Sun expands digital marketing offerings

<p>The Gainesville Sun is expanding its digital marketing offerings with Propel Marketing.</p><p>Creating a one-stop shop for all print and online marketing services, The Sun can now deliver traditional messaging options in print, along with extended digital services.</p><p>That includes responsive websites, e-commerce, direct email marketing, reputation management, social-media optimization for businesses and the opportunity to expand mobile marketing services, said Publisher Jim Doughton.</p><p>“Propel marketing allows us to offer customers digital marketing services for social media, websites, search, email marketing and more from one source,” Doughton said. “These digital channels allow businesses a chance to custom-design digital platforms to reach their customers. These services are a way to connect and establish unique connections with customers that will provide a deeper relationship.”</p><p>As search engines continue to redesign results to favor mobile-friendly sites, Propel tools also will ensure that a business’ existing site has an accompanying mobile-friendly version.</p><p>Propel was founded in 2012 as a subsidiary of GateHouse Media, the new owner of The Sun.</p>

Sun expands digital marketing offerings