Proceed Innovative to Host an Internet Marketing Seminar in September titled "The Changing Face ...

Proceed Innovative will host a seminar on September 23, 2015 titled “The Changing Face of SEO” to discuss new internet marketing strategies and the current state of SEO (Search Engine Optimization).

Schaumburg, IL (PRWEB) August 31, 2015

Proceed Innovative will host a seminar on September 23, 2015 titled “The Changing Face of SEO” to discuss new internet marketing strategies and the current state of SEO (Search Engine Optimization).

Search engine optimization (SEO) is a very important aspect of internet marketing and the most effective strategies for search engine marketing (SEM) have changed over the last couple of years. Small businesses and other companies that handle their own internet marketing must be aware of these changes in SEM to get the most effective results and Proceed Innovative’s free seminar, The Changing Face of SEO, discusses the most recent changes as well as effective strategies and techniques that companies can use to boost their online marketing campaign. The seminar will take place on Wednesday September 23, 2015 at 11:30 am at the Corporate Center in Schaumburg, IL. Space is limited, register early to secure a seat.

Every month, Proceed Innovative is teaming up with Northwoods Software to provide a free workshop on different aspects of internet marketing that is open to local businesses looking to improve their online marketing strategies. “The Changing Face of SEO” seminar will discuss the new trends and changes in SEO marketing after the Google’s most recent search algorithm updates as well as how to plan and implement an effective SEO strategy to achieve a company’s marketing goals.

The seminar will cover the following:

• goals of an SEO baseline analysis


• how to optimize a website to rank better in the search engines


• how Google’s algorithm updates can affect website’s rankings


• case studies of successful SEO marketing campaigns


• the importance of keywords, social media, and content marketing


• QA session.

Anyone who is in charge of the website, marketing, or social media for their company can benefit from attending this workshop. For more information and to register visit http://www.proceedinnovative.com/seminars/

About Proceed Innovative

Proceed Innovative, LLC is a full service digital marketing firm dedicated to helping franchises and local businesses improve their internet traffic and conversion rates with multi-faceted marketing strategies. The SEM experts at Proceed Innovative discuss specific marketing goals with each client to create a strategy that is best suited for this business and industry and to help the client achieve the targeted goals. Proceed Innovative specializes in search engine optimization (SEO), pay per click (PPC) management, web design, web analytics consulting, lead generation, and local and mobile SEO. Once per month Proceed Innovative hosts free seminars on different internet marketing topics at their Schaumburg office building. For more information call Proceed Innovative at 800-933-2402 or visit http://www.proceedinnovative.com.

For the original version on PRWeb visit: http://www.prweb.com/releases/digital-marketing-seminar/proceed-innovative/prweb12932529.htm

Proceed Innovative to Host an Internet Marketing Seminar in September titled "The Changing Face ...

Marketers urged to be innovative

The call was made by the Dialogue Group Director, Tonderai Tsara yesterday at the first Marketing and Communication Dialogue Workshop that was held under the theme ‘key consumer trends from across the continent’.

Marketers from the private sector as well as parastatals such as the BITC, Local Enterprise Authority and Debswana, to mention a few, attended the workshop.

Tsara said they decided to put together the workshop because they needed to bring together marketers and public relations people to share ideas as well as open their eyes to possibilities out there.

“I have realised that local marketers are not innovating or evolving enough as our customers already are.

“Customers are looking for experiences, engagements and looking to have a conversation while we are using the wrong tools, when we should be engaging them and creating the experience building emotions to get their adrenaline going. 

“We are doing the traditional stuff which is not necessarily effective,” he said

According to Tsara, the difference between consumers and the digital space is no longer visible as people have access to portals.

He added that the

growth-marketing environment in Botswana is stagnant while other industries are growing.

“Marketers need (to) find ways to transform into the digital era, understand their brands well and find ways to roll it out.

“They need to know the developments that are out there, the impact and the implications that they have in these brands and sharing the best work,” said Tsara.

Chief Executive Officer of brand building company, VWV, Terry Behan said marketers need to understand that brands are supposed to build an emotional relationship with their consumers, adding that brands are quite keen to decomoditise what they sell.

“There is a new emerging trend in the marketing arena referred to as consumer jacking where you engage a small number of people, record and share with the social media to reach a large audience,” he said.

Behan said this strategy is relevant as the social media is spreading very fast thus exposing products to the whole world.

He also urged the marketers to understand to ignore the brand surveys because they all wrong and have very limited metrics.

Marketers urged to be innovative

3 Collaboration Tips for Innovative Product Marketers

It’s great to be a product marketer. You’re at the center of your company: you have a direct lens into multiple teams, operations, and initiatives. You’re also your customers’ chief empathizer, and you have an arsenal of data to learn about their most pressing needs.

But at any given time, you’re probably walking a fine line between “lots of great detail” and “information overload.” The biggest challenge you’re likely facing is how to distill your wealth of knowledge into a cohesive set of resources for your team.

These three collaboration tips can help:

1. Rely On Content in Your Busiest Moments

If you find yourself having repetitive 1:1 conversations, consider creating content instead. Write a blog post, create a monthly newsletter, and find ways to limit the number of calls and meetings you’re having.

Recommended for YouWebcast: How to Create Content for Human Beings: A B2B Marketing Intervention

You should think of yourself as a journalist, reporter, and blogger—when you put information on paper, so to speak, more people can read, digest, and respond to what you’re saying.

Think of how many hours you’ve spent having the same types of conversations. Spend a fraction of that time writing, and you’ll not only be more productive, you’ll reach more people—both inside and outside of your organization.

2. Build Systems to Eliminate Unnecessary Time Sinks

It’s amazing how much time the “little things” take. You could spend hours writing personalized emails, scheduling appointments to interview emails to customers, and digging deep into your blog analytics.

Think through your big time sinks and set up processes to make things simpler. Example ideas include using email marketing software to manage internal newsletters, creating a Slack channel that auto-populates data from your Google Analytics account, and using Formstack to source questions that come up from your team.

You can start improving processes by focusing on two key areas in your operations: (1) things you don’t like doing, and (2) things that are eating up too much time. This “needs assessment” will help you pinpoint exactly what to fix and what solutions to implement.

3. Create an IM Channel for “Ideastorming”

As a product marketer, you’re probably already working with formal collaboration tools. Empower your team to leverage these tools for stream-of-consciousness idea generation—a process that’s invaluable for creativity. Encourage team members to share random ideas that you can later formalize into specific topics. 99% of B2B marketers say a steady stream of ideas is central to their success as marketers. Don’t pass up the opportunity to collect them from your team.

This new communication channel will be invaluable for idea generation and information sharing.

Remember that your ultimate goal is to optimize human relationships. Explore ways to get people excited about sharing ideas, and build upon your learnings to truly bring out the best in your teammates.

The more focused you are, the more you’ll grow.

3 Collaboration Tips for Innovative Product Marketers

Google Acquires Toro, an Innovative Facebook Marketing Startup

The king of search engine Google has acquired Toro, a Facebook Mobile Marketing Startup based on San Francisco, California. Toro is developed by Red Hot Labs in March 2012, and its founders Amitt Mahajan, Joel Poloney and Dave Pekar worked really hard in last three years to make this startup a huge success in its niche. Toro helps app developers to market and promote their apps by offering best-in-class mobile marketing solution. Toro’s app marketing plans of setting up and optimizing the campaigns run only on the Facebook advertising platform. In short, Toro is a Facebook Marketing company exclusively for the app developers to help them promote their apps in Facebook in best possible way.

The parent company of Toro is Red Hot Labs, and its prime founders Amitt Mahajan and Joel Poloney previously joined hands in setting up MyMiniLife, and you may know that this is the company which played a very crucial role in the development of popular Facebook game Farmville, and this startup was later acquired by Zynga.

Toro helps its clients to optimize their respective Facebook Ad campaigns by creating and testing hundreds of different variants for each and every campaign seamlessly. Mobile App developers can run and manage their Facebook promotional ad campaign in a very easy way with the help of the service provided by Toro. Now, as Google acquired Toro, we may be able to see a much better version of Toro in upcoming days.

CEO and Founder of Toro Mr. Amitt Mahajan announced this Google acquisition via a blog post. He wrote, 

“With greater resources and distribution now available at our disposal, we’re excited to join Google and continue our mission of making the lives of app developers easier.”   

Toro has already raised $1.5 million fund from various investors like SV Angel, Andreesen Horowitz, General Catalyst, Greylock Partners, IT-Farm, Keith Rabois, Chris Dixon, Bill Tai, Matt Ocko and a few more. However, the financial terms of this Google-Toro acquisition is yet to be disclosed, and we’ll update this post if we get this information in coming days.

In that blog post Amitt Mahajan added, 

“For our existing marketing customers, we will continue to optimize your campaigns and update your dashboards, though campaign creation has been suspended for the time being. We recommend working with an alternative Facebook PMD for new campaigns going forward.”

It means Toro might be shifting its prime focus away from Facebook. Rather it wants to work on creating many new products while staying under the big umbrella of Google Inc. What’s your view point on this Google’s new acquisition of Toro? Let us in the comments section below.

Source: TechCrunch

Google Acquires Toro, an Innovative Facebook Marketing Startup

Here Are The 10 Most Innovative Digital Ad Products of 2014

It wasn’t long ago when social media advertising just meant Facebook and digital advertising only reached desktop computers. Well, 2014 saw an explosion in the Internet ecosystem, which has become increasingly mobile with more media-rich formats than ever.

The largest players like Facebook and Google innovated and newcomers such as Snapchat offered ad space that theretofore didn’t exist. So here’s a look back at a year where fresh ad units routinely emerged onto the scene.

Google Shopping Campaigns

The search advertising giant showed that it wants to take on Amazon as much as any of its other rivals, and it developed its e-commerce platform to do just that, not only with services like home delivery but evolved search ads that more seamlessly include retail. In early 2014, Product Listing Ads, which show up in certain searches directing users to retailers online, were now rolled into campaigns. The new shopping campaigns give retailers more control over when their ads show up in searches and for what products. Google even has tools that let retailers indicate what products are available at the nearest physical store.

In September, Google also launched AdSense for Shopping, which shows product ads on third-party websites. It’s all very Amazon, and all part of Google’s one-stop shop to track everything from ad served to product delivered.

Snapchat’s Sponsored Updates

The youth-focused messaging app didn’t take long to get into advertising with sponsored snaps (“snaps” are what Snapchat legions call their momentary messages on the platform) that show up in users’ inboxes. The Universal Pictures movie Ouija was the first to buy the new mobile video format, which opens a new channel for social media marketing—especially in terms of reaching young people.

Also, its live feed, which crowdsources Snapchat messages at events like the Macy’s Thanksgiving Day Parade, now features commercials mixed in with the snaps from everyday users. For instance, Amazon sponsored Black Friday on Snapchat.

Instagram Sponsored Video

Now with more than 300 million users, Instagram had its first full year of advertising in 2014. Its newest ad product introduced autoplay sponsored videos, and brands from Disney to Electronic Arts to Banana Republic were the first to try them out.

The video offering comes on top of sponsored photos, which were first served in 2013. CEO Kevin Systrom is trying to cultivate a stylish advertising vibe not unlike the glossy pages of a magazine only this is digital, mobile and multimedia, and he still apparently approves all of the marketing on a case-by-case basis.

Facebook Premium VideoWhile tested in 2013, Facebook’s Premium Video Ads didn’t fully launch until March. These ads are autoplaying videos that are attracting a number of brands such as Macy’s during Christmas.

Video is the future of Facebook, according to CEO Mark Zuckerberg, and billions of videos from users and marketers are seen everyday. Facebook is trying to compete with everyone from YouTube to Yahoo to Twitter to AOL with video that can attract brands looking for top publishers.

Twitter App-Install Ads

The app-install ad was ever important this year, especially at Twitter, where the direct-response model of advertising now offers ways from brands to do more than ever on the platform. Yes, installing an app is one variety, but the ads also direct users to apps that have been dormant on their phones, a trick that Facebook and Google now offer as well.

Also, Twitter has e-commerce ads that have Buy Now buttons and video ads with View Now, and the list of potential actions is only growing.

Tumblr Sponsored Dot

Tumblr was full of new ad ideas this year, perhaps the most intriguing was the Sponsored Dot (that period at the end of its logo). Now, brands can buy it, dressing their logo as the punctuation mark for special occasions, like Starbucks did on National Coffee Day. According to parent company Yahoo, Tumblr is looking at $100 million in ad sales during 2015, so it laid the groundwork for plenty of other new products, too, including video, sponsored trends and app-install ads.

Kik Promoted Chats
This messaging app is just starting its ad business, much like Snapchat. However, it doesn’t draw quite the same amount of attention even though it is popular with teens and consistently near the top of app charts. Kik says it has 150 million registered users, and it is attracting big brands and media/entertainment players looking to reach its young audience with Promoted Chats.

The paid chats launched this year and let properties like Funny or Die and electronics brands like Skullcandy to message one-on-one with followers who opt in. It’s a new kind of marketing built for mobile and messaging, two increasingly relevant areas.

Promoted PinsPinterest entered the realm of social media advertising with Promoted Pins, which are served when users search for specific categories and keywords. This is the pinning platform’s first ad product, which launched fully earlier this year after being tested in late 2013.

Brands like Kraft, Dell, Home Depot and Walmart are paying to boost their Pins, and there are now self-serve tools, too, for managing marketing campaigns on the platform.

Sponsored ListeningStreaming music was an important area for advertising in 2014 with Pandora, Spotify and iTunes all going after brands. Pandora introduced video ads with this Sponsored Listening product, which offers users ad-free listening for an hour in return for watching a sponsored clip. In October, Fox helped promote new shows on Pandora with the help of the format.

Google Giferator

This was a custom ad unit made for EA Sports’ Madden football video game, but it shows that Google is allowing advertisers to be more creative on the digital platform. The Giferator was generating dynamic ads in real time that could be highly targeted to select audiences.

The ad technology was developed as part of Google’s Art, Copy and Code program, where it tries to blend the creative and technical sides of digital advertising. Also, the Giferator let users create their own Gifs, a format that marketers couldn’t get enough of this year.

Here Are The 10 Most Innovative Digital Ad Products of 2014