New Facebook Study: Marketers Must Make Smartphone Shopping Easier

Against tall odds, smartphones are finally becoming the go-to device for consumers to research, shop for and buy products and services.

New Facebook Study: Marketers Must Make Smartphone Shopping Easier

Case Study: Emma Swaps Its SMTP Infrastructure for PowerMTA to Handle Growing Mail Volume

Over the years, email service provider Emma has experienced 35% annual growth in email volume from its new and existing clients. Emma’s services include email automation, audience segmentation, mobile email marketing, and integration with CRM solutions, eCommerce platforms, and social networks. Emma has developed an innovative Event-Driven Architecture (EDA) with sophisticated messaging features — from data-driven insights, to email automation — rapidly and without service interruptions. The EDA architecture gives marketers real-time insights, allowing them to personalize each customer’s experience.

The Challenge

A major obstacle that drove Emma to consider PowerMTA was an expected forthcoming collision between mail volumes that had risen to 375M messages/ month, and its 10-year-old, home-grown PHP-based system. The technology had reached the end of its scalability, being cumbersome to configure, and lacking deployment features and sophisticated delivery controls. Emma urgently needed a better solution to manage the growing volume, one that would include the capacity to add smarthooks at minimal cost.

Key features of the old system were either missing or difficult to use, such as retry back-offs, rate limiting, DKIM, and the ability to react proactively to SMTP reply responses. As the company grew, it would be expensive, awkward, and risky to scale the aging technology — it was clearly time for a replacement.

Solution

Emma now uses PowerMTA to manage its increasing mail volume efficiently, with a minimal investment while allowing it to scale its business exponentially, without bottlenecks or unreasonable expense.

Emma’s system administrators were drawn to PowerMTA’s flexible logging schematics, as well as its easy-to-configure VirtualMTA pools, ability to configure retry and total time in queue, and the ability to send large volumes of mail using modest hardware.

Emma’s digital messaging volume currently averages 1.5M hourly, 12M daily, and 375M monthly, expected to double in the relative near-term, consistent with industry forecasts.

Discover PowerMTA™

Port25’s flagship product, PowerMTA™, has a global footprint with more than 4,500 installations in over 51 countries.  Visit the Port25 Solutions, Inc. website for a full-featured trial evaluation copy of PowerMTA.

About Port25

Port25, A Message Systems Company, provides highly focused email delivery software that addresses the ever-expanding needs of client communications and digital messaging apps. Port25’s flagship product, PowerMTA™, has a global footprint, with over 4,000 installations in more than 51 countries. (Learn More)

Related topics: Email

Case Study: Emma Swaps Its SMTP Infrastructure for PowerMTA to Handle Growing Mail Volume

Absolute Digital Media Publish Email Marketing Case Study

The case study reveals how Absolute Digital Media were able to increase the open rate of Luggage Superstore’s emails

The award-winning online marketing specialists at Absolute Digital Media are pleased to release a new case study of how they helped one client transform their email marketing campaign.

Offering one of the best selections of luggage online, Luggage Superstore has operated within the market for more than ninety years and is one of the most respected names in the industry. Already running successful SEO and affiliate marketing campaigns with Absolute Digital Media, the two parties began collaborating on their email campaign towards the end of 2014.

The case study reveals how Absolute Digital Media were able to increase the open rate of Luggage Superstore’s emails, increase their conversion rate by 23.7% and achieve a click through rate of 3.2%, substantially above the industry average of 1.9%. It also explains their methods for achieving this success and challenges they were presented with along the way.

Speaking about the campaign, Andy Steadman, Director at Luggage Superstore, offered the following comment:
“Since Absolute Digital Media took over our email marketing, we are pleased to report that they have been able to significantly improve the opening rates, delivery rate and conversions. We’re also really pleased to say there’s been a notable boost in sales.

“As with the SEO and affiliate campaigns, the correspondence with Absolute Digital Media has been excellent, and we look forward to working with them further.”

As well as the Absolute Digital Media website, the case study can also be found published on Figaro Case Study.

Absolute Digital Media is a full service fully integrated digital marketing agency, specialising in a range of services including SEO, PPC, social media engagement, content marketing and web design. Fusing market intelligence with creativity, their aim is to deliver digital campaigns that encourage engagement, focusing on clients unique selling points, seeking out which channels are most effective to communicate them and making sure that they reach the right people at the right time.

Contact us:
0800 088 6000
studio@absolutedigitalmedia.com

Absolute Digital Media Publish Email Marketing Case Study