A few years ago, digital transformation was a sophisticated term which meant that a company was adopting the latest marketing techniques which …
Digital Transformation Initiatives Reach Beyond Marketing
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Digital Transformation Initiatives Reach Beyond Marketing
Digital Transformation Initiatives Reach Beyond Marketing
Finding the right platform mix to maximise market reach: 5 things you should know
Experienced digital marketers who have used social media marketing, email marketing and employee advocacy platforms know the pros and cons of each environment. They understand what works well and what doesn’t and how one environment’s shortcoming can be countered by another to maximise the benefits from their digital marketing efforts. In this context, I have provided five reasons how the above-mentioned platforms complement one another.
1. Your target clients’ preferences
You can have the best marketing plan in history and share the best content but you cannot force your target clients to use specific platforms. There are individuals who love Twitter but steer clear of LinkedIn and vice versa. There are those who are not interested in subscribing to your email newsletter, however they are more than happy to receive content from a known person through your employee advocacy platform. Find out where most of your clients and prospects are and engage and interact with them accordingly.
2. Who owns your content?
Imaging this scenario. A company decides to only use LinkedIn. Their thought leaders connect with clients and prospects and publish blog posts from the LinkedIn publishing platform on a regular basis. Overnight, the LinkedIn share price plunges, the company closes its doors, together with your staff member’s networks and your company’s collective thought leadership. It is best to keep all your content on your company website and/or blog.
3. Nurturing prospects
Social media platforms are great to make connections and get followers, share content and convert communities. They are not, however, good at enabling you to share and interact with targetted audiences in a private, personal manner. If you are attempting to nurture a few thousand prospects in a personalised manner, you have to do this individually on social media (direct messages on Twitter and messages on LinkedIn). An opted-in email channel, with categorised subscribers which can be filtered, can manage this easily.
4. Democratising to staff members
There are numerous case studies that bear testament to the fact that a well implemented and managed employee advocacy platform is highly beneficial for business-to-business and business-to-consumer companies. 1000 staff members each with an average of 100 social media connections represents a potential reach of 100 000 people. Daily posts on an employee advocacy platform results in millions of social media shares, likes, comments and impressions and results in increased brand awareness, offline engagement and revenue.
5. Open rates and social media feeds
All marketers know that irrespective of the channel used, only a percentage of your email subscribers, social media connections and staff member’s individual contacts will view your content. There are many factors that affect this. Even though an email reached an inbox, it does not mean it will be read. Global email open rates are around 24%. Social media followers and connections do not monitor their social media feeds on a continual basis either. A mix of your corporate social media posts, personalised email and shares by staff members with their personal networks will ensure maximum exposure of your company’s thought leadership.
Do you have anything to add? Do you have any comments? I welcome your feedback.
David Graham’s passion is business-to-business digital marketing with a specific focus on value networking and inbound marketing. He consults on business-to-business digital marketing strategy and execution, with an emphasis on building sales pipelines and generating new prospects More
Finding the right platform mix to maximise market reach: 5 things you should know
Facebook Marketing: How To Leverage Facebook"s Platform And Reach A Lot Of Potential Customers On A Shoestring Budget
Facebook Marketing: How To Leverage Facebook’s Platform And Reach A Lot Of Potential Customers On A Shoestring Budget
You are about to discover how to maximize your exposure using Facebook’s platform and how to get the best bang for your buck! In Facebook Marketing: How To Leverage Facebook’s Platform And Reach A Lot Of Potential Customers On A Shoestring Budget you will learn the best ways to promote your business or products on Facebook, taking advantage of the various tools available today. You will find out how to properly setup Facebook pages, how to operate them, how to make the best of Facebook groups and of course Facebook advertising campaigns. You will learn how to professionally setup a Facebook page for your business, product or service, how to operate it and and how to plan your content marketing campaign the right way. You will find out how to maximize your exposure using Facebook groups, how to select and use them to attract potential buyers to your Facebook page or even website. One of the best ways to reach the right audience for what you have to offer, is undoubtedly Facebook’s ad campaigns. Using Facebook advertising campaigns, you can choose to display your ads on specific segmented target groups of your choice. That way, you are getting the best ROI for your marketing campaign, as your ads will be only offered to people that have already displayed an interest for what you are offering, dramatically increasing your chances of getting a lot of potential customers. Finally, you will be given clear and concise step-by-step instructions on how to setup and execute your very first Facebook advertising campaign.
Here Is A Preview Of What You Will Learn…
- Getting You To A Quick Start
- Facebook Pages – Kick Start Your Marketing Campaign
- Operating Your Facebook Page The Right Way
- Facebook Groups And How To Make The Most Out Of Them
- Facebook Advertising Campaigns Explained
- Making Your Very First Advertisement With Step-By-Step Instructions
Click Here For More Information
Facebook Marketing: How To Leverage Facebook"s Platform And Reach A Lot Of Potential Customers On A Shoestring Budget
The New Rules of Marketing and PR: How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases, and Viral Marketing to Reach Buyers Directly
This is the fifth edition of the pioneering guide to the future of marketing. The New Rules of Marketing & PR is an international bestseller with more than 350,000 copies sold in over twenty-five languages. It offers a step-by-step action plan for harnessing the power of modern marketing and PR to directly communicate with buyers, raise visibility, and increase sales. This practical guide is written for marketing professionals, PR professionals, and entrepreneurs who want to grow their businesses and create success. Learn how companies, nonprofits, and organizations of all sizes can leverage web-based content to get timely, relevant information to eager, responsive buyers for a fraction of the cost of big-budget campaigns.
This fifth edition—the most extensively revised edition yet—includes:
- Dozens of compelling case studies with revisions
- Real-world examples of content marketing and inbound marketing strategies and tactics
- A fresh introduction
- A new chapter on sales and service
- Coverage of the latest social media platforms, including Periscope, Meerkat, and Snapchat
The New Rules of Marketing & PR is an unparalleled resource for entrepreneurs, business owners, nonprofit managers, and all of those working in marketing or publicity departments. This practical guide shows how to devise successful marketing and PR strategies to grow any business.
David Meerman Scott is a marketing strategist, bestselling author of ten books—including three international bestsellers—advisor to emerging companies such as HubSpot, and a professional speaker on marketing, leadership, and social media. Prior to starting his own business, he was marketing VP for two publicly traded US companies and was Asia marketing director for Knight-Ridder, at the time one of the world’s largest information companies.
The New Rules of Marketing and PR: How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases, and Viral Marketing to Reach Buyers Directly
The New Rules of Marketing & PR: How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases, and Viral Marketing to Reach Buyers Directly
This is the fifth edition of the pioneering guide to the future of marketing. The New Rules of Marketing & PR is an international bestseller with more than 350,000 copies sold in over twenty-five languages. It offers a step-by-step action plan for harnessing the power of modern marketing and PR to directly communicate with buyers, raise visibility, and increase sales. This practical guide is written for marketing professionals, PR professionals, and entrepreneurs who want to grow their businesses and create success. Learn how companies, nonprofits, and organizations of all sizes can leverage web-based content to get timely, relevant information to eager, responsive buyers for a fraction of the cost of big-budget campaigns.
This fifth edition—the most extensively revised edition yet—includes:
- Dozens of compelling case studies with revisions
- Real-world examples of content marketing and inbound marketing strategies and tactics
- A fresh introduction
- A new chapter on sales and service
- Coverage of the latest social media platforms, including Periscope, Meerkat, and Snapchat
The New Rules of Marketing & PR is an unparalleled resource for entrepreneurs, business owners, nonprofit managers, and all of those working in marketing or publicity departments. This practical guide shows how to devise successful marketing and PR strategies to grow any business.
David Meerman Scott is a marketing strategist, bestselling author of ten books—including three international bestsellers—advisor to emerging companies such as HubSpot, and a professional speaker on marketing, leadership, and social media. Prior to starting his own business, he was marketing VP for two publicly traded US companies and was Asia marketing director for Knight-Ridder, at the time one of the world’s largest information companies.
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The New Rules of Marketing & PR: How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases, and Viral Marketing to Reach Buyers Directly
Datasift Expands Its Reach With New Pulsar Deal To Make Facebook Topic Data Bigger
Datasift, which has raised a total of $77.9 million to date, is partnering with social analytics platform Pulsar to make anonymized Facebook topic data available to any brands, government, charities and businesses. Last year Datasift did a Secondary Market raise of $6.2M from Upfront Ventures. This new deal shows Datasift is pushing hard to become a mainstay of the ad agency world.
Because Datasift is the exclusive provider of Facebook topic data, this new partnership with Pulsar means businesses can access Facebook topic data and conduct research through social media. What this means is that means that the realm of social data just got bigger. The whole area is now coming into its own as agencies will be able to add it to their bank of knowledge on how social media can prove its ROI in an advertising and marketing driven online world.
So why is Facebook topic data important? Well, it anonymously shows marketers what content audiences are sharing on topics which are relevant to their brands, plus the demographics of the people engaging around them on the world’s largest social platform (remember, this is about 1.44 billion MAUs). There are over 60 ‘targets’ to sample data against.
This partnership provides Pulsar’s clients with access to anonymous and aggregated content data about the activities, events, brands and topics people are sharing on Facebook, via Datasift’s platform. Pulsar’s social analytics platform lets companies map brand audiences, assess how content spreads and engage with people on social media.
The caveat to this deal however is that Facebook topic data is a different proposition to other sources of social data and agencies and platforms still have to work get used to using them. It is to be hoped that Pulsar can make this process easier, because it’s still possible to use all this data in quite a naïve manner. It still requires thought, experimentation and planning by agencies and their brands. So it’s not a magic bullet, but it is a potentially powerful one, if used wisely.
That said, Pulsar has got to market early with this integration with Datasift, so it’s ‘ahead of the pack’ compared to its competitors.
• Nick Halstead will be speaking at the upcoming Europas Conference, which is partnering with TechCrunch.
Datasift Expands Its Reach With New Pulsar Deal To Make Facebook Topic Data Bigger
Instagram Power: Build Your Brand and Reach More Customers with the Power of Pictures
That was the question bestselling author Jason Miles wanted to answer. So he used his e-commerce company as a laboratory and he began to study what other successful marketers were doing.
While some marketers haven’t even heard of Instagram there is a growing group of smart marketers using highly successful Instagram monetization strategies to grow revenue.
If you’re not using Instagram to your advantage, this book will help you start now. Instagram is the hottest social media site today: Two years after its launch, the number of its daily mobile users surpassed that of Twitter. Then Facebook purchased it for a billion dollars–and it took the world by storm.
In Instagram Power Miles provides everything you need to start marketing on the world’s most popular photo-sharing App. You’ll get it all in a quick and easy to read format. Miles will take you from setting up an account, to implementing the ten proven monetization strategies, to integrating Instagram with your complete marketing strategy.
Whether you’re a kitchen table entrepreneur, or a corporate marketer, this book will become one of your most trusted resources.
Click Here For More Information
Instagram Power: Build Your Brand and Reach More Customers with the Power of Pictures
Social Marketing Tools That Build Your Reach and Credibility
As an early adopter of media since the early 80s, I love everything about media, its immediacy, urgency, fluidity, and ability to impact the masses and unify people and ideas in real time, in the moment.
Social marketing continues to be a powerful force for good, but as we know it can be a dangerous platform for bad too.
Through prior careers in entertainment and broadcast radio sales, and celebrating 8 years in my current social media consultancy, social marketing clearly is the most effective way to build branding, credibility and the bottom line.
Below are social marketing tools that can build your reach and credibility in today’s business world.
This is by far a “must have” out of all the social marketing tools for anyone in business.
LinkedIn is a professional platform, that has become a standard for presenting and promoting yourself and your professional career. Not only can it be your online hub and resume, but it can be a content marketing platform, with it’s Pulse publishing feature.
A professional head shot, developed profile and consistent posting activity are what make you stand out and build your following on LinkedIn.
Probably the most evolved social platform since it’s inception, Facebook combines the ability to get more personal, have a little fun, and promote your business now in an educational way. The benign monster of social networking, Facebook has and will continue to be a must in the world of social marketing tools.
A branded timeline photo and profile picture and defined content strategy can build a following and make your Facebook page grow.
Still the most effective, real time, immediate, “in the moment” source and tool for getting and receiving information, alerts, announcements, events and using hashtags (#) to aggregate people around a particular topic or community. You can say a lot in 140 characters. Twitter is the viral platform of choice.
Tumblr
According to Tumblr, “We’ve they’ve “made it so easy to use it’s hard to explain”. This community is for anyone that wants to have a blog and put anything they want on it. Content, pictures, video, gifs, music, links, surveys, art, deep stuff, shallow stuff are all allowed as Tumblr has built and created an amazing blog community.
We feel with our eyes. Nothing is more powerful than visuals, pictures and video and the popular mobile app Instagram is the most active, fast and fun hub for posting them with some highlighted text. Its slogan, “share your life” kind of says it all. In this case, a picture is worth a thousand words. Careful with what pictures you do post, especially since they can impact your brand and professional image immediately.
Blogging
By far one of the most effective activities that can establish your authority, credibility and stature as an influencer. With content marketing’s purpose to educate, inform and inspire, blogging is tops on the tactics that can really make you stand out, get noticed and remembered more. You can launch a blog, guest post on established blogs, or join a blog community, like Tumblr).
The stats speak for themselves when it comes to blogging. According to the 2014 The Blogconomy report, 77 percent of Internet readers read blogs, 61 percent of U.S. consumers have made a purchase based on a blog post, and 70 percent of consumers learn about a company through their articles rather than their ads.
Email Marketing
Building permission based email lists and harnessing them into professional email marketing programs, is one of the most effective ways to directly and personally communicate and build trust with people. Companies like iContact, Vertical Response, Constant Content and several more offer Free and low coast programs to set up an email marketing program.
Podcasting
Twenty-first Century radio that is archived and saved, podcasting is on the rise and is becoming a very popular format for content, interviews, features, profiles, and education across any industry. Adopted by sports, music, business, politics, as well as food, hospitality and several smaller niche industries, podcasting is easy to do, easy to find and podcasting communities such as Blogtalk Radio, Spreaker, and iTunes are thriving.
Listening to the spoken word is a more personal experience.
Video
Again, we feel with our eyes. Watching and listening is still the king of content. Recently, YouTube has been greatly challenged by some newer players including Netflix, Vimeo and Yahoo Screen. Again, let the stats speak for themselves:
- 1.8 million words – the value of one minute of video, according to Dr. James McQuivey of Forrester Research
- 45.4 percent of Internet users view at least one video online per month, according to comScore
- 100 million Internet users watch a video daily
- According to the Online Publishers Association, 80 percent of Internet users recall watching a video ad on a website they visited in the past 30 days.
If you own a small business or are in business for yourself, there’s a lot of compelling evidence suggesting that online video marketing should be in your marketing mix.
Networking
The trend is shifting back to networking in person, either at events and groups, or in small groups and certainly one on one, or on the golf course or at a sporting event. Nothing accelerates a relationship or connection more than meeting in person. Owning our time with people in person allows us to personalize and maximize our time. Social media is an amazing, effective bridge, but ultimately the goal should be phone calls or in person meet-ups.
Finding that right balance of online and in-person networking is essential to stay in touch, grow relationships and make new ones. Get more social, visible, and engaged in your community, industry, and primary social communities to reap the benefits of being “top of mind.”
Speaking
If you are comfortable with speaking in public, it can really open doors and give people a glimpse into your personality, story and style.
Volunteer or submit yourself to speak and if chosen, prepare focused content that gives people good information, tools, tips and insights that can help them grow their business or brand.
Training
Opportunities to educate, train or facilitate builds interest, credibility, and trust. If you have a training idea, workshop, webinar, course, or outline, find organizations, companies, or groups that can benefit from it. If you want to stand out, get noticed and be remembered, educate and help people learn something that can help be better at what they do or be more successful.
Get out, get involved, show up, join, share, connect, help, educate, inspire, and watch what happens.
Choose the social marketing tools that work best for you, your community, and your customers. Focus on, own and commit to a few as your key hubs for activity and engagement and become known for them.
Social Image via Shutterstock
Social Marketing Tools That Build Your Reach and Credibility
How to be good at Affiliate marketing: How to reach the perfect group
How to be good at Affiliate marketing: How to reach the perfect group
Will Facebook Marketing Reach Saturation Point?
We used to see that, by using a daily Facebook advertising budget of USD 50, we can reach a targeted audience of at least 50,000 consumers through paid reach. (That was in early 2013).
Well, this may not be the case anymore.
Why That Happened
This phenomenon happened due to the change Facebook made that forces many companies to advertise for more audience reach when they reduced the organic reach that each company can achieve.
Recommended for YouWebcast: The Art of Growth Hacking: Gaining Early Traction by Doing Things that Don’t Scale
What it simply means is that if you have 100,000 facebook page likes today, each time your brand posts something on Facebook, perhaps only 6000 people or less will see that posts. According to an article in TIME magazine, a recent study found that companies’ consumers organic reach had dropped from 12% in October 2013 to merely 6% in February 2014. It also stated that it may further drop to 1 to 2% in the future. And that was an article in March 2014. So what now – 2015?
Credits: ihasahotdog.com
Oversupply to Saturation Point
By adding sugar consistently to your hot cuppa coffee, it may reach a point whereby the sugar no longer dissolves in the coffee. This is what we called the “the saturation point”. Last year onward, more and more companies started to switch to Facebook advertising in order to reach out to their followers as well as new prospects. Will it mean that Facebook advertising is reaching its saturation point soon?
Credits: Icanhascheezburger.com
The saturation point may mean that all your competitors are doing the same thing as you targeting to the same group of consumers using Facebook adverting. Will the saturation point also mean that paid reach has to be significantly reduced as well in order to accommodate such increase in the number advertisers. Well, I leave this for you to judge and decide.
Maybe It’s Time to Change Plans or Be more Creative?
When everyone is advertising to the same group of audience on Facebook it may result in information overload or what some experts called the “Facebook Fatigue”. Ads or sponsored posts that are not interesting or engaging enough would be chucked aside and ignored by the consumers.
Credits: Breakbrunch.com
Since we know that paid reach may have decreased, we have to really think of the box when we advertised on Facebook. Especially when we are just small medium companies with small medium sized advertising budgets.
Here are 3 ideas to help you increase your ad reach on Facebook, other than the usual “pay more monies” strategy.
1. Make it Attention Grabbing
Do something that make your brand looks different from your competitors. Whether you have a attention grabbing ad title or a cool unique picture; something that will make people click, like and share what you have installed for them.
2. Change Ad on a Daily Basis
People attention level are low due to the overflow of information on Facebook. Your consumers will not likely click on that same Facebook advertisement again if you continue to show them the same advertisement consistently. Change your ad daily so that there is always something new for them to check it out.
3. Increase Social Media Retention
To make full use of your advertisement money on Facebook, you may need to find ways to increase social media retention. Hence, other than letting people like your page or posts, you can also lead some of them to your web content, where they can further share your content via other social networks like Twitter, Linkedin, Pinterest or others.
Like it or not, to survive in this competitive game on Facebook advertising, you have to be more creative now if marketing money is an issue to you. Or perhaps, it is time to switch to other marketing strategies which are less saturated but as effective as Facebook?
Content Marketing and Branding on Facebook Has to Be Done Concurrently
If a new startup begins to advertise on Facebook, it may or may not see an immediate increase in terms of sales revenue or customers. This is because people need time to be familiarised with your brand. That is why it is important for your brand, to be consistently present where your potential customers are for at least 3 to 6 months. Just make sure you have the resources to maintain your brand presence to your targeted audience via Facebook advertising.
Consumers today feel better to buy from a brand they know rather than a company which they are not sure of. Hence, coupled to being consistently present on Facebook, your brand may also need to produce more customer related content for your consumers. In this way, your company will be seen as the thought leader in your industry, in which adds consumer confidence in your products and services thereafter.
In my objective point of view, it takes two hands to clap. Well, it is easy for some to say that Facebook had reduced organic post reach drastically in order to make more companies advertise with them. And that results in too many advertisers targeting the same consumer audience at the same time. I think it is also paramount for us now to be more creative in our Facebook ad content so as to get more from our advertising dollar.
Credits: themetapicture.com
At the time of this writing, I am also looking for alternative platforms to help my business clients to reach out to more customers, since we already know that once things become too saturated, we have to change our plans. Though it may be too early for us to conclude that the oversaturation of advertisers may make the platform less effective in the future, it’ll be good to look for other alternatives as well. So, I’ll leave that for you to decide, cheers!
Credits: funnyasduck.net
Will Facebook Marketing Reach Saturation Point?
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