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What Would MacGyver Do? TrueShip's New Guide Delivers 7 Steps for Creating the Perfect ...

SCOTTSDALE, AZ, Sep 24, 2015 (Marketwired via COMTEX) — TrueShip (http://www.trueship.com) — the leading provider of automated returns management solutions (ReadyReturns) — is out to help retailers get their ecommerce returns policy in order.

The software maker has just released its newest guide, which delivers a bounty of tricks that even MacGyver would approve of. The guide illustrates methods that retailers can use to get the proper return policy with full automation in place quickly at their online store.

To help retailers be like MacGyver with their ecommerce returns, TrueShip’s guide covers the following elements:



-- Automating the process for customers.
-- Doubling the industry standard for returns.
-- Offering pay-on-use return labels.
-- Offering free return shipping.
-- Automating card refunds.
-- Avoiding restocking fees.
-- Reengaging shoppers with a unique value proposition.
-- Infographic: "7 Steps To Transform Your Returns Policy."

“An e-retailer returns policy is a very important cog in the ecommerce wheel and conversion funnel,” explained Michael Lazar, Director of Online Marketing at TrueShip. “If you are not engaging users properly and offering a convenient, automated and efficient returns policy, there’s a good chance that shoppers will take their business elsewhere. Our new guide delivers MacGyver-like methods that you can use to create a winning ecommerce returns policy.”

The guide can be read in its entirety by visiting: http://www.trueshi p.com/blog/2015/09/24/how-to-be-macgyver-about-ecommerce-product-retu rns/#.VgSIPZd_6Uk.

New users can start a 30-day trial of ReadyReturns automated online retail returns software by visiting: http://www.trueship.com/e-retailer-returns.

About TrueShip

#ShipSmarter – TrueShip is the original architect of multi-carrier ecommerce shipping software. ReadyShipper shipping software integrates into the most widely used shopping carts and online marketplaces. It is an easy-to-use order fulfillment solution designed to save e-retailers time and money.

Start a 14-day trial of ReadyShipper shipping software by visiting: http://www.TrueShip.com/products/ReadyShipper.

About ReadyReturns

#ReturnsHappen – ReadyReturns is a customer-facing, plug-and-play, self-service online product returns software solution. It integrates into virtually any website without any programming. ReadyReturns lets customers make returns from a website by filling out a simple form and printing the return shipping label. E-retailers set the rules of the returns, including things like return shipping and restocking fees.

Start a 30-day trial of ReadyReturns by visiting: http://www.trueship.com/online-retail-returns.

Embedded Video Available: https://www.youtube.com/watch?v=iT61wv8wud8

Embedded Video Available: https://www.youtube.com/watch?v=UY7ZCN_9myo



Press Contact
Michael Lazar
Director of Online Marketing
Tel: (877) 818-7447
Email: support@trueship.com

SOURCE: TrueShip


mailto:support@trueship.com

What Would MacGyver Do? TrueShip"s New Guide Delivers 7 Steps for Creating the Perfect ...

Lord David Puttnam: online voting would cheapen democracy

Lord Puttnam took to the stage last month at The Marketing Society Annual Lecture at BAFTA to discuss his view on leadership and call on marketers to use their position to drive social change.

One of Lord Puttnam’s primary concerns is the “serious” level at which younger people are becoming disengaged with politics.

Should you make democracy that simple? Should you make it inexpensive?

“A lot of people try to pretend there isn’t a problem or that it will go away. What I am showing is that there is a problem with young people and disengagement with politics. It really has now set in and it is really serious,” he said.

Social media generation

The answers offered to the problem of engaging millennial voters may sound familiar to marketers, particularly the focus on digitising services and communications to fit with the ‘social media generation’.

However, Lord Puttnam is sceptical about the idea of introducing online voting: “There’s no question that you’d increase participation if you could do it electronically and we have this conversation all the time at House of Lords. Wouldn’t it be lovely if you could press a button to vote and not get in a taxi or walk in and do it? “

“But there is a flipside to that… should you make democracy that simple? Should you make it inexpensive?”

Did he fight a war to make it a push button democracy? I don’t think he did

He added: “It’s easier for me to say than for [most] to remember but I didn’t meet my dad until I was five because he was away fighting a war. He was fighting a war to be sitting here as we do now. Did he fight a war to make it a push button democracy? I don’t think he did.”

None of the above

His answer for how to engage with an increasingly disinterested youth is ‘trust’, something which he also urges brands to think about. He draws a parallel with the ‘none of the above’ movement – which is growing because people don’t like any of the party leaders – to the problems behemoths such as Tesco are experiencing as alternative brands steal market share.

With regards to the party leaders, he claims Cameron could have had an opportunity to gain trust but lost it with the way he responded to the Leveson inquiry. In contrast, Puttnam said that Cameron was “absolutely brilliant” with Hillsborough and Bloody Sunday because he spoke honestly.

The problem with Cameron is he thinks tactically all the time. People aren’t tactics, they have to believe that you believe in something

“The problem with Cameron is he thinks tactically all the time. People aren’t tactics, they have to believe that you believe in something,” he said.

I will never forgive Blair

Similarly, Puttnam’s trust was ‘unforgivably’ dented by Blair. Reflecting on his experiences voting for the Iraq war, he said: “People were prepared to be quite forgiving with Blair but the tragedy there is that, having reached a point that people were giving him the benefit of the doubt, he then manipulated us to a point where our natural good sense was removed from us.”

He added, “I remember thinking – I guess we have go to war because he clearly knows something we don’t – and it simply wasn’t true. It absolutely wasn’t true and I will never forgive him. I voted. I went through the lobbies at the House of Lords and voted for us to go to war. Much brighter people than me didn’t. How instant it is to give out trust?”

There are brands that, as a result of behaving well, are developing trust

His advice to brands is to develop trust by doing actions that show you mean what you say. In a social media world, the stakes are higher and Puttnam believes trust is lost easily.

“There are brands that, as a result of behaving well, are developing trust. They understand that trust, in the social media sense, is very quickly lost and they know that to sustain trust is almost a daily activity in which you have to prove that you are the trusted brand you said you were. You now have a social media pack out there that are more than happy to put you down if you are not,” he added.

How Would An Email Tax Change Email Marketing?

On April Fools’ Day, Forbes ran a story about how Congress was considering a tax on email by amending the Internet Tax Freedom Act the next time it comes up for renewal. It was a great gag, and while I think there’s zero chance of any kind of email tax coming into being, it’s interesting to think about how the email marketing industry would change if some kind of tax were levied.

Possible Tax Schemes

About 10 years ago, I thought the email industry might actually benefit from having additional costs associated with sending. At that time, malicious spam was still a significant problem. Since then, ISPs have done such a stellar job of eliminating traditional spam from inboxes that the definition of the word “spam” now means something entirely different: email consumers no longer want, even if they opted in to receive it.

That said, illegitimate email still represents 95% of all email volume. That’s a lot of email for ISPs to filter through to get down to the 5% that’s legit. Even a tiny tax on each email sent would collapse any centralized sending of spam; however, it might be less effective in tackling the bot networks that are responsible for much of the spam that’s sent today.

Of course, part of the trick is how to actually implement a “tax” on email. One way would be through a bonded sender program, which would allow a few different schemes. For instance, each sender would post a bond, and every time recipient complaints exceeded an established threshold, money would be taken from the bond. When your bond runs out, all your emails get blocked until you replenish it. So essentially this would be a tax on spam and unwanted or irrelevant email.

Another way of using a bonded sender program would be to charge a tiny amount for each email delivered. That would instantly change our tolerance levels of inactive subscribers.

A twist on these ideas would be for the U.S. Postal System to start a white label email system. Just like with snail mail, you’d pay for postage –and through a revenue-sharing program with ISPs, you’d get guaranteed 100% deliverability.

In all of these cases, you pay money upfront to avoid potential deliverability problems that would otherwise directly cost money to fix through remediation, and indirectly cost money through the revenue lost from blocked messages to your subscribers.

The Current Tax on Email

The central tension in email marketing is that our subscribers’ time is far more valuable than the pittance it costs us to send them email. In my book, “Email Marketing Rules,” I refer to this as email marketing’s cost-value gap. Marketers fill this gap by sending relevant emails to subscribers who want those emails.

When marketers don’t fill that gap, they invariably suffer deliverability problems from high complaints and low engagement. This is essentially a tax that subscribers impose on marketers for wasting their time. And it’s a tax that marketers can largely avoid by (1) putting in place sensible permission practices and sound collection processes across all their email acquisition sources and (2) using personalization, segmentation, triggered emails, and other tools to consistently send individually relevant emails.

It’s this ever-rising tax imposed by subscribers that’s the reason email marketing is no longer cheap. If you focus on making your emails smarter and more relevant, you not only reap the benefits of higher returns and higher customer satisfaction, but also minimize deliverability taxes.

How Would An Email Tax Change Email Marketing?

8 Things Social Media Marketers Wish You Would Stop Saying

Can you make this go viral

We have no control over what goes viral. It is the audience, the internet user, who makes something go viral. If it is catchy and timely it may go viral. If we could figure out the equation to what people are going to go nutty over we would be kings!

Can you guarantee me $10,000 in sales each month

No, just because Social Media Marketing and Advertising is a new platform the rules don’t change. It is still Advertising and Marketing – sales depend on if your product is in demand, if the consumer needs or wants your product – we can’t predict the needs and wants of the consumer (yet!) It is no different than Target or Walmart being unable to predict if your product will fly off the shelves. The only thing we can do, as in any campaign old or new, is put it out there creatively and entice people to make the purchase.

My customers aren’t using Social Media.

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Are you sure about that? 77% of all American adults are active Facebook users. (Pew)

The fastest growing demographic on Facebook is the 45 to 54 age group. Basically, the majority of people in all age groups and income brackets ARE using Social Media.

I used a Social Media Marketer before and they promised 3 times my return on investment and it didn’t happen.

Again, no one can predict what consumers will purchase. Products and services must be wanted or needed by the consumer. Seasonally your products may increase in sales, but overall the best we can do is put your products out there as creatively as possible and entice people to purchase. Social Media is the major avenue to advertise these days – if you want to be seen and considered you must be there. If a marketer is “promising” you a specific ROI walk away.

My business is too serious to post these silly pictures and stories.

Then your business is too boring to be acknowleged on Social Media. Advertising and Marketing by selling directly to people is no longer how it is done. Providing your audience with interesting and relevant content that they will take notice of is how you will gain customers. If you think you are too serious participate in Social Media then you are missing a valuable opportunity to grow your business.

This is too expensive – all you do is post silly cartoons and stories.

With 71% of Consumers more likely to make a purchase based on Social Media Referrals and 74% of Social Media users encouraging their friends to try products (Forbes) it is a serious marketing tool that takes time, knowledge and experience. Social Media Marketers (good ones) are not just slapping up a cartoon, they are curating content and posting strategically as well as monitoring your accounts for conversations and engagement. It takes time.

Many business owners don’t blink twice at pending thousands on an ad that sits in a closed phone book that does not have much of an ROI yet freak when they see monthly marketing and advertising costs. It is time to take Social Media seriously and shift that budget over to what works.

My daughter/son/wife/niece/nephew spends a lot of time on Social Media, they can handle posting on my business page.

Just because someone uses Social Media a lot does not mean they know how to effectively market. A successful Marketing and Advertising Campaign takes experience and knowledge. Just because your niece spends a lot of time reading medical journals you wouldn’t let her operate on you. Spending a lot of time on Social Sites does not make someone an expert.

Social Media is a fad for kids– it will all end soon.

If you still believe this then you are going to be hard pressed to find customers in the future. While the actual Social Sites (Facebook, Twitter, Pinterest) may not be around in 10 years (or will they) online marketing and advertising is how it is done these days. Laptops, tablets, mobile phones – people are plugged in and getting their information via the internet. You need to be there so that they get your information.

quiet

Author: Laura Donovan

Laura Donovan is the President of The Word Pro, a national digital marketing company. She is a graduate of North Central College with a degree in Organizational Communications, a discipline that has proved valuable in her Social Media endeavors. Laura been managing Facebook, Google+ and Twitter pages for small and… View full profile ›

8 Things Social Media Marketers Wish You Would Stop Saying