What Would MacGyver Do? TrueShip's New Guide Delivers 7 Steps for Creating the Perfect ...

SCOTTSDALE, AZ, Sep 24, 2015 (Marketwired via COMTEX) — TrueShip (http://www.trueship.com) — the leading provider of automated returns management solutions (ReadyReturns) — is out to help retailers get their ecommerce returns policy in order.

The software maker has just released its newest guide, which delivers a bounty of tricks that even MacGyver would approve of. The guide illustrates methods that retailers can use to get the proper return policy with full automation in place quickly at their online store.

To help retailers be like MacGyver with their ecommerce returns, TrueShip’s guide covers the following elements:

-- Automating the process for customers.
-- Doubling the industry standard for returns.
-- Offering pay-on-use return labels.
-- Offering free return shipping.
-- Automating card refunds.
-- Avoiding restocking fees.
-- Reengaging shoppers with a unique value proposition.
-- Infographic: "7 Steps To Transform Your Returns Policy."

“An e-retailer returns policy is a very important cog in the ecommerce wheel and conversion funnel,” explained Michael Lazar, Director of Online Marketing at TrueShip. “If you are not engaging users properly and offering a convenient, automated and efficient returns policy, there’s a good chance that shoppers will take their business elsewhere. Our new guide delivers MacGyver-like methods that you can use to create a winning ecommerce returns policy.”

The guide can be read in its entirety by visiting: http://www.trueshi p.com/blog/2015/09/24/how-to-be-macgyver-about-ecommerce-product-retu rns/#.VgSIPZd_6Uk.

New users can start a 30-day trial of ReadyReturns automated online retail returns software by visiting: http://www.trueship.com/e-retailer-returns.

About TrueShip

#ShipSmarter – TrueShip is the original architect of multi-carrier ecommerce shipping software. ReadyShipper shipping software integrates into the most widely used shopping carts and online marketplaces. It is an easy-to-use order fulfillment solution designed to save e-retailers time and money.

Start a 14-day trial of ReadyShipper shipping software by visiting: http://www.TrueShip.com/products/ReadyShipper.

About ReadyReturns

#ReturnsHappen – ReadyReturns is a customer-facing, plug-and-play, self-service online product returns software solution. It integrates into virtually any website without any programming. ReadyReturns lets customers make returns from a website by filling out a simple form and printing the return shipping label. E-retailers set the rules of the returns, including things like return shipping and restocking fees.

Start a 30-day trial of ReadyReturns by visiting: http://www.trueship.com/online-retail-returns.

Embedded Video Available: https://www.youtube.com/watch?v=iT61wv8wud8

Embedded Video Available: https://www.youtube.com/watch?v=UY7ZCN_9myo

Press Contact
Michael Lazar
Director of Online Marketing
Tel: (877) 818-7447
Email: support@trueship.com

SOURCE: TrueShip

mailto:support@trueship.com

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What Would MacGyver Do? TrueShip"s New Guide Delivers 7 Steps for Creating the Perfect ...

3 Steps To Integrate Video With Email Marketing Automation

Many marketers have found that adding video to their email programs drives increased engagement and customer loyalty. People love watching videos online (4 billion video views on Facebook alone in 2014), and they aren’t all cat videos and sport bloopers.

Emails with “video” in the subject line have a 65% higher click-through rate on average, according to Vidcaster. When video is a central part of your email campaign, the CTR can be 200% higher than a similar campaign without video.

Email Video Strategies: Two B2C Examples

Video can help you cut costs and increase customer satisfaction as well as identify prospects and move them closer to a purchase decision when you integrate your email video strategy with your marketing automation and ecommerce platforms.

Reduce returns: A sports retailer uses video to help ski-boot buyers fit their new boots correctly and reduce unnecessary returns or customer-service contacts.

Every ski-boot purchase triggers a three-part follow-up emails series, which begins with a how-to video. The series generates a 57% open rate and 26% CTR., but most importantly has reduced costly returns and calls to customer service.

Welcome newcomers: A U.K. sports retailer’s welcome email to new customers and subscribers links to video interviews with the CEO and three customers to explain its flash-sale ordering and fulfillment system.

This email moves new members back to the website and uses video to answer questions and reduce uncertainties about the buying process. While helpful, text and images would not bring the story and value proposition to life as powerfully as interviews with athlete customers and the company’s founder.

3 Steps to a Video-Email Marketing Strategy

The innate activity associated with sports makes video marketing a natural for outfitters, but integrating email and video can help any brand achieve a variety of marketing and business goals.

Here are some suggestions (taken from a webinar I co-presented) for launching a video marketing strategy that incorporates email, ecommerce and marketing automation in a top-to-bottom sales funnel model:

1. Top of the funnel: Just get started.  All you need is a camera (even the one on your phone), a topic and a platform (embed on your website or host on Facebook, YouTube or Vimeo). Most smartphones and desktops have basic recording and editing tools like QuickTime or iMovie, or you can purchase a video editing software solution.

And you need one more thing: a clear business goal for the video. This, in turn, sets up a distinct call to action. Videos at this level can raise awareness and drive traffic to your website.

Your company might even be in the video business already. Scout around for product demo and trouble-shooting videos, even customer/fan videos. Don’t forget your own recorded webinars.

2. Middle: Qualify and move leads faster. Here, prospects reach your website from a public platform (Facebook, YouTube, etc.). Put up a simple lead-generation form that collects identifying information to unlock premium content.

Use that data to launch a drip campaign to these viewers, but watch their video viewing choices for indications that your prospects are closer to buying. This can let you skip ahead a few levels in your campaign schedule and move them to the funnel’s bottom.

At this point, you might need to move from a basic video platform to an enterprise-level program that provides more data management and integration with your marketing-automation program.

3. Bottom: Decision time. At this level, you have enough data on your prospects to point them to the videos that will persuade them to take the business action you want (purchase, sign up for a demo, call for an appointment, etc.).

Where are you on the video spectrum? What works, what doesn’t? Let me know in the comments.

Until next time, take it up a notch!

3 Steps To Integrate Video With Email Marketing Automation

StreamSend Shares 8 Steps to Build Sales with Growing Success of Video Email Marketing

New Email Marketing Automation & Integration Guide Outlines Full Process

Sacramento, California (PRWEB) August 31, 2015

StreamSend, the email marketing service provider, shares advice and a free white paper to help businesses use video to build customer relations and sales with their email marketing strategy. Video Email Marketing is an important part of StreamSend’s Email Marketing Automation & Integration Guide, which teaches integration and automation tactics that lift conversions and boost ROI.

“Video Email Marketing offers a return 280% higher than traditional direct mail.”
-Gartner Research

“In today’s cluttered digital landscape, it’s extremely difficult to capture the consumer’s attention,” said Dan Forootan, president of StreamSend Email Marketing. “Incorporating video into email marketing is one of the most potent ways to increase email engagement, breaking through that clutter and demanding attention. Here are some tips for getting started.”

1.    Video Length:
Shorter is better. Keep videos under 60 seconds.

2.    Content:
Make sure videos resonate with your audience and is relevant to your product or service.

3.    Format:
Use a format that supports both web and mobile video. Smartphones and tablets are too common to ignore. Video should play in both HTML5 and Flash.

4.    Email Design:
Design emails so that video is the primary focus and is positioned above the fold — up to 400 pixels wide. The message should concisely state “what’s in it for them” and why they should watch the segment.

5.    Lead Generation:
Consider adding a URL to the video to create immediate engagement and take viewers to the landing page. Or add a form right on to the video which viewers can use to subscribe directly to the mailing list.

6.    Subject Line:
Subject line copy should include the word “video” and tie into the segment’s subject matter.

7.    Landing Page:
Design a landing page to create continuity. Keep the audience close; don’t send them to YouTube.

8.    Tracking:
Be sure to track open rates, play rates, shares, etc., and compare them to traditional email campaigns.

Find out how to put video and all of the power of email marketing to work for your business, read StreamSend’s Agency Email Marketing Guide at http://www.streamsend.com/SSPR-EIAGuide2015

StreamSend
StreamSend offers an easy-to-use, affordable and reliable email marketing service designed to help businesses maximize the reach of their marketing budget when sending an email newsletter or using Social Media. StreamSend offers a number of industry-leading standard pricing plans, private-label and affiliate programs and hands-on personal client service. Started in 1998, StreamSend is a leader in Email Marketing.

For the original version on PRWeb visit: http://www.prweb.com/releases/2015/08/prweb12929983.htm

StreamSend Shares 8 Steps to Build Sales with Growing Success of Video Email Marketing

3 steps to better customer personalization

The fact that personalization is a hot buzzword among email marketers today should come as no surprise. Consumers appreciate when companies deliver relevant messaging directly to their inbox. Personalized emails allow marketers to create highly tailored messaging at the individual customer level, making customers feel appreciated and loved. Even more importantly, personalization helps drive customers to take a next step. This level of intimacy goes well beyond simply including the customer’s first name in the greeting. Using data, marketers can create one-to-one messages that reflect the customer’s preferences and drive ROI.

If you aren’t sending personalized emails, then you need to start. Radicati estimates that 196.4 billion will be sent this year. The only way to get noticed in the increasingly hectic inbox is to send messages that resonate directly with the customer. Establishing a personalization stream in your email marketing program should not feel overwhelming. Create a plan to build personalization for your brand in phases, which will be dependent upon the maturity level of your current email program.

Phase 1: Basic personalization

To launch a personalized email marketing program, we encourage you to simply start with the basics. Basic personalization involves creating messages that are targeted based on information that your customer provided to you upon registration. This could include information such as gender, location, or birthday. Using this contextual data can help create a personal experience in email.

For instance, if your customer is based in New York and you know that a snowstorm is about to hit the area, then you can build a campaign around the information that you know. Retail companies can use this opportunity to push their snow gear, while a travel marketer might capitalize on the need for some sun to escape the cold winter. A ski resort, on the other hand, might promote its fresh show and nearby location. A restaurant may email a coupon to people wanting to order dinner in. Depending on your business and what you sell, you can take advantage of real life current events to personalize emails.

Phase 2: The preference center

The next phase of personalization in email is the intermediate level. In this phase, you should be looking at deeper demographic information that you have collected about your customer, which is usually accomplished via a preference center. Customers that have filled out a preference center have raised their hand to identify the types of emails that they want to receive. Customers share these details to express interest, and it is your job to ensure that your email content matches their preferences. Do they like all of your emails or just a certain type? A retail customer may only be interested in hearing about a store’s shoes as opposed to all of its products. A publisher’s customer might only want email updates about weather and don’t want their inbox cluttered with anything on sports, entertainment, or breaking news. Tailor each customer’s email to his or her individual preferences to build a lasting relationship with your customer.

Phase 3: Customer behavior

The third phase of personalization in email is to target emails based on a customer’s behavior. Site browsing, past purchases, and loyalty activity can tell a marketer a lot about the customer, and it’s your job to make this data actionable. Look at how customers are responding to your emails, how they are browsing your site, how they are interacting with their shopping carts, and what they have previously purchased to personalize future mailings. Adapting these data points into your email program is the key to creating a highly tailored and personalized email experience.

Personalization is no longer a nice-to-have aspect of email marketing — it is a must-have. Implementing a personalization program is not as hard as you think. Consumers are constantly telling you things about themselves, you just have to figure out how to implement that data and make it actionable to create targeted, personalized messages. Personalization shouldn’t just be a buzzword; it should be a best practice of every savvy email marketer.

Tony D’Anna is CEO at PostUp. 

On Twitter? Follow iMedia at @iMediaTweet.

3 steps to better customer personalization

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Steps of Affiliate Marketing: Reaching out to your niche

One of the biggest problems faced by internet marketer is finding an apt way to reach out the right people with that carefully targeted advertisement so that it will do the most good. And that is where so many of the new advertising schemes and techniques began – first with mass email and postal blitzes which were considered effective if they had a 1% return, and then as the web grew and people became more sophisticated online banner ads and sales. Get all the info you need here.

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Steps of Affiliate Marketing: Reaching out to your niche