are Bayer AG, Johnson & Johnson, Inc., Novartis AG, Novo Nordisk AS, and Pfizer, Inc.

This research report analyzes this market on the basis of its market segments, major geographies, and current market trends. Geographies analyzed under this research report include
North America
Asia Pacific
Europe
Middle East and Africa
Latin America

This report provides comprehensive analysis of
Market growth drivers
Factors limiting market growth
Current market trends
Market structure
Market projections for upcoming years

This report is a complete study of current trends in the market, industry growth drivers, and restraints. It provides market projections for the coming years. It includes analysis of recent developments in technology, Porter’s five force model analysis and detailed profiles of top industry players. The report also includes a review of micro and macro factors essential for the existing market players and new entrants along with detailed value chain analysis.

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Health Care Social Media Marketing Market Segment and Forecast up to 2023

Partners+Simons CEO takes helm at parent company Myelin Health

April 21, 2015

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Myelin Health CEO Rich Levy

Myelin Health today announced the appointment of a new CEO and plans for the healthcare communications network, which is focused on payers, healthcare providers and medical device and diagnostic manufacturers, to acquire up to nine other marketing services firms.

The network, which was created in 2012 by Baird Capital, is looking for firms that offer services such as public relations, CRM and data analytics that complement the three other deals that have been completed. The private-equity firm’s first stake was in Partners+Simons, a Boston-based brand communications firm that works with healthcare and financial services clients such as AIG, Medtronic, Genzyme and some pharma clients. It employs about 100 people.

The network’s growth strategy calls for making a total of eight to 12 acquisitions, including the three completed deals, within the next year, said Rich Levy, who was recently named CEO of Myelin Health and will continue to serve as president and CEO of Partners+Simons. He declined to say how much money Baird Capital plans to spend to fulfill the strategy.

Levy said Myelin Health won’t look like a WPP or Omnicom Group, two of the world’s largest advertising holding companies. Instead, it will continue to focus on payer and provider clients, which have become much more aggressive in their marketing in the US since the Affordable Care Act went into effect.

Insurers, in particular, have “never had to aggressively market and spend marketing dollars,” Levy added.

Along with the investment in Partners+Simons, Myelin Health has acquired Avid Design, which provides online marketing and services to healthcare providers, and Duet Health, a mobile healthcare communications firm.

Partners+Simons CEO takes helm at parent company Myelin Health