Email Marketing Tips That Work Every Time

Email marketing lends itself to a lot of creative endeavours. If your goal is to make this successful, you are will need to think outside of the box in order to get things done. It’s with that in mind that you should consider these 11 tips that will make sure that things go your way. They are quick, easy to work with, and will provide great options down the line. Counting down from 11 to 1, here are some tips to use today.

11. Transparency in the Sender Option
Who is the email coming from? Make it clear, and don’t try to hide or change it often. This is the key to keeping your customer base from labelling you a spammer. Keep it transparent.

10. The Subject Line Shuffle
Test out several subject lines and measure how each one works. You’ll find a good methodology once you test out several options. Keep them short!

9. Keep the Tone Correct
The writing you do shouldn’t be too “corporate” in nature. Make it a bit more homely, and without going over the reader’s head. Keep the tone simple, and use it to your advantage. Remember, you’re not going to want to create a lavish style here.

8. Personalise Everything
Make sure that you keep things personalised, and outside of a “template” format. If you end up with a “template” that gets sent out often, you will end up with a problem overall. Personalise things so that the end user feels as though you’re communicating to them, and them alone.

7. Think about What the Reader Wants
The end user has given you permission to email them, but why? Think about that every time you send an email, or you’re going to end up with a lot of people unsubscribing to your messages. Think about how you can fulfil their wants and needs, and don’t just send out messages thoughtlessly.

6. Keep Things Brief
Do not send long winded messages through email. Email marketing doesn’t lend itself too well to this. Keep things to the point, and don’t waste the time of your readers. Furthermore, don’t send too many messages either.

5. Link Sparingly
If you have a call to action you want to have in place, don’t crowd it with other links. Your email list is not the main resource you need to work on for SEO. In fact, chances are your SEO doesn’t matter when it comes to email alone. Don’t overthink this, just link to your call to action once, and make it obvious as to what you’re doing.

4. Split Your List
When you have thousands of people on a list, and you want to send specific messages to certain members, then split it. Find a way to segment things so that you are not addressing every member at once. This will help keep things tidy, and the messages you want to communicate appropriate for the target audience you want to have in place.

3. Elastic Email Design
Make sure that your audience is not left out cold when they are using smartphones and tablets. Responsive design is here to stay, and your email matters. Make sure that your email design flows with the appropriate implementation, design, and elasticity.

2. Test Before You Send
Test your email, read it over, check for dead links, and more. Always test the email that you’re going to send out to the masses, and if you make a mistake, acknowledge it immediately. Never just send your first draft, it’s a mistake.

1. Send It to Friends
Perhaps the easiest thing to do when working with email marketing is to have a small testing ground. Have a few friends get your email and see whether or not there are issues. This is a form of testing that will help you avoid costly errors, that’s for sure.

To find out more about how I can help with your Email Marketing can contact me here or via LinkedIn and for further marketing tips sign-up to my monthly newsletter or simply email me at hello@kellylovesmarketing.com

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Email Marketing Tips That Work Every Time