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People either check email all the time, or barely at all

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When it comes to checking your email, it’s either feast or famine.




According to this chart from Statista, based on stats from email marketing company BlueHornet, almost 34% of American consumers say they check their email “throughout the day.” Mobile is a huge reason for this: The same survey found that consumers look at their phone more than 150 times a day, on average.




But if you’re not checking email constantly, you’re probably barely checking at all — the biggest group (39%) was people who check their email only 1 to 3 times a day. Statista





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People either check email all the time, or barely at all

Email Marketing Tips That Work Every Time

Email marketing lends itself to a lot of creative endeavours. If your goal is to make this successful, you are will need to think outside of the box in order to get things done. It’s with that in mind that you should consider these 11 tips that will make sure that things go your way. They are quick, easy to work with, and will provide great options down the line. Counting down from 11 to 1, here are some tips to use today.

11. Transparency in the Sender Option
Who is the email coming from? Make it clear, and don’t try to hide or change it often. This is the key to keeping your customer base from labelling you a spammer. Keep it transparent.

10. The Subject Line Shuffle
Test out several subject lines and measure how each one works. You’ll find a good methodology once you test out several options. Keep them short!

9. Keep the Tone Correct
The writing you do shouldn’t be too “corporate” in nature. Make it a bit more homely, and without going over the reader’s head. Keep the tone simple, and use it to your advantage. Remember, you’re not going to want to create a lavish style here.

8. Personalise Everything
Make sure that you keep things personalised, and outside of a “template” format. If you end up with a “template” that gets sent out often, you will end up with a problem overall. Personalise things so that the end user feels as though you’re communicating to them, and them alone.

7. Think about What the Reader Wants
The end user has given you permission to email them, but why? Think about that every time you send an email, or you’re going to end up with a lot of people unsubscribing to your messages. Think about how you can fulfil their wants and needs, and don’t just send out messages thoughtlessly.

6. Keep Things Brief
Do not send long winded messages through email. Email marketing doesn’t lend itself too well to this. Keep things to the point, and don’t waste the time of your readers. Furthermore, don’t send too many messages either.

5. Link Sparingly
If you have a call to action you want to have in place, don’t crowd it with other links. Your email list is not the main resource you need to work on for SEO. In fact, chances are your SEO doesn’t matter when it comes to email alone. Don’t overthink this, just link to your call to action once, and make it obvious as to what you’re doing.

4. Split Your List
When you have thousands of people on a list, and you want to send specific messages to certain members, then split it. Find a way to segment things so that you are not addressing every member at once. This will help keep things tidy, and the messages you want to communicate appropriate for the target audience you want to have in place.

3. Elastic Email Design
Make sure that your audience is not left out cold when they are using smartphones and tablets. Responsive design is here to stay, and your email matters. Make sure that your email design flows with the appropriate implementation, design, and elasticity.

2. Test Before You Send
Test your email, read it over, check for dead links, and more. Always test the email that you’re going to send out to the masses, and if you make a mistake, acknowledge it immediately. Never just send your first draft, it’s a mistake.

1. Send It to Friends
Perhaps the easiest thing to do when working with email marketing is to have a small testing ground. Have a few friends get your email and see whether or not there are issues. This is a form of testing that will help you avoid costly errors, that’s for sure.

To find out more about how I can help with your Email Marketing can contact me here or via LinkedIn and for further marketing tips sign-up to my monthly newsletter or simply email me at hello@kellylovesmarketing.com

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Email Marketing Tips That Work Every Time

How Style Bloggers Earn Sales Commissions, One Click at a Time

Updated Feb. 11, 2015 11:33 p.m. ET

Kat Tanita, a photogenic 26-year-old, regularly poses for pictures on the streets of New York, modeling her style of classic, feminine clothes and accessories. Three times a week, she uploads the professional-quality shots to her blog, With Love from Kat, where they generate almost half her annual income.

The money comes from the dozen or so links Ms. Tanita places at the bottom of each post that whisk readers to retail sites selling the products she is wearing, as well as similar-looking items often at lower prices. Every time a reader clicks and buys from a linked retailer, for the next month Ms. Tanita will get a cut of the sale, whether it’s an item featured on the blog or any product the retailer sells. And the typical reader is none the wiser.

Commission-generating links are the nuts and bolts of “affiliate marketing,” a mechanism that is one of the most common, least visible ways the Internet funnels blog readers onto retail sites. A $40 trench coat Ms. Tanita linked to last fall sold out, she says, and hundreds of people bought a romper she posted.

Ms. Tanita declined to disclose how much money she earns from her affiliate posts but says it is enough to support herself. “I couldn’t imagine four years ago that I could be making a living off of outfits that I’m wearing,” she says about the start of her blog. “It’s kind of crazy.”

For many of the personal-style bloggers flocking to New York Fashion Week, which starts Thursday, affiliate links are a major source of income. This fashion-forward crowd might buy the products they link to, and they also regularly get merchandise directly from brands and retailers. Some link to things they don’t actually own, on a “wish list” or “gift guide.”

Affiliate programs, used by many online retailers, blogs and media sites for a decade or more, are gaining new ground for bloggers as they expand to social media platforms like Instagram, Pinterest and Twitter .

Terms of the deals typically are based on how many readers a blog has, and how much interaction it gets. Commissions range from 3% to more than 20% of sales. For bloggers, also known as “influencers,” whose readers are loyal and eager to shop, there is real money to be made. Hundreds of bloggers earn tens of thousands of dollars a year from affiliate relationships, people familiar with the industry say. A few make that much in a month.

Affiliate links bring shoppers directly to the merchandise, unlike a print ad or editorial mention in a glossy magazine, where readers have to hunt the product down for themselves, says Bryan Galipeau, director of social media for Nordstrom . The department store’s affiliate program is run by a team of four full-time employees working with several thousand bloggers and social media personalities.

Another advantage: Shoppers see the advice that bloggers dispense as independent and unbiased. “There’s a level of credibility that bloggers bring,” Mr. Galipeau says. “It’s an unedited perspective.”

Julia Engel, a 24-year-old San Francisco resident with a style blog called Gal Meets Glam, says she thinks her readers understand how affiliate marketing works and don’t mind. “People are always going to ask me where something is from, and I’m always going to answer,” says Ms. Engel. “So if I can be credited for that purchase, it’s a win-win situation.”

Self-employed personal style bloggers have been embraced by the notoriously closed fashion industry, were the programs are a natural fit with the industry’s brand-centric, advice-heavy culture. Links are subtler than in-your-face display ads, and they are far simpler than the elaborate partnerships some brands have brokered with bloggers in exchange for sponsored posts, personal appearances and social-media mentions.

Acting as middlemen between retailers and bloggers, and helping attract more of each, are affiliate networks. In exchange for its own fee or percentage, a network provides the necessary technology to create links and track purchases, and writes commission checks. It verifies whether a blogger is worth doing business with, and brokers new relationships and deals.

A network gives bloggers access to “retailers that normally they might not be able to get in with,” says Adam Weiss, general manager at Rakuten Affiliate Network, formerly called LinkShare and a unit of Rakuten Marketing.

RewardStyle, a leading network based in Dallas, is among the easiest to use, many influencers say. It offers bloggers a widget of a scrolling gallery of linked product shots, which they may want to embed at the end of each post, making it even easier for readers to click and buy. When a linked item is sold at multiple retailers, RewardStyle tells the blogger how much commission each retailer is willing to pay.

The network accepts only about 10% of those who apply, says Amber Venz Box, RewardStyle’s co-founder and president. In all, it says it works with about 9,000 bloggers, magazines and other publishers and more than 4,000 retailers, including Nordstrom, Neiman Marcus and Net-a-Porter. RewardStyle affiliate links resulted in $282 million in sales for retail partners in 2014, the company says.

Last spring, RewardStyle introduced a way to shop from Instagram, which doesn’t allow clickable links in captions. Shoppers can sign up for a RewardStyle tool called LIKEtoKNOW.it: If they “like” a RewardStyle blogger’s linked photo on Instagram, RewardStyle will send them an email with affiliate links to help them buy the products. Although RewardStyle offers to collect links and send just one email a day or week, 95% of shoppers request the information immediately.

Email recipients “want the information and they want it now,” says Ms. Venz Box. They aren’t thinking about whether a blogger makes a commission like some store salespeople. In its first nine months of operation last year, LIKEtoKNOW.it led to $10 million in sales.

Data is a huge part of affiliate marketing’s success. Retailers can measure exactly how much they get in sales from affiliate links, and bloggers know where their readers want to shop and what they buy.

Kimberly Pesch, 31, learned the audience for her blog, Eat.Sleep.Wear, likes items they don’t have to try on, such as shoes and sunglasses. When she posts something expensive, like a Chanel handbag, she will typically also offer similar alternatives—“an affordable piece,” says Ms. Pesch, who lives in Los Angeles.

It sounds easy to make money in affiliate marketing, but Taylor Davies learned firsthand it isn’t. In 2012, Ms. Davies, a 29-year-old full-time editor at The Luxer, an e-commerce site, put a few of the links on her blog, Shut Up I Love That. She found it difficult to reach the $100 commission threshold required for RewardStyle to issue her first check. “You don’t automatically start making money,” she says. “If people aren’t interested in what you are saying, there isn’t going to be much of an impact.”

Ms. Davies decided to go with ShopSense, a network that pays based on clicks, not purchases, and says she now earns from five to 10 cents per click, or about $100 a month. “I learned my audience, much like me, they click on things because they want to see it and investigate it but they don’t buy it,” Ms. Davies says.

Write to Elizabeth Holmes at elizabeth.holmes@wsj.com

How Style Bloggers Earn Sales Commissions, One Click at a Time