Infor Updates Email Marketing Product; Allows Social Media Integration

Infor, a business cloud company, today unveiled Infor Omni-Channel Campaign Management, a new suite of marketing solutions for data-driven email marketers.

The new solution is an updated and rebranded version of the former Infor Epiphany Outbound Marketing product, which stemmed from Infor’s acquisition of SSA Global Technologies in 2006.

Infor Omni-Channel Campaign Management helps marketers plan, execute and monitor marketing campaigns across multiple channels, including social media, SMS and email. It’s omnichannel and integrated approach allows marketers flexibility in how they reach out to customers, and through what channels.

The case for email and social media integration “is a strong one,” states Luke Brynley-Jones, CEO of Our Social Times and author of Constant Contact’s 2014 white paper, Integrating Social Media and Email Marketing. “Social media creates awareness, deepens relationships and builds trust while email converts prospects into buyers and increases customer retention.”

Yet, only 56% of marketers currently integrate social media with their email marketing programs, according to a recent study by ReachMail.

Less than 10% of email marketers plan to focus on social media integration in 2015, via Econsultancy.

Besides social-media integration, Infor’s new release contains several substantial product updates for traditional email marketers that include real-time analytics and segmentation capabilities. Version 10.1 includes new automated campaign workflows, one-click segmentation filters based on demographic and transactional data, and A/B testing and inbox previews.

Infor says its email marketing campaigns are permission-based and therefore compliant with anti-spam rules and regulations. It has also updated its campaign management solution with real-time statistics to track a marketing campaign’s success.

“Marketers are overwhelmed with data,” states Jason Rushforth, vice president, Infor Customer Experience. Infor helps marketers “streamline tasks to keep their campaigns as robust and direct as possible in the marketplace

The company suggests the updated analytics tool adds flexibility to a marketing campaign by allowing email marketers to monitor changing market dynamics and to quickly change strategy to maximize customer engagement with more personalized content.

Infor Updates Email Marketing Product; Allows Social Media Integration

Getting to know the Online Product Marketing Team

Spanning the Atlantic from New York to Oxford, the Global Online Product Marketing team is a motley bunch with a love for all things digital. As custodians of a diverse portfolio of online offerings, they definitely know what’s what on the web. Read on for some literary and digital favourites from the team, and a glimpse into the minds of our online gurus here at Oxford University Press.

What is your favourite blog or podcast and why?

“This American Life and The New Yorker fiction podcast.”
—Sam Zimbler, Marketing Associate

“I am obsessed with the Invisibilia podcast from NPR. Read the description from their site and just try not to listen: “Invisibilia (Latin for all the invisible things) is about the invisible forces that control human behavior—ideas, beliefs, assumptions and emotions. Co-hosted by Lulu Miller and Alix Spiegel, Invisibilia interweaves narrative storytelling with scientific research that will ultimately make you see your own life differently.”
—Erin Fegely, Assistant Marketing Manager

Erin Fegely. Used with permission.

“I love Desert Island Discs on Radio 4, it’s perfect listening when cooking or doing the mind-numbing chore of ironing my work shirts. My life goal is to be on it, so Kirsty Young, if you’re reading this…”
—Barney Cox, Senior Marketing Executive

“Clutch Magazine is one of my favorite blogs. It’s for women of color like myself. The blog reports on beauty, health, love, sex, fashion, and politics in a fun tone while expertly addressing serious matters that affect young African-American women in today’s society.”
—Miki N. Onwudinjo, Junior Level Marketing Coordinator

“Brain Pickings. The images and quotations paired together are really inspiring.”
—Georgia Brodsky, Assistant Marketing Manager

If you had to be trapped in an elevator for ten hours with any famous person living or dead, who would it be?

“I’m extremely claustrophobic and I’m having a mini panic attack just imagining this scenario; given that fact, I am going to have to pick Thich Nhat Hanh who I am sure could calm me down.”
—Erin Fegely, Global Assistant Product Marketing Manager

“Agatha Christie! I love crime fiction (some may say I’m a little bit obsessed)—especially the novels of the Golden Era of crime, with Christie being the Queen of Crime. I bet she would be able to while away the hours coming up with stories of murder and intrigue, and I’d love to ask her about her writing style, inspirations, and what she was doing in Yorkshire when she disappeared.”
—Hannah Charters, Associate Marketing Manager

“Firstly, ten hours, that’s a long time! I don’t think I’d want to be trapped in an elevator with anyone for ten hours, at least not without prior warning, so I could bring snacks. I’d pick somebody fascinating from history so they could tell me all about their life to pass the time. Let’s go with Cleopatra VII, the last Pharaoh of Egypt.”
—Barney Cox, Senior Marketing Executive

Barney Cox. Used with permission.

“Michael Pollan, so we could spend ten hours talking about food and then exit the elevator to gorge ourselves on local eats.”
—Georgia Brodsky, Assistant Marketing Manager

Which fictional literary world would you most like to inhabit and why?

“Lyra’s world in Philip Pullman’s His Dark Materials trilogy—I would love to know what animal my dæmon would be!”
—Hannah Charters, Associate Marketing Manager

“I’d live in Dorne in Game of Thrones, preferably in the Water Gardens, whilst steering clear of all the beheadings, poisonings, and massacres. The buildings are beautiful, everyone dresses stylishly, and I bet the food would be good too (although I’d pass on the grilled snake). Plus, winter is coming and I want to be somewhere warm.”
—Barney Cox, Senior Marketing Executive

“I would inhabit the fictional literary world of Alice in Wonderland because I think abstractly and have an avant-garde mind suited for that distorted realm.”
—Miki N. Onwudinjo, Junior Level Marketing Coordinator

“Gatsby’s home and grounds, right at the beginning of a cocktail party, when everyone still has their wits together. I can’t imagine anything more glamorous.”
—Georgia Brodsky, Assistant Marketing Manager

What website do you visit most often in your spare time and why?

“Colossal. It is an art and design blog that always inspires me (and I want to own everything in their store).”
—Erin Fegely, Assistant Marketing Manager

“Does Netflix count? I choose Netflix. I don’t know what I did before Netflix, I probably just stared at my living room wall.”
—Barney Cox, Senior Marketing Executive

“I visit Reddit too much in my spare time for the AMA’s and NoSleep scary stories. Reddit has the weirdest and most interesting stories and first-person accounts.”
—Miki N. Onwudinjo, Junior Level Marketing Coordinator

“New York Times Most E-mailed articles. To see what people are talking about!”
—Georgia Brodsky, Assistant Marketing Manager

What was the last book you read?

“The Story of B by Daniel Quinn.”
—Sam Zimbler, Marketing Associate

Samantha Zimbler. Used with permission.

“The Lowlands by Jhumpa Lahiri. It’s beautifully written.”
—Victoria Davis, Assistant Marketing Manager

“The Dinner by Herman Koch. Sold as “the European Gone Girl” and set in one of my favourite cities, Amsterdam, this book is a dark and suspenseful summer read.”
—Erin Fegely, Assistant Marketing Manager

“American Gods by Neil Gaiman. I bought this a few years ago and it had been sitting on my bookshelf in all its black-and-gold glory until a few weeks past when I finally decided to give it a go. I really enjoyed it! I love the concept of old gods wondering around America, driving taxis and running funeral homes because nobody believes in them anymore. Also, fun fact, Neil Gaiman once signed my copy of Coraline with a picture of an angry mouse.”
—Barney Cox, Senior Marketing Executive

“120 Days of Sodom by Marquis de Sade.”
—Miki N. Onwudinjo, Junior Level Marketing Coordinator

“The Whole World Over by Julia Glass.”
—Georgia Brodsky, Assistant Marketing Manager

Image Credit: “Power Cut” by Graham Holliday. CC BY NC 2.0 via Flickr.

Getting to know the Online Product Marketing Team

More than 25 openings in social media, product and marketing management

Image: Flickr, Flazingo Photos

By Julie Zhang2015-05-10 17:28:26 UTC

Are you hunting for a new career? The Mashable Job Board is the ideal place to search for your next big move. More than 3,000 employers in tech and digital have posted on our board, and they’re looking to fill positions from Mashable‘s community.

Each week we highlight five recently-posted openings. Check out some of this week’s newest listings, below, and be sure to read our Job Search Series for valuable career tips.

Position: Social Media Marketing Manager
Company: Indigenous Media
Location: Culver City, California

Do you love high-quality, serialized content? Can you create solid, yet tantalizing, updates about must-watch episodes, dramatic quotes and talent news? Can you consistently communicate with and respond to a rapidly growing social media community while developing strategic campaigns to further its development?
We’re looking for a social media manager to be the voice, social content creator, community builder and social media strategy coordinator behind the Indigenous Media brands.

The ideal candidate will not only possess social media savvy, but she or he will also have a passion for developing enticing copy and visual assets that align with an overall series and brand marketing strategy. The social media manager is responsible for developing and enhancing community around our series, taking kernels of content and turning them into sharable conversations, and planning ways to grow these conversations further.

Position: Marketing Manager
Company: BRIC
Location: Brooklyn, New York

BRIC is the community access television organization for the borough of Brooklyn. Our community media programs offer Brooklyn residents the opportunity to air programming on four cable television channels, free access to media production equipment and facilities, and low-cost media education classes. On our channels and web site, we air community-produced Brooklyn Free Speech TV, as well as Brooklyn Independent Media, programming focused on Brooklyn and produced in-house by BRIC.

Purpose of Position: The Marketing Manager will report to the Associate Director of Marketing and be responsible for implementing a strategic marketing plan to build awareness of BRIC’s community media initiatives, increase and sustain enrollment in media education course offerings, and expand broadcast and digital viewership of Brooklyn Independent Media video assets.

Position: Product Manager – (Consumer facing social application)
Company: Zoosk Inc
Location: San Francisco, California

Have you been working on consumer-facing products that have social components? Zoosk is a leading online dating company that learns from customer behaviors and we’re looking for an awesome Product Manager to help drive the creation of new features for the millions of users who use our product.

A Bit About You:
You read about start-ups because you want to know how others are attempting to solve new problems. You treat the product you are working on as your ‘baby’, taking quality more serious then quantity. You love life!

Responsibilities:
-Full life-cycle product management (from strategy/concept development to tactical execution).
-Work directly with other product managers, engineering, and designers to fully specify and deploy new features.
-Write clear and concise requirements, user stories, prioritize development items, and coordinate schedules/milestones with Design and Engineering teams.
-Work closely with Business Intelligence/Data teams to monitor and proactively identify opportunities for product enhancements via analytics, trends, and user behaviors.

Position: Director of Product Management
Company: Bina Technologies Inc.
Location: Redwood City, California

Are you interested in the intersection of genomics, bioinformatics and big data? Bina is looking for a talented Director of Product Management who will drive the vision and execution for the Bina Genomic Management System. The ideal candidate will have a proven track record in developing winning product roadmaps, and ability to lead teams to bring new product capabilities to market. You will be both a strategic thought leader who can drive the future product vision as well as a hands on product manager who can interface with engineering on critical deliverables.

How you will spend your time:

-Champion a customer-centric approach to product and services definition and development.
-Define long-term product vision and translate that into concrete, tangible use case scenarios and product plans.
-Analyze the marketplace, customers, and competitors to determine the right use case scenarios and product features for inclusion into product roadmap.
-Translate customer needs into functional and technical product requirements used by engineering for development; direct work of others and individually contribute to requirement and specification definition.

Position: Social Media and Digital Marketing Specialist
Company: Alliant Credit Union
Location: Chicago, Illinois

The Social Media & Digital Marketing Specialist is responsible for writing online content for the Alliant blog and social media channels as well as implementing daily word-of-mouth (WOM) marketing activities. This person will help define our digital brand by embodying friendly, smart and personalized service via our online content. Alliant prides itself on putting our members first and this position is the gateway to our members online. It’s an exciting role within our digital channels team but also comes with considerable responsibility.

Daily duties involve managing social media interactions and campaigns, writing content for web and mobile, some emails, influencer-outreach efforts, executing promotions and protecting the brand online. Additional ideas welcome. Candidates should be passionate about writing, digital and the potential of excellent social customer service.

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Check out more career opportunities on the Mashable Job Board. New positions are posted daily, ranging from entry-level to C-suite positions.

More than 25 openings in social media, product and marketing management

3 Collaboration Tips for Innovative Product Marketers

It’s great to be a product marketer. You’re at the center of your company: you have a direct lens into multiple teams, operations, and initiatives. You’re also your customers’ chief empathizer, and you have an arsenal of data to learn about their most pressing needs.

But at any given time, you’re probably walking a fine line between “lots of great detail” and “information overload.” The biggest challenge you’re likely facing is how to distill your wealth of knowledge into a cohesive set of resources for your team.

These three collaboration tips can help:

1. Rely On Content in Your Busiest Moments

If you find yourself having repetitive 1:1 conversations, consider creating content instead. Write a blog post, create a monthly newsletter, and find ways to limit the number of calls and meetings you’re having.

Recommended for YouWebcast: How to Create Content for Human Beings: A B2B Marketing Intervention

You should think of yourself as a journalist, reporter, and blogger—when you put information on paper, so to speak, more people can read, digest, and respond to what you’re saying.

Think of how many hours you’ve spent having the same types of conversations. Spend a fraction of that time writing, and you’ll not only be more productive, you’ll reach more people—both inside and outside of your organization.

2. Build Systems to Eliminate Unnecessary Time Sinks

It’s amazing how much time the “little things” take. You could spend hours writing personalized emails, scheduling appointments to interview emails to customers, and digging deep into your blog analytics.

Think through your big time sinks and set up processes to make things simpler. Example ideas include using email marketing software to manage internal newsletters, creating a Slack channel that auto-populates data from your Google Analytics account, and using Formstack to source questions that come up from your team.

You can start improving processes by focusing on two key areas in your operations: (1) things you don’t like doing, and (2) things that are eating up too much time. This “needs assessment” will help you pinpoint exactly what to fix and what solutions to implement.

3. Create an IM Channel for “Ideastorming”

As a product marketer, you’re probably already working with formal collaboration tools. Empower your team to leverage these tools for stream-of-consciousness idea generation—a process that’s invaluable for creativity. Encourage team members to share random ideas that you can later formalize into specific topics. 99% of B2B marketers say a steady stream of ideas is central to their success as marketers. Don’t pass up the opportunity to collect them from your team.

This new communication channel will be invaluable for idea generation and information sharing.

Remember that your ultimate goal is to optimize human relationships. Explore ways to get people excited about sharing ideas, and build upon your learnings to truly bring out the best in your teammates.

The more focused you are, the more you’ll grow.

3 Collaboration Tips for Innovative Product Marketers

adMixt Receives New Facebook Marketing Partner Badge and Releases Dynamic Product Ads

Menlo Park, CA. (PRWEB) February 18, 2015

adMixt is pleased to announce today that it has joined Facebook’s new Facebook Marketing Partner program.

Starting today, the Facebook® Preferred Marketing Developers program has become the Facebook Marketing Partner program. This change reflects the expansion of the ecosystem around Facebook’s services, and will make it easier for marketers to find partners based on their specific needs.

A long-time member of PMD program, adMixt transitions from having an Ads badge into being a badged Facebook Marketing Partner with an Ad Technology specialty. This granted specialty is given in recognition of adMixt’s platform development, services, and solutions for Facebook ad management. We continue to provide best-in-class services to our customers, while building bleeding-edge integrations with Facebook’s platform. For over 2 years, adMixt has helped many high profile brands with Facebook strategy around customer acquisition, lead generation and brand building. Under the new program, adMixt is also recognized for its expertise in several verticals including eCommerce, Education, Professional Services, Retail and Technology.

Today we also announce the global launch of our Dynamic Product Ad solution for Facebook marketing. Built on top of Facebook’s Website Custom Audience retargeting technology, Dynamic Product Ads enables marketers to reach consumers with ads customized to their browsing habits in Facebook’s desktop and mobile News Feed, as well as in the right hand column. Rachel Kwan, Online Marketing Manager at The Honest Company commented on the release, “Dynamic Product Ads help us connect our large product catalog to each unique shopper with relevant and timely product ads.” Zach Greenberger, CEO of adMixt, said “We’re seeing strong results, including a 34% increase in click through rate and a 38% reduction in cost per purchase.”

Dynamic Product Ads are available today for all of adMixt’s managed service clients.

Founded in June 2012 by Zach Greenberger, adMixt has worked with dozens of brands to create and run high-performance direct response Facebook campaigns by utilizing a careful balance of technology and specialized talent. Some of the amazing clients we have worked with include The Honest Company, Brooks Brothers, Diamond Candles, and 3 Day Blinds.

Facebook® is a registered trademark of Facebook, Inc.

adMixt Receives New Facebook Marketing Partner Badge and Releases Dynamic Product Ads

Digital Marketing Predictions for 2015 from Facebook Product Marketing Director, Ads Matthew ...

Facebook product marketing director, ads Matthew Idema shared his digital marketing predictions for 2015 with AllFacebook.

He wrote:

As the New Year approaches, it’s important to reflect on how the trends we’ve seen in the past year will impact marketers in the year ahead. For marketers, 2015 will be the year of more personalized customer interactions, a time to leverage more accurate measurement tools and the time to fully embrace the rapid mobile expansion around the world.

The year will move fast, and here’s what we expect to see in 2015:

Mobile devices will continue to gain more share of consumer’s attention. This shift has created a new space in people’s routines that is changing the way we experience media — more choice over what they see (e.g. more images, news and videos) plus how we shop, with many new ways to discover products. Advertising needs to be focused on reaching people in this new space and across several experiences, instead of focusing on one place or one experience.

Digital advertising will shift from being measurable to being truly accountable. Basic forms of measurement, such as click-based attribution models, only tell us a very small part of the story. With more scale, accuracy and new measurement tools, marketers will be able to understand what worked and focus on what matters to their businesses: brand metrics and sales.

Businesses that take a more personalized approach will win. Marketers have more information and tools to create relevant campaigns than ever before, and people increasingly expect the ads they see to be relevant across all channels. According to eMarketer, just 5 percent of client-side marketers worldwide said they were personalizing extensively.

Messaging will increasingly become a key part of how businesses interact with customers directly. Real-time dialogue is important in quickly addressing ongoing customer needs. As more people continue to gravitate toward message-based communication, businesses will shift by opening up this new channel of communication to maintain a constructive dialogue with employees and customers.

World population growth is being driven by high-growth countries, and it’s mobile. As our world population continues to grow over the next 10 years, most of that growth will occur in countries outside of the U.S. According to eMarketer, in the next three years, mobile phone penetration will rise from 61.1 percent to 69.4 percent of the global population. As more people become mobile-first, businesses and marketers will follow.

Every day we need to work together to help businesses stay connected with the right people and continue to grow. Our teams are excited about the connected year ahead.

Readers: What did you think of Idema’s outlook for 2015?

Image courtesy of Shutterstock.

Digital Marketing Predictions for 2015 from Facebook Product Marketing Director, Ads Matthew ...