News Feed Item Olapic Joins Facebook Marketing Partner Program | |||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
    NEW YORK, NY–(Marketwired – September 11, 2015) – Olapic, (http://www.olapic.com), the leading visual marketing platform that turns consumer-generated photos and videos into brand assets for use in marketing, today announced it is now part of the Facebook Marketing Partner Program. As a partner, Olapic will help brands globally collect, curate and manage authentic consumer imagery, or earned content, in advertising and marketing efforts on the social platform. Olapic helps brand marketers overcome the creative content crunch and adds a new level of authenticity to marketing by harnessing the vast amount of branded earned content found on social networks, such as Facebook and Instagram. This offers marketers a more effective and efficient solution for finding enough visual content to keep up with the creative demands of programmatic campaigns while also creating stronger connections to their consumers. “The web is now flooded with consumer-generated photos inspired by the genuine exuberance and enthusiasm consumers have for brands which is why we consider this earned content. It is the largest pool of valuable content marketers have yet to unlock and is quickly becoming a fundamental part of every content strategy,” said Pau Sabria, co-founder and CEO of Olapic. “The native nature of earned content is ideally suited for Facebook Ads and we are very excited to work with our customers to help drive more value in this channel.” Brands currently using Olapic’s Predictive Consumer Generated Facebook Ads solution for display and retargeting efforts on the social platform are experiencing strong results with upwards of a 4.8x Return on Ad Spend (RoAS), a 12% decrease in customer acquisition costs, and a 40% CTR increase. Olapic is able to service the needs of global enterprise brands that are looking to advertise on Facebook while increasing campaign performance by using earned content and decreasing the costs associated with generating fresh creative assets. “Olapic will be able to provide our customers with an even higher level of innovation in finding ways to create stronger advertising campaigns,” said Luis Sanz, co-founder and COO, Olapic. Olapic is also working with brands and retailers on using earned content in campaigns for the new Instagram Ads API where native content is more effective for engaging the Instagram community. Both Instagram and Facebook ads can be launched directly from the Olapic dashboard to streamline the process. For more information or to schedule a demo, please visit: www.Olapic.com. About Olapic Facebook® is a registered trademark of Facebook Inc. Image Available: http://www.marketwire.com/library/MwGo/2015/9/11/11G053652/Images/Facebook_Marketing_Partner_badge-1-1421724497704.jpg Latest Stories
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In his session at DevOps Summit, Kristopher Francisco, Founder and CTO of Evolute, will evaluate containerization, service discovery, and cluster scheduling in order to obviate the path all microservice architectures across our industry are trying to achieve. By first analyzing the “maturity” of your application landscape, what all organizations moving to production need and the technical capability within your teams, he will present a methodology and toolchain that moves developers and operat…
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SYS-CON Events announced today that xMatters, inc., a leader in communication-enabled business processes, will exhibit at SYS-CON’s @DevOpsSummit Silicon Valley, which will take place on November 3–5, 2015, at the Santa Clara Convention Center in Santa Clara, CA. xMatters’ cloud-based communications solutions enable any business process or application to trigger two-way communications (push, voice, email, SMS, etc.) throughout the extended enterprise during time-sensitive events. With over a de…
An edge gateway is an essential piece of infrastructure for large scale cloud-based services. In his session at 17th Cloud Expo, Mikey Cohen, Manager, Edge Gateway at Netflix, will detail the purpose, benefits and use cases for an edge gateway to provide security, traffic management and cloud cross region resiliency. He will discuss how a gateway can be used to enhance continuous deployment and help testing of new service versions and get service insights and more. Philosophical and architectu…
Skeuomorphism usually means retaining existing design cues in something new that doesn’t actually need them. However, the concept of skeuomorphism can be thought of as relating more broadly to applying existing patterns to new technologies that, in fact, cry out for new approaches. In his session at DevOps Summit, Gordon Haff, Senior Cloud Strategy Marketing and Evangelism Manager at Red Hat, discussed why containers should be paired with new architectural practices such as microservices rathe…
SYS-CON Events announced today that Pythian, a global IT services company specializing in helping companies leverage disruptive technologies to optimize revenue-generating systems, has been named “Bronze Sponsor” of SYS-CON’s 17th Cloud Expo, which will take place on November 3–5, 2015, at the Santa Clara Convention Center in Santa Clara, CA. Founded in 1997, Pythian is a global IT services company that helps companies compete by adopting disruptive technologies such as cloud, Big Data, advance…
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Olapic Joins Facebook Marketing Partner Program
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