Email Marketer

IBM is seeking an Email Marketer to join the Cloud Data Services (CDS) team. CDS is a fast-growing startup within IBM with a mission to transform how developers and data science professionals use data and analytic tools. This role will work with our campaign and product teams to create and deploy elegant email marketing campaigns that engage new prospects and nurture existing customers. Our ideal candidate is results-driven and creative with excellent attention to detail. This person should have a head for data, a love of email, and a willingness to work independently and collaborate on team projects.

What you’ll do:

• Define and execute CDS’s email marketing strategy and calendar.


• Create and edit email marketing copy and update/create new HTML email templates.


• Manage all aspects of email deployment, including asset receipt, audience segmentation, rendering testing across devices, and QA.


• Maintain compliance with IBM legal requirements and CAN-SPAM regulations.


• Perform email testing and monitor and report on results to inform future campaigns.


• Serve as liaison to other IBM email marketing teams, including the IBM Analytics team and IBM Bluemix teams.


• Work with the sales and marketing team to improve lead nurturing and scoring strategies, as well as optimize current customer engagement.

Location: Austin, TX or Boston, MA

Email Marketer