Solutions Empower Local Businesses With Strategic Cross Media Solutions Using All Inclusive ...

Denver Colorado, July 2015 – Denver Integrated Marketing Solutions announced the launch of their Denver based integrated marketing solutions firm. The company specializes in delivering a powerful blend of offline and online marketing strategies to help companies increase sales and visibility.  Their unique approach combines online and offline strategies using a blend of traditional offline and innovative online mediums to achieve maximum outreach.

One of the biggest challenges local businesses face is not knowing how to harness the wealth of new media that is available to reach customers.

“Our expertise allows us to optimize the marketing mix by effectively communicating a message in both online and offline media. This makes it possible for small businesses get the same exposure as major companies that have a larger dedicated marketing staff. We help even the playing field for local businesses,” said Sean Coleman, co-founder of Denver Integrated Marketing Solutions

“We help companies launch new products, increase sales, create brand visibility, promote events, engage in viral marketing and more. Our combined marketing programs are delivering results for companies in sales, marketing, and public relations campaigns,” said Vaun Coleman, co-founder of Denver Integrated Marketing Solutions

The benefit of their All Inclusive Marketing Solutions (A.I.M.) approach is that it helps businesses reach customers, and cuts marketing costs in half with high conversion campaigns that increase leads, boost sales, and grows repeat business.

Sean and Vaun Coleman who founded Denver Integrated Marketing Solutions are no strangers to success.  They are self-made success stories that built their empire online from scratch.  They did it with a creative mix of sales and marketing, blogging, social media, mobile marketing, new media marketing, video marketing and affiliate marketing. Now known as the “Twin Mentors”, these savvy entrepreneurs now are engaging their proven approach to help local businesses achieve similar success. 

Sean says, “What we get from this business is helping people to better grasp marketing so they can stand out above the crowd and help the little guy to compete.  We love being able to give back to the community and help business owners who are discouraged from failed marketing efforts.  We help them stay the course and provide a helping hand to increase volume and help their business grow.”

Future plans for the company include publishing educational materials that empower small business owners to market themselves.  The dynamic marketing duo is currently in the development phase for a series of books, eBooks, and other training materials to be released in the near future.

About Denver Integrated Marketing Solutions

Denver Integrated Marketing Solutions is a local provider of strategic multi-media platform marketing solutions helping small and medium businesses to expand their outreach on and offline. Having built six-figure success stories from scratch, CEO’s and founders, Sean and Vaun, are masters of marketing. They started their careers having completed 4 years of military service (United States Army) with honorable discharge. Their work in the Government Treasury Department, along with their success as Real Estate investors, Network Marketers and a Mail Order business shows their overwhelming experience in the areas of marketing. They created success quickly through a unique integrated approach incorporating blogging, social media, mobile marketing, new media marketing, video marketing and affiliate marketing. Today their company develops strategic multi-media platform marketing approaches to local businesses.

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Contact Denver Integrated Marketing Solutions:

Sean & Vaun Coleman
720 465-6732
info@denverintegratedmarketingsolutions.com
1550 Larimer St. Suite 766 Denver, CO 80202

Solutions Empower Local Businesses With Strategic Cross Media Solutions Using All Inclusive ...

Using strategic inbound marketing to drive revenue

The numbers don’t lie when it comes to the power of technology: 89 percent of U.S. Internet users search online before making a purchase decision (even if the purchase is made locally); 93 percent of adult Internet users are on Facebook; and companies that blog (compared with those that don’t) see a 67 percent increase in leads per month.

While business owners today understand that in order to reach their revenue objectives, they have to embrace technology, they’re not always sure how to do so in a cohesive, strategic way.

There’s Facebook, Twitter, Search Engine Optimization (SEO) and email marketing, just to name a few. Oftentimes, business owners engage disparate vendors to handle different digital marketing venues and are frustrated when they don’t reach their goals.

That’s where strategic inbound marketing comes in. Whereas outbound marketing (the lion’s share of most company’s marketing budgets) is difficult to measure and historically low yield, inbound marketing is different.

Costs drop dramatically because you are targeting your audience. People are not disrupted by your message because they are looking for it. And — best of all — it’s measurable.

Strategic inbound marketing takes a combination of tools — organic SEO, Pay Per Click, email marketing, blogging and social media — and turns them into a lead generator for your business.

Instead of having five voices all singing a similar song in different keys, you now have a perfectly harmonized choir, and all of their voices are pointed at your demographic.

If you’re considering hiring an outside consultant to implement a strategic inbound marketing plan, business owners should ask the following questions:

 

Do you have real offices and do you answer the telephone?

A design company’s commitment to a brick-and-mortar presence demonstrates a commitment to their business, and having someone answer the phone indicates a desire to serve clients.

 

What results have you seen in the past? May I see some samples?

Beware of novices in the industry. Pick an agency that has tenure and has worked with clients from various industries. Ask for samples of their work and results that their clients have seen.

 

What metrics do you provide and how often do you report?

Let’s be honest. You don’t just want more traffic to your website or more Facebook likes. You want more business and more sales. An agency that focuses on getting you more leads and that brings you clients outperforms agencies who gathered 500 new likes.

Another question is how often do they report to you? Keep them committed and ask to see updates on their results several times a month to ensure there is constant improvement.

 

What is your breadth of skill?

You need more than good blogging skills for a successful inbound marketing campaign. Pick an agency that is a pro at keyword research, social media, search engine optimization, email marketing and that can help you with website design and development.

If your only tool is a hammer, everything looks like a nail. You need someone who can offer a custom solution and can back up their services.

 

Do they offer support services?

Pick a reliable agency that can provide support services and respond quickly every time a problem might arise. Will they respond quickly to your requests for website changes? Do they provide email services? Can they design branded email templates and segment your list of contacts for personalized marketing campaigns?

Your website is the cornerstone of all your inbound marketing activities. A good Web design company will ask potential clients questions like: What are your marketing goals? What types of visitors would you like to have come to your site? What are the pain points or desires of each visitor type and how do you respond to them? What would you like each visitor type to do when they visit your site?

They will then build a site that encourages visitor action by understanding and applying trust building techniques, using content and call outs to create a sense of urgency and implementing layout and design to focus the eye on objectives.

Just remember that strategic inbound marketing is innovative in that it engages people at all stages of the sales cycle. It allows you to track leads, convert those leads into customers, close sales and delight the customer.

Strangers become visitors, who become customers, who become promoters. And that kind of marketing is priceless.

 

Andrew Reilley is the Chief Experience Officer at United WebWorks Inc. He can be reached at andrew@unitedwebworks.com or 912-231-0016.

Using strategic inbound marketing to drive revenue