Seismic for Outlook will let B2B marketers personalize email

Dive Brief:

• Personalization is an increasingly important priority in marketing and Seismic is offering B2B marketers a tool to help personalize email sends.


• Seismic for Outlook helps marketers include the right sales collateral as well as personalize emails.


• Citing SiriusDecisions, Seismic CEO Doug Winter told VentureBeat “60 to 70% of a company’s content goes unused, for two major reasons: half the time it is because content is irrelevant, and the other half of the time it’s because sales reps can’t find what they need.”

Dive Insight:

“Marketing’s problem is determining what collateral is irrelevant and what can’t be found,” Winter told VentureBeat. Seismic’s new martech tool for Outlook is designed precisely to help B2B marketers not only to personalize email sends, but also help them include the correct sales collateral to meet that marketing goal of sending the right message at the right time to the right person.

Winter told VentureBeat, “According to Forrester, 77% of executive buyers claim salespeople don’t understand their issues and where they can help. Prospects are expecting a one-to-one buying experience, relevant to their own problems and needs. This indicates that personalization is critical. Sales reps only get one chance to provide a consultative, one-to-one sales interaction, and if they don’t tailor to each prospect they will simply lose the deal.” 

As marketing overall has become much more customer-centric, personalization and making use of data via marketing technology is a necessity especially for business marketers and longer, more complex, sales pipelines.

Founded in 2010, Seismic has raised $24.5 million in funding.

Recommended Reading

Venture Beat: Seismic for Outlook launches to help salespeople discover and personalize content
Marketing Dive: How the new buying process is changing B2B sales — and driving the need for new tech

Seismic for Outlook will let B2B marketers personalize email