Conversocial Supports SimpliFlying and the First Airline Marketing Innovation Lab

LAS VEGAS–(BUSINESS WIRE)–Conversocial, a provider of social customer service technology that is trusted by global brands in hospitality, utilities, airlines and retail, is sponsoring the first SimpliFlying Airline Marketing Innovation Lab, held at The Bellagio on October 20, 2015 in Las Vegas.

More than 50 specialist airline executives, including representatives from American Airlines, Turkish Airlines, Air New Zealand, Qatar Airways, and Singapore Airlines, will participate in the Marketing Innovation Lab where they will contribute, exchange ideas and develop an industry-wide marketing manifesto that looks to 2020.

“89% of all airlines have rated social customer service as their top business goal to drive in SimpliFlying’s latest study. Good customer service has a profound, long term impact on the airline brand. It was critical that we worked with Conversocial to add this expertise in our Lab,” said Shashank Nigam, CEO, SImpliFlying.

Conversocial works with a number of airlines, including Alaska Airlines and Air New Zealand, to improve productivity and operational efficiency by managing the flow of customer service inquiries and discussions on social media channels such as Facebook, Twitter, Google+, Instagram and YouTube.

The Marketing Innovation Lab precedes the SimpliFlying Awards for Excellence in Social Media. Established in 2010, these are the longest-running awards dedicated to social media practices in the aviation industry. The award organizers are dedicated to raising the standard of social media use across the aviation industry, promoting the exchange of knowledge and recognizing the best airlines, airports and travel providers on social media.

“In 2006, Facebook and Twitter became broadly available to consumers and brands – and airlines moved fast to embrace these channels,” said Paul Johns, CMO, Conversocial. “In the last nine years we have seen these channels take a lead in how airlines can identify, reach out and engage with consumers. But now airlines and other brands are know that social media channels such as Facebook, Twitter and Instagram are not one-way broadcast media, they are two-way channels that consumers can – and do – use. Consider the 500 million tweets sent a day, or the 75 million daily Instagram users – these are conversations that have been started by consumers and are there for brands, including airlines, to participate in and to do so in service. We are committed to helping airlines be remarkable in how they use social media, so we leapt at the opportunity to be involved this open and innovative event.”

For more information about Airline Marketing Innovation Lab, please visit: http://simpliflying.com/airline-marketing-innovations-lab/

About Conversocial
Conversocial (http://www.conversocial.com/) is trusted by global brands in hospitality, utilities, airlines and consumer brands for social customer service solutions that improve productivity and operational efficiency by managing the flow of customer service inquiries and discussions on social media channels such as Facebook, Twitter, Google+, Instagram and YouTube.

Brands including Hyatt, Spring, Barclaycard, ConEdison, Co-operative Bank, Travelex and Google use Conversocial’s enterprise-class platform for a single view of the social customer via:

• Comprehensive APIs that seamlessly integrate into CRM and contact center technologies


• Resolution management on social media


• Intelligent prioritization, so the complexity of social conversations are presented to customer service teams in a logical manner


• An intelligent social routing system that distributes conversations based on agent specialization, rules, and agent presence to deliver the quickest and most helpful answer to the customer


• Relevant messages from public posts, private messages and other customers, threaded into a single conversation to provide full context at a glance


• Analytics to provide accurate, actionable insights on customer trends over time

Conversocial is a Twitter Certified Partner and a Facebook Preferred Developer. For more information, visit https://www.facebook.com/conversocial

About SimpliFlying
SimpliFlying (http://www.simpliflying.com/) is a consulting firm that specializes in aviation marketing and innovation. It is one of the largest in the world, having worked with over 65 airlines and airports globally. Headquartered in Singapore, SimpliFlying has presences in Canada, Spain and India. http://simpliflying.com/

Conversocial Supports SimpliFlying and the First Airline Marketing Innovation Lab

The Next Big Innovation In Marketing Is Already On Your Team

If you’re an email marketing manager, you have to learn to sell yourself to the CMO.  Here’s some ammunition.

Conversely, if you’re a CMO or other marketing exec, keep reading for ways to leverage a phenomenal resource that you’re likely underutilizing: the email marketing manager. 

Here are three skills email marketers have that CMOs can leverage today for strategic-level marketing planning: 

1. They know your customer really well. Email marketers have long been the gatekeeper and primary users of first-party data. They know exactly which customers have acted on recent messages, what they purchased last, etc. Even more valuable, they know how to react with appropriate messaging based on those behaviors. They also are very creative in thinking about the customer lifecycle journey, pinpointing when a customer needs to hear from you. They have tested what works and can automate that full journey end to end.

2. They understand where integrations need to take place and how to make all technologies work together.  Making automations and triggers work requires real-time and batch-automated data feeds.  I often say that if email is a car, then data is the fuel.  You need data to make email function. There’s no better person on your marketing team who knows what systems need to be integrated than the email marketer.  Not only are they feeding data to power multi-channel communications, they understand the importance of bringing back data into the enterprise to get a full 360-degree view of your customers.

3. They converge analytical thought process with creativity to create top-notch customer experiences. Email marketers are required to think with both sides of the brain to have a successful career.  On the logical side, they’re experts in setting up a clean A/B or multivariate test and pulling the data needed to drive campaigns. As creative thinkers, they know what designs work and often have to educate creative teams (specifically those that have never designed for email) on how to produce an elegant email while keeping the design simple and clean for an optimal mobile experience.  They’re experts on writing grabby subject lines, headlines, content and creating visual hierarchy to make communications appealing to recipients.

And that’s just the beginning.

There are many other reasons that the email marketing manager is a valuable resource.  They understand branding, process, resource management, IT speak, omnichannel marketing — specifically SMS, push notifications, display retargeting, social retargeting and even alternative channels such as connected devices like wearables and in-dash car screens.  

Many companies are looking for digital cognoscenti to bring sophistication to marketing.  Go ahead and revise the email marketing manager’s job description and grab the in-house opportunity.

The Next Big Innovation In Marketing Is Already On Your Team