Dental practice management software vendor Software of Excellence has partnered with online appointment booking and health directory service Health Engine.
The partnership will enable Software of Excellence users to access HealthEngine’s integrated online marketing solutions through their existing software.
Software of Excellence was founded in New Zealand in 1988 and now has offices in the UK and the Netherlands as well as Australia and New Zealand. It is part of the Henry Schein group, a wholesaler of dental consumables, equipment and digital technology.
HealthEngine currently has more than 1800 dentists on its online health directory and is looking to expand its reach in the dental sector. It has 5600 general practitioners on the books for its online marketing solutions.
The company, part-owned by Telstra Health and Seven West Media, has moved beyond its beginnings as a directory of specialists for GPs and an online appointment bookings service for patients into offering online marketing solutions for general and allied health practices.
This includes offering directory listings, search engine marketing, patient marketing and staff recruitment. HealthEngine CEO Marcus Tan said Neilsen figures showed that HealthEngine was now Australia’s largest consumer health site.
Software of Excellence general manager Jonathan Engle said partnering with HealthEngine meant dentists now have additional tools available to them when it comes to finding new patients.
Posted in Australian eHealth
Tags: Telstra Health, HealthEngine
HealthEngine partners with Software of Excellence for dental practice marketing
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