Basics of Marketing with Social Media [Online Code]

The “Basics of Marketing with Social Media” course includes the following topics:

• Social Media Introduction


• Creating an Google Account


• Setting Up Your Twitter Account


• Getting Your Twitter House in Order


• Why Facebook for Your Business?


• Using Facebook as a Business


• Setting Up Your Business Page


• Setting Your Cover Photo


• Tying It All Together.

With The Training Portal’s e-learning system certification has never been simpler! You can be starting your IT career or taking your current IT skills to the next level in just a few short weeks. Our award winning learning system gives you all of the benefits of a live class at just a fraction of the cost.

The Training Portal’s courses include:

Expert Instructor-Led Training,

The Training Portal uses only the industry’s finest instructors in the IT industry. They have a minimum of 15 years real-world experience and are subject matter experts in their fields. Unlike a live class, you can fast-forward, repeat or rewind all your lectures. This creates a personal learning experience and gives you all the benefit of hands-on training with the flexibility of doing it around your schedule 24/7.

Visual Demonstrations & Multimedia Presentations
Our courseware includes instructor-led demonstrations and visual presentations that allow students to develop their skills based on real world scenarios explained by the instructor. The Training Portal always focuses on real world scenarios and skill-set development.

Quizzes & Exam Simulators
The Training Portal’s custom practice exams prepare you for your exams differently and more effectively than the traditional exam preps on the market. You will have practice quizzes after each module to ensure you are confident on the topic you have completed before proceeding.

This will allow you to gauge your effectiveness before moving to the next module in your course. The Training Portal Courses also include practice exams designed to replicate and mirror the environment in the testing center. These exams are on average 100 questions to ensure you are 100% prepared before taking your certification exam.

Social Learning & Networking
The Training Portal has designed a world class Learning Management System (LMS) This system allows you to interact and collaborate with other students and The Training Portal employees, form study groups, engage in discussions in our NOW@ Forums, rate and “like” different courses and stay up to date with all the latest industry knowledge through our forums, student contributions and announcement features. This LMS is unmatched in the industry and makes learning fun and enjoyable.

Flash Cards & Educational Games
The Training Portal knows that education is not a one size fits all approach. Students learn in different ways through different tools. That is why we provide Flash Cards and Education Games throughout our courses. This will allow you to train in ways that keep you engaged and focused. Each course will have dozens of Flash Cards so you can sharpen your skill-sets throughout your training as well as educational games designed to make sure your retention level of the materials is extremely high.

Navigation & Controls
The Training Portal’s self-paced training programs are designed in a modular fashion to allow you the flexibility to work with expert level instruction anytime 24/7. All courses are arranged in defined sections with navigation controls allowing you to control the pace of your training. This allows students to learn at their own pace around their schedule.

System Requirements:
Processor:	2 GHz
RAM:	N/A
Hard Disk:	N/A

Product Features

• Basics of Marketing with Social Media Online Training Course


• One Year Online Training Program

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Basics of Marketing with Social Media [Online Code]

Copyright 101: Basics Of Avoiding Content Marketing Lawsuits

Before we begin, an important disclaimer: I am not a lawyer, and the following does not constitute legal advice. Seek legal counsel if your company is dealing with any kind of lawsuit.

“Hey, this was on the Internet, we can use it as long as we give credit, right?”

Few sentences in the English language have started more lawsuits or cost companies more money than this one. Copyright law governs content, and failing to understand copyright law can expose your company to significant legal damages. How much? At a former company I was at, an intern used a photo from a major stock photo service that they found via Google Images on the company website. We received a legal notice that said if we do not pay $60,000 in damages and remove the photo, we would be sued for significantly more and our Internet Service Provider would shut down our company website for piracy, which would cost millions of dollars in lost revenue.

All of that from one misused photo.

Recommended for YouWebcast: Strategies, Tactics & Tools for Content Marketing in 2015

As content marketing becomes an ever-increasing part of marketing programs, the possibility of copyright violation increases. As more people enter the content marketing profession who do not have any legal background or understanding of copyright law, more content contains the potential for legal damage. For PR and marketing professionals that are agency-side, there’s an even bigger whammy: if you infringe on someone’s copyright, both you and your client may be sued for damages.

How do you avoid infringing copyright?

First, it’s important to understand the basics of copyright. In the United States and a fair part of the world, copyright is an automatic right. The moment you create something, copyright applies to it. The moment I finish writing this blog post, it is copyrighted, regardless of whether or not I submit it to a third party like the US Patent and Trademark Office. Even if I never published this blog post, it would still be copyrighted. Any piece of content is automatically copyrighted – an Instagram photo, a Pinterest Pin, a Facebook meme, etc. No matter what the source is, content is automatically copyrighted.

Under copyright, the owner of the copyright has five major rights.

They have the right to reproduction, which means they can say who can or cannot reproduce their work. If someone were to copy this blog post and paste it on their own blog without permission, that would be a copyright violation.

They have the right to derivation, which means they can say who can or cannot make derivative works. If you take a screenshot of only part of an image, or rewrite someone else’s blog post in your own words, and publish it without permission, that would be a copyright violation.

They have the right to distribution, which means they can say who can or cannot share their work, including sale, import/export, sharing, and commercial trade. If you share an eBook for lead generation purposes that has someone else’s material in it without permission, that would be a copyright violation.

They have the right to public display, which means they can say who can or cannot post their works publicly, including on the Internet. If you share someone else’s work without permission in public, including online, that would be a copyright violation.

They have the right to sell, transfer, or license their rights, which means that they can legally appoint someone else the copyright holder or grant permission to use the item. If you commit any of the above infringements and there’s more than one copyright holder, you may find yourself facing a massive lawsuit from a deep-pocketed corporate legal department.

So what content are you allowed to share?

First, if you secure written permission from the copyright holder, that trumps everything. “Without permission” is the key to all of the above copyright infringements. Ask, ask, ask! When in doubt, ask. If you secure permission, you’re in the clear.

Second, there are certain licenses a copyright holder can put on their content that make it safe to share:

Public domain: a copyright holder may choose to waive their rights and place a work in the public domain, which means anyone can use it without needing prior written permission. Look for a PD logo and/or a written statement that something is in the public domain.

Creative Commons: a copyright holder may choose to grant certain rights without requiring advance permission, such as sharing or making derivative works, even for commercial purposes. Look for a CC logo and a disclosure or link on the work that states what rights have been granted.

Additionally, some entities are exempt from copyright. Works produced by the United States government (but not contractors or private organizations) are generally exempt from copyright, so when you get charts from the Bureau of Labor Statistics, you can work with them without prior written permission.

Finally, there are limitations on copyright called Fair Use Doctrine. However, Fair Use Doctrine is enormously complicated and fraught with legal risk. If you have a choice between using an approved license above vs. pursuing content that you may believe is covered under Fair Use, use the licensed works first. If you choose to pursue re-use of someone else’s content under Fair Use, we strongly recommend that you seek the counsel of a qualified intellectual property attorney to guide you.

To summarize, before you use someone else’s content, ask yourself two questions:

1. Is this already pre-licensed, and can I use it under the terms of the license? If the answer is yes to both, you’re good to go.


2. Did I get advance permission in writing? If the answer is yes, you’re good to go.

Anything else may be treading on thin ice over an ocean of litigation, so step cautiously!

Author: Christopher Penn

Christopher Penn has over 16 years of marketing experience in a number of industries including student loans, email marketing and now public relations. He is a best-selling author, keynote speaker, and was named a Top 50 Social Media Power Influencer by Forbes Magazine in 2012 and 2013. Chris currently serves as… View full profile ›

Copyright 101: Basics Of Avoiding Content Marketing Lawsuits

What Is Affiliate Marketing: Learn The Basics Of Good Affiliate Marketing

Affiliate marketing is a relatively trouble-free way for bloggers and other website owners to earn money. In fact, these days, even social media sites can become lucrative platforms for affiliate marketing campaigns.All you have to do is to place yourself in the path between leads and select merchants… and bring in a commission for your work. So what’s the most beneficial way to place yourself on that vital pathway? Find out more in this e-book.

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What Is Affiliate Marketing: Learn The Basics Of Good Affiliate Marketing