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Have you heard of GoDaddy?
Of course you have.
We’ve all seen the Super Bowl Ads, and if you’ve even thought about building a website, GoDaddy has crossed your path at some point.
However, the main reasons webmasters work with GoDaddy is for domain names and hosting services. After that, people tend to opt for other services in terms of website building and email marketing.
I know. I know. There are plenty of companies that already do that, so what’s the point of going to GoDaddy?
According to the company, the GoDaddy website builder and email marketing module is built with small businesses in mind, going beyond basic email needs and offering integrated tools to improve revenue and boost customer retention.
That’s all fine and dandy, but we’re here to see if that all stands true. So, keep reading to learn if the GoDaddy email marketing and website building tools are worthwhile.
If I chose one area of the GoDaddy online store module that impresses me the most, it would be the themes. These things are the real deal, and GoDaddy doesn’t skimp on the amount of themes they give you. What’s cool is that each of them have unique functionalities like slider customization or font modifiers. Regardless, you can quickly test each theme out without affecting your site.
The website builder provides an easy way to modify your designs, but it’s worth noting you don’t receive that many settings to work with. Each theme has its own settings, but they all remain simple and easy to use.
I know there are some better editors out there, but the fact that this is packaged in with hosting, domains and email marketing, makes it a strong feature.
The email marketing portion of the website builder and online store is rather helpful. You don’t have to spend much money on email marketing since it all starts at $4.99 per month for 500 contacts. This goes all the way up to $9.99 per month for 5,000 contacts. The best part is that it all integrates perfectly with the online store builder, and you can implement a quick sign-up for on the website.
The only problem was that my signup form was having difficulty with the button and text showing up properly, so I would assume you’d have to figure out how to fix that in the source code.
From the very start, it’s not all that tricky to figure out what you need to do in order to build your online shop. The primary dashboard isn’t nearly as complex as something you’d find on WordPress or Shopify. In fact, the very first time you land on the dashboard it has some Getting Started steps for filling in Business Information, Products, Payments, Shipping and Tax.
When you’re uploading a product you really shouldn’t have any problem, since it’s the most basic we’ve seen in terms of uploading and publishing to an online store. Simply input images, a name, price, description, inventory, shipping and categories. You can also upload a list of inventory items from an Excel spreadsheet.
Although the GoDaddy payment processing offers solutions through both Stripe and PayPal, this doesn’t even come close to what you can find through other ecommerce solutions. Basically, many solutions have at least 50 payment processing options, but it’s nice to know that they keep it simple at least.
In addition, the customization features simply aren’t there. GoDaddy is for the most basic of user. Keep in mind that this could be a very good thing for some people, but if you fancy yourself a technical person, you’ll probably find GoDaddy a bit rudimentary.
It’s pretty clear who should use the GoDaddy online store builder and email marketing tools: Beginners. If I were a web designer I wouldn’t make a business on this platform, and at the same time, if I planned on making a large site to scale up quickly, I wouldn’t go with this tool.
However, people who are just dabbling in the ecommerce world will find this refreshing. I also like it for inventors who are only trying to sell a handful of products.
The whole point of the website builder is to make it cheaper and easier for you to upload your content and start either selling online or showing customers that you have an online presence.
When looking to build a website through GoDaddy, you have two options: An online store, or an informational website.
Both have free trials, but the online store starts at $29.99 per month, after that first free month. This gives you beautiful themes, the ability to open a store on Facebook, mobile features, unlimited products, coupon codes, a secure checkout product images, a shopping cart and more.
What’s more is that you don’t have to worry about hosting or a domain name, since it’s all provided, and GoDaddy is known for secure hosting.
Keep in mind that the online store integrates with the website builder, so these are two completely different areas. In short, you’ll also have to choose one of the following plans:
There you have it. The GoDaddy online store builder has everything you could want as a beginner in the ecommerce world. In terms of scaling up, I’m not sure it’s up to the task, but the themes look awesome, the tools are powerful and you don’t have to worry about any coding.
If you have any questions about the GoDaddy online store builder, please drop a line in the comments section below.
1. Android 4.4 operating system
2. MTK6572,1.2G dual-core CPU
3. 5M Camera
4. WIFI wireless Internet
5. 1.54 inches, capacitive multi-touch screen + 240 * 240 resolution screen
6. 3G: WCDMA, 2100 the band.Band 850 / 900 / 1800 / 1900
7. Support SIM Card Bluetooth / handsfree
8. Support music player, video player,camera
9. Bluetooth 4.0, compass, pedometer,APP download
10.GPS navigation, QQ, micro letters, Facebook, Twitter, Skype and other APP software download
11. RAM: 512MB, ROM: 4GB
12. Memory card: support 32G Capacity Expansion
13. Machine Language: Support multi-language
14. Machine Color: Black
Languages: Chinese Simplified, Chinese Traditional, English (English), Hungary (Hungarian), the Netherlands (Dutch), Portugal (Portuguese), Brazil (Brasil), Romania (Romanian), Turkey (Turkish), Greece (Greek), Russia (Russian), German (Deutsch), Spain (Spanish), French (French), Italy (Italian), Vietnam (Vietnamese), Thailand (Thai), Malaysia (Bahasa Malaysia), Indonesia (Bahasa Indonesia), Hebrew (Hebrew), Arabic (Arabic), Korean (Korean).
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MT. SHASTA, Calif., July 2, 2015 /PRNewswire/ — EPuppets, Inc. opens its first brick-and-mortar store on July 4, 2015 in honor of Independence Day. Located in the heart of downtown Mt. Shasta, California, ePuppets, Inc. sells toys and gifts from around the world including puppets, marionettes, dolls, robots, remote control toys, educational toys, and more than 600 items from other well-known brands.
Take a virtual tour of the new store by visiting https://goo.gl/maps/qUygD
The company, which is an online retailer of puppets and educational toys, plans to expand the franchise throughout California to include locations in Silicon Valley and Los Angeles. Also in the works are plans to spinoff an entertainment division called ePuppets TV featuring original content, characters, cartoons, feature films, and merchandising opportunities featuring the ePuppets’ brand.
“The ePuppets’ brand inspires creativity and imagination. Our goal is to create a global franchise that brings the magic of puppets to a whole new generation,” said Cofounder and CEO Daniel Bryan.
“We chose Mt. Shasta as the home of ePuppets because it’s a magical place that offers an incredible lifestyle surrounded by majestic beauty. We look forward to working closely with the city’s chamber of commerce to help promote trade and tourism in Mount Shasta,” said Bryan.
As part of the company’s online marketing strategy, ePuppets has integrated an affiliate marketing program powered by Impact Radius. Website owners and online marketers can promote ePuppets.com and earn commissions on sales they refer by joining here: http://member.impactradius.com/advertiser-advertiser-info/ePuppets-Inc.brand
“Affiliate marketing is a smart way to boost brand awareness on a pay-for-performance basis,” said Stephan Gunning, cofounder and vice president of operations for ePuppets. “We chose to partner with Impact Radius because of their strong reputation as an industry leader in the performance marketing industry.”
Toys as tools for learning
“Part of ePuppets’ magic is how we are incorporating art, music, and educational items into our product mix,” said Simona Bryan, also a cofounder and creative director. “Educational toys help develop creativity through play. At ePuppets we are always looking for ways to inspire children. Educators can benefit by using these tools as part of the teaching process.”
Take a virtual tour of the new store https://goo.gl/maps/qUygD
Images to accompany this story:
ePuppets Exterior
https://goo.gl/bX4TUY
ePuppets Interior
https://goo.gl/wkGTm2
Sock Monkey
https://goo.gl/eRucss
Orangutan Puppet
https://goo.gl/rMasB0
Contact: Daniel Bryan
CEO, ePuppets, Inc.
press@ePuppets.com
Phone: 650-209-6313
Website: http://www.ePuppets.com/about-us
This release was issued through The Xpress Press News Service, merging e-mail and satellite distribution technologies to reach business analysts and media outlets worldwide. For more information, visit http://www.XpressPress.com.
To view the original version on PR Newswire, visit:http://www.prnewswire.com/news-releases/online-startup-epuppetscom-opens-retail-toy-store-on-july-4-in-downtown-mt-shasta-california-300108084.html
SOURCE ePuppets, Inc.
Copyright (C) 2015 PR Newswire. All rights reserved
When and how did you get started with your content marketing efforts in your business? What were the motivations?
For years I just concentrated on giving great customer service in-store and looking after the customers we currently had. But then I realised that if I wanted my business to grow I needed more of those customers, and that word of mouth was only going to go so far to do that.
At the time I didn’t have too much of an advertising budget – although I would put ads into the home magazines because I knew my customers and potential customers read them – but I did have a Facebook page that my customers were good at interacting with.
My business coach, Zac de Silva from Business Changing, suggested I put a bit of a focus on growing my Facebook page and other social media channels through using good content, so I’ve been doing that for the past six months.
So what are some of the different channels you’re using, and what kinds of content are you producing for them?
We use our Facebook page – which is currently sitting around 6000 ‘likes’ – Instagram and Pinterest, which is huge with our customers. We also have a newsletter. Our customers are generally pretty tech savvy and really interested in homewares, design, styling and the latest in home design trends, so they’re always scouring the web for new inspiration and hot new releases so they’re open to anything along those lines.
I also opened our online store www.cravehome.co.nz last year, and talking to my customers through these online channels is great because they can usually just click straight through to the product page and buy then and there if they’re interested. I also like the dialogue we get from them – customers ‘liking’ a post we put up, or asking how much or what colours they come in. It’s a bit like being a virtual personal shopper sometimes.
What kind of impact are you seeing from your efforts so far?
Our follower numbers on all three of those social media accounts have grown, but I think more importantly it’s just got the Crave Home name out there a bit more. Before we were quite well known to our Birkenhead locals or on the North Shore, but now we regularly have people coming over from across the bridge or ordering online from around New Zealand, just because they’ve got to know us through our social media posts and content marketing.
It’s really cool for me to see how many people click through to our online store from our newsletter – and then even cooler to see them make a purchase! For me, success with this is primarily about growing brand awareness and perception at the moment – I figure the sales will come; getting our name out there and having more people learn about us, what we sell and why we’re pretty great is my main measure of success at the moment. I think it’s a pretty good ROI.
What have you learned so far about what works and what doesn’t in terms of engaging your particular audience?
Giveaways work in ramping up the engagement on our Facebook posts! People love them and they most certainly drive engagement. Also, in the beginning I was wary of posting too much and thought I’d put people off if I just kept putting up product shots of what was new in store. But in fact we’ve found our followers really like to hear from us and to keep up with what’s new and cool. I’ve just improved a bit on how I do it by using more ‘styled’ images of our products.
I think this has particularly paid off on Instagram where account holders are all about images that look good. But I’ve also learnt that our followers like homeware-related posts – nothing to do with my store or the things we sell, but based around home design or celebration and gift ideas.
For example, in the lead up to Christmas we shared some cool present wrapping ideas, some festive food suggestions and ways to bring Christmas into your home using things like driftwood and decals. Those posts got tons of engagement, with likes and comments and people tagging their friends in. They’re always looking for inspiration and new trends.
What plans do you have in terms of evolving or improving your content marketing from here?
I just need to keep working at it and making it more regular. I know it works and it’s important, so I just have to find time each week to work on it. There’s quite a wide scope for my audience, as far as their common interests are concerned, so in the future I can see us doing more articles on topics of interest to our followers – things like how to style a shelf – as well as having guest bloggers, contributing more to magazines, running evening events with special design guests, and having our customers share their purchases at home, in-situ, with us. But my number one goal? It’s to get us featured on The Block!
