Sprinklr Launches Content Management Suite

Content marketing is slated to be huge this year, Content Management Suite.

Sprinklr CEO Ragy Thomas said in a statement:

Enterprise content production is growing at a rate of 200 percent annually. With Sprinklr, global brands now have the software to strategically manage the entire content lifecycle and create targeted, relevant, and on-brand content that produces higher quality customer experiences and drives engagement.

The new system allows companies to manage every aspect of their content development from a central platform, and the system can work at scale. The system offers:

• Campaign briefs: Using flexible templates for teams to develop and disseminate content goals, brand and campaign guidelines, and action plans to relevant internal departments and agencies.


• Real-time trend analysis: Infusing real-time Twitter trends and historical data, combined with brand social performance analytics, to enhance content relevancy.


• Content planning dashboards: Building on inspiration and goals from the campaign brief in one shared, comprehensive, action-oriented space.

Real time marketing has the possibility to boost engagement by large amounts. A report from Taykey, a digital trend marketing agency, last year showed that it was possible to exceed marketing benchmarks by 925 percent when real time marketing was involved.

Thomas continued:

With Sprinklr’s integrated technology, global brands can now rapidly develop and collaborate in a unified environment to create relevant, on-brand content for brands’ passionate community of fans, elevating content production quality and enabling them to act strategically and effectively in real time.

Sprinklr Launches Content Management Suite