This is the first post for “Recommended Marketing Tools” series – where successful bloggers share the marketing tools they couldn’t live without. Co-authored by James Richman.
Most successful bloggers are not only great storytellers. They know the best and most effective tools of the trade too.
In collaboration with James Richman of 1stWebDesigner, we’ve asked some of the most influential bloggers as to what are their 3 most recommended tools for content creation and promotion.
Kristi Hines
Kristi is one of the most trusted freelance bloggers in the online space.
Her blog Kikolani covers blog marketing and blogging tips for personal, professional, and business bloggers.
Tools Kristi Can’t Live Without
I am a marketing tool addict. I love seeking out new tools that can simplify specific areas of my business. While I was only asked to share three tools that I couldn’t live without in my business, I couldn’t help but sharing five that I use on a daily basis.
One of the biggest challenges of being a soloprenuer is finding the time to manage my clients and my business. I use a lot of different platforms for advertising, email marketing, invoicing, publishing, SEO, social media, and web analytics.
Cyfe is an all-in-one dashboard software that allows me to see data from most of the platforms I use in one place. It saves me a LOT of time – without it, I would have to go to Facebook Insights, FreshBooks, Google Analytics, MailChimp, Moz, and several other websites to see my business data on a daily basis.
Competitive research can be a great teacher when it comes to marketing strategies. I use Rival IQ to keep up with other freelancers in my space to analyze their website, search, and social media strategy. I also use it to help my clients identify areas in their online marketing that could use some improvement based on what their competitors are doing.
My favorite feature is the ability to quickly compare multiple business’s website titles, Twitter bios, Facebook descriptions, and other social taglines and get alerted when competitors make changes to any of these. It’s a great way to make sure your business is offering what your customers want.
As a freelance writer, one of the things I do for my clients is promote the content I create. This helps them accomplish their content marketing goals, including traffic generation, social engagement, and conversions. Oktopost allows me to promote content to all of my social channels in one platform and get social engagement and click through analytics.
My favorite feature is the ability to not only post to my social profiles, but also to Facebook and LinkedIn groups. Thanks to the analytics Oktopost provides, I can see which groups offer the most engagement for my content and keep up with comments that need replies within each group.
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Danny Brown
While Danny blogs about marketing and social media and where we’re heading, he also blogs about what it means to us as humans.
How we can tell better stories; be better businesses; and live better lives. After all, business comes and goes; but we only get one shot at being good people, in life and in business. He’s the co-author of Influence Marketing: How to Create, Manage, and Measure Brand Influencers in Social Media Marketing.
3 Tools Danny Can’t Live Without
It’s the only social media dashboard worth using if you’re serious about keeping tabs on engagement levels, topics that are important to you, and a mobile experience that replicates the desktop one perfectly.
It’s not as cheap as Hootsuite, but the features are more than worth the investment (besides, Hootsuite gets pretty expensive if you want the kind of reporting that comes with your Sprout Social license).
It’s just perfection. Everyone is busy, and not always around when it comes to growing awareness of you or your brand.
Buffer makes it simple to schedule content delivery, and at a time when it makes sense for your audience. Their analytics are useful for seeing what type of content works, and they just make the web a better place.
This is a WordPress plugin that makes it easy to create email lists, forms, newsletters, and more.
Their features are excellent, they complement the most popular email services, support is awesome, and the metrics really help you understand how effective (or not) your email list is. Excellent, and the one I recommend every time.
Jacob Cass
Jacob Cass is a strategic, multi-disciplinary designer & Art Director who has worked with clients such as Disney, Jerry Seinfeld, Red Bull, Nike & VitaminWater.
Although his skill set is vast, his major skill sets lie in the world of art direction, visual design, brand identity design, brand strategy, UX, UI design, interactive design (mobile + web design) and print design.
Buffer
It allows me to find great content to share, across multiple platforms, as well as give key insights to each post.
Follow Up Then
Allows me to follow up with people I email.
DropBox
Allows me to easily share files while having peace of mind.
Michael Q. Todd
Michael is the author of The 7 Pillars Book – daily updating guide to your building your online presence. He connects and promotes great people who will make a bigger difference by collaborating than individually.
He continually studies social media tools and strategies especially Twitter and Google+ to better facilitate that. Michaels goals are eradication of poverty and a sustainable economy by 2015. Prevention of the death of as many species as possible
3 Tools Michael Can’t Live Without
As a content producer these tools/communities help me the most not only for getting content shared but also for building relationships by the networking that happens inside them.
As with all things these networks benefit you the most when you go for the premium version.The features built into these tools make it very easy to go in quickly and find great content to share and also add your content to get shared.
My 3 favorite marketing tools are:
Lewis Howes
Lewis Howes is a bestselling author, entrepreneur who has built several multi-million dollar online businesses, and former professional Arena League football player. He hosts The School of Greatness, a talk show distributed as a podcast.
Howes co-wrote the 2009 book, LinkedWorking: Generating Success on the World’s Largest Professional Networking Website. The book is a guide to using the business oriented social networking site LinkedIn.
3 Tools Lewis Can’t Live Without
Aweber
It allows me to promote my webinars via email marketing.
LewisHowes (WordPress)
My WordPress blog allows me to post useful content to generate more leads for my business
Maria Elena Duron
Maria Elena specializes in creating community, connection and commerce working with high performing entrepreneurs, executives and businesses on how to manage their personal brand, the conglomeration of personal brands in their company and their business brand.
3 Tools Maria Can’t Live Without
As founder and moderator of #brandchat, Twitter has been the most useful and effective community building, connection and relationship building tool. It’s also a great tool to keep up-to-speed with what’s important in my industry and to our connections.
A whole fleet of marketing tools (campaigns, newsletter, event marketing, email marketing, social campaigns, autoresponders and easy social sharing tools) that help the small business owner build their list. The quality of your list determines the quality of your business.
LeadPages
Provides the instant “lead page” creation to be able to quickly segment your list building. Again, your list is key to the success of your business.
Brian Honigman
Brian Honigman is a marketing consultant, freelance writer and professional speaker. He works with both startups and brands improving their content marketing, social media and search engine optimization efforts.
He’s spoken at NYU, UNICEF, Huffington Post Live, the American Advertising Federation and for other organizations and conferences.
He is also a contributing writer to Entrepreneur, Huffington Post, Forbes, the Next Web, Wall Street Journal and others.
3 Tools Brian Can’t Live Without
Buffer
Saves me time every day and allows me to quickly schedule social content for the weeks ahead while keeping in mind the unique nuances of each social channel I’m active on.
Allows me to quickly create a weekly newsletter that’s beautiful, simple and engaging. It’s a free way to build a healthy list of subscribers.
Helps act as a mini-CRM to help me better manage the contacts in my greater network. Love using it on the go on mobile to help me better manage relationships with others when I have extra time.
Neal Rodriguez
Neal helps mid-sized businesses and enterprise level organizations meet and exceed the objectives for which their websites were developed.
He has a 10 year track record in generating exposure and revenue for companies from the search engines – SEO – major social media platforms, and everywhere else on the web.
4 Tools Neal Can’t Live Without
I’m not the typical marketer who solely uses tools developed specifically for marketing activities. As a content marketer, I help clients and myself develop content that has the best chance of securing viral exposure.
I use several tools for this, such as Google Trends, the Reddit Top section, and just recently I’ve found BuzzSumo to be key in finding content that has enjoyed viral or at least the most exposure among a given topic. From there I aim to tie it to a brand’s vertical and develop content ideas. I could also get ideas from random things that are occurring in my life at the moment.
BuzzSumo
Majestic
I also use some tools that are developed for marketing purposes. Such as Google’s Keyword Planner and Majestic. These are mostly SEO plays; they tell me how popular keywords are and the quantity and quality of links that are pointing to a website I may want get a link from.
Jeremy Goldman
Jeremy Goldman has been working with companies looking to take their operations online and inject “social” into their processes for over a decade.
Under Jeremy’s leadership, Kiehl’s won the 2009 WebAward for Outstanding Achievement in Web Development, achieved a Top 25 ranking in the L2 Digital IQ Index in the Beauty & Skincare category, and received a Top 50 Facebook IQ ranking amongst all luxury brands.
3 Tools Jeremy Can’t Live Without
Buffer
Such an easy to use interface that lets me send content to multiple social platforms at once. Plus, as someone always on the go, the ability to easily schedule content for the perfect time is a must.
Evernote
As a digital marketer, this is an no-brainer. Evernote lets me quickly and easily store random ideas for blog posts that pop into my head, wherever I am. If I find an article that inspires me, I can email that to Evernote, or use their easy Chrome extension to clip content. It’s the second brain I never knew I needed.
The most underrated platform out there for managing and parsing your Twitter following, SocialBro lets me surface interesting and unexpected relationships, create dynamic Twitter lists, target my content at the perfect time, and so much more.
Francisco Rosales
Francisco works with small and mid-size business on creating and implementing successful online strategies through social media, advertising, content and email marketing.
He is also author of the online courses “Likeable to Profitable” and “Email Marketing [not so] 101.” As well as he offers training and consulting and blogs at SocialMouths, an award-winning social media blog.
3 Tools Francisco Can’t Live Without
Mailchimp
Basically because I use email marketing as a lead generation tool, and there is nothing online that can compare to the effectiveness of email to drive conversions. Mailchimp simply because I consider it the best ESP in the market by far.
Facebook Power Editor
Just because Facebook practically killed organic reach doesn’t mean the platform no longer works to generate leads and drive business. The opportunities Power Editor offers to tap into different kinds of audiences of highly targeted prospects is not available anywhere else.
I use Insightly as my CRM. Many of us focus too much on marketing and then drop the ball on sales. This gives me visibility of the opportunities and the relationships being established at the business level.
We hope these recommended tools by some of the influential bloggers help you better craft your content as well. Writing great articles is just half the battle. You need the most efficient tools as well to aid in your promotion and getting your content discovered by more and more people.
Watch out for the next Recommended Marketing Tools – Part 2 or share your own favorite marketing tools in the comments!
Most Recommended Marketing Tools By Pro Bloggers [Part 1]
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