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Facebook Inc. visited downtown Minneapolis Thursday to offer social media marketing tips to small- and mid-sized business owners.

About 400 people attended a morning session of the “Boost your Business 2015” event. Facebook expected about as many people to attend the afternoon session.

Facebook Director of Small Business Jonathan Czaja (a Rochester, Minn. native) and a panel of Twin Cities small business owners and executives offered advice on using the social network giant’s tools to boost sales and draw customers. Czaja said:

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Be authentic: Facebook exec offers marketing advice to Twin Cities businesses