Have you heard of GoDaddy?
Of course you have.
We’ve all seen the Super Bowl Ads, and if you’ve even thought about building a website, GoDaddy has crossed your path at some point.
However, the main reasons webmasters work with GoDaddy is for domain names and hosting services. After that, people tend to opt for other services in terms of website building and email marketing.
I know. I know. There are plenty of companies that already do that, so what’s the point of going to GoDaddy?
According to the company, the GoDaddy website builder and email marketing module is built with small businesses in mind, going beyond basic email needs and offering integrated tools to improve revenue and boost customer retention.
That’s all fine and dandy, but we’re here to see if that all stands true. So, keep reading to learn if the GoDaddy email marketing and website building tools are worthwhile.
What are the Best Parts of GoDaddy in Terms of Site Building and Email Marketing?
Professional Themes
If I chose one area of the GoDaddy online store module that impresses me the most, it would be the themes. These things are the real deal, and GoDaddy doesn’t skimp on the amount of themes they give you. What’s cool is that each of them have unique functionalities like slider customization or font modifiers. Regardless, you can quickly test each theme out without affecting your site.
Website Builder Integration
The website builder provides an easy way to modify your designs, but it’s worth noting you don’t receive that many settings to work with. Each theme has its own settings, but they all remain simple and easy to use.
I know there are some better editors out there, but the fact that this is packaged in with hosting, domains and email marketing, makes it a strong feature.
Email Marketing
The email marketing portion of the website builder and online store is rather helpful. You don’t have to spend much money on email marketing since it all starts at $4.99 per month for 500 contacts. This goes all the way up to $9.99 per month for 5,000 contacts. The best part is that it all integrates perfectly with the online store builder, and you can implement a quick sign-up for on the website.
The only problem was that my signup form was having difficulty with the button and text showing up properly, so I would assume you’d have to figure out how to fix that in the source code.
Ease of Use
From the very start, it’s not all that tricky to figure out what you need to do in order to build your online shop. The primary dashboard isn’t nearly as complex as something you’d find on WordPress or Shopify. In fact, the very first time you land on the dashboard it has some Getting Started steps for filling in Business Information, Products, Payments, Shipping and Tax.
When you’re uploading a product you really shouldn’t have any problem, since it’s the most basic we’ve seen in terms of uploading and publishing to an online store. Simply input images, a name, price, description, inventory, shipping and categories. You can also upload a list of inventory items from an Excel spreadsheet.
What are the Downsides?
Although the GoDaddy payment processing offers solutions through both Stripe and PayPal, this doesn’t even come close to what you can find through other ecommerce solutions. Basically, many solutions have at least 50 payment processing options, but it’s nice to know that they keep it simple at least.
In addition, the customization features simply aren’t there. GoDaddy is for the most basic of user. Keep in mind that this could be a very good thing for some people, but if you fancy yourself a technical person, you’ll probably find GoDaddy a bit rudimentary.
Who Should Use the GoDaddy Online Store and Email Marketing?
It’s pretty clear who should use the GoDaddy online store builder and email marketing tools: Beginners. If I were a web designer I wouldn’t make a business on this platform, and at the same time, if I planned on making a large site to scale up quickly, I wouldn’t go with this tool.
However, people who are just dabbling in the ecommerce world will find this refreshing. I also like it for inventors who are only trying to sell a handful of products.
What Can You Expect to Pay for a GoDaddy Online Store and Email Marketing Tools?
The whole point of the website builder is to make it cheaper and easier for you to upload your content and start either selling online or showing customers that you have an online presence.
When looking to build a website through GoDaddy, you have two options: An online store, or an informational website.
Both have free trials, but the online store starts at $29.99 per month, after that first free month. This gives you beautiful themes, the ability to open a store on Facebook, mobile features, unlimited products, coupon codes, a secure checkout product images, a shopping cart and more.
What’s more is that you don’t have to worry about hosting or a domain name, since it’s all provided, and GoDaddy is known for secure hosting.
Keep in mind that the online store integrates with the website builder, so these are two completely different areas. In short, you’ll also have to choose one of the following plans:
- Personal – $1 per month for 50 themes, unlimited pages, 1GB disk space and 150GB of bandwidth.
- Business – $6.99 per month for 300 themes, unlimited pages, 10GB disk space and 500GB of bandwidth. This also comes with a mobile site.
- Business Plus – $11.99 per month for 300 themes, unlimited pages, 50GB disk space and 1000GB of bandwidth. You also receive a social media manager, mobile site, SEO help and SSL certificate.
The Final Word
There you have it. The GoDaddy online store builder has everything you could want as a beginner in the ecommerce world. In terms of scaling up, I’m not sure it’s up to the task, but the themes look awesome, the tools are powerful and you don’t have to worry about any coding.
If you have any questions about the GoDaddy online store builder, please drop a line in the comments section below.
GoDaddy"s Online Store Rocks for Beginners
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