Building An Empire As An Online Casino Affiliate

Summary:

Making money through a casino affiliate program is like so many of the progressive jackpots that the games on the casino sites advertise. The prize is built up over time and dedication, not simply won on the first roll of a dice or spin of a wheel. Affiliates like the casinos and other successful sites on the Internet must first build up a large customer base in order to harbour any hopes of earning serious money. But that customer foundation never happens overnight, it is so…

This article from The Online Master is about: Building an Empire as an Online Casino Affiliate

Making money through a casino affiliate program is like so many of the progressive jackpots that the games on the casino sites advertise. The prize is built up over time and dedication, not simply won on the first roll of a dice or spin of a wheel. Affiliates like the casinos and other successful sites on the Internet must first build up a large customer base in order to harbour any hopes of earning serious money. But that customer foundation never happens overnight, it is something that the affiliate must work towards and build upon. The more people that the site attracts over time the more money the affiliate stands to earn.

In the affiliate marketing program there is no way for a successful business to be created by simply resting on its laurels. As with any industry offering an affiliate program, the online casino industry customers tend to have a limited life. Some casino members will remain on the site for years and spend a lot of time and money in the rooms. Whilst this is the ideal model for any affiliate and casino to attract it doesn’t always work out that way. Some people only access sites to take advantage of their hugely rewarding initial bonuses. In this situation neither the affiliate nor the casino earns much if any money. These uncertainties and issues mean that constantly encouraging new clientele through an affiliate site is paramount to the success of the business. The more custom and affiliate produces, the higher the likelihood of attracting members who are likely to invest a great deal of time and money into a casino. Subsequently the more regular customers an affiliate introduces the more income they can expect to produce each and every month, rather than in fits and starts.

There are no caps or limits to how many people an affiliate can attract or for how much money they can make. Therefore the onus is well and truly on the affiliate to attract as many people as possible to their site and convincing the majority of visitors to follow their links and join the site. The more they convince to join, the more money the affiliate marketers can make, it sounds simple because it is. However whilst the equation is simple, there are some inherent difficulties that must be solved. The first and foremost issue is that of creating enough initial interest, which is only really achievable by making your affiliate site as visible as possible. It is unlikely that people will ever discover a site purely by entering the address at random. The most likely source is by creating a word of mouth campaign through blogs and forums or by making the site high on search engine lists. There are a number of ways of optimising your site for both sources. Spreading the word no matter where can increase your traffic even if it is only by a few it can be well worth it. Spamming people is not always advisable as they will be so irate that they won’t even consider joining your address. Respecting the Internet and those who use it should always remain a priority, there are ways of advertising your whereabouts without infringing these basic ideals.

Building An Empire As An Online Casino Affiliate

Meet the International Law marketing team

We are pleased to introduce the marketing team for International Law at Oxford University Press. Cailin, Jo, Erin, Jeni, Kathleen, and Ciara work with journals, online reference, and books which are key resources for students, scholars, and practitioners worldwide. The OUP portfolio in international law covers international criminal law, international human rights law, international economic and trade law, international environmental law, international humanitarian law, diplomacy, law of territory and statehood, law of the sea, criminal and transitional justice, history of international law, dispute settlement, foreign investment law, and more. Get to know more about the team below and continue following developments from the OUP International Law marketing team on Facebook.

Cailin Deery

What is your role in OUP’s International Law department?

I am the Marketing Manager of OUP’s international law journals and the leader of our social media strategy group.

What was your background before you started working at OUP?

I was studying literature and sociolinguistics at NC State University with the distant dream of working in publishing as a lexicographer. Thankfully, I had the good fortune to find myself in publishing much earlier than expected – a week after graduation – in Journals Marketing (undoubtedly a better fit for me!). I moved to the United Kingdom four years ago.

Who is your international law inspiration?

I am privileged to work with many inspiring international law academics through my journal editorial boards, so it’s difficult to choose one. I was very fortunate to know and work with Antonio Cassese on the Journal of International Criminal Justice, and he continues to be an inspiration.

What is the most exciting project you have been a part of while working at OUP?

Working with the international law group is truly among the most exciting projects I’ve been a part of at OUP. Working with the editorial boards of new journal launches is also very enjoyable and rewarding, whether the journal is brand new, such as the London Review of International Law or Journal of Law and the Biosciences – or in its early age – such as Journal of International Dispute Settlement or International Journal of Transitional Justice.

How would you sum up your job in three words?

Absorbing, collaborative, and forward-looking.

What is the strangest thing currently on your desk?

Nothing too strange at the moment, though I do have my desk covered with pictures and cards and have a mini lunchtime library accumulating.

What are you reading right now?

I’m finishing Girl in a Band by Kim Gordon, Kim’s memoir of her life leading up to the formation of Sonic Youth through their last show, and spent some of Saturday afternoon dipping into Susan Sontag’s On Photography essays.

Jo Wojtkowski

Jo Wojtkowski

What is your role in OUP’s International Law department?

I am the Assistant Marketing Manager for the US Law Division. I work specifically on end-user marketing for our books and online products.

What was your background before you started working at OUP?

Before moving to the United States, I worked for OUP in our UK office, as a Senior Sales Executive and Account Manager for the law department. Prior to OUP, I was a Welfare Manager at an International English Language School based in Oxford, UK.

Who is your international law inspiration?

M. Cherif Bassiouni, often referred to by the media as “The Godfather of International Criminal Law” and a “war crimes expert.” Professor Bassiouni has been appointed to 22 United Nations positions including Chair and then member of the Commission of Inquiry for Libya, and Independent Expert on Human Rights for Afghanistan. He has served as a consultant to the US Department of State and Department of Justice on projects relating to international traffic of drugs, international control of terrorism, the defence of the US hostages in Iran, governance and democracy projects in the Middle East and North Africa, and the future of the Iraqi justice system.

Among the many distinctions, awards and medals he has received are the Nomination for the Nobel Peace Prize (1999); Hague Prize for International Law (2007); World Peace Through Law Award (2010); United Nations Association’s Adlai E. Stevenson Award (1993); and Stockholm Human Rights Award (2013).

I had the pleasure of working with Professor Bassiouni on the release of the Sixth Edition of International Extradition: United States Law and Practice.

What is the most exciting project you have been a part of while working at OUP?

The launch of our International Law Twitter channel: @OUPIntLaw. We started the account back in September 2013, and we now have over 3,000 followers. This was a real collaborative effort, involving many members of the marketing, editorial, and social media departments. Social media is still a relatively new area, so it was exciting to be one of the founding members of this channel.

How would you sum up your job in three words?

Collaborative, creative, diverse.

What is the strangest thing currently on your desk?

A stone-carved trinket box, in the shape of the African continent. One of the countries secretly opens the box. I will not tell you which one…but it begins with K!

What are you reading right now?

The New York Times #1 bestseller, The Kissing Hand by Audrey Penn. I have a four-month-old daughter and this is a bedtime story favorite in our house.

Erin Fegely

Erin Fegely

What is your role in OUP’s International Law team?

I am a Product Marketer and Brand Manager for a range of Oxford’s digital resources including the family of products on Oxford Public International Law.

What was your background before you started working at OUP?

I started at Oxford directly after graduating from Pennsylvania State University where I double-majored in Public Relations and International Studies with a French minor.

Who is your international law inspiration?

Although not technically a lawyer, I would be remiss not mention our own John Louth, Editor in Chief of Academic Law here at OUP. He is certainly one of my favourite individuals to brainstorm with! Outside of this, there is no one person that I would like to recognize, but I am always drawn to anything in the field of Human Rights and myself take a large interest in the work done to raise awareness of modern day slavery and human trafficking.

What is the most exciting project you have been a part of while working at OUP?

One of my favourite projects that I have been a part of since I started at OUP was the relaunch of Oxford Handbooks Online in the fall of 2012. We completely altered the publishing model and updated all site functionality. It was the first major relaunch I was able to manage and involved a lot of branding work and innovative digital marketing tools, including our first (and award-winning) digital brochure.

How would you sum up your job in three words?

Central communication hub

What is the strangest thing currently on your desk?

A strongly scented geranium (the ‘flavor’ is Attar of Rose) that I am trying very hard to keep alive!

What are you reading right now?

Depending on my mood, I am currently switching between The Circle by Dave Eggers; Bohemians, Bootleggers, Flappers, and Swells: The Best of Early Vanity Fair; and Nicholas Kristof’s A Path Appears.

Jeni Payne

Jeni Payne

What is your role in OUP’s International Law department?

I am the Marketing Manager of UK books for the International Law team.

What was your background before you started working at OUP?

After graduating from Lincoln University with a degree in Journalism and Media, my first job was at OUP as a Marketing Assistant. In 2003 I left to work at Blackwell Publishing where I worked on their nursing products, but five years ago, the opportunity to come back to work at OUP came up and I jumped at the chance.

What is the most exciting project you have been a part of while working at OUP?

To be honest, it is working with the International Law team. It is great to be able to work so closely with colleagues in different departments and countries, and to be part of a team that has the same goals and visions.

How would you sum up your job in three words?

Busy, diverse, and challenging

What is the strangest thing currently on your desk?

A half-chewed bike pedal that had to be replaced after my dog mistook it for a dog toy!

What are you reading right now?

I am re-reading The Day of the Triffids by John Wyndham, which is one of my all-time favourite books.

Kathleen Sargeant

Kathleen Sargeant

What was your background before you started working at OUP?

Prior to joining the International Law team at OUP, I was studying English Literature and Modern History at the University of St Andrews.

Who is your international law inspiration?

My international law inspiration is Leora Bilsky, Professor of Law at Tel Aviv University. I find her study of Israeli political trials, and of the Adolf Eichmann trial in particular, fascinating. My MA dissertation considered the role of eyewitness testimony in different aspects of Holocaust studies, and I continue to be captivated by the part that witnesses play in international criminal tribunals.

What is the most exciting project you have been a part of while working at OUP?

I’ve been very lucky to have been involved in the creation and promotion of a number of themed article collections since joining the International Law team. The most exciting of these for me was a collection created in recognition of Human Rights Day 2014. This collection was so interesting because the articles we included covered many aspects of human rights law, and I was given the opportunity to work with some very talented authors during the process.

How would you sum up your job in three words?

Creative, varied, challenging

What is the strangest thing currently on your desk?

I am a huge fan of a decorated desk, and so mine is engulfed in weirdness. But the strangest item currently nestled amongst my myriad of postcards – and one photograph of Michael Redgrave – is a crooked blue elephant that I crocheted a while back. His name is Napoleon.

What are you reading right now?

I find it difficult to focus on one book at a time, probably because, as a student, I was often wading through volumes of poetry, alongside textbooks on the history of medicine, and the complete works of Bertolt Brecht. I am currently reading Sarah Waters’ new novel The Paying Guests, with regular breaks for My Swordhand is Singing (an old favourite) by Marcus Sedgwick.

Ciara O’Connor

Ciara O’Connor

What is your role in OUP’s International Law department?

I’m a marketing associate for the US law division.

What was your background before you started working at OUP?

This is my first job after graduating from college in 2013. I previously interned with the World Affairs Council of Pittsburgh and at a law firm doing marketing and copywriting.

Who is your international law inspiration?

Yasmine Akbaba, one of my political science professors in college who got me interested in international relations during my freshman year and advised my senior seminar research on international relations and religion. She is a great teacher and mentor.

What is the most exciting project you have been a part of while working at OUP?

I’ve enjoyed preparing for the American Society of International Law’s annual meeting in April. There are a lot of logistics but I’m excited to see everything come together and to highlight our new international law books.

How would you sum up your job in three words?

Unpredictable, fun, and challenging

What is the strangest thing currently on your desk?

Three empty flower vases left behind by the person who used to sit at my desk. She must have been very popular!

What are you reading right now?

The Girl on the Train by Paula Hawkins. I’m about half way through and can’t wait to see how it ends.

Headline image credit: Sky. CC0 via Pixabay.

Meet the International Law marketing team

Taylor Reaume: Facebook Marketing Power Tips For Santa Barbara Businesses

Are you marketing your business effectively on Facebook? There are so many ways your company can use social media to build awareness with a target audience. It may seem like Facebook is all about cat videos and selfies, but don’t be fooled. Facebook is a powerful marketing opportunity that can build your business when used properly.

One reason for Facebook’s effectiveness is that consumers now want to be more involved in creating the brand story. While business marketers used to be able to “push” information out to consumers on a need-to-know basis, consumers now want to “pull” information in and make decisions based on what they find.

The first place they are likely to look for information, whether it’s deciding on a restaurant or looking for a doctor, is online. And they’ll use their social media circle of friends as part of the research process, too.

Since the conversation can no longer be one-sided, social media is also used to create a dialog. There is no better, faster or more cost-effective way to reach prospects and customers than online.

While Facebook is one of the older forms of social media, it is also one of the most effective and widely accepted. Here are a few recent — and stunning — Facebook statistics that should capture your attention:

» Monthly active Facebook users: 1,310,000,000 — That’s a lot of opportunity!

» Mobile Facebook users: 680,000,000 — Plenty of reason to make sure your Facebook page is mobile-friendly.

» Increase in Facebook users from 2012 to 2013: 22 percent — It’s still growing.

» Total number of minutes spent on Facebook each month: 640,000,000 — It’s engaging.

» Percent of all Facebook users who log on in any given day: 48 percent — People are involved.

» Average time spent on Facebook per visit: 18 minutes — Once they visit, they stick around.

Facebook is so ubiquitous that many Millennials check their FB page before they even get out of bed, but it’s not just for use by businesses that target a younger audience. The fastest-growing demographic on Facebook is 40-60 years old.

In the old days, we used to keep in touch with friends via phone or letters; now we use social media to say hello, share information and build relationships.

It’s Not Just for Cat Videos

Did you know that Google “crawls” the Facebook Fan pages to look for indicators that could propel your business to the top of its search engine results? The same rules apply here as they do for website pages — content must be optimized, engaging, relevant and shareable. The good news is that these strategies don’t just build rankings; they also build relationships.

Let’s say you’ve started a Facebook page, added some nice photos, wrote an “about us” piece, included location and contact information, and have links to your website and other social media pages. So how do you garner likes and build a community?

First, make sure you promote your page everywhere and ask people to like it. Recommend that they share information with friends who might be interested in what you offer.

Your page needs to be dynamic, with new information added on a consistent basis. The social media world moves quickly. Information only stays at the top of the page for a few minutes. Unless you have said something that catches consumers’ attention and makes them stop, they move on to the next item. That’s why it’s important to be on Facebook every day with something new.

Constant reminders about your company, products and services, and the benefits you offer will start to build top-of-mind awareness. If you don’t think you can find the time to interact every day, take some time at the beginning of every month to outline thirty ideas or points you want to make. Some can be seasonal or talk about sales items, but most should just be a way of engaging your audience.

Here are a few power tips that can make your Facebook page sing:

» Consistency: Your message needs to be consistent across all online platforms. Have a marketing strategy with the “talking points” or main issues you want to present to your audience and stick to them. Don’t assume that one or two sentences every day is enough to form a complete impression. You might need to think of 10 different ways to say the same thing so that your audience can understand.

» Content: Content for Facebook must be optimized the same way your website is. What are the keywords your audience searches for, and how can they be included? Don’t just sell, sell, sell — use your Facebook posts to educate, engage and entertain. Ask for “likes,” tell a few jokes, post interesting tidbits they might want to share.

» Drive Traffic: Invite your community to click through to your website on a consistent basis. Tell them about your newsletter, a complimentary PDF you offer, or the latest blog article.

» Contests: These can be a good way to generate attention and gather leads. But don’t just spend money on a contest and move on. You must have a plan in place to use those leads, and try to convert them to a sale.

Above all, remember that this is a two-way street. You must also monitor your Facebook page on a regular basis. React if someone makes a comment, respond if there is a question, and say thanks if you get a compliment.

For a good example of a Facebook page that works, check out GoGoleta. Note the use of attractive photos, regular updates and posts that provide helpful information.

If you’d like more Facebook and online marketing tips, be sure to click LIKE on Search Engine Pros Facebook Fan Page.

Make Facebook a central part of your online marketing strategy. Boost your “likes” and your “followers,” and you’ll boost your sales and profits.

— Taylor Reaume is an e-Business coach and founder of Search Engine Pros. He can be contacted at taylor@thesearchenginepros.com, or 1.800.605.4988. Click here to read previous columns. The opinions expressed are his own.

Taylor Reaume: Facebook Marketing Power Tips For Santa Barbara Businesses