Madrivo LeadGen Campaign Takes Gold in the MarCom Awards

Madrivo earns “Gold Award” for its lead generation efforts

When it comes to doing affiliate marketing the right way, Madrivo is one of the very best, and I think the results in our case prove that.

Las Vegas (PRWEB) November 11, 2015

MarCom Awards this week announced Madrivo, a leading online marketing agency, as a Gold Award recipient in the email campaign category of their annual competition that recognizes outstanding achievement in the realm of marketing communications.

The award highlights Madrivo’s ongoing email lead generation campaign for Las-Vegas-based Lead Genesis, which has generated more than 114,000 qualified leads and upwards of $117 million in new revenue for the residential solar contractors that Lead Genesis serves.

“They had a legitimate service to offer, but few people knew about it, which means traditional marketing methods were not going to be very effective,” said Madrivo CEO Ronen Hamatian. “They needed an active campaign to target and seek out potential buyers, and that’s what direct response advertising delivers.”

Before contracting Madrivo, Lead Genesis was generating a few hundred leads per month, but Madrivo’s direct marketing efforts increased that number exponentially – often delivering upwards of 20,000 qualified leads in a single month. A more complete view of Madrivo’s methods and success can be found in this LeadGen case study published by Madrivo.

“When it comes to doing affiliate marketing the right way, Madrivo is one of the very best, and I think the results in our case prove that,” said Lead Genesis CEO James Duband.

MarCom Awards is administered and judged by the Association of Marketing and Communication Professionals. The international organization consists of several thousand creative professionals. The Association oversees awards and recognition programs, provides judges and sets standards for excellence. Judges are industry professionals who look for companies and individuals whose talent exceeds a high standard of excellence and whose work serves as a benchmark for the industry.

“To be recognized for our excellence in email marketing and set as a gold-standard benchmark for this industry is a great honor for Madrivo,” said company president Kyle Terry. “I’m incredibly proud of our team who continually strive for excellence in all that they do.”

About Madrivo
Madrivo is an integrated online media firm that has quickly gained recognition as a leader in affiliate marketing and lead generation. Madrivo offers an unparalleled value proposition to both advertisers and publishers thanks to its impressive analytics, high compliance standards, and the quality and volume of exclusive media in its networks – having delivered more than 8 billion targeted impressions and upwards of 2.5 million conversions in the past year. Madrivo created an exclusive, high-performance, invitation-only network by hand picking the highest performing and most compliant publishers and matching them with quality advertisers who demand the very best from their affiliate marketplace.

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Madrivo LeadGen Campaign Takes Gold in the MarCom Awards

Performance Marketing Awards 2016: Save the Date | PerformanceIN

The Performance Marketing Awards will return to Grosvenor House Hotel on April 26 next year, marking the most outstanding industry campaigns throughout the year – and celebrating its tenth annual ceremony.

The awards will open entries to businesses working within all aspects of performance marketing, recognising those campaigns that have stood shoulders above the rest in regards to originality, innovation and execution.

An annual milestone in the performance marketer’s calendar, the PMAs have witnessed the rapid year-on-year horizontal growth of the industry, turning it into a celebration of diversity within our ‘niche’ as much as one of industry talent.

In its tenth year, marketers will be just as likely to see a content marketing campaign take home the Grand Prix – as was the case in the 2015 awards with 8 Million Stories – as they are to see awards handed to affiliate marketing, where the event owes its heritage.

With the date now set and the countdown to official entries now on, the expert panel of judges will be looking for those campaigns that disrupted their space and shook competitors with their brilliance – the industry’s success stories, performance marketing’s triumphs – whether executed on a shoestring or with the entire annual budget.

‘Opened doors’

“Whether you’re a long established affiliate network, a big brand advertiser or a new company on the scene, the awards should be part of your industry calendar”, says Top10’s commercial director, Julia Stent.

Top10 made its first appearance at the Performance Marketing Awards in April this year, winning ‘Best New Publisher’ – an accolade that Julia claims to have ‘opened doors’.  

“They’re the most highly regarded awards in the performance marketing space and we know the decision-makers we need to reach, both now and in our company’s future, take note of them”, Julia adds.  

Hotels.com called the awards a chance to ‘challenge the status quo’, while CAKE relished the ‘immediate and long-term benefits’ and ‘incredible networking opportunities’ offered by its global attendance.

Make sure you’re first in line for the chance to be part of the Performance Marketing Awards’ tenth anniversary, and keep up to date with upcoming announcements here.

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Performance Marketing Awards 2016: Save the Date | PerformanceIN

CIMG launches 26th marketing awards

The Chartered Institute of Marketing Ghana (CIMG) has launched its 26th annual marketing performance awards at a brief ceremony in Accra.

This year’s event, slated for August 15, 2015 in Accra, is on the theme: “The Future of Marketing: Evolve or Die.”

The awards will cover six major areas: Personalities, hall of fame, media/MARCOMS organisations, products, not-for-profit organisations, and business organisations.

The National President for CIMG, Dr Shola Safo-Duodu, said the CIMG had over the years been responding to new trends and developments to ensure that the awards scheme reflected the practices, standards and principles expected from the award winners.

“Consequently, we have been reviewing the scheme, the criteria, areas of awards and the selection processes in order to inject freshness and appeal into the scheme,” she said.

She also pointed out that success in marketing was no longer random, as companies and marketers had to ensure that they approached the marketing of their products and services in a systematic and effective manner.

She said innovation had emerged as a key ingredient in ensuring that marketing strategies and the 3D concept of define, develop, and deliver were extensively used to deliver new products, services and brand positioning.
Dr Safo-Duodu also commended companies for doing incredible jobs in the area of innovation by connecting with their audience through understanding their motivations and tailoring their marketing plans accordingly.

“Today, purchasing decisions and payments are being done electronically through our handsets. So also internal money transfer can easily be done through mobile money transfer as against other lengthy procedures that were practiced before,” she added.

The Vice President of CIMG and the Chairman of the awards planning/ Selection Committee, Mr Kojo Mattah, also mentioned that the awards had over the years developed into a very significant benchmark by which individuals and corporate organisations rated their performances and all award winners were proud to be recognised.

He said the theme for the award was chosen because it addressed the role of marketing in the future because of the dynamism of marketing practice and how players must respond appropriately through innovations and the application of the appropriate tools.

“We believe that if companies are not evolving and becoming consistently and continuously relevant to their stakeholders, they stand the risk of becoming extinct,” he said. 

CIMG launches 26th marketing awards