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Posts mit dem Label Reality werden angezeigt. Alle Posts anzeigen
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Samsung Gear VR - Virtual Reality Headset
Samsung Gear VR - Virtual Reality Headset
Chad Ian Lieberman Originator Talks about The Future of Virtual Reality Treadmill
(1888PressRelease) Mr. Chad Lieberman Internet Marketing Consultant examines how big virtual reality has become as Virtual demonstrated their most recent version of WalkEstate.
“Virtual Reality treadmills are a thing right now, even as we wait for the commercial release of the VR headset from WalkEstate. The design has been on Virtue’s workbench for more than two years, and will likely be launched before the year ends,” described an excited Mr. Chad Lieberman.
Chad Ian was addressing a discussion on present and future technological advances for common life applications in a recent summit help in New York City, among a crown of technology experts and lovers from all walks of life.
According to Mr. Lieberman, the technology is intended for home consumers, and already has 4,000 preorders just waiting for the launch of the devices. The WalkEstate is currently in the manufacturing phase, and will begin shipping out to consumers before the end of 2016, he says.
Further describing it, he stated that the treadmill was accompanied by tracking pods and special shoes with which users can run and walk while sucked into a game. It also has a harness for support, giving the very concept of VR another useful application.
“Physical movement takes your enjoyment of VR to the next level, which is why the WalkEstate is so awesome. The player can walk and jump 360 degrees within virtual environments. Imagine if you’re in a real war zone with all that comes with it – actively pursuing an enemy, getting away from danger, hiding – the whole nine yards.
Amid general skepticism, Mr. Chad Ian Lieberman Internet Marketing Expert stated that the immediate demand indicates that virtual reality is something the market is ready for. “It’s just that it hasn’t until now been done right and hasn’t been affordable for the average consumer.”
In conclusion, he was sure the VR treadmill will really change the VR experience for most homes. At the very least, there are 4,000 people who believe in it, and the number can only go up.
About Chad Ian Lieberman New York
Chad Ian Lieberman New York started over 9 years ago, and it boasts a cumulative experience in easy and cost effective search engine marketing services, including search engine optimization, affiliate marketing, online reputation management, linking and PPC management to help businesses of all kinds remain competitive and increase their visibility on the major portals and search engines. Its services have been developed to suit a variety of business needs, with bespoke packages for specials needs of each client. They provide the comprehensive search engine marketing solution, from strategic consultation to in-depth reporting systems in the US, Canada, France, UK and many other countries. Learn more at http://6wseo.com/Blog/Chad_Lieberman/
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Chad Ian Lieberman Originator Talks about The Future of Virtual Reality Treadmill
Marketing Automation: The ROI Reality [Infographic]
Through the years, there have always been assertions and assurances that particular marketing campaigns will deliver a return on investment (ROI). This may in some instances be the case, but especially before digital, it was always very difficult to equate.
Even in the digital age these assertions continue to proliferate, and in many cases there is no solid evidence made available for these claims, due to the lack of accurate analytical data available. That is, until now.
Real time performance data
Unlike conventional email marketing, Marketing Automation (MA) offers a real time picture of how a marketing campaign is actually performing.
This is because target audience activity data is harvested from a variety of specific touch-points across the campaign, which can range from email engagement (opens and clicks) through to website visits and activity, to video content downloads.
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Fluid interactivity
Real time data harvesting has two big benefits: firstly, it means you can monitor engagement performance levels at each stage of the campaign and secondly, if data indicates stronger levels of engagement will become available through modifying user behaviour slightly, you can do this simply, and in real time.
This means that you not only monitor engagement and therefore ROI, but if data starts indicating new and more effective routes to engagement over your original campaign plan, you can simply make minor adjustments to the communication trend and also help improve ROI performance.
Data harvest optimization
This situation, where you control both campaign communication dynamics, their effect on campaign performance and by extension, campaign ROI, means you are also now interacting directly with your target audience.
And direct interactivity with target audiences is surely a prime objective in any marketing campaign. It is at the pinnacle of all we do in the marketing arena, and is the fast track to campaign success.
Strategic planning is key
Some say marketing automation is lazy marketing. If you understand MA you will know that is untrue. To use MA dynamically in the way described here requires meticulous strategic planning to ensure the chosen communications route remains in alignment with brand values.
This level of carefully considered strategic planning is critical. Deviations from the original plan in order to optimise communication performance must be carefully monitored and having the reference points of the original plan keeps every slight variation under control.
Applying MA in this dynamic form does increase campaign complexity slightly, and requires greater attention to analytical feedback from the communications plan. But if you take this route, you will have no doubts about ROI, because it will be as visible as the campaign is successful.
This post was originally published on the Novacom blog.
Marketing Automation: The ROI Reality [Infographic]
Google Adapting Android To Virtual Reality To Compete With Facebook
Google is ready to go head to head with Facebook in Virtual Reality (VR) according to a report appearing late last week in the Wall Street Journal. Roughly a year ago Facebook bought VR startup Oculus Rift for $2 billion in cash and stock.
At the time of the acquisition Facebook touted Oculus and VR as a new computing and communications platform. Google is nervous that might be right. According to the WSJ Google is adapting Android to VR:
Google has “tens of engineers” and other staff working on the project. Google plans to freely distribute the new operating system, they said, mimicking a strategy that has made Android by far the most popular operating system for smartphones, powering more than one billion phones.
There are now a range of VR headsets in development or about to launch. They include goggles from Sony and Samsung, which is based on Oculus Rift. At last week’s Mobile World Congress in Barcelona Spain, new a number of new headsets were announced.
It’s very clear that Oculus and VR will take the gaming world by storm; they already have. The more interesting question is how much more broadly will VR penetrate into the entertainment or internet mainstream?
Facebook has been actively courting Hollywood filmmakers to create new types of cinematic experiences for Oculus and has also formed its own in-house studio to produce VR films. One can also imagine sports, travel, education, live events, social networking, shopping and more in a VR context. Accordingly there are potentially significant marketing implications to VR.
Anyone who has worn VR goggles knows that they do represent a future “platform,” which is potentially much broader than just gaming. Very soon, when the Oculus and related Samsung goggles go on sale this year, consumer demand will be known. I expect it will be significant.
At Google’s I/O developer conference this past year in San Francisco the company showed off Cardboard, a kind of quick, make-shift answer to Facebook’s more established an polished Oculus (see video below).
Now it appears Google is making a much more serious push into VR. Google has also invested heavily in augmented reality company Magic Leap, which is developing a separate experience that injects images into one’s actual field of vision. This could be part of the future of Google Glass, when or if it relaunches.
If Oculus is the “Apple of VR” then, as it did with the iPhone, Google aims to be the “open-source” alternative. Recognizing how Google quickly penetrated the market with Android, Facebook will likely be ready if that happens.
In the end, as with smartphones, it will be the UI/UX and software applications built on top of the platforms/operating systems that will be of greatest interest and importance to consumers and marketers.
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About The Author
Greg Sterling is a Contributing Editor at Search Engine Land. He writes a personal blog, Twitter or find him at Google+.
(Some images used under license from Shutterstock.com.)
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Google Adapting Android To Virtual Reality To Compete With Facebook
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