Email Marketing Continues to Evolve

Mobile Device Email Consumption Requires Strategy Change

This press release was orginally distributed by ReleaseWire

Orlando, FL — (ReleaseWire) — 07/01/2015 — With the number of people reading email on a mobile device continuing on a rapid upward trend, businesses using email to market their products and services need to modify their strategy.

The Countess Group, an internationally recognized strategic marketing and communications consultancy, advises marketers to heed the trend and execute their email marketing differently.

Ken Countess, The Countess Group’s Managing Director, a Master Certified Constant Contact Platinum Solution Provider and Authorized Local Expert, notes: “The trend is clear. People are now reading their email more and more on small screens, such as smartphones and tablets.’

“As a result, we have to be much more efficient in the way we communicate with our audiences,” Countess continued. “The dynamics are such that we have less space on which to deliver our marketing messages, but done correctly, we can be even more effective than ever.”

Countess speaks regularly at trade shows, conferences, and Chambers of Commerce and seminars, demonstrating how attendees of his classes can take advantage of this knowledge.

Interested parties can contact The Countess Group at 407-242-4200 or via email at info@thecountessgroup.com to learn more about how to book Ken Countess for upcoming events.

A schedule of onsite classes and online webinars open to the public can be found at http://bit.ly/marketingclasses.

About The Countess Group
The Countess Group (TCG) is a marketing and communications consultancy which has been providing strategic vision, tactical execution and measurable results for clients since 2001.

TCG provides value-added services such as:

· Strategic Marketing
· Marketing Communications
· Corporate Communications
· Email Marketing
· Social Media Marketing
· Public Relations
· Internet/Website Development and Optimization
· Customer Acquisition/Retention/Engagement
· Lead/Demand Generation
· Customer Relationship Management
· Sales Channel Development
· Sales Training and Support
· Trade Show Support

Now in its 15th year, the company is led by Ken Countess, an award-winning marketer and an accredited, nationally recognized expert on Email Marketing and Social Media Marketing. Ken’s approach to educating audiences how to use email marketing and social media tools such as #LinkedIn, #Facebook and #Twitter to build their business has earned him the respect of loyal followers around the country.

Mr. Countess has held executive management positions at several Fortune 100 companies and has been a senior partner at Ascend Marketing, a 35-person marketing firm. While with such well-known companies as Motorola, Marriott, and Caremark (now CVS), Ken has been responsible for creation and delivery of multiple successful sales growth strategies, strategic messaging and communications, and change management programs for worldwide markets.

Learn more about The Countess Group at www.linkedin.com/company/the-countess-group-ccg), #Instagram (www.instagram.com/countessgroup), and #YouTube (www.YouTube.com/CountessGroup)

Company names, product names and brand names mentioned herein may be trademarks or registered trademarks or service marks of their respective owners.

Media Contact:
Ken Countess
The Countess Group
407-242-4200
kc@thecountessgroup.com

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Email Marketing Continues to Evolve