Cyber Monday Email Volume Increases by 87 Percent from 2014 to 2015

CHICAGO, Dec. 4, 2015 (GLOBE NEWSWIRE) — Enterprise clients increased their email send by 87 percent on Cyber Monday and by 31 percent on Black Friday, according to Yesmail, the email solutions provider within Yes Lifecycle Marketing. This record volume for Yesmail clients, indicates brands are back in full force and just as determined as ever to bring relevant communications and valuable offers to their customers.

“Yesmail’s executional excellence continues to yield phenomenal results for our clients,” said Michael Fisher, president, Yes Lifecycle Marketing. “With a record setting Cyber Monday of nearly 200MM sent emails, we beat industry standards by sustaining a 99 percent inboxing rate.”

And consumers are responding. Email-driven revenue for both Black Friday and Cyber Monday has more than doubled from 2014 to 2015. Specifically, the number of email-driven Cyber Monday purchases grew by 129 percent and the number of email-driven Black Friday purchases grew by 162 percent. Interestingly, while reports of in-store sales were noted as bleak in 2015, this one and a half times growth in online purchases on Black Friday could indicate a trend in that brands should consider marketing, what have traditionally been their Black Friday store-busters, more strongly to online “Cyber Friday” consumers.

Additionally, 55 percent of Black Friday emails were clicked on a mobile device in 2015; this is up 18 percent from 2014. As many retailers offer similar Black Friday discounts in-store and online, consumers are becoming more likely to opt for the convenience of mobile shopping. As supported in Yesmail’s recently released benchmark report, the Email Marketing Compass: The Year of the Smartphone, consumers are purchasing more and making bigger purchases on their mobile devices.

“With zero hiccups, Yesmail demonstrates their unrelenting drive to deliver on success for their clients,” said Mike Iaccarino, CEO and Chairman of Infogroup. “As the digital solutions arm within Yes Lifecycle Marketing, they continue to exceed growing industry demands and help their clients achieve the maximum return on their investment.”

About Yesmail

Yesmail, Yes Lifecycle Marketing’s email marketing solutions provider, powers intelligent customer interactions. We define ourselves by a better caliber of technology, unmatched insights, and skilled services experts that help our clients get to ‘YES’ sooner with their customers. As a leading email services provider, we seamlessly integrate email, mobile, web, and social channels, enabling the world’s best known brands to use data-driven insights to create meaningful connections with their customers in real-time. For more information, visit www.yesmail.com.

About Yes Lifecycle Marketing

Yes Lifecycle Marketing provides solutions that orchestrate cross-channel marketing communications to drive results and revenue. This is accomplished by leveraging technology, data, analytics, creative, and strategy to activate and optimize insights-driven, real-time, relevant communications. This holistic approach gives marketers the ability to source a full-service offering of best-of-breed technology and solutions from a single vendor in order to achieve their desired outcomes across all on and offline channels. To learn more, call 1-877-937-6245, email sales@yeslifecyclemarketing.com or visit www.yeslifecyclemarketing.com.

About Infogroup

Infogroup is a marketing services and analytics provider that delivers best in class data-driven customer-centric technology solutions. Our data and software-as-a-service (DaaS & SaaS) offerings help clients of all sizes, from small companies to FORTUNE 100TM enterprises, increase their sales and customer loyalty. Infogroup provides both digital and traditional marketing channel expertise that is enhanced by access to our proprietary data on 235MM individuals and 24MM businesses, which is distributed real-time to our clients. For more information, visit: www.infogroup.com.

CONTACT: Sarah Dietze
 Phone: 312-241-1471 
 E-mail: sarah.dietze@walkersands.com

Cyber Monday Email Volume Increases by 87 Percent from 2014 to 2015

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Case Study: Emma Swaps Its SMTP Infrastructure for PowerMTA to Handle Growing Mail Volume

Over the years, email service provider Emma has experienced 35% annual growth in email volume from its new and existing clients. Emma’s services include email automation, audience segmentation, mobile email marketing, and integration with CRM solutions, eCommerce platforms, and social networks. Emma has developed an innovative Event-Driven Architecture (EDA) with sophisticated messaging features — from data-driven insights, to email automation — rapidly and without service interruptions. The EDA architecture gives marketers real-time insights, allowing them to personalize each customer’s experience.

The Challenge

A major obstacle that drove Emma to consider PowerMTA was an expected forthcoming collision between mail volumes that had risen to 375M messages/ month, and its 10-year-old, home-grown PHP-based system. The technology had reached the end of its scalability, being cumbersome to configure, and lacking deployment features and sophisticated delivery controls. Emma urgently needed a better solution to manage the growing volume, one that would include the capacity to add smarthooks at minimal cost.

Key features of the old system were either missing or difficult to use, such as retry back-offs, rate limiting, DKIM, and the ability to react proactively to SMTP reply responses. As the company grew, it would be expensive, awkward, and risky to scale the aging technology — it was clearly time for a replacement.

Solution

Emma now uses PowerMTA to manage its increasing mail volume efficiently, with a minimal investment while allowing it to scale its business exponentially, without bottlenecks or unreasonable expense.

Emma’s system administrators were drawn to PowerMTA’s flexible logging schematics, as well as its easy-to-configure VirtualMTA pools, ability to configure retry and total time in queue, and the ability to send large volumes of mail using modest hardware.

Emma’s digital messaging volume currently averages 1.5M hourly, 12M daily, and 375M monthly, expected to double in the relative near-term, consistent with industry forecasts.

Discover PowerMTA™

Port25’s flagship product, PowerMTA™, has a global footprint with more than 4,500 installations in over 51 countries.  Visit the Port25 Solutions, Inc. website for a full-featured trial evaluation copy of PowerMTA.

About Port25

Port25, A Message Systems Company, provides highly focused email delivery software that addresses the ever-expanding needs of client communications and digital messaging apps. Port25’s flagship product, PowerMTA™, has a global footprint, with over 4,000 installations in more than 51 countries. (Learn More)

Related topics: Email

Case Study: Emma Swaps Its SMTP Infrastructure for PowerMTA to Handle Growing Mail Volume

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