Madrivo LeadGen Campaign Takes Gold in the MarCom Awards

Madrivo earns “Gold Award” for its lead generation efforts

When it comes to doing affiliate marketing the right way, Madrivo is one of the very best, and I think the results in our case prove that.

Las Vegas (PRWEB) November 11, 2015

MarCom Awards this week announced Madrivo, a leading online marketing agency, as a Gold Award recipient in the email campaign category of their annual competition that recognizes outstanding achievement in the realm of marketing communications.

The award highlights Madrivo’s ongoing email lead generation campaign for Las-Vegas-based Lead Genesis, which has generated more than 114,000 qualified leads and upwards of $117 million in new revenue for the residential solar contractors that Lead Genesis serves.

“They had a legitimate service to offer, but few people knew about it, which means traditional marketing methods were not going to be very effective,” said Madrivo CEO Ronen Hamatian. “They needed an active campaign to target and seek out potential buyers, and that’s what direct response advertising delivers.”

Before contracting Madrivo, Lead Genesis was generating a few hundred leads per month, but Madrivo’s direct marketing efforts increased that number exponentially – often delivering upwards of 20,000 qualified leads in a single month. A more complete view of Madrivo’s methods and success can be found in this LeadGen case study published by Madrivo.

“When it comes to doing affiliate marketing the right way, Madrivo is one of the very best, and I think the results in our case prove that,” said Lead Genesis CEO James Duband.

MarCom Awards is administered and judged by the Association of Marketing and Communication Professionals. The international organization consists of several thousand creative professionals. The Association oversees awards and recognition programs, provides judges and sets standards for excellence. Judges are industry professionals who look for companies and individuals whose talent exceeds a high standard of excellence and whose work serves as a benchmark for the industry.

“To be recognized for our excellence in email marketing and set as a gold-standard benchmark for this industry is a great honor for Madrivo,” said company president Kyle Terry. “I’m incredibly proud of our team who continually strive for excellence in all that they do.”

About Madrivo
Madrivo is an integrated online media firm that has quickly gained recognition as a leader in affiliate marketing and lead generation. Madrivo offers an unparalleled value proposition to both advertisers and publishers thanks to its impressive analytics, high compliance standards, and the quality and volume of exclusive media in its networks – having delivered more than 8 billion targeted impressions and upwards of 2.5 million conversions in the past year. Madrivo created an exclusive, high-performance, invitation-only network by hand picking the highest performing and most compliant publishers and matching them with quality advertisers who demand the very best from their affiliate marketplace.

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Madrivo LeadGen Campaign Takes Gold in the MarCom Awards

Relativity's Angela Courtin takes top marketing role at Fox

Fox has announced that former Relativity Media executive Angela Courtin will be its new executive vice president and chief marketing officer.

Courtin’s appointment, which comes one day after Relativity filed for bankruptcy protection, will see her take responsibility for the network’s overall brand strategy. She will also oversee on-air and off-air promotion and advertising, national media, multiplatform and affiliate marketing, design and social media.

Fox Television Group COO Joe Earley described Courtin as “one of the most strategic and forward-thinking marketers in the business” and said her background in integrated marketing, digital media, branding and content made her “the perfect fit to evolve our marketing strategy in this changing TV landscape.”

Courtin said she was “excited to have the opportunity to work with such an impressive team and roster of shows” while highlighting that “Fox has proven to be a home for creative risk takers, compelling characters and culturally relevant stories.”

Courtin will report to Earley and Fox Television Group chairs and CEOs Dana Walden and Gary Newman.

Relativity"s Angela Courtin takes top marketing role at Fox

Marketing execs tire of weak online measurement, as Lenovo takes action

BY Joseph Young ON 9 July 2015    852 views    2 min read

The world’s largest personal computer company will require its media agencies around the world to use a third-party data tool to track online advertising buys, as marketing executives tire of a lack of accurate measurement.

A deal between Lenovo and Integral Ad Science, a third-party provider of technology for measuring and optimising digital marketing campaigns, will require that any media agency Lenovo works with has to exclusively use Integral data and its data expertise on future Lenovo advertising campaigns.

Integral will act as a third-party to measure the effectiveness of Lenovo’s online advertising to allow the advertiser to make better media buying decisions in the future.

The announcement of the partnership comes as a study by Millward Brown Digital found that more than 70% of marketing executives polled said they would increase their spending on mobile, digital and social platforms if there were better ways to measure return on investment.

74% of respondents said they would increase spending in social media if measurement improved, 79% in mobile and 78% on digital if ROI could be measured better.

According to Integral, in-market tests saw Lenovo’s advertising efficiency increase in areas such as geographic blocking of ads, improved intra-campaign viewability and fraud detection.

Testing has already shown the improvement of driving up to three-times higher viewability for Lenovo’s ad campaigns.

Lenovo’s director for global digital marketing, Gary Milner said Lenovo places great importance on making efficient and wise media investments.

“Our decision to partner with Integral is already showing an increased return on investment,” Milner said.

Lenovo will also utilise Integral’s proprietary solution, Causal Impact to measure the success of its advertising campaigns, a tool that connects the dots for marketers to identify what ads cause consumers to take action and which media partners are responsible for delivering those ads.

Integral Ad Science’s head of client development, Whitney Low said by partnering exclusively with Lenovo, Lenovo will gain access to a holistic view of their campaign performance regionally as well as globally.

“We work closely with Lenovo, providing global insights on campaign performance and status on new market activations on an ongoing basis,” Low said.

Marketing execs tire of weak online measurement, as Lenovo takes action

Partners+Simons CEO takes helm at parent company Myelin Health

April 21, 2015

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Myelin Health CEO Rich Levy

Myelin Health today announced the appointment of a new CEO and plans for the healthcare communications network, which is focused on payers, healthcare providers and medical device and diagnostic manufacturers, to acquire up to nine other marketing services firms.

The network, which was created in 2012 by Baird Capital, is looking for firms that offer services such as public relations, CRM and data analytics that complement the three other deals that have been completed. The private-equity firm’s first stake was in Partners+Simons, a Boston-based brand communications firm that works with healthcare and financial services clients such as AIG, Medtronic, Genzyme and some pharma clients. It employs about 100 people.

The network’s growth strategy calls for making a total of eight to 12 acquisitions, including the three completed deals, within the next year, said Rich Levy, who was recently named CEO of Myelin Health and will continue to serve as president and CEO of Partners+Simons. He declined to say how much money Baird Capital plans to spend to fulfill the strategy.

Levy said Myelin Health won’t look like a WPP or Omnicom Group, two of the world’s largest advertising holding companies. Instead, it will continue to focus on payer and provider clients, which have become much more aggressive in their marketing in the US since the Affordable Care Act went into effect.

Insurers, in particular, have “never had to aggressively market and spend marketing dollars,” Levy added.

Along with the investment in Partners+Simons, Myelin Health has acquired Avid Design, which provides online marketing and services to healthcare providers, and Duet Health, a mobile healthcare communications firm.

Partners+Simons CEO takes helm at parent company Myelin Health