Facebook at Work to launch soon

Facebook at Work, a professional version of Facebook social media network should launch during the upcoming months after spending just over one year in tests, an executive at the company said.

What users share via their work accounts can only be seen by other people in the company, and what they share on their personal accounts can only be seen by friends and others based on their privacy settings.

“I would say 95 percent of what we developed for Facebook is also adopted for Facebook at Work”, Julien Codorniou, director of global platform partnerships at Facebook, told Reuters.

The fact that Facebook is more than likely already used by most employees and employers for personal use can only be a good thing.

The French resort company will offer the service to all its 13,000 employees through summer 2016, Anne Browaeys-Level, Club Mediterranee’s chief marketing & digital officer, told Reuters.

Facebook’s Codorniou said nearly everything on Facebook at Work is the same as the regular Facebook social network, with some minor exceptions. However, he noted, Candy Crush won’t be available on the work platform.

Eventually Facebook is aiming to build a great product that can be a “one-stop shop for all collaboration and communication needs – and that can in theory replace e-mail, messaging tools, newsletters etc.”, the spokesperson added.

If it achieves those goals, Facebook at Work could prove a substantial threat to other business-focused networking sites like LinkedIn or Microsoft’s Yammer. Like Facebook itself, Facebook at Work will be free to use.

Once launched, the service will be open to all companies and there are plans to charge “a few dollars per month per user” for premium services such as analytics and support.

(Copyright © 2015. All Rights Reserved.)

Facebook at Work to launch soon

Facebook Will Soon Let Marketers Pay Only When Full Ad Units Are Visible

Facebook will soon give marketers the option to pay only if entire ad units appear on users’ screens, according to a person familiar with the company’s plans.

Facebook currently charges for ads purchased on an impression basis the instant they come into view on users’ devices. For example, marketers are charged immediately when the grey borders around their sponsored posts appear on-screen, even if none of their messaging is actually visible. That hasn’t sat well with some.

Using Facebook’s new ad option, an advertiser would not be charged if a user only scrolls far enough to view 20% or even 90% of an ad.

But in the next few weeks Facebook plans to let advertisers instead pay only when an entire ad passes completely through a user’s screen, or “viewport,” if they wish. Using the new buying feature, an advertiser would not be charged if a user only scrolls far enough to view 20% or even 90% of an ad.

Marketers will likely have to pay a premium for the option, which will apply to both display and video ads. Facebook is still ironing out the details.

The social network has previously argued ads on its platform create value for advertisers the instant they appear on users’ screens, even if 100% of their pixels aren’t viewed.

The move will follow other recent changes Facebook has made to its ad-buying and pricing options, which are designed to give marketers greater choice over how they purchase ads across its service. Last month, the company began offering advertisers an option to pay for video ads only when they are viewed for at least 10 seconds, for example.

Meanwhile, marketers increasingly say they expect to pay only for ads they consider “viewable,” as opposed to those which appear on parts of Web pages or apps people never actually see. The problem is, there’s no industry consensus on what “viewable” actually means.

According to the Media Rating Council, a desktop display ad is viewable if 50% or more of its pixels appear on-screen for at least one continuous second. Meanwhile, media buying agency GroupM says it considers a display ad viewable if 100% of its pixels are in-view for one second.

Facebook’s new option wouldn’t satisfy either of those standards because it doesn’t guarantee at least one second of exposure, but the social network has argued the MRC’s definitions shouldn’t apply to feed-based services such as its own.

“The MRC standard was designed for desktop impressions operating in an IAB ad format kind of way as opposed to in an in-stream or mobile experience,” Facebook’s vice president of marketing science, Brad Smallwood, told CMO Today in February. Facebook is still working with the MRC on accreditation of how it’s counting impressions.

Regardless, the new buying options perhaps demonstrate Facebook’s willingness to bend to meet marketers’ demands.

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Facebook Will Soon Let Marketers Pay Only When Full Ad Units Are Visible

iGaming Super Show Coming Soon to Amsterdam

There are many conferences and summits available to the internet gambling business person that cater to a specific need providing insight into this complex industry. One of the most interesting is coming to Amsterdam in June of 2015. The iGaming Super Show will run from June 23rd to the 26th and promises to be the biggest dedicated iGaming exhibition and conference for the iGaming industry guaranteed to meet the need from a networking, education and business perspective.

In 2015 it is expecting over 3,500 delegates, 100 plus speakers and over 100 exhibition stands. The 2015 iGaming Super Show will have eight events in one location including dedicated payments, player acquisition, regulation and compliance, sports betting, binary/financial and affiliate events covering all the bases. This year’s conference will be the largest ever with 4 conference rooms, 100 speakers and over 45 sessions. The sessions will focus on finance, management, marketing, legal and technical topics as well as specific conferences such as sports betting, player acquisition, affiliate marketing, regulation and compliance, payments and financial,binary.

The networking opportunities are great with iGaming Business events known for networking from the moment a delegate arrives to the moment they go home. Delegates will meet hundreds of old and new contacts throughout the many networking events, going from invite-only cocktail parties to speed networking.

Multi level eight shows in one is a unique format in that it isn’t simply an exhibition and conference room. Instead the delegates will benefit from access to eight events co-located within the one show. There is a free networking tool available on both the app store and the net for the iGaming Super Show.  Delegates are able to search and filter the exhibitors and delegates now and start making deals immediately. The many corporate sponsors is sure to make this free to attend event one of this year’s most productive.

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iGaming Super Show Coming Soon to Amsterdam