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Facebook Marketing For Dummies, 5th Edition eBook

Learn to: Create, administer, and customize your timeline Build an engaged fan base with Likes, Shares, and Comments Integrate Facebook with other marketing plans and measureresults Use events, contests, and polls to promote your brand Plan, refine, and maintain a successful Facebook marketingcampaign Are you a marketer looking to effectively add Facebook to youroverall marketing mix? Consider this book the mecca of Facebookmarketing. Inside, you’ll grasp the psychology of theFacebook user, build your fan base, increase your brand awareness,integrate Facebook marketing with other marketing strategies, andmuch more. Marketing in the digital age – find out how to build asocial networking presence, leverage content to reach youraudience, put viral marketing features to work for you, and build awinning strategy for your business Mirror, mirror on the wall – secure a spot for yourbusiness on Facebook, design a compelling Facebook Page, and useapplications to further expand your presence within Facebook Go public – promote your Page, engage fans, measure yourcampaign’s success and utilize specific strategies andtactics proven to grow your fan base and increase awareness of yourPage Dig a little deeper – advertise on Facebook by targetinga specific audience, create and test your ads, measure yourads’ success, and use Facebook social plugins to integrateFacebook into your website Open the book and find: Steps for making your Page easy to find Tips for selling products and services via Facebook Ways to use Facebook Groups and Events for your business How to increase website traffic with Facebook socialplugins Top business tips for Facebook Factors for long-term Facebook marketing success Recommended Facebook etiquette Common Facebook marketing mistakes to avoid


Product Features


  • Facebook Marketing For Dummies, 5th Edition

  • eBook, 2014 December, Wiley

  • PDF format

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Facebook Marketing For Dummies, 5th Edition eBook

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