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20 SEO Professionals to Follow on Twitter

There is no shortage of search engine optimization (SEO) professionals and digital marketing advisers, or marketers, on social media. This is especially true on Twitter where everyone seems to be a marketing expert or at least has something (goods or service) they want to market or sell. Therefore, the question arises–who should readers turn to, or follow, on Twitter, as well as other social media and/or online platforms, for trustworthy online marketing advice that can help someone in marketing or promoting their business? Here are 20 SEO professionals and/or marketing experts to consider following on Twitter.

1. Kristopher B. Jones–A leading SEO expert, entrepreneur, and author of the best-selling book, Search Engine Optimization: Your Visual Blueprint to Effective Internet Marketing. Jones is also the former chief executive officer (CEO) and president of the Pepperjam Affiliate network. He also serves as an advisor to Internet Marketing Ninjas. His Twitter handle is @krisjonescom. The link is: https://twitter.com/krisjonescom.

2. Bruce Clay–A pioneer among SEO experts and he established Bruce Clay, Inc. in 1996. Today, he continues to be at the forefront of the SEO industry. He is also a popular speaker at tech conferences and the author of the book, Search Engine Optimization All-in-One for Dummies. His company Twitter handle is @BruceClayInc. The company link is: https://twitter.com/BruceClayInc.

3. Jeff Bullas–A top-ranking content marketing influencer, social media marketing strategist, and chief evangelist at ShuttleRock. He is listed among the Forbes Top 10 Social Media Influencers and the Huffington Post Top 100 Business Twitter accounts. As such, Bullas is considered a must-follow for anyone in the digital marketing realm, but particularly in social media marketing. He has nearly 400,000 followers and receives multiple retweets per tweet. His Twitter handle is @jeffbullas. His link is: https://twitter.com/jeffbullas.

4. Cynthia Johnson–“The Social Media Girl” is the director of social media marketing for RankLab. She is also a keynote speaker for PubCon, which is considered the “cream of the crop” among social media and optimization search marketing conferences. Moreover, Johnson has been a driving force behind major corporate social media campaigns, such as Chevrolet and Levis. Her Twitter handle is @CynthiaLIVE. The link is: https://twitter.com/CynthiaLIVE.

5. Jayson DeMers–This SEO wiz is the founder and CEO of the Seattle-based marketing agency, AudienceBloom. He is also a writer for Forbes, Huffington Post, Entrepreneur, and other sites. DeMers’ desire to demystify SEO for small business owners has placed him in a league of his own. His Twitter handle is @jaysondemers. The link is: https://twitter.com/jaysondemers.

6. Rand Fishkin–The founder of Moz, which is one of the top-rated optimization tools on the market. Not only is Fishkin an SEO expert, but he also prides himself on being a TechStars investor and feminist. Moreover, he is also famous for sporting an old-fashioned, handlebar mustache. He is known to tweet many times a week about SEO, marketing, technology, and startups. His Twitter handle is @randfish. The link is: https://twitter.com/randfish.

7. Danny Sullivan–The founding editor of Search Engine Land and Marketing Land. He is an industry leader who covers Google, Twitter, Facebook, SEO, and SEM (search engine marketing), as well as all things search marketing, digital marketing, and search-related. He has nearly 500,000 followers on Twitter and is one of the first out with news about Google, Bing, or other search engines. Moreover, Sullivan is also known for his generosity with the knowledge he shares with others. All of this certainly reinforces the idea that Danny Sullivan is an SEO professional to follow on Twitter. His Twitter handle is @dannysullivan. The link is: https://twitter.com/dannysullivan.

8. Amber Naslund–This marketing wiz first made a name for herself with Radian6, which is now known as Salesforce Marketing Cloud, and her blog, Brass Tack Thinking. She is now a marketing big wig at Sysomos, which is a social analytics and intelligence platform. She still shares her marketing advice as well as her vibrant personality on her Twitter account, which has nearly 56,000 followers. Her Twitter handle is @AmberCadabra. The link is: https://twitter.com/AmberCadabra.

9. Joost de Valk–The CEO and founder of Yoast. In 2010, deValk started Yoast and the company specializes in SEO, WordPress, and online marketing. In fact, anyone who works with WordPress on a regular basis has likely used one of his powerful WordPress themes. Before founding Yoast, the SEO specialist launched the biggest CSS3 resource on the Web, CSS3.info, and its extension, Quix. His Twitter handle is @jdevalk. The link is: https://twitter.com/jdevalk.

10. Stuart Draper–The founder of Get Found First, which is a pay-per-click (PPC) advertising agency founded in 2008. Moreover, he also created the Stukent app. His Twitter handle is @Stu_Draper. The link is: https://twitter.com/Stu_Draper.

11. Zac Johnson–An Internet marketer, entrepreneur, blogger, and super affiliate who has made millions of dollars over the last decade in affiliate marketing. He also hosts a podcast entitled, “Rise of the Entrepreneur,” which can be found on iTunes. His Twitter handle is @zacjohnson. The link is: https://twitter.com/zacjohnson.

12. Ania Dziadon–The CEO and chief strategist of Add Optimization. Moreover, she is also the CEO of EasyFinance.com. With more than 10 years of experience in inbound marketing, this industry leader has become a pioneer in the search technology field. Her Twitter handle is @bonifata. The link is: https://twitter.com/bonifata.

13. Ann Smarty–The SEO wiz and content marketing leader is the founder of MyBlogU and ViralContentBuzz.com. She is also currently a blogger and brand manager at Internet Marketing Ninjas. Her Twitter handle is @seosmarty. The link is: https://twitter.com/seosmarty.

14. Marcela De Vivo–De Vivo is the founder of Griffin Media, which has wide-ranging international interests. Moreover, the online marketing wiz has been involved in SEO for more than 15 years. Her Twitter handle is @marceladevivo. The link is: https://twitter.com/marceladevivo.

15. Dharmesh Shah–The founder and chief technical officer (CTO) of HubSpot, which is the world’s leading inbound marketing and sales platform. Moreover, he is also a blogger at startup initiative, OnStartups.com. Shah’s nearly 280,000 Twitter followers are regularly treated to his insider’s point of view on all things marketing, but also on entrepreneurialism, funding, and startups. Furthermore, he is considered a renowned expert and leader in inbound marketing and serves as an angel investor for over 40 startup companies. His Twitter handle is @dharmesh. The link is: https://twitter.com/dharmesh.

16. Rae Hoffman–The outspoken blogger talks about the SEO, affiliate marketing, and social media fields on her well-regarded blog. She is also the co-owner and CEO of PushFire, which is a Texas-based Internet marketing agency. Moreover, she is also well-known for her Twitter handle @Sugarrae. The link is: https://twitter.com/sugarrae.

17. Avinash Kaushik–A best-selling author who wrote the book, Web Analytics 2.0 and Web Analytics: An Hour a Day. Moreover, he is also the digital marketing evangelist at Google, a co-founder of Market Motive, and runs the website, Occam’s Razor. His Twitter handle is @avinash. The link is: https://twitter.com/avinash.

18. Duane Forrester–This online marketing wiz is a senior product manager for Bing and helps run their Webmaster Outreach Program. He is the author of the book, How To Make Money With Your Blog & Turn Clicks Into Customers. Moreover, Forrester is also on staff at Search Engine Forums and a popular conference speaker at PubCon as well as other related forums. His Twitter handle is @DuaneForrester. The link is: https://twitter.com/DuaneForrester.

19. John Rampton–The founder of Adogy, which is a Palo Alto-based advertising agency. He is also a frequent contributor to Search Engine Journal and The Examiner. Rampton is well-known as a “start-up addict,” and has twice ranked among the top 10 of the “Top 25 Most Influential PPC Experts” by Hannapin Marketing. Moreover, he is also a contributor and blogger for Entrepreneur, TechCrunch, Forbes, among others. His Twitter handle is @johnrampton. The link is: https://twitter.com/johnrampton.

20. Brett Tabke–The founder of PubCon and WebmasterWorld, Inc. This industry leader has built two successful digital marketing resources from scratch and regularly shares his thoughts with his nearly 40,000 Twitter followers. His PubCon is the most popular online marketing conference in the U.S. while WebmasterWorld was the gold standard in terms of SEO for many years. His Twitter handle is @btabke. The link is: https://twitter.com/btabke.

While there is certainly no shortage of SEO professionals and digital marketing advisers on social media, it is important to seek out trustworthy online marketing advice that can help someone in marketing or promoting their business. As such, this article has directed readers toward 20 SEO professionals and/or marketing experts to consider following on Twitter, as well as other social media and online platforms.

Written and Edited by Leigh Haugh

Sources:
Search Engine Watch–37 SEO Experts You Should Be Following on Twitter
CIO–15 Marketing Experts to Follow on Social Media
Inc.com–20 Digital Marketing Experts to Follow on Twitter

  Advisors, internet, SEM, SEO, spot, Twitter

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20 SEO Professionals to Follow on Twitter

7 Rules You Must Follow for Email Marketing

Let’s be honest, no-one likes to keep to the rules… it’s much more fun to break them, right? Well unfortunately it is not so for email marketing, unless you’re prepared to suffer the consequences that is. Here I have prepared 7 rules you would be silly to break. Can your brand risk losing their reputation? No? Read on and find out how to prevent this.

1. Unsubscribe:
Often through no fault of your own, some people will unsubscribe from your newsletters. But how many of you can say you have promptly removed these recipients off your mailing list? I personally have been subject to these annoying emails. Even though you have pressed unsubscribe, you continue to receive them. It really makes you despise the company doesn’t it? Why would anyone in their right mind ever want to buy anything from that company again? You are damaging your potential for repeat business. Ensure you actively remove these individuals before they despair, and write something horrible for all to see on social media. No-one wants that!

2. Keep it fresh:
I’m sure you’ll agree, everyone thrives on a bit of variety in their life. The same goes for email newsletters. This may be an unwritten rule, but it is nevertheless as important. Why would anyone want to receive newsletters that first of all always look exactly the same, and second of all showcase recycled content that has been used in previous emails? If there’s nothing new in it for your recipients, they will not open your email, it is that simple.

The answer here is to plan, plan and plan again. Get organised and decide way in advance what topics and themes you would like to adopt for your emails. Start by considering what information recipients would be interested in. Stuck for ideas? Why not subscribe to competitors newsletters, obviously with your personal email address. This may just give you some ideas of what you could implement.

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3. One size does not fit all:
If you are expecting to receive high engagement, creating a targeted email is essential! This could entail sending a variety of emails based on your product range or potentially demographics of recipients. This way recipients will only receive content they are truly interested in.

But how can you achieve this I hear you ask? Some email marketing software such as newsondemand® makes this easily achievable. This software allows recipients to receive content solely based on their own preferences. This includes frequency of emails, language and topics. And the sender only has to open the dashboard, add a title, content and upload. The software will do the rest. Easy!

4. Keep it personal:
A simple ‘Dear Mrs Jones’ will make all the difference to your engagement levels. Personalisation makes your emails look like they are solely aimed at the recipient, and will encourage then to read your content. It may sound small but it will make all the difference. Why not try it.

5. Visual impact:
Don’t be fooled into thinking it’s all about the content. Images play a vital part in engaging readers. You don’t include images? Well expect a high bounce rate. Recipients want easy to read, clear content, and if images help this process then use them. This may be a basic rule, but believe me, it’s a rule many forget.

6. Subject titles:
Nothing annoys me more than misleading subject titles. The ones that trick you into thinking you have signed up to something or the ones that look like they are responding to your email. If you are looking for recipients to only click on your emails once, then use this method, but if you are expecting recipients to read and be interested in your company, then this is not going to work. A reliable, trusted brand takes years to build but will only take a second to break. Don’t make this silly mistake.

7. Check, check and check again:
Spelling mistakes, ugly formatting and hyperlink gaffes. These are all errors which are unforgiveable. One of the most important rules is to portray your professionalism. By double checking all emails before sending, you can rectify all issues before they are received.

So save the rule breaking for another day and adopt these pointers. Trust me, you will thank me later.

7 Rules You Must Follow for Email Marketing

4 rules to follow for successful email campaigns

Kristina: How can a strong email data strategy help brands better profile customers and behaviors?

Aaron Beach, Data Scientist, SendGrid: Current email providers like Yahoo and Google are using algorithms to track email engagement and determine if your email marketing campaign will be delivered to the inbox or the spam folder. Instead of fixing the problem by using data to enhance and add value to their email marketing campaigns, many marketers are trying to find loop holes in the algorithms which allow them to fake a good email so it gets delivered. However, just because an email was delivered doesn’t mean that it was opened or clicked on.

Kristina: Is the worth of email list members skewed?

Aaron: As shared in the [Winterberry Group] report, more than $9 billion of the $11.5 billion will go into perfecting mailing lists because marketers realize the importance of good email sending. There has been an incorrect assumption for some time now that the most engaged recipients are just 2 to 3 times more engaged than less engaged recipients. This assumption directly leads to bad sending strategies. The truth is, the top 10 percent of engaged recipients are 100 times more likely to engage in your email marketing campaign. By recognizing this, marketers will see that sending strategies can’t be one-size-fits-all. For example, if you’re a daily deal sender and a specific customer on your email recipient list doesn’t engage with your email within 60 days, then we recommend you remove them from your email lists to prevent being marked as spam. To do this automatically, you need to build a model to determine engagement frequency, which, is one way to bake a data-driven culture into a marketing organization.

Kristina: What are the four rules marketers need to abide by in email?

Aaron: Maximize the subject line: Subject lines of six to 10 words are most effective, yielding open rates of 21 percent, while subject lines of 11 to 15 words secured only 14 percent open rates.
Don’t overuse images: If an image is used in an email marketing campaign, make sure it’s sensibly balanced with at least two lines of text per picture, to reduce the risk of emails being classified as spam.
Focus on formatting: Today’s email recipients access their accounts via a range of devices, so it’s vital to cater to smartphones, tablets and desktops to avoid being directed to spam. Include a plain text version in HTML email and make use of responsive design templates.
Get personal: Personalizing messages can see an uplift of 20 percent to email open rates. Why go through the hard work of asking for a first and last name during the sign-up process if you don’t use them?

Image via Shutterstock

Tags: SendGrid, email marketing, email marketing tips, rules of email

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4 rules to follow for successful email campaigns

3 hot email companies you should follow

It’s a brand new year. And it’s a new opportunity for you to take your email marketing to another level of sophistication and effectiveness. With that in mind, it’s important to remember that great email marketing doesn’t begin and end with your email service provider (ESP). No doubt about it, having the wrong ESP is like that hangover you woke up with on New Year’s day — it’s hard to get rid of, and it makes everything else hurt. But even if you’ve got the right partner, you still need to pay attention to other companies in the email marketing ecosystem. This is where a lot of the innovation is happening today — innovation in testing, in content, and in measurement.

You owe it to your email marketing program to pay attention to what’s happening in the competitive space, if only because many of these innovations will eventually work their way into the platforms of the major ESPs. So to start your email year off on the right foot, here are three companies that I am paying close attention to in 2015.

3 hot email companies you should follow