In another move to protect himself from a Nine, Southern Cross merger or affiliate deal, the Bermuda-based billionaire is building a significant stake in …
Bruce Gordon set to launch affiliate talks with Ten
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Bruce Gordon set to launch affiliate talks with Ten
Bruce Gordon set to launch affiliate talks with Ten
Facebook at Work to launch soon
Facebook at Work, a professional version of Facebook social media network should launch during the upcoming months after spending just over one year in tests, an executive at the company said.
What users share via their work accounts can only be seen by other people in the company, and what they share on their personal accounts can only be seen by friends and others based on their privacy settings.
“I would say 95 percent of what we developed for Facebook is also adopted for Facebook at Work”, Julien Codorniou, director of global platform partnerships at Facebook, told Reuters.
The fact that Facebook is more than likely already used by most employees and employers for personal use can only be a good thing.
The French resort company will offer the service to all its 13,000 employees through summer 2016, Anne Browaeys-Level, Club Mediterranee’s chief marketing & digital officer, told Reuters.
Facebook’s Codorniou said nearly everything on Facebook at Work is the same as the regular Facebook social network, with some minor exceptions. However, he noted, Candy Crush won’t be available on the work platform.
Eventually Facebook is aiming to build a great product that can be a “one-stop shop for all collaboration and communication needs – and that can in theory replace e-mail, messaging tools, newsletters etc.”, the spokesperson added.
If it achieves those goals, Facebook at Work could prove a substantial threat to other business-focused networking sites like LinkedIn or Microsoft’s Yammer. Like Facebook itself, Facebook at Work will be free to use.
Once launched, the service will be open to all companies and there are plans to charge “a few dollars per month per user” for premium services such as analytics and support.
(Copyright © 2015. All Rights Reserved.)
Facebook at Work to launch soon
Google And Twitter To Launch Joint Venture, Compete With Facebook
Summary
Re/Code is reporting that Google and Twitter will launch a JV to compete with Facebook’s Instant Articles product.
This JV is an admission of Facebook’s dominance in the content and content marketing space as well as the growing problem Facebook is presenting.
Publishers will have a secondary Instant Article-like product with which to publish should they so choose to pull away from the content juggernaut that is Facebook.
What long-term implications will this have and could this lead to bigger things for Google and Twitter?
Re/Code is reporting that Google (NASDAQ:GOOG) (NASDAQ:GOOGL) and Twitter (NYSE:TWTR) are working together on a joint venture that would compete with Facebook’s (NASDAQ:FB) Instant Articles. While both Google and Twitter have declined to comment Re/Code has broken stories in advance of official commentary before and I believe this lead to be credible. That said, this is a meaningful development in the content universe and one that could have far reaching implications based on the size and capacity of the joint venture participants. Let’s break it down.
First, this is an acknowledgement that Facebook is the biggest individual threat to both Twitter and Google’s business models. Maybe not right now, maybe not as-is – but this is an acknowledgement that a threat (Facebook’s growing ever more all-inclusive platform) is growing stronger and if nothing is done about it that threat could become too strong to unseat. The fact that Google and Twitter are the companies doing the acknowledging is powerful. Don’t understate what this means symbolically and what this means literally. This is indicative of the tectonic shift in content marketing taking place, one that sees Facebook emerging stronger and stronger. If you haven’t yet, you should take notice of this shift as the formerly broken up content marketing land masses are seemingly coming together in a Pangea which Facebook will have majority ownership over.
Both Google and Twitter (Twitter especially with Facebook recently entering the real-time market) are trying to combat Facebook’s growing ownership of the content/content marketing space. Facebook, as alluded to above, now has a competitive (if not leading) presence across the entire content ecosystem. Very recently Facebook’s announcement of Instant Articles was the latest shot fired in the arms race to aggregate the most content or in the race to refer users to the most content. Both are platform value-prop drivers, illustrators and visibility enhancers that will not be taken back easily once acquired. Regarding Facebook’s acquisition of both – according to traffic analytics firm Parse.ly Facebook is now the leading traffic source for news sites, passing Google. Don’t think this isn’t something that Google has taken notice of – I can assure it has.
That said, in an effort to slow the growing juggernaut and to give a second option to the current Instant Article monopoly that Facebook owns (yes, Apple (NASDAQ:AAPL) has a similar service but it isn’t expected to aggregate like Facebook) Google and Twitter will look to deploy an open source publishing tech that will offer an Instant Article-like service to those willing to take it. Even better for publishers, neither Google nor Twitter will look to host the content – a big difference between the open source project and Instant Articles at Facebook. Why does this matter? A few reasons.
First, the Google/Twitter option (which hasn’t been branded yet) won’t alter the ad structure of the Instant Article-like display. This means the original ads slated for display on the article being shown remain untouched, as intended. That matters to the content creator. Second, this gives publishers a way to begin to fragment a growing dependence on Facebook-hosted content. Becoming essentially indentured by Facebook is scary for publishers to say the least in that this obviously reduces negotiating power to zero. Publishers are currently fighting the “should I or shouldn’t I” question when it comes to leaning even further into their already most important platform. Facebook hasn’t “turned” on the publishers yet, and there’s no indication it would use its powers for evil, but it more than stands to reason that it could considering its reach and importance.
Re/Code is reporting that the Google/Twitter JV is launching with a small contingent of early adopters “in the fall,” so we’ll have to wait and see exactly what this Instant Article-like service will look like and how it will be received before making final judgments. One thing is for sure though, this JV could be the beginning of a long line of JVs between these two shared interest parties. Twitter does a few things that Google doesn’t and clearly that statement is true in reverse. I think that the model layover potential between the two, which has been speculated on at exhaustive length in the now tired Google/Twitter M&A speculation of past, could yield some really, really interesting spinoffs if this product launch goes well. It might (prepare the tar and feathers) even lead to an eventual M&A opportunity. In any case, this is a development I’ll be following very, very closely.
Good luck everybody.
Google And Twitter To Launch Joint Venture, Compete With Facebook
ChinaNet Online Partners With Baidu to Launch New Business Service Program Connecting ...
BEIJING, Aug. 19, 2015 (GLOBE NEWSWIRE) — ChinaNet Online Holdings, Inc. (NASDAQ:CNET) (“ChinaNet” or the “Company”), a leading B2B (business to business) Internet technology company providing online-to-offline (O2O) sales expansion services for small and medium-sized enterprises (SMEs) and entrepreneurial management and networking services for entrepreneurs in the People’s Republic of China, today announced it has launched a new service, “The GOOD Business of China”, along with Baidu and its Tieba division, the largest forum posting platform in China owned by Baidu, Inc. (NASDAQ:BIDU), to connect domestic and global businesses with potential and qualified entrepreneurs in China.“The GOOD Business of China” is the first O2O (online-to-offline) brand and sales lead generation service in the industry and provides online marketing and data exchange and search and roadshow features, as well as other valuable combined O2O entrepreneurial services such as business advisory, due diligence trips and angel investor networking to selected vendors. It is also part of the implementation of ChinaNet’s Business Direct 3.0 service with Baidu, as the Company continues to extend its data exchange service through various Baidu portals. With the new service, ChinaNet’s served businesses will have more live sales leads information to help expand sales more effectively.Within a week after launch in early August, forty-five businesses had been carefully selected by ChinaNet out of thousands of domestic and global franchising brands which cater to Chinese consumer growing demands for food, entertainment and services, with over 100 businesses waiting to be added. These selected businesses have collectively pledged up to RMB100 million (US$16 million) funding support to qualified entrepreneurs via fee rebates and O20 marketing budgets through Baidu Direct.The 45 businesses include a number of well-known brands, including Ice Monster (www.ice-monster.com), selected in 2013 by CNN as one of the best dessert places around the world, and bbq Chicken (www.bbq.co.kr), the largest quick service restaurant chain in Korea. With the new service, business clients such as these can now monitor their brand image and popularity scale using comprehensive analytical information through ChinaNet’s big data service combined with Baidu traffic monitoring. They will also receive more live sales leads to help build sales more effectively and efficiently throughout China.As a key partner of the new service, Baidu, China’s largest search engine company, will initially promote the program on Baidu Tieba on a number of selected business forums focusing on start-up business topics and business sectors. Internet users can also learn and research detailed information about the featured business opportunities via other powerful Baidu offerings such as keyword search, Baidu Encyclopedia, Baidu Know and Baidu Library, to discover the best businesses in the hope of finding the next Chinese premiere business.“Our partnership with Baidu continues to strengthen with this new service offering the first O2O brand and sales lead generation service in the industry,” said George Chu, Chief Operating Officer of ChinaNet Online Holdings. “Through the initial three month period, we anticipate potential revenues of up to $0.5 million generated from the 45 selected businesses, with more businesses potentially being added. If successful, we plan to launch the service to all of our existing and potential customers to further drive revenue growth. In the future, we plan to expand the service with various online payment systems so that our business customers can monitor O2O (online to offline) sales results in real time.”The new service was launched on August 8, 2015, at a live ceremony in Zhongguancun along with Baidu, ChinaNet, and the most popular entrepreneurial community, Heima (www.iheima.com). More information about The GOOD Business of China can be viewed at www.hxm888.com.About ChinaNet Online Holdings, Inc.The Company, a parent company of ChinaNet Online Media Group Ltd., incorporated in the BVI (“ChinaNet”), is a leading digital B2B (business to business) Internet technology company focusing on providing O2O sales channel expansion service for small and medium-sized enterprises (SMEs) and entrepreneurial management and networking service for entrepreneurs in China. The Company, through certain contractual arrangements with operating companies in the PRC, provides Internet advertising and other services for Chinese SMEs via its portal websites, 28.com, Liansuo.com and Chuangye.com, TV commercials and program production via China-Net TV, and in-house LCD advertising on banking kiosks targeting Chinese banking patrons. Website: http://www.chinanet-online.com.Safe HarborThis release contains certain “forward-looking statements” relating to the business of ChinaNet Online Holdings, Inc., which can be identified by the use of forward-looking terminology such as “believes,” “expects,” “anticipates,” “estimates” or similar expressions. Such forward-looking statements involve known and unknown risks and uncertainties, including business uncertainties relating to government regulation of our industry, market demand, and reliance on key personnel, future capital requirements, and competition in general and other factors that may cause actual results to be materially different from those described herein as anticipated, believed, estimated or expected. Certain of these risks and uncertainties are or will be described in greater detail in our filings with the Securities and Exchange Commission. These forward-looking statements are based on ChinaNet’s current expectations and beliefs concerning future developments and their potential effects on the Company. There can be no assurance that future developments affecting ChinaNet will be those anticipated by ChinaNet. These forward-looking statements involve a number of risks, uncertainties (some of which are beyond the control of the Company) or other assumptions that may cause actual results or performance to be materially different from those expressed or implied by such forward-looking statements. ChinaNet undertakes no obligation to publicly update or revise any forward-looking statements, whether as a result of new information, future events or otherwise, except as may be required under applicable securities laws.MZ North America
Ted Haberfield, President
Direct: +1-760-755-2716
Email:
Web: www.mzgroup.us
ChinaNet Online Partners With Baidu to Launch New Business Service Program Connecting ...
Launch: An Internet Millionaire"s Secret Formula To Sell Almost Anything Online, Build A Business You Love, And Live The Life Of Your Dreams
Think about it—what if you could launch like Apple or the big Hollywood studios? What if your prospects eagerly counted down the days until they could buy your product? What if you could create such powerful positioning in your market that you all -but- eliminated your competition? And you could do all that no matter how humble your business or budget?
Since 1996 Jeff Walker has been creating hugely successful online launches. After bootstrapping his first Internet business from his basement, he quickly developed an underground process for launching new products and businesses with unprecedented success.
But the success-train was just getting started—once he started teaching his formula to other entrepreneurs, the results were simply breathtaking. Tiny, home-based businesses started doing launches that sold tens of thousands, hundreds of thousands, and even millions of dollars in sales with their launches.
“Launch” is the treasure map into that world—an almost secret world of digital entrepreneurs who create cash-on-demand paydays with their product launches and business launches.
Whether you have an existing business, or you have a service-based business and want to develop your own products so you can leverage your time and your impact, or you’re still in the planning phase—this is how you start fast. This formula is how you engineer massive success.
Now the question is this—are you going to start slow, and fade away from there? Or are you ready for a launch that will change the future of your business and your life?
Launch: An Internet Millionaire"s Secret Formula To Sell Almost Anything Online, Build A Business You Love, And Live The Life Of Your Dreams
ViralMint to launch publisher-focused ViralMint Xchange
Tags: ViralMint|Viral Mint Xchange|Rohan Dighe|Affiliate Marketing|Digital Marketing|e-commerce|Abhinn Shreshtha|
The on-site marketing platform will be launching a new platform called ViralMint Xchange (VMX) on March 1, 2015 with the aim of bring publishers and advertisers on the same platform.
ViralMint founder Rohan Dighe, said VMX would connect advertisers and publishers in a more open way then is currently seen with affiliate marketing solutions. “Advertisers have no control over publishers. Publishers are unhappy because they are not getting payouts at the right time. Right now, publishers lack tools to monetize apart from backlinks and banner ads,” said Dighe. He claims that VMX will fill this void.
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VMX allows publishers to advertise relevant products through either widgets or a customized storefront within their blog or website. Advertisers can use VMX to reach out to the right publisher to promote their products or services. Dighe said on an average the clickthroughs (CTR) for affiliate storefront were around 10-13 per cent and for widgets, the CTR was about 1 per cent.
Dighe said that publishers won’t be charged for the service though advertisers will have to pay 3 per cent on GMV (Gross Merchandise Value) sold through the platform. Currently, Viral Mint’s primary product is a customer engagement tool, which has around 2000 clients. Dighe said the company hopes to spin off VMX as a separate revenue stream by end of year.
The company was founded in 2011 and has already had initial funding by Seed Fund. Dighe said there are no immediate plans to raise more funding but depending on the success of VMX, could look at raising more money in the next 2 quarters.
Affiliate marketing accounts for 25 per cent of online revenues in the US, though it accounts for only 3-5 per cent of e-commerce net sales in India. “We expect affiliate marketing to only grow stronger in the coming years. For example, by next year, it could account for 8-10 per cent of e-commerce sales,” said Dighe.
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